IT and General
IT and General is a UK-based managed IT services provider specializing in pfSense network security, VoIP telephony, cloud computing, and cybersecurity for SMBs across manufacturing, construction, financial services, education, and public sector verticals.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What IT and General does
IT and General Limited is a UK-based managed IT services provider founded in 2014 and registered in England and Wales (company number 09291031). The firm delivers outsourced network security, business telephony, cloud computing, and cybersecurity services to UK small and medium-sized businesses, with publicly disclosed customers in education (Sheffield Hallam University), the advice sector (Citizens Advice Scotland), and enterprise (THAT Corporation). Operations are run from two London offices under director Maria Luigia Assirelli, with no parent company, no external funding, and no acquisitions on record.
The company's technical core is built on the pfSense platform and Netgate hardware, a position reinforced by its status as the UK's only Netgate Select Partner and Premier Partner. Service lines include pfSense-based managed firewalls, VoIP business telephony, cloud infrastructure, and cybersecurity — backed by Cyber Essentials Plus certification for the 2025-2026 cycle. In October 2025 the firm added Teltonika Networks to its distribution portfolio, extending into 4G/5G/IoT cellular routing. The technology stack is essentially best-of-breed open source (pfSense) plus vendor-certified delivery rather than proprietary IP.
The business model combines recurring managed services subscriptions with hardware pass-through revenue and project-based professional services. Customers are concentrated in five verticals — manufacturing, construction, financial services, education, and public sector — and pricing is structured per managed service and per user. The company is privately held, self-funded, and operates exclusively in the UK market, with turnover confirmed below the £36M Modern Slavery Act reporting threshold.
IT and General firmographics
Firmographics- Name
- IT and General
- Legal name
- IT and General Limited
- Website
- https://itandgeneral.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- IT and General is a UK-based managed IT services provider specializing in pfSense network security, VoIP telephony, cloud computing, and cybersecurity for SMBs across manufacturing, construction, financial services, education, and public sector verticals.
- Ownership category
- akta.pro rank
IT and General industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computer Systems Design and Related Services (54151), Computer Facilities Management Services (541513)
- SIC
- Services-Telephone Interconnect Systems (7385), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- IT Service Desk & End-User Support (L1/L2) (BPAAACAA)
- akta.pro secondary industries
- Cloud PBX & Hosted Telephony (HDAIAHAB), ITIL/ITSM Process Consulting & Implementation (BPAEAJAB)
Keywords
Where IT and General is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
IT and General business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Managed IT Services: Recurring monthly subscriptions for IT support, maintenance, monitoring, and security services. Services include day-to-day support, proactive monitoring, security patching, and Microsoft 365 administration.
- Product Sales (Hardware and Software): Sale of Netgate pfSense appliances, Teltonika networking equipment, Snort licenses, and related accessories through e-commerce platforms. One-time purchases with optional subscriptions for software updates and support.
- Professional Services and Consultancy: IT consultancy, project delivery, technical leadership, and specialized services billed on time-and-materials basis using pre-purchased hour blocks or hourly rates. Includes block of hours (5-50 hours) for dedicated support.
- Cloud Infrastructure Services: PaaS and IaaS services providing cloud infrastructure for business systems with scalable services for changing workloads and business continuity solutions.
- Business Telephony Services: VoIP systems, hosted telephony, SIP trunks, and call centre solutions offered as recurring monthly services with various feature tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Block of Hours - 5 hours |
| Unit Pricing | Pay-as-you-go | Block of Hours - 50 hours |
| Subscription | Monthly | Managed IT Support Services |
| Subscription | Monthly | pfSense Maintenance Packages |
| One time/ perpetual license | Pay-as-you-go | Hardware Products |
| Subscription | Annual | pfSense Software Subscriptions |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
IT and General product offering
Product offeringCore offering
IT and General is a UK-based managed IT services provider delivering network security (pfSense firewalls, VPNs, Snort-based intrusion detection), hosted business telephony (VoIP, SIP trunks, PBXact), cloud computing (IaaS/PaaS), IT support and maintenance, and IT consultancy to organizations across manufacturing, construction, financial services, education and public sector verticals. They also distribute Netgate pfSense appliances and Teltonika networking equipment through their own online shops under the ITG Shop and XCP-ng Shop brands.
Product overview
IT and General is a UK-based IT services company offering a portfolio of managed services built around open-source and enterprise-grade technologies. The core offering combines pfSense-based network security (firewalls, VPNs) with VoIP business telephony (Sangoma PBXact, SIP trunks, Yealink phones), cloud computing (IaaS/PaaS), and online productivity tools (Group-Office). Their services are delivered through partnerships with Netgate (pfSense hardware), Teltonika (4G/5G routers), and Sangoma (telephony), with professional support, maintenance, and consultancy as add-on services.
Differentiator
Problem solved
Functional benefit
Products and services
- Managed IT Support and Maintenance Recurring managed IT support service covering day-to-day user and device support, proactive monitoring, security-first maintenance and patching, and Microsoft 365 administration for UK SMB and mid-market organizations.
- IT Consultancy Time-and-materials consultancy services for infrastructure and systems reviews, technology planning, project delivery and technical leadership, purchased in blocks of 5 to 50 hours.
- Cybersecurity Services Cybersecurity and compliance services covering Cyber Essentials certification, endpoint detection and response, threat monitoring and incident response, firewall and perimeter security, and penetration testing.
- pfSense UK Support and Managed Services Managed and professional services for pfSense deployments including managed upgrades, patch management, change management, risk analysis, DR configuration backup, and SLA-based pfSense monitoring.
- Managed Endpoint Detection and Response Managed EDR service using the Huntress platform for continuous endpoint monitoring, threat detection, and incident response.
- Business Telephony (VoIP) Hosted VoIP business telephony services including hosted telephony, SIP trunks, call centre capability, IVR, conference calling and call recording, built on Sangoma PBXact and FreePBX.
- Cloud Computing (IaaS and PaaS) IaaS and PaaS cloud services supporting business systems with migration planning, scalable workloads, business continuity and resilience for UK organizations.
- Online Office and Productivity Group-Office-based online office and collaboration platform providing email, projects, calendars, documents, reports, CRM and file sharing for SME customers.
- Netgate pfSense Appliances Resale Distribution of Netgate pfSense Plus hardware appliances and pfSense Plus software subscriptions (with TAC Lite support) to UK buyers through the ITG Shop e-commerce storefront.
- Teltonika 4G/5G Routers Resale Distribution of Teltonika industrial 4G/5G routers, LTE devices and IoT networking products to UK customers through the ITG Shop storefront as official UK Partner and Distributor.
- XCP-ng Virtualization Licenses and Support XCP-ng open-source virtualization platform licenses and commercial support services sold through the XCP-ng Shop, targeting enterprise customers building private cloud infrastructure.
- Snort License for pfSense Snort intrusion detection and prevention licenses sold for use with pfSense, offered by an official Cisco Talos Snort Integrator for UK customer security deployments.
Quantifiable outcome
- pfSense VPN configuration completed in under one hour for European restaurant chain
- +2 more outcomes
Companies that use IT and General
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles1 record
IT and General technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
IT and General partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, secondary and minor.
- TeltonikacoreOfficial UK Partner and Distributor for Teltonika networking products including 5G routers, LTE devices, and industrial IoT solutions. Provides access to Teltonika's full product portfolio for UK customers with local support.
- NetgatecoreIT and General is Netgate's only Select Partner and Premier Partner in the UK, serving as the primary channel for Netgate pfSense appliances, subscriptions, and support services in the British market. The partnership provides exclusive access to pfSense Plus software, TAC support options, and priority product availability.
- Cisco Talos (Snort)coreOfficial Snort Integrator with expertise in deploying and configuring Snort-based intrusion detection and prevention systems. Specializes in pfSense-Snort integration for enterprise security environments.
- SangomasecondaryPartner for Sangoma PBX and telephony solutions including PBXAct, FreePBX, and Zulu softphone products. Provides VoIP infrastructure components and integration services.
- ClearlyIPsecondaryPartner for ClearlyIP telephony products and services, complementing VoIP solutions with additional SIP trunking and endpoint options.
- SnomsecondaryPartner for Snom IP phone distribution, providing hardware endpoints for VoIP systems with encrypted voice communication capabilities.
- VatessecondaryTechnology partner for open-source virtualization and networking solutions, collaborating on XCP-ng platform distribution and support.
- Surrey Cyber Security ClusterminorMember of regional cybersecurity industry cluster for knowledge sharing, networking, and collaborative initiatives within the Surrey business community.
- XCommNetcoreSister company providing complementary networking solutions including bonded 4G LTE routers and specialized connectivity services. Collaboration on complex projects requiring multi-technology solutions.
- HuntresssecondaryPartner for Huntress managed EDR (Endpoint Detection and Response) services, providing managed cybersecurity solutions for customer protection.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
IT and General competitors and assessment
Company assessmentBroad incumbents
- Softcat: LSE-listed UK IT infrastructure reseller and MSP serving mid-market and enterprise customers with broad networking, security, and cloud offerings. Comparable as a UK IT services competitor with overlapping cybersecurity and networking capabilities, though Softcat operates at much larger scale and across a wider portfolio.
- Bytes Technology Group: LSE-listed UK IT software licensing and security services provider. Comparable as a UK-focused IT services company with overlapping security and infrastructure offerings, though Bytes primarily operates as a software licensing specialist rather than a managed services provider.
- Six Degrees Group: UK managed cloud, hosting, and unified communications provider. Comparable as a UK MSP with overlapping cloud, networking, and VoIP offerings, though Six Degrees focuses more heavily on enterprise and data center services.
- WatchGuard Technologies: Global network security vendor specializing in firewall, VPN, and endpoint security for SMB and mid-market. Comparable as a broader incumbent operating in the same firewall/security category that IT and General services, though WatchGuard sells hardware-software whereas IT and General delivers managed services around Netgate.
- Daisy Group: UK-based provider of managed IT, cloud, and business telephony services. Comparable as a UK MSP with overlapping VoIP and managed services offerings, though Daisy operates at significantly larger scale with broader consumer and enterprise exposure.
- Exponential-e: UK-based cloud and managed services provider specializing in networking, unified communications, and cybersecurity for enterprise and mid-market customers. Comparable as a UK MSP with overlapping VoIP, networking, and security offerings, though at substantially larger scale.
- Fortinet: Global network security and firewall vendor competing with pfSense and WatchGuard in the same firewall/VPN category. Comparable as a broader incumbent in the cybersecurity product space that IT and General's managed services wrap around, though Fortinet sells proprietary hardware-software bundles.
Others
- Sangoma Technologies: Canada-based provider of unified communications and VoIP solutions (PBXact, FreePBX, Sangoma Zulu). Listed as a peer/partner because IT and General is a Sangoma partner for VoIP infrastructure; the relationship is primarily technology partnership rather than direct competition.
- Netgate: US-based developer of pfSense software and Netgate hardware appliances. Listed as a peer/partner rather than direct competitor because IT and General is Netgate's exclusive UK Premier Partner; the relationship is primarily a distribution and services partnership with some overlap in pfSense support services.
Direct peers
- Focus Group: UK managed IT services provider serving SMB and mid-market customers with telephony, connectivity, cloud, and cybersecurity offerings. Closely comparable in target customer segment (UK SMB), service portfolio mix (managed IT, VoIP, security), and channel-led go-to-market motion.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
IT and General social profiles
Digital presenceIT and General compliance and trust
Trust signalCompliance2 records
IT and General financial estimates
Financial estimateRevenue estimate
Valuation estimate
IT and General leadership team
Management profileNumber of profiles
Profiles1 record
IT and General funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IT and General M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IT and General
What does IT and General do?
IT and General is a UK-based managed IT services provider delivering network security (pfSense firewalls, VPNs, Snort-based intrusion detection), hosted business telephony (VoIP, SIP trunks, PBXact), cloud computing (IaaS/PaaS), IT support and maintenance, and IT consultancy to organizations across manufacturing, construction, financial services, education and public sector verticals. They also distribute Netgate pfSense appliances and Teltonika networking equipment through their own online shops under the ITG Shop and XCP-ng Shop brands.
Is IT and General a public or private company?
IT and General is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IT and General founded?
IT and General was founded in 2014. It employs 1 to 10 people.
Where is IT and General based?
IT and General is headquartered in London, United Kingdom, in the Europe region.
How does IT and General make money?
Five revenue lines are on record. Managed IT Services are the primary driver. The others are product Sales (Hardware and Software), professional Services and Consultancy, cloud Infrastructure Services and business Telephony Services.
Who are IT and General's main competitors?
Broad incumbents on record are Softcat, Bytes Technology Group, Six Degrees Group, WatchGuard Technologies, Daisy Group, Exponential-e and Fortinet. Others are Sangoma Technologies and Netgate. Focus Group is listed as a direct peer.
Does IT and General have an API?
No public API is recorded for IT and General.
What industry is IT and General in?
IT and General's product category is Managed IT Services. Its primary akta.pro industry code is BPAAACAA, IT Service Desk & End-User Support (L1/L2), with a secondary code of HDAIAHAB, Cloud PBX & Hosted Telephony. Its NAICS code is 54151 and its SIC code is 7385.