Urbancore
Urbancore is a Toronto-based wellness services provider founded in 2010, delivering on-site fitness classes, workshops, appreciation events, and facility design to corporate employers and commercial property managers in Ontario, Canada.
- Company typePrivate
- Founded2010
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Urbancore does
Urbancore is a Toronto-based corporate and individual wellness services provider, founded in 2010, that delivers fitness classes, educational workshops, appreciation events, nutritional support, and end-to-end wellness facility design. Its primary customer base consists of corporate employers and commercial property managers seeking to provide workplace or tenant wellness programming; secondary customers are individual employees and tenants participating in those programs. The company operates an on-site service delivery model in the Greater Toronto Area, with named enterprise clients including Brookfield Properties, Oxford Properties, Dynamic Funds, and Minden Gross.
The service mix spans four program pillars — fitness classes (including bootcamps, personal training, and group training), knowledge-based and hands-on workshops, customizable appreciation events, and facility design for gyms, wellness lounges, sports decks, and corporate canteens. Underlying technology is limited to a content-and-booking website (yoururbancore.com) supporting class registration and a published annual catalogue (the 2026 Wellness Catalogue released November 2025); no APIs, integrations, or proprietary software platform are disclosed.
Urbancore generates revenue on a professional-services, fee-for-service basis with quote-based pricing tailored to client scope. Distribution is direct to enterprise via on-site delivery at corporate offices and commercial properties in Toronto. The company is privately held, with no disclosed institutional investors, parent entities, funding rounds, M&A activity, or leadership changes in the available record. Geographic operations are confined to Ontario, Canada.
Urbancore firmographics
Firmographics- Name
- Urbancore
- Legal name
- Urbancore
- Website
- https://yoururbancore.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Urbancore is a Toronto-based wellness services provider founded in 2010, delivering on-site fitness classes, workshops, appreciation events, and facility design to corporate employers and commercial property managers in Ontario, Canada.
- Ownership category
- akta.pro rank
Urbancore industry classification
Industry- Product category
- Corporate Wellness Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Diet and Weight Reducing Centers (812191)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Outdoor Fitness & Park Bootcamps (HSADABAC)
- akta.pro secondary industry
- Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)
Keywords
Where Urbancore is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Urbancore business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Corporate Wellness Services: Fee-for-service model providing fitness classes, workshops, appreciation events, and wellness programming to corporate clients and property managers. Services are delivered on-site at client locations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Urbancore product offering
Product offeringCore offering
Urbancore is a Toronto-based wellness services company that delivers on-site corporate wellness programming—including fitness classes, workshops, and appreciation events—to private companies and commercial property managers. It also offers individual fitness services (bootcamps, personal training, nutritional support) and turnkey wellness facility design services covering gyms/studios, lounges, sports decks, and corporate canteens.
Product overview
Urbancore is a Toronto-based corporate and individual wellness services provider offering a comprehensive suite of services including fitness classes (bootcamps, personal training, group training), educational workshops, and appreciation events. The company also provides facility design services for corporate wellness spaces including gym/studio design, wellness lounges, sports decks, and canteens. Additional services include nutritional support and management support. Services are available for both corporate clients (property managers, private companies) and individuals, with programs designed to engage employees and tenants during the workday.
Differentiator
Problem solved
Functional benefit
Companies that use Urbancore
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Urbancore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Urbancore partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
Urbancore competitors and assessment
Company assessmentDirect peers
- Wellable: Wellable is a corporate wellness platform that helps employers build and manage wellness programs, including on-site and virtual fitness, challenges, and content. It is directly comparable to Urbancore as a B2B workplace wellness provider targeting the same enterprise buyer.
- GYMGUYZ: GYMGUYZ provides mobile, on-site personal training and group fitness brought directly to corporate clients' offices. Its in-person, on-site corporate fitness model closely mirrors Urbancore's core service delivery.
Broad incumbents
- Limeade: Limeade is an established enterprise employee well-being platform offering well-being programs, communications, and analytics. It serves the same corporate buyer but at much larger scale and primarily through software rather than on-site service delivery.
- ClassPass: ClassPass offers employers fitness and wellness class access through a network of studios. It is comparable to Urbancore for the corporate wellness buyer but relies on affiliated studios rather than proprietary on-site delivery.
- Virgin Pulse: Virgin Pulse is a broad enterprise well-being and engagement platform used by large employers globally. It competes for the same corporate wellness budget as Urbancore but delivers value through digital tools rather than on-site programming.
Emerging players
- Wellbeats: Wellbeats provides on-demand fitness, nutrition, and mindfulness content to employers and health plans. It overlaps with Urbancore's wellness programming through virtual fitness and nutrition support.
- Calm Business: Calm Business provides corporate subscriptions to meditation and mindfulness content. It competes with Urbancore's meditation coaching in the corporate setting, particularly for virtual delivery.
- MoveSpring: MoveSpring is a corporate wellness challenge platform that delivers step, fitness, and well-being programs to employees. It targets the same corporate wellness budget but with software-driven challenges rather than live classes.
- Burnalong: Burnalong offers corporate wellness programming including live and on-demand classes, wellness content, and engagement tools. It is comparable to Urbancore's corporate wellness delivery model, particularly for distributed or hybrid workforces.
- Headspace for Work: Headspace for Work sells mental wellness and meditation subscriptions to employers. It overlaps with Urbancore's meditation and mental-health workshop offerings, especially for distributed workforces.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Urbancore social profiles
Digital presenceUrbancore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urbancore leadership team
Management profileNumber of profiles
Profiles1 record
Urbancore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urbancore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urbancore
What does Urbancore do?
Urbancore is a Toronto-based wellness services company that delivers on-site corporate wellness programming—including fitness classes, workshops, and appreciation events—to private companies and commercial property managers. It also offers individual fitness services (bootcamps, personal training, nutritional support) and turnkey wellness facility design services covering gyms/studios, lounges, sports decks, and corporate canteens.
Is Urbancore a public or private company?
Urbancore is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Urbancore founded?
Urbancore was founded in 2010. It employs 11 to 50 people.
Where is Urbancore based?
Urbancore is headquartered in Toronto, Canada, in the North America region.
How does Urbancore make money?
One revenue line is on record: corporate Wellness Services.
Who are Urbancore's main competitors?
Direct peers on record are Wellable and GYMGUYZ. Broad incumbents are Limeade, ClassPass and Virgin Pulse. Emerging players are Wellbeats, Calm Business, MoveSpring, Burnalong and Headspace for Work.
Does Urbancore have an API?
No public API is recorded for Urbancore.
What industry is Urbancore in?
Urbancore's product category is Corporate Wellness Services. Its primary akta.pro industry code is HSADABAC, Outdoor Fitness & Park Bootcamps, with a secondary code of EDALAIAE, Group Fitness, Personal Training & Wellness Coaching. Its NAICS code is 713940 and its SIC code is 7900.