Murgiverde

What Murgiverde does

Murgiverde S. Coop. And. is a second-degree Andalusian agricultural cooperative headquartered in El Ejido, Almería, Spain, founded in 2005 through the merger of AGROMURGI S.A.T. and EJIDOVERDE S. Coop. And., and further consolidated in 2009 via the integration of CAMPOVICAR S. Coop. And. and GEOSUR S. Coop. And. The cooperative aggregates over 400 farming families cultivating 1,400 hectares of greenhouses in the Almería region and directly employs approximately 4,200 workers — 3,000 in field operations and 1,200 across four specialized handling centres and one collection centre totalling roughly 72,000 m² of surface area and 5,300 pallet cooling capacity. Its core offering is fresh produce: organic and conventional peppers, cucumbers, courgettes, aubergines, tomatoes, melons and watermelons, with 100% of peppers, aubergines and cucumbers grown under integrated pest management using beneficial insects produced in an in-house nursery.

The business model is a vertically integrated B2B cooperative that grows, processes, packages and ships its own production directly to European supermarket chains and food retailers, with active commercial coverage in 30+ countries across Western, Northern and Central/Eastern Europe plus the United States and Canada. Pricing is not publicly disclosed and operates via negotiated commercial contracts with high-volume retail customers; the cooperative emphasizes year-round supply enabled by Almería's semi-desert climate (300+ sunny days/year, ~20°C average temperature), customized packaging and direct producer-to-buyer relationships. Revenue accrues from fresh-produce sales under both conventional and organic programmes, supported by GlobalGAP (GGN 4049929046146), BRC, IFS Food, GRASP, Naturland and EU organic certifications.

On the technology side, Murgiverde has co-developed (with COEXPHAL's Centre for Technological Innovation and Seyte) a custom AI-enhanced ERP applying machine learning to predictive intake planning, intelligent unloading, raw-material optimization and quality-incident analysis; operates biological pest-control programmes with sector partners; and exposes a multilingual digital presence (ES/EN/DE/FR), a mobile application and an online employment application system across its five production centres.

Name

Murgiverde

Legal name

MURGIVERDE S.C.A.

Website

https://murgiverde.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Murgiverde

Ownership category

akta.pro rank

Product category

Fresh Produce (Greenhouse Horticulture)

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (42448), Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Fresh Produce Packhouses (Fruits & Vegetables) (AFAOAGAA)

akta.pro secondary industry

Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE)

Keywords

• Greenhouse vegetable production
• Fresh produce distribution
• Integrated pest management
• Biological pest control
• Agricultural cooperative

Headquarters

HQ city

El Ejido

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Fresh Produce Sales: MURGIVERDE grows, processes, and sells its own production of peppers, cucumbers, zucchini, aubergines, tomatoes, melons, and watermelons to European supermarket chains and retailers. Revenue is generated through the sale of fresh produce under both conventional and organic production methods. The company controls the entire chain from seed to shipping.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels1 record

Core offering

Murgiverde is an agricultural cooperative that grows, handles, and sells its own production of greenhouse fruits and vegetables — peppers, cucumbers, zucchini, aubergines, tomatoes, melons, and watermelons — under conventional and organic production lines, exporting directly to European supermarket chains and retailers through four specialized handling centres. In addition to fresh produce, the cooperative delivers adjacent services such as in-house biological pest control using beneficial insects produced in its own nursery and a custom AI-enhanced ERP system developed with COEXPHAL and Seyte.

Product overview

Murgiverde is an agricultural cooperative specializing in horticultural production with two main product categories: Organic Production and Conventional Production. The company produces, processes, and commercializes its own production of peppers, cucumbers, courgettes, aubergines, tomatoes, melons, and watermelons. Organic products include peppers (California varieties in multiple colors, Snack varieties), tomatoes (Vine and Plum), aubergine, courgette, and cucumber. Conventional products span peppers (California, Snack, Tribelli XL, Sweet Bite, Spicy), cucumber, tomato (Vine, Plum), courgette, aubergine, watermelon (Black, Fashion, Seedless, Mini, Crimson), and melon (Galia, Cantaloup, Yellow). Beyond fresh produce, Murgiverde offers services including a custom AI-enhanced ERP system developed with technology partners, biological pest control using beneficial insects produced in their nursery, an online employment application system, and technical, fiscal, and training advisory services for farmers. The company operates four handling centers with state-of-the-art technology and has a collection center.

Differentiator

Problem solved

Functional benefit

Products and services

• Conventional Peppers Conventional greenhouse peppers in California, Snack, Tribelli XL, Sweet Bite, and Spicy varieties, available in green, yellow, red, and orange, sold to European supermarket chains and retailers through Murgiverde's direct B2B channel.
• Conventional Cucumbers Conventional greenhouse cucumbers in cylindrical form, lighter or darker green shades depending on variety, 25–40 cm long, sold B2B to European retailers.
• Conventional Tomatoes Conventional greenhouse tomatoes including Vine Tomato (Tomate Rama) and Plum Tomato (Tomate Pera) varieties, sold to European retailers.
• Conventional Courgette (Zucchini) Conventional greenhouse courgette (zucchini), cylindrical or rounded in shape, dark green or yellow with white, juicy, firm flesh, distributed to European retailers.
• Conventional Aubergine (Eggplant) Conventional greenhouse aubergine (eggplant), long or round form, smooth shiny skin in colors including white, black, yellow, red, violet, and purple, sold to European retailers.
• Conventional Watermelon Conventional watermelon varieties including Black, Fashion, Seedless, Mini, and Crimson types, sold to European retailers; processed in handling centres at up to 65,000 kg/hr.
• Conventional Melon Conventional melon varieties including Galia, Cantaloup, and Yellow types, distributed to European retailers.
• Organic Peppers Organic greenhouse peppers in California (Green, Red, Yellow, Orange) and Snack varieties, produced under integrated pest management with natural predators; sold to European retailers certified Naturland and EU organic.
• Organic Tomatoes Organic greenhouse tomatoes including Vine Tomato (Tomate Rama) and Plum Tomato (Tomate Pera) grown with biological control methods, sold to European retailers.
• Organic Aubergine (Eggplant) Organic greenhouse aubergine (eggplant), elongated or round shape, smooth shiny skin in white, black, yellow, red, and purple, grown under integrated pest management.
• Organic Courgette (Zucchini) Organic greenhouse courgette (zucchini), cylindrical or rounded form, dark green or yellow with white, juicy, firm flesh, grown under integrated pest management.
• Organic Cucumber Organic greenhouse cucumber in cylindrical form, 25–40 cm long with white, watery pulp, high water content, grown under integrated pest management.
• Biological Pest Control Service In-house biological pest control service using beneficial insects and natural predators produced at Murgiverde's own nursery for integrated pest management across member-family greenhouses, used on 100% of pepper, aubergine, and cucumber production.
• AI-Enhanced ERP System (Resource Optimization Platform) Custom ERP system adapted with AI/Machine Learning tools for predictive planning of product intake, intelligent unloading management, raw material optimization, and expert quality incident analysis, designed and deployed for Murgiverde's handling-centre operations.
• Online Employment Application System Online job-application platform covering Murgiverde's five production centres, allowing candidates to apply and modify their personal information across El Ejido, Almerimar, Roquetas de Mar, Vícar, and Adra.
• Murgiverde Mobile Application Mobile application providing access to Murgiverde services for users/customers.

Quantifiable outcome

• Expected reduction in food waste through AI-driven predictive planning and optimized raw material utilization
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• COEXPHAL (Centro de Innovación Tecnológica)coreTechnology or IntegrationCOEXPHAL serves as the coordinator of the AI-enhanced ERP project. The project focuses on optimizing four areas: annual intake planning (Machine Learning predictive models), intelligent unloading management, raw material optimization, and expert quality incident analysis. Funded by an operational programme for productive innovation.
• SeytecoreTechnology or IntegrationTechnology company collaborating with MURGIVERDE and COEXPHAL to develop, evaluate, and implement a custom ERP system adapted with AI tools for the optimization of resources and sustainability in the management of MURGIVERDE.
• Banco de Alimentos (Food Bank)minorOthersMURGIVERDE actively participates in the social development of its region by collaborating with the food bank.
• Club de Atletismo MURGIVERDEminorOthersMURGIVERDE sponsors the Club de Atletismo MURGIVERDE as part of its social commitment to the region's development.
• Local Sports Clubs and AssociationsminorOthersMURGIVERDE actively participates in the social development of the region by collaborating with sporting clubs and associations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SanLucar: Spanish-headquartered premium fresh fruit and vegetable producer-distributor serving European retailers with year-round supply. Comparable direct-to-retailer B2B model and crop portfolio across greenhouse produce.
• Vicasol: Almería-based agricultural cooperative producing and exporting greenhouse vegetables (peppers, tomatoes, cucumbers, aubergines, courgette) under integrated pest management to European supermarket chains. Highly comparable crop mix, geography, and B2B go-to-market.
• UNICA Group: Spanish second-degree cooperative also based in Almería that integrates multiple fruit and vegetable producer coops for joint export to European retailers. UNICA is the closest structural and geographic peer to Murgiverde's grower-cooperative model.
• CASI (Cooperativa Agraria San Isidro): Long-established Almería tomato-focused cooperative supplying Spanish and European retail with fresh tomatoes and other greenhouse vegetables. Comparable cooperative structure, geography, and supermarket-channel distribution.
• Agroiris: Spanish agricultural cooperative specializing in greenhouse vegetable production and export to European retail. Comparable producer-cooperative model with overlapping pepper, tomato, and cucumber SKUs.

Broad incumbents

• Bonduelle: French multinational and Europe's largest vegetable producer with a broad portfolio spanning canned, frozen, and fresh produce. Overlaps with Murgiverde in fresh and processed vegetable categories but operates at much larger scale and across multiple formats.
• Dole plc (formerly Total Produce): Global fresh produce giant formed from the merger of Total Produce and Dole, supplying retailers worldwide. Comparable in supplying European supermarket chains with fresh produce but at vastly larger scale and broader geographic and category footprint.
• Greenyard: Belgian-listed fresh, frozen, and prepared produce supplier to European retailers and food service. Comparable in serving supermarket chains with fresh produce but operates across broader categories and geographies than Murgiverde.

Regional players

• Mastronardi Produce: Largest North American greenhouse vegetable grower (Sunset brand) producing peppers, tomatoes, and cucumbers for North American retail. Comparable greenhouse production model and product categories but operates in a different geography.

Emerging players

• NatureSweet: Premium greenhouse tomato specialist serving North American retailers with branded, socially-certified produce. Comparable greenhouse production and retailer-direct model but focused on a narrower category (tomatoes) and different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Murgiverde