IT and General

What IT and General does

IT and General Limited is a UK-based managed IT services provider founded in 2014 and registered in England and Wales (company number 09291031). The firm delivers outsourced network security, business telephony, cloud computing, and cybersecurity services to UK small and medium-sized businesses, with publicly disclosed customers in education (Sheffield Hallam University), the advice sector (Citizens Advice Scotland), and enterprise (THAT Corporation). Operations are run from two London offices under director Maria Luigia Assirelli, with no parent company, no external funding, and no acquisitions on record.

The company's technical core is built on the pfSense platform and Netgate hardware, a position reinforced by its status as the UK's only Netgate Select Partner and Premier Partner. Service lines include pfSense-based managed firewalls, VoIP business telephony, cloud infrastructure, and cybersecurity — backed by Cyber Essentials Plus certification for the 2025-2026 cycle. In October 2025 the firm added Teltonika Networks to its distribution portfolio, extending into 4G/5G/IoT cellular routing. The technology stack is essentially best-of-breed open source (pfSense) plus vendor-certified delivery rather than proprietary IP.

The business model combines recurring managed services subscriptions with hardware pass-through revenue and project-based professional services. Customers are concentrated in five verticals — manufacturing, construction, financial services, education, and public sector — and pricing is structured per managed service and per user. The company is privately held, self-funded, and operates exclusively in the UK market, with turnover confirmed below the £36M Modern Slavery Act reporting threshold.

Name

IT and General

Legal name

IT and General Limited

Website

https://itandgeneral.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

IT and General is a UK-based managed IT services provider specializing in pfSense network security, VoIP telephony, cloud computing, and cybersecurity for SMBs across manufacturing, construction, financial services, education, and public sector verticals.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Systems Design and Related Services (54151), Computer Facilities Management Services (541513)

SIC

Services-Telephone Interconnect Systems (7385), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

IT Service Desk & End-User Support (L1/L2) (BPAAACAA)

akta.pro secondary industries

Cloud PBX & Hosted Telephony (HDAIAHAB), ITIL/ITSM Process Consulting & Implementation (BPAEAJAB)

Keywords

• Managed IT services
• Network security solutions
• Business telephony services
• Cloud infrastructure services
• IT consultancy services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Managed IT Services: Recurring monthly subscriptions for IT support, maintenance, monitoring, and security services. Services include day-to-day support, proactive monitoring, security patching, and Microsoft 365 administration.
2. Product Sales (Hardware and Software): Sale of Netgate pfSense appliances, Teltonika networking equipment, Snort licenses, and related accessories through e-commerce platforms. One-time purchases with optional subscriptions for software updates and support.
3. Professional Services and Consultancy: IT consultancy, project delivery, technical leadership, and specialized services billed on time-and-materials basis using pre-purchased hour blocks or hourly rates. Includes block of hours (5-50 hours) for dedicated support.
4. Cloud Infrastructure Services: PaaS and IaaS services providing cloud infrastructure for business systems with scalable services for changing workloads and business continuity solutions.
5. Business Telephony Services: VoIP systems, hosted telephony, SIP trunks, and call centre solutions offered as recurring monthly services with various feature tiers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

IT and General is a UK-based managed IT services provider delivering network security (pfSense firewalls, VPNs, Snort-based intrusion detection), hosted business telephony (VoIP, SIP trunks, PBXact), cloud computing (IaaS/PaaS), IT support and maintenance, and IT consultancy to organizations across manufacturing, construction, financial services, education and public sector verticals. They also distribute Netgate pfSense appliances and Teltonika networking equipment through their own online shops under the ITG Shop and XCP-ng Shop brands.

Product overview

IT and General is a UK-based IT services company offering a portfolio of managed services built around open-source and enterprise-grade technologies. The core offering combines pfSense-based network security (firewalls, VPNs) with VoIP business telephony (Sangoma PBXact, SIP trunks, Yealink phones), cloud computing (IaaS/PaaS), and online productivity tools (Group-Office). Their services are delivered through partnerships with Netgate (pfSense hardware), Teltonika (4G/5G routers), and Sangoma (telephony), with professional support, maintenance, and consultancy as add-on services.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed IT Support and Maintenance Recurring managed IT support service covering day-to-day user and device support, proactive monitoring, security-first maintenance and patching, and Microsoft 365 administration for UK SMB and mid-market organizations.
• IT Consultancy Time-and-materials consultancy services for infrastructure and systems reviews, technology planning, project delivery and technical leadership, purchased in blocks of 5 to 50 hours.
• Cybersecurity Services Cybersecurity and compliance services covering Cyber Essentials certification, endpoint detection and response, threat monitoring and incident response, firewall and perimeter security, and penetration testing.
• pfSense UK Support and Managed Services Managed and professional services for pfSense deployments including managed upgrades, patch management, change management, risk analysis, DR configuration backup, and SLA-based pfSense monitoring.
• Managed Endpoint Detection and Response Managed EDR service using the Huntress platform for continuous endpoint monitoring, threat detection, and incident response.
• Business Telephony (VoIP) Hosted VoIP business telephony services including hosted telephony, SIP trunks, call centre capability, IVR, conference calling and call recording, built on Sangoma PBXact and FreePBX.
• Cloud Computing (IaaS and PaaS) IaaS and PaaS cloud services supporting business systems with migration planning, scalable workloads, business continuity and resilience for UK organizations.
• Online Office and Productivity Group-Office-based online office and collaboration platform providing email, projects, calendars, documents, reports, CRM and file sharing for SME customers.
• Netgate pfSense Appliances Resale Distribution of Netgate pfSense Plus hardware appliances and pfSense Plus software subscriptions (with TAC Lite support) to UK buyers through the ITG Shop e-commerce storefront.
• Teltonika 4G/5G Routers Resale Distribution of Teltonika industrial 4G/5G routers, LTE devices and IoT networking products to UK customers through the ITG Shop storefront as official UK Partner and Distributor.
• XCP-ng Virtualization Licenses and Support XCP-ng open-source virtualization platform licenses and commercial support services sold through the XCP-ng Shop, targeting enterprise customers building private cloud infrastructure.
• Snort License for pfSense Snort intrusion detection and prevention licenses sold for use with pfSense, offered by an official Cisco Talos Snort Integrator for UK customer security deployments.

Quantifiable outcome

• pfSense VPN configuration completed in under one hour for European restaurant chain
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, secondary and minor.

• TeltonikacoreChannel Partner/ Reseller/ Distributor · 7 October 2025Official UK Partner and Distributor for Teltonika networking products including 5G routers, LTE devices, and industrial IoT solutions. Provides access to Teltonika's full product portfolio for UK customers with local support.
• NetgatecoreChannel Partner/ Reseller/ DistributorIT and General is Netgate's only Select Partner and Premier Partner in the UK, serving as the primary channel for Netgate pfSense appliances, subscriptions, and support services in the British market. The partnership provides exclusive access to pfSense Plus software, TAC support options, and priority product availability.
• Cisco Talos (Snort)coreTechnology or IntegrationOfficial Snort Integrator with expertise in deploying and configuring Snort-based intrusion detection and prevention systems. Specializes in pfSense-Snort integration for enterprise security environments.
• SangomasecondaryTechnology or IntegrationPartner for Sangoma PBX and telephony solutions including PBXAct, FreePBX, and Zulu softphone products. Provides VoIP infrastructure components and integration services.
• ClearlyIPsecondaryTechnology or IntegrationPartner for ClearlyIP telephony products and services, complementing VoIP solutions with additional SIP trunking and endpoint options.
• SnomsecondaryChannel Partner/ Reseller/ DistributorPartner for Snom IP phone distribution, providing hardware endpoints for VoIP systems with encrypted voice communication capabilities.
• VatessecondaryStrategic or Co-development PartnerTechnology partner for open-source virtualization and networking solutions, collaborating on XCP-ng platform distribution and support.
• Surrey Cyber Security ClusterminorGTM or Marketing PartnerMember of regional cybersecurity industry cluster for knowledge sharing, networking, and collaborative initiatives within the Surrey business community.
• XCommNetcoreStrategic or Co-development PartnerSister company providing complementary networking solutions including bonded 4G LTE routers and specialized connectivity services. Collaboration on complex projects requiring multi-technology solutions.
• HuntresssecondaryTechnology or IntegrationPartner for Huntress managed EDR (Endpoint Detection and Response) services, providing managed cybersecurity solutions for customer protection.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Softcat: LSE-listed UK IT infrastructure reseller and MSP serving mid-market and enterprise customers with broad networking, security, and cloud offerings. Comparable as a UK IT services competitor with overlapping cybersecurity and networking capabilities, though Softcat operates at much larger scale and across a wider portfolio.
• Bytes Technology Group: LSE-listed UK IT software licensing and security services provider. Comparable as a UK-focused IT services company with overlapping security and infrastructure offerings, though Bytes primarily operates as a software licensing specialist rather than a managed services provider.
• Six Degrees Group: UK managed cloud, hosting, and unified communications provider. Comparable as a UK MSP with overlapping cloud, networking, and VoIP offerings, though Six Degrees focuses more heavily on enterprise and data center services.
• WatchGuard Technologies: Global network security vendor specializing in firewall, VPN, and endpoint security for SMB and mid-market. Comparable as a broader incumbent operating in the same firewall/security category that IT and General services, though WatchGuard sells hardware-software whereas IT and General delivers managed services around Netgate.
• Daisy Group: UK-based provider of managed IT, cloud, and business telephony services. Comparable as a UK MSP with overlapping VoIP and managed services offerings, though Daisy operates at significantly larger scale with broader consumer and enterprise exposure.
• Exponential-e: UK-based cloud and managed services provider specializing in networking, unified communications, and cybersecurity for enterprise and mid-market customers. Comparable as a UK MSP with overlapping VoIP, networking, and security offerings, though at substantially larger scale.
• Fortinet: Global network security and firewall vendor competing with pfSense and WatchGuard in the same firewall/VPN category. Comparable as a broader incumbent in the cybersecurity product space that IT and General's managed services wrap around, though Fortinet sells proprietary hardware-software bundles.

Others

• Sangoma Technologies: Canada-based provider of unified communications and VoIP solutions (PBXact, FreePBX, Sangoma Zulu). Listed as a peer/partner because IT and General is a Sangoma partner for VoIP infrastructure; the relationship is primarily technology partnership rather than direct competition.
• Netgate: US-based developer of pfSense software and Netgate hardware appliances. Listed as a peer/partner rather than direct competitor because IT and General is Netgate's exclusive UK Premier Partner; the relationship is primarily a distribution and services partnership with some overlap in pfSense support services.

Direct peers

• Focus Group: UK managed IT services provider serving SMB and mid-market customers with telephony, connectivity, cloud, and cybersecurity offerings. Closely comparable in target customer segment (UK SMB), service portfolio mix (managed IT, VoIP, security), and channel-led go-to-market motion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/itandgeneral
• Facebookfacebook.com/IT-AND-GENERAL-101971884609014
• LinkedInlinkedin.com/company/it-and-general

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IT and General