What The Gamification Company does

The Gamification Company (TGC Technologies Pvt. Ltd. in India, with The Gamification Company LLC in the US) is a B2B gamified-learning vendor that designs and deploys engagement, training and communication platforms for enterprise learning buyers. Its product portfolio is anchored by Coroebus, a gamification engine, and extends across engagement platforms (nGage, SeTU), communications tools (CubiCall, Game of Phones), a learning management system (M2OST), a learning consultancy and toolkit (TGC Toolkit), a SaaS learning suite (empXaas), and consumer/education-facing properties (Skillmuni, Green Squad, POPPIN SKILLSHOTS Café). Solutions are built on the externally-validated Octalysis Framework combined with Appreciative Inquiry and a Value Creation Process, and are deployed on AWS and Oracle Cloud infrastructure.

The company serves enterprise customers primarily in banking (Standard Chartered Bank, ICICI Bank), insurance (Tata AIA Life Insurance), BPO (iEnergizer), large engineering, and retail, alongside a broader base of education, government and SME users. Its parent entity is Paathshala Learning Solutions Pvt. Ltd., tracing its origins to a 2012 education venture that pivoted to gamification in 2017 and was formally restructured as TGC Technologies in January 2019. The company operates from Pune and Pimpri-Chinchwad in India, with a US entity headquartered in Dover, Delaware.

Revenue is generated through a mix of SaaS subscriptions, bespoke custom development, consulting and training, and physical/digital learning products — all priced via quote rather than published rates. The business is founder-led by Rajib Chowdhury (Founder & MD), Sonal Seth (Co-founder & COO) and Carl Ambrose (Co-founder & Director). Recognition includes the CII/Tata AIA Top Startup 2022, Super 100 Award 2023, Women Entrepreneur Award 2023, and a Platinum Award in 2023.

Name

The Gamification Company

Legal name

TGC Technologies Pvt. Ltd.

Website

https://thegamificationcompany.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

The Gamification Company (TGC Technologies) is a B2B gamified-learning vendor that builds engagement, training and communication platforms — anchored by its Coroebus engine — for enterprise customers in banking, insurance, BPO and large engineering, using the Octalysis Framework and deploying on AWS and Oracle Cloud.

Ownership category

akta.pro rank

Product category

Enterprise Gamification Software

NAICS

Software Publishers (513210), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

Game-Based Learning & Gamification Authoring (EDAFAHAF)

akta.pro secondary industries

Interactive Learning Games & Gamified Courseware (EDAGALAL), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Enterprise gamification platforms
• Employee engagement software
• Contact center gamification
• Gamified learning management
• Behavioral transformation solutions

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscriptions: Gamification platforms (Coroebus, Game of Phones, nGage) offered as SaaS solutions on subscription basis. These platforms are configurable to meet needs of every function across all industries.
2. Bespoke/Custom Development: Custom gamification solutions developed for specific organizational needs following a scientific, structured approach including ideation, research, framework development, instructional design, game storyboarding, development and deployment.
3. Gamification Consulting: Consulting services for organizations looking to implement gamification strategies, including workshops, end-to-end roll-out planning and execution support.
4. Physical/Digital Products: Sale of physical board games (SETU, TGC Toolkit) and digital games for learning and behavioral transformation purposes.
5. Learning Cafe/Event-Based Training: Pop-Up Learning Cafes offered on annual retainer or per-day workshop basis for corporate training events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

The Gamification Company designs, develops, and sells enterprise gamification platforms and solutions grounded in neuroscience of play and behavioral sciences. Its core offerings are SaaS products (Coroebus for employee engagement, Game of Phones and CubiCall for contact centers, M2OST for learning, nGage for assessments) sold via subscriptions, complemented by bespoke custom development and consulting services for enterprise clients in banking, insurance, BPO, and other sectors.

Product overview

The Gamification Company offers a comprehensive portfolio of gamification products and solutions built on neuroscience of play and behavioral sciences principles (including Yu Kai Chou's Octalysis Framework, Appreciative Inquiry, and Value Creation Process). The core offering includes Coroebus (flagship enterprise gamification platform for employee engagement and performance), M2OST (gamified learning management system), Game of Phones and CubiCall (contact center solutions), nGage (gamified assessment platform), and SeTU (values-based board game). Additional products include Green Squad (sustainability education), TGC Toolkit (critical thinking game), POPPIN SKILLSHOTS Café (offline learning games), empXaas (employee experience), and Skillmuni (career ecosystem). The company also provides bespoke custom development and consulting services. The portfolio spans corporate training, employee engagement, contact centers, assessments, and behavioral transformation across individual, organizational, and societal levels.

Differentiator

Problem solved

Functional benefit

Brands

• Coroebus: Flagship gamification platform for corporates focusing on employee engagement and performance
• Skillmuni
• M2OST
• Game of Phones
• CubiCall
• nGage
• SeTU
• empXaas
• Tribe Of Phones
• POPPIN SKILLSHOTS Cafe
• TGC Toolkit
• Green Squad

Products and services

• Coroebus Flagship enterprise gamification platform that delivers gamified experiences for corporates with points, badges, leaderboards, and rewards systems aligned to business KPIs; used for employee engagement and performance management.
• Game of Phones Plug-and-play gamified SaaS platform for call centers providing engagement, motivation, and analytics to maximize revenues across all touchpoints; leverages the TRIBE model for employee motivation and culture building.
• CubiCall Contact center gamification product designed to improve employee engagement and performance in call center environments.
• Tribe Of Phones Contact center gamification solution focused on team-based engagement and motivation for phone-based customer service operations.
• M2OST (Gamified LMS) Mobile-first learning management system that enables gamified skill development and micro-learning based training with anytime, anywhere access via smart device applications.
• nGage Gamified assessment hub that incorporates game design elements into the evaluation process, transforming traditional tests into interactive, engaging assessment experiences.
• empXaas Employee experience platform delivered as Platform as a Service (PaaS) designed to enhance overall employee engagement and experience within organizations.
• SeTU Board-based game (physical and digital) for developing understanding of values and behaviors in children and adults, drawing on ancient Indian wisdom with modern social and business twists.
• POPPIN SKILLSHOTS Café Offline learning game concept designed like a café environment where participants engage with micro-learning modules served in a fun, café-style format for corporate training.
• TGC Toolkit Mini board game (Critical Thinking Game / Innovation Toolkit) that helps individuals reflect on beliefs, behaviors, and systems to find clarity and focus toward achieving objectives.
• Green Squad Sustainability learning game focused on environmental transformation, featuring characters that help address waste management through the 3R approach (Reduce, Reuse, Recycle).
• Bespoke Platforms Customized learning gamification strategies and solutions developed through a scientific, structured approach including ideation, research, content design, game development, and deployment for specific organizational needs.
• Gamification Consulting Consulting services for organizations implementing gamification strategies, including workshops, end-to-end roll-out planning and execution support, leveraging neuroscience of play and behavioral sciences.
• Customer Obsessed Culture Framework and consulting service for developing customer-focused organizational cultures through gamification and behavioral transformation, delivered as Framework as a Service.

Quantifiable outcome

• 15% improvement in productivity in just three months
• +6 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Seven partnerships are on record, tiered flagship/foundational, core and minor.

• Standard Chartered Bankflagship/foundationalStrategic or Co-development PartnerFirst major gamification client in 2017. The Gamification Company was chosen by Standard Chartered Bank Global Business Support Services to implement gamification in their contact center to enhance employee motivation and business performance. Successfully won the contract against well-entrenched platforms, marking the start of TGC's gamification journey.
• Tata AIA Life InsurancecoreStrategic or Co-development PartnerCo-awarded The Gamification Company as Top Startup of the Year 2022. Tata AIA selected TGC after detailed evaluation for the CII Startupreneur Awards.
• Paathshala (Parent Company)coreStrategic or Co-development PartnerOriginal parent company founded in 2012. The Gamification Company operates under the Paathshala Learning Solutions umbrella. TGC inherited instructional design prowess from Paathshala. Education assets including Yogya, Acharya, SeTU, Masti originally developed by Paathshala.
• UK-based Cafe Style Speed Training OrganizationminorStrategic or Co-development PartnerStrategic association with UK organization for neuroscience of play based learning. This partnership helped TGC develop deep expertise in neuroscience of play field.
• Indian Hospitality NetworkminorOthersNon-commercial establishment that connects Airlines, Hotels, Resorts, Agents, Embassies and service providers of the Tourism Ecosystem. Presented Super 100 Award to Founder-CEO Rajib Chowdhury.
• Pragati LeadershipminorGTM or Marketing PartnerPresented the first Gamification Led Transformation Award at their Inspiring and Successful Leadership Awards event.
• Michigan State UniversityminorStrategic or Co-development PartnerCase study from TIPL gamification initiative submitted to Michigan State University for academic research purposes.

Scale indicators9 records

Recent moves9 records

Expansion highlights4 records

Emerging players

• Workboard: Workboard is an OKR and results-management platform that incorporates gamified elements and KPI tracking. It competes partially with TGC's Growth Engine Framework and Coroebus in the enterprise KPI/engagement space.
• Quantive (formerly Gtmhub): Quantive (formerly Gtmhub) is an OKR and strategy-execution platform with gamification mechanics for motivation and accountability. It overlaps with TGC's KPI-tracking and performance engagement offerings.
• Influitive: Influitive is a customer engagement and gamification platform focused on advocate and community-driven programs. While more customer-facing than TGC's employee focus, it competes in the broader gamification tooling space.

Direct peers

• Spinify: Spinify is a cloud-based sales and employee gamification platform that uses leaderboards, contests, and rewards to drive performance. It directly competes with TGC's Coroebus and Game of Phones in the employee/contact-center engagement category.
• Mambo.io: Mambo.io is an employee engagement and gamification SaaS platform offering challenges, rewards, and analytics for distributed teams. It directly competes with Coroebus and empXaas in the employee engagement category.
• Ambition: Ambition provides a sales gamification and performance management platform with leaderboards, contests, and coaching tools. It is a direct competitor to TGC in gamified employee/sales performance management for enterprise.
• Hoopla: Hoopla provides gamification-driven sales performance management through real-time leaderboards, contests, and TV dashboards. It competes with TGC's contact center gamification offerings and is a comparable peer in vertical.
• LevelEleven: LevelEleven builds gamification software for sales teams and contact centers, tracking KPIs and surfacing performance data through competitions. It competes head-on with TGC's call-center-focused Game of Phones product.

Broad incumbents

• Badgeville (Oracle): Badgeville was acquired by Oracle and its gamification engine underpins parts of Oracle's enterprise engagement suite. It is a broader incumbent with overlapping enterprise gamification capabilities, comparable in function but embedded in a much larger platform.
• Salesforce (Sales Cloud / Engagement): Salesforce offers gamification features within Sales Cloud and its broader CRM/engagement platform. As a broad incumbent, it competes indirectly with TGC by embedding gamification in a much larger enterprise suite.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-gamification-company
• Facebookfacebook.com/The-Gamification-Company-101718288770008
• Xx.com/tgcgamification

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Gamification Company