Dial Direct Uk
Dial Direct UK Ltd is an independent, consultative business telecom reseller sourcing hosted VoIP, mobile, broadband, and hardware from every major UK network and platform to serve UK SMEs and larger businesses on a quote-based subscription model.
- Company typePrivate
- Founded2004
- HeadquartersBurton-on-trent, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Dial Direct Uk does
Dial Direct UK Ltd is an independent business telecommunications reseller and advisory firm headquartered in Burton upon Trent, Staffordshire. Founded in 2004, the company positions itself as a single, network-agnostic procurement point for UK businesses, sourcing services from every major UK mobile network (EE, Vodafone, O2, Three, BT) and from two hosted VoIP platforms (Gamma Horizon and Xelion). Its core offering is a consultative telecom review — analysing a customer's call profile and spend to recommend the optimal mix of hosted telephony, mobile, business broadband (Fibre Ethernet, FTTP, 4G/5G), and hardware (Yealink, Grandstream, Polycom, Cisco). The firm operates within the DIAL dealer network, has 1–10 employees, and adds adjacent services such as IVR/voice recording (with AI-generated scripting), unified communications integration with Microsoft 365/Teams, and business energy brokerage.
Revenue is generated almost entirely through resale economics: recurring monthly subscriptions on hosted VoIP seats, mobile contracts, and broadband lines; usage-based call charges; hardware pass-through (sale or rental); and professional services for installation, training, and ongoing support. Pricing is quote-based and tailored to each customer's call profile, with no public rate cards. The go-to-market is sales-led and relationship-driven, relying on free tailored telecoms reviews and direct advisor engagement rather than broad digital marketing or content campaigns. Customers are segmented horizontally across UK SMEs through to larger organisations, with no disclosed named-account logos or revenue concentration data. Over 21 years the firm has evolved from a mobile-only partner into a multi-product unified communications reseller, though it has remained small, privately held, and absent any disclosed funding, M&A, or institutional ownership.
Dial Direct Uk firmographics
Firmographics- Name
- Dial Direct Uk
- Legal name
- Dial Direct UK Ltd
- Website
- https://dialdirectuk.co.uk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dial Direct UK Ltd is an independent, consultative business telecom reseller sourcing hosted VoIP, mobile, broadband, and hardware from every major UK network and platform to serve UK SMEs and larger businesses on a quote-based subscription model.
- Ownership category
- akta.pro rank
Dial Direct Uk industry classification
Industry- Product category
- Business Telecommunications Services
- NAICS
- All Other Telecommunications (5178)
- SIC
- Telephone Communications (No Radiotelephone) (4813), Radiotelephone Communications (4812), Communications Services, Nec (4899)
- akta.pro primary industry
- Business/Enterprise Fixed Connectivity Providers (SME/Enterprise Broadband) (HDAIABAI)
- akta.pro secondary industry
- Fixed Wireless Access (FWA) Broadband Providers (HDAIABAE)
Keywords
Where Dial Direct Uk is headquartered
LocationHeadquarters
- HQ city
- Burton-on-trent
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Dial Direct Uk business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Hosted Telephony / VoIP Subscriptions: Recurring subscription revenue from hosted IP telephony services delivered through partner platforms (Gamma Horizon and Xelion). Customers pay per-user or per-seat charges for VoIP access alongside line rental.
- Mobile Services: Recurring subscription revenue from mobile voice and data plans sourced from network partners (EE, Vodafone, O2, Three, BT). Revenue includes SIM-only plans and mobile device bundled contracts.
- Business Broadband and Connectivity: Recurring line rental and broadband subscription charges for business internet services including Fibre Ethernet and FTTP connections.
- Call Charges and Usage Revenue: Usage-based call charges applied to voice traffic on hosted telephony and mobile services. Customers are billed per-call or per-minute rates depending on call type and destination.
- Hardware Sales and Rental: One-time and recurring revenue from VoIP desk phones, headsets, and related hardware sourced from partners (Yealink, Grandstream, Polycom, Cisco). Hardware is sold outright or bundled into rental/lease arrangements.
- Professional Services: Revenue from installation, configuration, training, and ongoing support services. Includes remote support sessions and on-site assistance for system setup and management.
- IVR and Call Management Services: Revenue from professional voice recordings, IVR scripting, and audio message services. Includes access to a library of over 10,000 pre-recorded messages and custom AI-generated scripts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Hosted VoIP / IP Telephony — Custom per-user pricing |
| Subscription | Monthly | Mobile Services — Custom plan pricing |
| Subscription | Monthly | Business Broadband — Custom line rental and broadband pricing |
| Usage-based | Pay-as-you-go | Call Charges — Usage-based call pricing |
| Subscription | Monthly | IVR and Voice Recording Services — Subscription-based |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Dial Direct Uk product offering
Product offeringCore offering
Dial Direct UK is an independent business telecommunications reseller and managed service provider based in Burton upon Trent, UK. The company sources, supplies, and supports business-grade VoIP (Gamma Horizon, Xelion), mobile (EE, Vodafone, O2, Three, BT), business broadband (Fibre Ethernet, FTTP, 4G/5G), VoIP hardware, and professional IVR/voice recording services. It acts as an independent advisor, analysing each customer's call profile to recommend solutions across all major UK networks without being tied to a single supplier.
Differentiator
Problem solved
Functional benefit
Products and services
- VoIP Telephone Systems (Horizon & Xelion)
- Mobile Business Solutions
- Fibre Ethernet Connectivity
- FTTP (Fibre to the Premises) Broadband
- Mobile Broadband 4G/5G
- VoIP Devices (Hardware)
- Professional Voice Recording & IVR Services
- Horizon Support (Hosted VoIP Support)
- Xelion Support (Hosted VoIP Support)
- Xelion Training
- Remote Support
Companies that use Dial Direct Uk
Customer profileSegments1 record
Ideal customer profiles1 record
Dial Direct Uk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability1 record
Dial Direct Uk partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- GammacoreGamma is Dial Direct UK's primary hosted telephony platform partner, providing the Horizon cloud-based IP telephony platform. Horizon is featured prominently as a key solution on Dial Direct UK's website, making it one of their most important technology partnerships. The partnership enables Dial Direct UK to offer hosted VoIP, IP PBX, and unified communications solutions to their business customers.
- XelioncoreXelion is a secondary hosted telephony platform partner for Dial Direct UK, offering an alternative VoIP and IP PBX platform to Horizon. Xelion is also featured as a key solution on Dial Direct UK's website, providing a second hosted communications platform option for customers.
- EEminorEE is one of the major UK mobile network operators from which Dial Direct UK sources mobile services for their business customers. EE provides mobile voice and data connectivity as part of Dial Direct UK's mobile portfolio.
- VodafoneminorVodafone is a major UK mobile network operator that serves as a mobile services supplier to Dial Direct UK. Through this partnership, Dial Direct UK offers Vodafone mobile plans to their business customers.
- O2minorO2 is a major UK mobile network operator from which Dial Direct UK sources mobile services for their business customers. O2 provides SIM-only plans and mobile device contracts as part of Dial Direct UK's mobile portfolio.
- ThreeminorThree is a major UK mobile network operator that serves as a mobile services supplier to Dial Direct UK. Three mobile plans are offered to business customers through Dial Direct UK's portfolio.
- BTminorBT is a major UK telecom operator that serves as a mobile services and fixed-line supplier to Dial Direct UK. BT connectivity services are included in Dial Direct UK's offering to business customers.
- YealinkminorYealink is a VoIP hardware partner for Dial Direct UK. Yealink manufactures desk phones, conference phones, and headsets that are sold and supported by Dial Direct UK as part of their hosted VoIP and communications solutions.
- GrandstreamminorGrandstream is a VoIP hardware partner for Dial Direct UK. Grandstream provides IP phones and related hardware that Dial Direct UK supplies to customers as part of their hosted telephony deployments.
- PolycomminorPolycom is a hardware partner referenced in Dial Direct UK's ecosystem. Polycom provides video conferencing and voice hardware that Dial Direct UK may supply as part of their unified communications solutions.
- CiscominorCisco is referenced as a hardware partner in Dial Direct UK's ecosystem. Cisco networking and communications hardware is included in the range of equipment that Dial Direct UK supplies to business customers.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Dial Direct Uk competitors and assessment
Company assessmentDirect peers
- VoIPfone: UK-hosted VoIP and business communications provider serving SMBs with cloud telephony, broadband and mobile services. Comparable to Dial Direct UK as a UK-focused hosted telephony and connectivity provider for small businesses.
- Daisy Communications: One of the largest independent UK business communications providers, offering hosted telephony, broadband, mobile, and unified communications to SMBs and enterprises. Closely comparable to Dial Direct UK as a multi-carrier, multi-platform business telecom reseller and managed service provider.
- Gradwell Communications: UK-based business communications provider offering hosted VoIP, SIP trunking, broadband and mobile to SMB customers. Comparable business model and product mix to Dial Direct UK's hosted telephony and connectivity portfolio.
- One Stop Communications: UK business telecom reseller offering mobile, hosted VoIP, broadband and lines-and-calls services to SMBs. Directly comparable to Dial Direct UK as a multi-network independent telecom advisor.
- Pure Telecom (UK): Independent UK business telecom provider offering VoIP, broadband, mobile and unified communications. Closely comparable to Dial Direct UK in business model, customer segment (UK SMBs), and consultative sales-led GTM.
- Voicehost: UK-hosted telephony and VoIP provider serving SMBs and resellers. Comparable to Dial Direct UK in the hosted IP telephony and business connectivity space, with overlapping platform and partner ecosystem.
- Wavenet: UK business communications and technology provider delivering hosted telephony, connectivity, mobile and cloud services to SMB and enterprise customers. Comparable independent business telecom reseller/advisor positioning.
- Pennine Telecom: UK business telecom reseller and managed service provider delivering hosted VoIP, mobile, broadband and connectivity solutions to SMB customers across the UK. Directly comparable as an independent advisor sourcing from major UK networks.
- Timico: UK business cloud, communications and connectivity provider offering unified communications, hosted telephony, mobile and broadband to mid-market and enterprise. Directly comparable multi-product business telecom model to Dial Direct UK.
Broad incumbents
- BT Business: Incumbent UK business communications provider offering mobile, broadband, hosted telephony and unified communications at scale. Comparable as one of the upstream suppliers Dial Direct UK resells, and a broad competitor in the same SMB telecom space.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Dial Direct Uk social profiles
Digital presenceDial Direct Uk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dial Direct Uk leadership team
Management profileNumber of profiles
Profiles1 record
Dial Direct Uk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dial Direct Uk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dial Direct Uk
What does Dial Direct Uk do?
Dial Direct UK is an independent business telecommunications reseller and managed service provider based in Burton upon Trent, UK. The company sources, supplies, and supports business-grade VoIP (Gamma Horizon, Xelion), mobile (EE, Vodafone, O2, Three, BT), business broadband (Fibre Ethernet, FTTP, 4G/5G), VoIP hardware, and professional IVR/voice recording services. It acts as an independent advisor, analysing each customer's call profile to recommend solutions across all major UK networks without being tied to a single supplier.
Is Dial Direct Uk a public or private company?
Dial Direct Uk is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dial Direct Uk founded?
Dial Direct Uk was founded in 2004. It employs 1 to 10 people.
Where is Dial Direct Uk based?
Dial Direct Uk is headquartered in Burton-on-trent, United Kingdom, in the Europe region.
How does Dial Direct Uk make money?
Seven revenue lines are on record. Hosted Telephony / VoIP Subscriptions are the primary driver. The others are mobile Services, business Broadband and Connectivity, call Charges and Usage Revenue, hardware Sales and Rental, professional Services and IVR and Call Management Services.
Who are Dial Direct Uk's main competitors?
Direct peers on record are VoIPfone, Daisy Communications, Gradwell Communications, One Stop Communications, Pure Telecom (UK), Voicehost, Wavenet, Pennine Telecom and Timico. BT Business is listed as a broad incumbent.
Does Dial Direct Uk have an API?
No public API is recorded for Dial Direct Uk.
What industry is Dial Direct Uk in?
Dial Direct Uk's product category is Business Telecommunications Services. Its primary akta.pro industry code is HDAIABAI, Business/Enterprise Fixed Connectivity Providers (SME/Enterprise Broadband), with a secondary code of HDAIABAE, Fixed Wireless Access (FWA) Broadband Providers. Its NAICS code is 5178 and its SIC code is 4813.