SIX Marketing

What SIX Marketing does

SIX Marketing is a privately held B2B growth firm founded in 2011 in Rutland, Vermont, originally as a marine marketing specialist, and now headquartered in Saratoga Springs, New York. The company has repositioned itself from a traditional marketing agency into an integrated go-to-market (GTM) growth firm targeting B2B companies generating $20M or more in revenue that are experiencing revenue stalls, sales/marketing misalignment, or declining performance. Its core intellectual property is the proprietary "GTM Framework" / GTM Operating System — a methodology that maps misalignments across strategy, execution, systems, and leadership, backed by a GTM Assessment diagnostic tool and supported by the registered trademark "GTM: Get The Money." The firm's service architecture is organized into three integrated systems: a Brand System (identity and positioning), a Demand System (inbound, ABM, paid media, SEO, content), and a Delivery System (CRM implementation, sales training, outsourced SDR, martech). In 2023–2024 it layered on AI-related offerings — the AI Consulting Program (ChatGPT implementation) and the AI Efficiency Engine — the latter promising 40–50% productivity gains through workflow audits, AI opportunity assessments, and a 90-day transformation program with a 10:1 ROI guarantee.

SIX operates on a professional-services revenue model: customized annual marketing retainers, project-based engagements, quarterly AI reinforcement subscriptions at $2,500/quarter, and outcome-based pricing for the AI Efficiency Engine (1/10 of projected client savings). The company is a HubSpot Platinum Partner and partners with Sandler Training (sales methodology), GTM Partners, Google Ads, Microsoft Ads, SEMrush, and roughly 20 additional strategic and technology partners. Distribution is consultative and inside-sales led, with HubSpot meeting booking, a free GTM Assessment as lead capture, and chatbot/phone support M–F 8am–5pm ET. The firm runs offices in Saratoga Springs, NY (HQ); Malta, NY; Rutland, VT; and Knoxville, TN, and lists clients across manufacturing (Woodard Marine, Bliley, Marine Advanced Robotics, ProEst), construction/cleaning (Hoffman Cleaning), healthcare (Hudson Headwaters), financial (Saratoga Community FCU), nonprofit (ASIWNY), and education (Greenfield Community College). Ownership is founder-controlled under CEO Christopher Ryan, with no external investors, no subsidiaries, and no public listing.

The underlying technology stack is an aggregation of third-party tools rather than a proprietary platform: HubSpot (CRM/automation), SEMrush (SEO), SalesIntel (data), RollWorks (ABM), Propensity (intent), CallRail (attribution), Unbounce (landing pages), The Trade Desk (programmatic), Yext (local SEO), and accessiBe (ADA compliance), wrapped around the firm's proprietary GTM methodology. The company states it has built and tested over 100 AI tools internally and sells AI implementation consulting alongside its marketing services, but its AI capabilities are methodologically driven (workflow analysis, prompt customization, automation roadmapping) rather than model-driven.

Name

SIX Marketing

Legal name

SIX Marketing

Website

https://six.marketing

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

SIX Marketing is a privately held B2B growth firm founded in 2011 that helps $20M+ companies resolve go-to-market misalignments through a proprietary GTM Framework, AI-powered efficiency services, fractional CMO offerings, and full-service marketing implementation.

Ownership category

akta.pro rank

Product category

Marketing & Business Growth Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industry

Industry / Category Marketing Strategy (Vertical GTM) (MPAAAFAN)

Keywords

• Business growth consulting
• Go-to-market strategy
• Fractional CMO services
• Digital marketing agency
• Sales training consulting

Headquarters

HQ city

Saratoga Springs

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Marketing & Advertising Services: Full-service marketing agency providing comprehensive growth solutions including brand strategy, digital advertising, content marketing, SEO, social media, website design, and more. Services are customized to client needs.
2. Fractional/Outsourced CMO Services: Strategic marketing leadership services where SIX acts as the client's CMO, providing strategy recommendations and full implementation through their team.
3. Sales Training & Consulting: Certified sales coaching and training services including Sandler methodology, business development consulting, and outsourced SDR services.
4. AI Efficiency Engine Program: AI transformation program with 90-day implementation and quarterly reinforcement. Flat fee based on measurable impact (1/10 of projected savings) with 10:1 ROI guarantee. Quarterly sessions at $2,500/qtr.
5. LinkedIn Lead Generation Program: Account-based LinkedIn outreach program with qualified meetings booked weekly, CRM management, and weekly reporting including CSV lead files.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

SIX Marketing is a B2B business growth firm that helps $20M+ companies fix go-to-market (GTM) problems using a proprietary GTM Framework organized into three systems: Brand System (identity and positioning), Demand System (lead generation, ABM, digital advertising, SEO, content), and Delivery System (sales training, CRM implementation, outsourced SDRs, marketing technology). The firm also offers an AI Efficiency Engine for workflow productivity, fractional/outsourced CMO services, LinkedIn Lead Generation Program for ABM, and certified Sandler sales training.

Product overview

SIX Marketing is a business growth firm offering a portfolio of integrated marketing, sales, and technology services. The core offering is the proprietary GTM Framework, which encompasses three integrated systems: Brand System (identity and positioning), Demand System (lead generation and demand creation), and Delivery System (sales execution and technology). Supporting services include AI-powered productivity tools (AI Efficiency Engine and AI Consulting Program), fractional CMO services, website design, social media marketing, digital and traditional advertising, content marketing, ABM, SEO, sales training, and CRM implementation. The company was founded in 2011 and holds HubSpot Platinum Partner status, with additional certifications from Google Ads, Microsoft Ads, and SEMrush.

Differentiator

Problem solved

Functional benefit

Products and services

• GTM Framework / GTM Operating System Proprietary go-to-market framework that aligns strategy, execution, systems, and leadership for B2B companies experiencing revenue stalls. Includes the GTM Assessment diagnostic and structured Brand/Demand/Delivery systems.
• Brand System Brand identity development and strategy services establishing companies as thought leaders, including branding, brand strategy, creative content, and consistent cross-channel messaging.
• Demand System Lead generation and demand creation services including inbound marketing, account-based marketing, digital advertising, SEO, and content marketing to drive qualified prospects.
• Delivery System Sales and marketing execution services including CRM implementation, sales training, outsourced SDR services, and marketing technology stack setup.
• GTM Transformation Workshop Strategic workshop for CEOs and leadership teams to assess and transform go-to-market strategy, addressing revenue stalls and business alignment issues.
• 90-Day GTM Planning Structured 90-day go-to-market planning engagement to build a repeatable, scalable growth system for businesses.
• AI Efficiency Engine AI productivity service claiming 40-50% efficiency gains for teams, including employee workflow audits, AI opportunity assessments, role redefinition, tool recommendations, a 90-day AI transformation program, and quarterly reinforcement sessions at $2,500/qtr.
• AI Consulting Program ChatGPT implementation and training program including prompt customization, individual or team training sessions, and AI tool recommendations tailored to specific client business needs.
• Consulting & Fractional/Outsourced CMO Services Strategic marketing leadership acting as fractional CMO, including marketing strategy development, team implementation, business coaching, and comprehensive marketing plans based on research and data.
• Website Design & Development Growth-driven website design using continuous improvement methodology, including responsive design, custom media, lead capture forms, SSL/ADA compliance, hosting, SEO, and analytics. Offered in basic, mid-sized, and enterprise tiers.
• Social Media Marketing Organic and paid social media marketing across all platforms, focused on the correct channels for each industry, audience engagement, and maximizing platform potential.
• Digital Advertising & PPC Paid advertising across Google, social media platforms, display, and programmatic; PPC experts and graphic designers collaborate on campaigns to generate leads.
• Trade Show & Event Marketing Event marketing including trade shows, webinars, lunch & learns, with planning, booth design/fabrication, and pre/post-event marketing for in-person and virtual events.
• Content Marketing Inbound content creation including website copy, blogs, case studies, guides, whitepapers, emails, and video to attract leads, engage pipeline prospects, and delight current customers.
• Email Marketing Email marketing services including newsletters, campaigns, and sales sequences, optimized for clicks and conversions with claimed ROI up to 42:1 depending on industry.
• Account-Based Marketing (ABM) Targeted marketing approach focusing on ideal customer profiles, combining highly targeted outreach with advertising and personalized multi-channel campaigns to drive revenue.
• Marketing & Sales Technology Technology stack consulting including CRM (HubSpot), marketing automation, lead generation databases, CMS, SEO tools, advertising platforms, chatbots, analytics, and reporting; builds customized tech stacks for clients.
• Outsourced SDR Services Sales Development Representative services that find prospects, qualify leads, manage chatbots, and handle outreach so clients can focus on closing deals.
• Sales Training & Consulting Certified sales coaches and Sandler Training partnership covering sales strategy, marketing/sales alignment, business development, and sales tools/technology consulting.
• Video Marketing Video production and marketing services published to social media, YouTube, and websites to engage audiences and improve search rankings.
• Search Engine Optimization (SEO) Website and business listing optimization for organic search traffic, including keyword research, page optimization, and local SEO.
• CRM Implementation Customer relationship management software selection, implementation, and management, primarily implementing HubSpot CRM for clients.
• Graphic Design Visual materials creation including logos, display ads, magazine ads, infographics, brochures, signage, and other collateral.
• Traditional Advertising & PR TV, radio, print advertising and public relations including press release writing, magazine/print ads, and OTT advertisements.
• Comprehensive Marketing Plans In-depth marketing strategy development including industry research, current strategy analysis, competitor study, and actionable audience engagement plans.
• LinkedIn Lead Generation Program for ABM Signature LinkedIn ABM program using Sales Navigator for targeting, proprietary software for outreach beyond InMail limits, SDR management, weekly CSV reporting, and hot lead alerts; books weekly qualified meetings with 21% connection rate.

Quantifiable outcome

• Revenue growth 58% faster for highly aligned organizations (Forbes research)
• +6 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability5 records

Feature4 records

Partnerships

17 partnerships are on record, tiered core, strategic and minor.

• GTM PartnerscoreStrategic or Co-development PartnerStrategic partnership bringing the GTM framework to clients. The GTM framework provides a comprehensive operating system for identifying misalignments and driving strategic growth. This partnership enables SIX to offer clients a proven methodology for revenue transformation.
• HubSpotcoreTechnology or IntegrationPlatinum HubSpot Partner providing CRM, marketing automation, sales tools, and CMS. SIX helps clients implement and optimize HubSpot platforms.
• Sandler TrainingcoreImplementation/ SI/ Consulting PartnerCertified Sandler sales training methodology partner. Matt Scarchilli is a Sandler Sales, Service & Management Trainer providing certified sales coaching to SIX clients.
• Group 6 InteractivestrategicTechnology or IntegrationWeb development partner for custom website and digital solutions.
• Google AdscoreTechnology or IntegrationGoogle Ads Partner status for search and display advertising services.
• Microsoft AdsstrategicTechnology or IntegrationMicrosoft Ads Partner for Bing advertising and audience targeting.
• SEMrushstrategicTechnology or IntegrationSEO Partner for search engine optimization tools and analytics.
• SalesIntelstrategicTechnology or IntegrationDatabase management partner for B2B contact and company data for lead generation.
• RollWorksstrategicTechnology or IntegrationAccount-Based Marketing platform partner for targeted advertising campaigns.
• PropensitystrategicTechnology or IntegrationIntent data partner for identifying in-market prospects.
• W Beyer CreativestrategicChannel Partner/ Reseller/ DistributorVideo and photo creative partner for multimedia content production.
• Five Towers MediastrategicStrategic or Co-development PartnerStrategy, design, and deployment partner for integrated campaigns.
• Katie NavarraminorChannel Partner/ Reseller/ DistributorContent creator and ghostwriter for blog and marketing content.
• Nextgen PrintingminorChannel Partner/ Reseller/ DistributorConcierge printing services for marketing collateral.
• SM2DEVminorChannel Partner/ Reseller/ DistributorApp development partner for mobile and web applications.
• COX Marketing SolutionsminorChannel Partner/ Reseller/ DistributorBranding specialists partner for brand identity development.
• insightpathminorChannel Partner/ Reseller/ DistributorVideo reviews partner for testimonial and case study content.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• SmartBug Media: HubSpot Elite partner and full-service B2B marketing agency offering inbound marketing, sales enablement, and revenue operations. Directly comparable to SIX given overlapping HubSpot-centered service catalog, mid-market focus, and HubSpot partnership-led GTM.
• WebFX: Large mid-market digital marketing agency delivering SEO, PPC, content, web design, and social with proprietary technology (MarketingCloudFX). Comparable to SIX in mid-market B2B focus, full-stack service delivery, and outcome-driven reporting.
• Hawke Media: Full-service growth marketing agency offering fractional CMO, paid media, SEO, content, and email for mid-market and e-commerce brands. Comparable to SIX in fractional CMO positioning, broad service breadth, and mid-market target segment.
• KlientBoost: Performance marketing agency specializing in PPC, paid social, and conversion rate optimization with a tech-enabled approach. Comparable to SIX in paid-media execution emphasis and B2B SaaS/tech client base.
• Single Grain: Digital marketing agency focused on SaaS and B2B growth via SEO, paid media, content, and CRO. Comparable to SIX in B2B/SaaS specialization, growth-strategy framing, and integrated marketing + consulting positioning.
• Ironpaper: B2B growth agency delivering demand generation, ABM, sales enablement, and marketing operations. Comparable to SIX in B2B mid-market focus, ABM lead gen, and alignment of sales and marketing.
• Square 2 Marketing: Revenue marketing agency emphasizing alignment between sales, marketing, and customer success with HubSpot implementation. Comparable to SIX in GTM-alignment methodology, HubSpot partnership, and mid-market ICP.
• Salted Stone: HubSpot Elite partner agency offering inbound marketing, RevOps, web design, and sales enablement. Comparable to SIX in HubSpot-led service stack, mid-market clients, and integrated marketing + sales implementation.
• Disruptive Advertising: Digital marketing agency focused on paid media, SEO, and lifecycle marketing for mid-market B2B and ecommerce. Comparable to SIX in paid acquisition emphasis, mid-market positioning, and performance-oriented reporting.

Broad incumbents

• HubSpot: CRM and marketing automation platform that SIX builds services around as a Platinum Partner. Comparable as the ecosystem anchor SIX sells and implements, with overlapping go-to-market and inbound methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/6DEGREESLIVE
• Facebookfacebook.com/6degreeslive
• LinkedInlinkedin.com/company/six-marketing

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIX Marketing