BoFit

What BoFit does

BoFit BV is a Netherlands-based, privately held professional services firm founded in 2000 that specializes in burnout recovery and stress management. It is the first organization in the Netherlands fully dedicated to burnout coaching and operates nationwide through a network of 40+ trained coaches who deliver services in nature settings near the client. The company has served 7,000+ clients over its operating history and reports no waiting lists, with intake available within one week.

The core product is the proprietary "BoFit-methode," a structured four-phase recovery protocol (wennen, herkennen, erkennen, doen) that combines cognitive coaching conversations with physical movement in nature, targeting physical, mental, and emotional levels simultaneously. The portfolio is organized around four segment-specific programs: employees (Werknemers), entrepreneurs (Ondernemers), UWV Ziektewet beneficiaries, and employers/HR (Opdrachtgevers), with supporting content assets including a branded podcast, gated e-books and whitepapers, and a blog. Revenue mechanics rely on multi-channel reimbursement: employer-funded programs (often through company health or absence insurance), UWV sickness benefit reimbursements, AOV (occupational disability insurance) for entrepreneurs, and self-pay with potential business-expense deduction. The GTM motion is sales-led and referral-driven, with employer and occupational-health partner channels feeding volume into direct intake via phone and website. Leadership is founder-led: Bo Bogaard as owner/founder and Sabrina van der Putten as General Director, with no disclosed external funding or institutional ownership.

Name

BoFit

Legal name

BoFit BV

Website

https://bofit.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

BoFit BV is a Netherlands-based, privately held professional services firm founded in 2000 that delivers proprietary burnout recovery and stress management coaching nationwide through a network of 40+ trained coaches, serving employees, entrepreneurs, UWV Ziektewet beneficiaries, and employers via segment-specific programs and multi-channel reimbursement pathways.

Ownership category

akta.pro rank

Product category

Burnout Recovery Coaching

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Stress Management & Burnout Prevention Coaching (HSADAGAD)

akta.pro secondary industries

Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK), Workplace/Occupational Rehab & Work Conditioning (HSADAIAI)

Keywords

• Burnout coaching services
• Stress management programs
• Outdoor wellness coaching
• Mental health recovery
• Occupational health services

Headquarters

HQ city

Velsen-zuid

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Employer-funded coaching programs: Employers pay for (or are reimbursed for) BoFit coaching programs for their employees, often through company health insurance or absence management insurance (verzuimverzekering). This is a significant revenue stream.
2. UWV/Ziektewet reimbursements: People receiving UWV Ziektewet (sickness benefit) payments can have BoFit programs partially or fully reimbursed through UWV.
3. AOV (Arbeidsongeschiktheidsverzekering) reimbursements: Entrepreneurs with occupational disability insurance (AOV) may receive reimbursement for BoFit coaching services.
4. Self-pay / business expense deduction: Some clients pay out-of-pocket, which entrepreneurs can potentially deduct as business expenses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

BoFit delivers personalized burnout and stress recovery coaching through its proprietary BoFit-method, which combines cognitive coaching sessions with physical movement in nature. Programs are structured in four recovery phases (wennen, herkennen, erkennen, doen) and are delivered by 40+ trained coaches operating nationwide across the Netherlands, with no waiting lists and an intake typically within one week.

Product overview

BoFit is a specialized burn-out coaching and stress management organization operating since 2000, offering a unified service centered on its proprietary BoFit-methode. The methodology combines cognitive coaching with physical exercise conducted in nature settings, structured around four recovery phases (wennen/herkennen/erkennen/doen). BoFit serves multiple market segments including employees, entrepreneurs, UWV sickness benefit recipients, and employers/opdrachtgevers, with approximately 50 coaches operating throughout the Netherlands. In addition to core coaching services, the product portfolio includes educational content resources such as the De Burn-out Podcast, e-books, and whitepapers for different audiences.

Differentiator

Problem solved

Functional benefit

Products and services

• BoFit-methode (Burn-out Begeleiding & Coaching) The proprietary BoFit methodology combining cognitive coaching with physical exercise in nature settings, structured in four phases (wennen/herkennen/erkennen/doen) for sustainable burn-out and stress recovery. Personalized coaching delivered outdoors by qualified coaches throughout the Netherlands.
• Programma voor Werknemers Burn-out recovery program specifically designed for employed individuals, with potential reimbursement through the employer or sickness benefit. Delivered using the BoFit-method with a coach in the employee's region.
• Programma voor Ondernemers Burn-out recovery program tailored for self-employed individuals and business owners, with possible reimbursement through occupational disability insurance (AOV) or as business expense deduction.
• Programma voor UWV-Ziektewet Burn-out recovery program for individuals receiving UWV sickness benefit (Ziektewetuitkering), with programs typically reimbursed through UWV.
• Programma voor Opdrachtgevers (Employer/HR program) Corporate burn-out prevention and recovery solutions for employers and HR departments, including progress reporting, coordination with company doctors (bedrijfsartsen) and arbodiensten, and integration with absence management and return-to-work strategies.
• Preventief Burn-out Programma Preventive burn-out program designed to intervene before full burnout develops, helping employees address early warning signs, potentially reimbursable through the employer.

Quantifiable outcome

• 7,000+ clients helped since 2000
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Bedrijfsartsen (Company Doctors)coreStrategic or Co-development PartnerBoFit collaborates with company doctors throughout the Netherlands as part of the recovery and return-to-work process. Regular progress updates are shared with company doctors during coaching trajectories.
• Arbodiensten (Occupational Health Services)coreStrategic or Co-development PartnerBoFit works with occupational health services to integrate coaching programs with broader absence management and return-to-work strategies. One case study documented collaboration between BoFit, an arbodienst, and the employer resulting in full return to work in 5 months.
• Werkgevers (Employers)coreChannel Partner/ Reseller/ DistributorEmployers act as referring parties and funders of BoFit programs. They pay for or facilitate reimbursement of coaching services for employees through company health or absence insurance. BoFit provides regular progress reports to employers (with employee consent).
• Verzekeraars (Insurance Companies)minorChannel Partner/ Reseller/ DistributorBoFit works with various insurance companies and occupational disability insurers (AOV) that may reimburse or cover BoFit coaching programs for policyholders.
• UWV (Employee Insurance Agency)coreChannel Partner/ Reseller/ DistributorBoFit is an approved provider for people receiving Ziektewet (sickness benefit) payments via UWV. Most BoFit programs are reimbursed through UWV for eligible beneficiaries.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Headspace: Global consumer and employer-focused mental wellness platform offering meditation, sleep, and now therapy/coaching through Headspace Health. Comparable to BoFit on burnout/stress management as a core use case and employer-channel presence, but with mass-market digital scale and broad content library.
• Calm: Global mental wellness app offering meditation, sleep, and employer wellness programs (Calm Health, Calm Business). Comparable to BoFit on stress/burnout as core use case and B2B employer sales motion, but consumer/subscription-first rather than 1:1 coaching-led.
• Lyra Health: US-headquartered mental health benefits platform partnering with employers globally to provide therapy, coaching, and wellness resources. Comparable to BoFit on the B2B employer-funded mental health business model and burnout/stress use cases, though at significantly larger scale and with broader service breadth.
• Modern Health: Global mental health platform offering therapy, coaching, and self-guided content to employees via employer benefits. Comparable to BoFit on employer-funded burnout and stress management, with broader digital delivery and international footprint.
• Spring Health: Global mental health benefits platform serving employers with therapy, coaching, and precision mental health care. Comparable to BoFit's employer-channel GTM and stress/burnout use cases, but operates as a multi-service incumbent across multiple geographies.

Direct peers

• Mentaloo: Dutch online platform providing burnout prevention and recovery coaching, with employer-facing programs. Comparable to BoFit in target customer (employees, entrepreneurs, employers), therapy/coaching blend, and Dutch reimbursement orientation.
• OpenUp: Amsterdam-based mental health platform offering online coaching, therapy, and webinars to employees across Europe. Direct competitor to BoFit in the Dutch employee mental health segment, competing on accessibility and employer relationships via a digital-first delivery model.
• iPractice: Dutch psychology practice combining online and in-person therapy and coaching for stress, burnout, anxiety, and depression. Closely comparable to BoFit on Dutch market focus, customer segments (employees, employers), and clinical-adjacent coaching delivery.

Others

• ArboNed: Major Dutch occupational health service (arbodienst) providing company doctors and absenteeism support to employers. Functions primarily as a referral partner to BoFit for burnout cases rather than a direct competitor; relevant ecosystem counterpart given shared employer buyer relationships.

Regional players

• Mindler: Sweden-based digital psychology platform with UK/Netherlands expansion offering video-based therapy and coaching for anxiety, depression, and burnout. Comparable to BoFit on coaching-led burnout care and employer contracts, but operating primarily outside the Netherlands and via app-based delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bofit_bs
• Facebookfacebook.com/bofitbs
• LinkedInlinkedin.com/company/bofit

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BoFit