PMA Group

What PMA Group does

PMA Group is a privately held, founder-owned holding company founded around 2015 and headquartered in Stockholm, Sweden, with additional offices in Istanbul and Munich. The group builds, invests in, and operates a portfolio of companies serving the global travel industry across four service lines: TravelTech consultancy (market intelligence and strategic advisory), AI-based mobile technologies for hospitality, touristic destination development and investment, and tour operation.

Its portfolio comprises six subsidiaries: PMA Partner (travel technology and digitalization for tour operators, DMCs, aviation, and hospitality); Temple Tree Investments Gambia (a 1,500+ unit master-planned destination in West Africa); NEXA Innovations (AI applications for tourism); UTE Academy (remote EdTech for tourism workforce development); Lumi Tours (Nordic luxury tour operator, also serving as Paximum's GSA across Sweden, Norway, Denmark, Finland, and Iceland); and Wise Oak (investment and advisory for travel tech startups). Proprietary technology includes the Gravity platform for hotel digital transformation and access to Paximum's B2B marketplace integrating 80+ bedbanks and 1M+ global travel products.

The business model blends professional services (consultancy), recurring/subscription revenue (Gravity and NEXA AI tooling), transaction fees (tour operation), and capital-intensive destination development. Go-to-market is sales-led via direct enterprise engagement, supplemented by trade show presence (ITB, WTM, Antalya, METSTRADE) and portfolio-company cross-referrals. Named enterprise clients include DNA Hotel Management (hospitality) and Conti Resorts; pricing is custom-negotiated and not publicly disclosed. The group operates across Nordic countries, Turkey, Egypt, and West Africa, with a stated global footprint.

Name

PMA Group

Legal name

PMA Group

Website

https://pandir.net

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

PMA Group is a Stockholm-based, founder-owned holding company that builds and operates a portfolio of travel industry subsidiaries spanning technology (PMA Partner), AI (NEXA), EdTech (UTE Academy), tour operation (Lumi Tours), advisory (Wise Oak), and destination development (Temple Tree Gambia), serving tour operators, hospitality providers, and travel startups globally.

Ownership category

akta.pro rank

Product category

Travel Technology and Hospitality Solutions

NAICS

Travel Agencies (561510), Tour Operators (56152)

akta.pro primary industry

Integrations, APIs & Automation (Middleware/iPaaS) (THALAMAN)

akta.pro secondary industries

Program & Project Management (PMO) Consulting (BPAHACAL), White-Label Travel Supply Providers (B2B2C Inventory & Packaging) (THAKAJAJ), Luxury & VIP Destination Services (Concierge/Chauffeur) (THAKAEAG)

Keywords

• Travel technology consulting
• Hospitality digital platforms
• Tourism AI solutions
• Destination development services
• B2B travel marketplace

Headquarters

HQ city

Istanbul

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. TravelTech Consultancy: Strategic travel advisory services providing market intelligence, operational expertise, and digital insight to guide tourism businesses through expansion, transformation, and new market entry.
2. AI-Based Technology Solutions: Investment in and development of AI-based technologies for hospitality, combining data, automation, and human-centric design to optimize guest experience, revenue management, and operational efficiency.
3. Tourism Investments: Investment in and development of touristic destinations from the ground up, combining capital, vision, and execution to transform locations into sustainable, high-value destinations.
4. Tour Operating: Building and operating tour operating companies that leverage destination expertise, supplier networks, and travel technology to create seamless travel experiences.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

PMA Group builds and accelerates a portfolio of companies delivering technology, services, and hospitality solutions for the global travel industry. Its core offerings include TravelTech consultancy, AI-based mobile technologies for hospitality (including the Gravity platform), touristic destination development investments, and tour operation services, delivered through wholly-owned subsidiaries such as PMA Partner, NEXA Innovations, UTE Academy, Lumi Tours, Wise Oak, and Temple Tree Investments Gambia.

Product overview

PMA Group is a holding company that builds and accelerates companies providing technology, services, and hospitality solutions for the travel industry. The portfolio consists of distinct subsidiary companies: PMA Partner (travel technology and digitalization), NEXA Innovations (AI for tourism), UTE Academy (EdTech), Lumi Tours (tour operator), Wise Oak (investment/advisory), and Temple Tree Investments Gambia (hospitality development). These are complemented by four core service lines: TravelTech Consultancy, AI-Based Mobile Technologies, Touristic Investments, and Tour Operation. The subsidiaries operate independently with their own brands while sharing the common mission of serving the travel industry.

Differentiator

Problem solved

Functional benefit

Products and services

• PMA Partner Travel technology company offering tailored digitalization and automation solutions for tour operators, destination management companies, aviation, and hospitality businesses, with more than 20 years of experience integrating advanced technology and optimizing workflows.
• NEXA Innovations Artificial intelligence development company creating AI-driven applications for the tourism industry and mobile platforms, focused on customer engagement, travel logistics optimization, and personalized services.
• UTE Academy Remote education platform (EdTech) dedicated to boosting the competence, knowledge, and skills of tourism industry employees through distance learning, while also offering career opportunities for young, unemployed individuals.
• Lumi Tours Nordic tour operator curating handpicked luxury vacations for travelers seeking affordable luxury, blending comfort, authenticity, and unforgettable experiences with carefully selected destinations, hotels, and personalized services.
• Wise Oak Investment and advisory company focused on investing in and advising travel technology startups, hotels, and travel-related companies by providing capital, strategic guidance, advisory services, and industry expertise.
• Temple Tree Investments Gambia Boutique destination developer focused on integrated tourism, hospitality, and coastal lifestyle projects in West Africa, currently delivering a 1,500+ unit master-planned touristic destination built for sustainable, long-term value.
• TravelTech Consultancy Strategic travel advisory service combining market intelligence, operational expertise, and digital insight to guide tourism businesses through expansion, transformation, and new market entry.
• Gravity Platform Comprehensive digital platform for hotel management, providing fully integrated digital evolution across hotel portfolios, including digital transformation strategy, operational efficiency tools, and guest experience optimization capabilities.
• AI-Based Mobile Technologies (Group Service Line) AI-based technologies that redefine hospitality operations, combining data, automation, and human-centric design to optimize guest experience, revenue management, and operational efficiency.
• Touristic Investments (Group Service Line) Investment and development service for touristic destinations from the ground up, combining capital, vision, and execution to transform locations into sustainable, high-value destinations.
• Tour Operation (Group Service Line) Tour operating services combining destination expertise, strong supplier networks, and advanced travel technology to create seamless, high-value travel experiences at scale.

Quantifiable outcome

• 1,500+ unit master-planned destination development in West Africa
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• PaximumcoreChannel Partner/ Reseller/ Distributor · 25 November 2025Lumi Tours AB (PMA Group portfolio company) officially launched as the exclusive General Sales Agent (GSA) for Paximum in the Nordic region—starting with Sweden and expanding to Norway, Denmark, Finland, and Iceland. This partnership brings Paximum's B2B travel marketplace (part of SAN Tourism Software Group) to the Nordic market, connecting travel companies to over one million global travel products through high-speed, real-time integrations with 80+ bedbanks.
• DNA Hotel ManagementflagshipTechnology or Integration · 20 April 2025PMA Partner launched the 'Gravity' platform and transformation strategy for DNA Hotel Management during an intensive leadership summit in Hurghada, Egypt. This marks the beginning of a fully integrated digital evolution across the group's hotel portfolio, including flagship assets such as Amwaj Hotels. The 5-day summit brought together full leadership of both organizations to kick off the digital transformation initiative.
• SF Marina InternationalminorStrategic or Co-development PartnerSF Marina International is a portfolio company of PMA Group. The company participated in the METSTRADE Show in Amsterdam where worldwide offices, including the newly energized SF Marina Türkiye, gathered for annual meetings to discuss industry insights, forward-looking strategies, and upcoming developments for the marine equipment business.
• SAN Tourism Software GroupcoreTechnology or IntegrationSAN Tourism Software Group is the parent company of Paximum, whose B2B travel marketplace is distributed by Lumi Tours in the Nordic region. The partnership provides access to over one million global travel products through high-speed, real-time integrations.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Juniper Travel Technology: Juniper provides booking platforms and technology solutions specifically for tour operators and travel agents. It is the most direct competitor to PMA Partner's travel technology and digitalization services for tour operators and DMCs.
• WebBeds: WebBeds is a major B2B travel marketplace offering accommodation, transfers, and tours to the travel trade. It directly competes with the Paximum distribution model that PMA Group distributes through Lumi Tours in the Nordic region.
• TourRadar: TourRadar is a B2B/B2C marketplace for multi-day guided tours connecting tour operators with travelers globally. It is comparable to Lumi Tours' tour operating activities and overlaps with PMA Partner's tour operator digitalization services.
• HotelBeds: HotelBeds is one of the world's largest B2B travel marketplaces, connecting travel companies to hotel inventory globally. PMA's Paximum GSA partnership operates in the same B2B travel distribution category and competes for travel agent and tour operator relationships.
• TBO Holidays: TBO Holidays is a global travel distribution platform enabling travel agents to book hotels, flights, and holidays. It is a direct competitor in the B2B travel marketplace category and serves a similar tour operator and travel agency client base.
• Traveltek: Traveltek provides travel technology solutions including booking engines, APIs, and content aggregation for tour operators and travel agencies. It is comparable to PMA Partner's technology integration and workflow optimization offerings.
• Cloudbeds: Cloudbeds is an all-in-one hospitality management platform serving hotels, hostels, and vacation rentals. It competes directly with PMA's Gravity platform in the hospitality digitalization and operational efficiency category.
• Mews: Mews is a leading cloud-based hospitality platform (PMS) used by hotels and hostels. PMA's Gravity platform competes in the hospitality technology stack category and targets similar hotel and resort clients like Amwaj Hotels.

Emerging players

• TravelPerk: TravelPerk is a corporate travel booking and management platform with a modern tech stack. While more focused on corporate self-booking, it represents adjacent competition in the digital travel platform category PMA addresses.

Broad incumbents

• Booking Holdings: Booking Holdings operates multiple major online travel platforms globally including Booking.com and Priceline. It is a broad incumbent in the travel distribution category where PMA Group's subsidiaries operate, representing a much larger scaled competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pmagroupglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PMA Group