Elephant
Elephant Pte Ltd is a Singapore-headquartered mental health firm founded in 2013 by Dr. Adriana Giotta, operating four divisions — Clinic (psychotherapy), Institute (accredited clinician training), Coaching (executive coaching and EAP), and Retreats (South of France) — serving individuals, corporate leaders, and mental health professionals across Asia and Europe.
- Company typePrivate
- Founded2013
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Elephant does
Elephant Pte Ltd (operating as The Elephant Group, DBA "Elephant Therapy, Coaching & Training") is a Singapore-headquartered, founder-led mental health and professional development firm established in 2013 by Dr. Adriana Giotta. The business is organised into four integrated divisions: a Clinic providing multiethnic and multicultural psychotherapy, counselling, and psychological assessments to individuals, couples, families, and groups; an Institute offering accredited postgraduate training, certifications, workshops, and CPD programs for mental health clinicians across modalities including Schema Therapy, DBT, ACT, IFS, CAT, Transference Focused Psychotherapy, and Chairwork; a Coaching arm delivering executive coaching, Employee Assistance Programs (EAP), leadership training, team workshops, and management consulting to corporate clients; and a Retreats division operating a C-Suite detox retreat in the South of France (and a Phuket-based DBT practitioner retreat in partnership with WISE Mind Retreats).
The underlying technology is human-expertise-intensive rather than software-based: an integrative depth psychology methodology fusing Eastern and Western frameworks (depth, psychoanalytic, attachment, third-wave CBT, sensorimotor, trauma theories), delivered through a credentialed practitioner bench led by Dr. Giotta and supplemented by an external trainer ecosystem (ISST, ADBTI accredited). Distribution combines direct enterprise sales (HR/leadership engagement for EAP and coaching) with self-serve online bookings for individual therapy and globally accessible Zoom-based clinician training.
Revenue is generated entirely through fee-for-service professional engagements: therapy and coaching sessions are quote-based (set after a complimentary chemistry session), training workshops are productised at S$375-S$5,000 with early-bird/standard tiering, and retreats are sold as bundled 9-day packages. Customer segments split across individuals/families (Clinic), corporate leaders (Coaching/EAP), and credentialed mental health professionals (Institute). The company is bootstrapped with no disclosed external funding, operates from Asia Square Tower 1 in Singapore, and serves markets across Southeast Asia and Western Europe.
Elephant firmographics
Firmographics- Name
- Elephant
- Legal name
- Elephant Pte Ltd
- Website
- https://elephant.com.sg
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Elephant Pte Ltd is a Singapore-headquartered mental health firm founded in 2013 by Dr. Adriana Giotta, operating four divisions — Clinic (psychotherapy), Institute (accredited clinician training), Coaching (executive coaching and EAP), and Retreats (South of France) — serving individuals, corporate leaders, and mental health professionals across Asia and Europe.
- Ownership category
- akta.pro rank
Elephant industry classification
Industry- Product category
- Mental Health Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH)
- akta.pro secondary industries
- Mindfulness, Meditation & Stress Management Education (EDAAAHAD), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF)
Keywords
Where Elephant is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Elephant business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Therapy and Psychological Services: Fee-for-service therapy sessions for individuals, couples, families, and groups providing psychotherapy and psychological assessments
- Executive Coaching Services: Leadership coaching, executive retreats, and personal development programs for senior executives, entrepreneurs, and board members
- Clinician Training Programs: Professional development workshops and certification training for mental health clinicians including Schema Therapy, DBT, ACT, IFS, and other modalities. Revenue generated through course fees ranging from S$375 to S$5,000 per program
- Corporate EAP Programs: Employee Assistance Programs providing therapy, counselling sessions, and wellness talks for corporate clients
- Retreat Programs: Transformative detox retreats in South of France combining yoga, breathwork, meditation, and deep restorative processes
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Individual therapy or coaching sessions with Dr. Giotta |
| Other | Pay-as-you-go | DBT Level 2 Advanced Workshop |
| Other | Pay-as-you-go | DBT Foundation Workshop (2 days) |
| Other | Pay-as-you-go | DBT Retreat in Phuket (9 days accommodation) |
| Other | Pay-as-you-go | Schema Therapy Workshop 1 (Chronic Mood and Anxiety) |
| Other | Pay-as-you-go | Schema Therapy Workshop 2 (BPD/Complex Trauma) |
| Other | Pay-as-you-go | Schema Therapy Body-focused Interventions Level 1 |
| Other | Pay-as-you-go | Advanced Imagery Rescripting Masterclass |
| Other | Pay-as-you-go | East Meets West Schema Therapy Workshop |
| Other | Pay-as-you-go | IFS Introduction & Deepening (4 days combo) |
| Other | Pay-as-you-go | ACT Foundation (2 days) |
| Other | Pay-as-you-go | ACT Advanced Skills |
| Other | Pay-as-you-go | Cognitive Analytical Therapy (3 part days) |
| Other | Pay-as-you-go | Chairwork for Trauma Patients |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Elephant product offering
Product offeringCore offering
Elephant is a Singapore-based mental health and wellbeing organization that delivers four core service lines: the Clinic provides psychotherapy, counselling, and psychological assessments for individuals, couples, families, and groups; the Institute offers accredited professional training and certifications for mental health clinicians across modalities such as Schema Therapy, DBT, ACT, IFS, CAT, and Transference Focused Psychotherapy; Coaching delivers executive coaching, leadership development, and Employee Assistance Programs (EAP) for corporate clients; and Retreats runs transformative wellness retreats combining yoga, breathwork, and meditation in the South of France and Phuket.
Product overview
Elephant is a mental health and wellbeing organisation comprising four core divisions operating as an integrated service portfolio: the Clinic provides psychotherapy and psychological assessments for individuals, couples, families, and groups; the Institute offers accredited clinician training programs (Schema Therapy, DBT, ACT, IFS, Chairwork, CAT, Transference Focused Psychotherapy); Coaching delivers executive, leadership, and EAP services for corporate clients; and Retreats offers transformative wellness programs in France. The company operates as a service-based organisation rather than a software platform, with individual training workshops and coaching programs serving as distinct modules within the broader Elephant brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Clinic (Psychotherapy and Psychological Services) Psychotherapy, counselling, and psychological assessment services for individuals across the lifespan, couples, and families, grounded in evidence-based modalities including psychodynamic, CBT, DBT, ACT, Schema Therapy, and Internal Family Systems.
- Institute (Clinician Training and Certification) Professional development, supervision, and accredited certification training for mental health clinicians (psychologists, psychotherapists, counsellors, social workers) across therapeutic modalities including Schema Therapy, DBT, ACT, IFS, Chairwork, CAT, and Transference Focused Psychotherapy.
- Coaching (Executive and Corporate Coaching) Executive, life, and wellness coaching, leadership development, and management consulting for senior executives, entrepreneurs, board members, and corporate teams.
- Retreats (C-Suite and Detox Retreats) Transformative multi-day wellness retreats for senior executives and corporate teams, blending daily yoga, breathwork, meditation, deep restorative processes, and detox nourishment in international locations.
- Schema Therapy Training (ISST-Accredited Series) Accredited Schema Therapy training workshops for clinicians, covering chronic mood and anxiety disorders, BPD/complex trauma, body-focused interventions, imagery rescripting, couples schema therapy, and East Meets West cultural integration.
- Dialectical Behavior Therapy (DBT) Training Comprehensive DBT training with Foundation, Advanced Skills, and Mastery Program levels for mental health clinicians, certified through ADBTI for the Australia/Asia Pacific region.
- Acceptance and Commitment Therapy (ACT) Training Foundation and advanced ACT workshops for clinicians pursuing ACT excellence, including a Process Based Therapy bonus module.
- Internal Family Systems (IFS) Training Introduction and deepening workshops in Internal Family Systems therapy covering parts work and trauma treatment, presented by IFSI-approved trainers.
- Chairwork for Trauma Patients Training Online training workshop on treating trauma using chairwork and parts work, grounded in the Four Dialogue Matrix approach.
- Cognitive Analytical Therapy (CAT) Training Three-part online workshop combining Cognitive Analytical Therapy theory with demonstrations and practice in mapping, reformulation, and therapeutic writing.
- Transference Focused Psychotherapy Training Training in Transference Focused Psychotherapy, an evidence-based manualised treatment for borderline and narcissistic personality disorders.
- Employee Assistance Programs (EAP) Comprehensive Employee Assistance Programs providing therapy, counselling sessions, and wellness talks for corporate employees, delivered face-to-face or online.
- Team Workshops Corporate workshops covering workplace stress management, breaking silo thinking, building trust, navigating uncertainty, effective decision making, and team dynamics.
- Executive Coaching (Peak Performance / C-Suite) Peak performance and C-Suite executive coaching focusing on leadership development, emotional intelligence, resilience, strategic decision-making, and organisational transformation.
Quantifiable outcome
- Transformative personal and professional growth for executive clients
- +2 more outcomes
Companies that use Elephant
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Elephant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Elephant partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- International Society for Schema Therapy (ISST)coreElephant serves as a provider of ISST-accredited Schema Therapy training programs in Asia. Dr. Rita Younan serves as Training Coordinator on the ISST Executive Board.
- ADBTI (Australia/Asia Pacific)coreDBT training programs certified and accredited through ADBTI for Australia/Asia Pacific region, with Dr. Peter King as trainer
- Dr. Rita Younan (Schema Therapy Institute Australia)coreLead trainer for accredited Schema Therapy series; Director and founder of Schema Therapy Institute Australia; serves as ISST Training Coordinator
- Dr. Peter KingcoreSenior Clinician and Educator with extensive experience in DBT, providing education and program development. Adjunct Senior Lecturer with Southern Cross University
- Dr. Joseph CiarrochicoreResearch Professor at Australian Catholic University, ACT researcher and trainer with over 120 peer-reviewed articles. Co-author of ACT practitioner guides
- Scott Kellogg and Amanda Garcia TorrescoreDevelopers of the Four Dialogue Matrix approach to Chairwork psychotherapy. Presenters for trauma training programs
- Janis BriediscoreISST-accredited advanced schema therapist, supervisor, and trainer based in Brighton UK. Specializes in complex trauma and personality disorders
- Daniela Ho TancoreClinical Psychologist and Advanced Schema Therapist based in Sydney. Co-founder of Culturally Responsive Schema Therapy Special Interest Group
- Ruth HoltcoreClinical Psychologist and Principal of Canberra Clinical and Forensic Psychology. ISST Certified Schema Therapist and Supervisor/Trainer
- Steve PottercoreUKCP registered psychotherapist, past chair of ACAT and International Cognitive Analytic Therapy Association. Author of CAT books and training materials
- Dr. Tennyson LeecoreConsultant Psychiatrist and psychoanalyst. Clinical lead at Personality Disorder Service in East London. Co-director of Centre for Understanding Personality (CUSP)
- Mary SdrauligcoreCertified IFS Therapist and Approved IFSI Consultant/Supervisor with over 30 years clinical experience. IFSI approved presenter for IFS training programs
- WISE Mind Retreats (Phuket)minorPartnership for hosting DBT professional development retreats in Phuket, Thailand
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Elephant competitors and assessment
Company assessmentDirect peers
- Intellect: Singapore-headquartered mental-health platform offering therapy, coaching, and EAP benefits to corporates across Asia. Closely comparable to Elephant's Clinic + Coaching stack on geographic footprint, B2B GTM, and EAP-led model.
- ThoughtFull: Asia-Pacific mental-health platform providing on-demand therapy, coaching, and EAP to employers and individuals. Comparable to Elephant on corporate EAP focus and pan-Asia clinician training and credentialing.
Broad incumbents
- Modern Health: Global mental-health platform for employers providing therapy, coaching, and clinician training programs. Overlaps with Elephant on enterprise coaching, EAP, and emphasis on clinician upskilling.
- BetterHelp: Large online therapy platform providing individual counselling subscriptions. Comparable to Elephant's Clinic services on therapy delivery, though consumer-direct rather than founder-led premium positioning.
- Fullerton Health: Singapore-based integrated healthcare provider offering corporate health programs including mental-health services. Comparable to Elephant on corporate wellness channels and Singapore healthcare delivery.
- Spring Health: US global employer mental-health benefits provider combining therapy, coaching, and EAP. Similar integrated Coaching + Clinic product structure as Elephant, though scaled globally with technology-led delivery.
- Lyra Health: US-based mental-health benefits platform combining therapy, coaching, and EAP for enterprises. Comparable to Elephant's Coaching + Clinic portfolio on integrated B2B mental-wellbeing model, though at vastly greater scale.
Regional players
- Sage Therapy: Singapore therapy practice providing counselling to individuals and corporates. Comparable to Elephant's Clinic and EAP-style offerings within the same local market.
- Promises Healthcare: Singapore mental-health provider offering therapy, psychiatric, and wellness services. Comparable on multi-modality Singapore clinical practice and corporate mental-wellness channel.
- Safe Space Therapies: Singapore-based therapy and counselling practice with corporate partnerships. Directly comparable to Elephant's Clinic arm on Singapore therapy delivery and corporate outreach.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Elephant social profiles
Digital presenceElephant compliance and trust
Trust signalCompliance1 record
Elephant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elephant leadership team
Management profileNumber of profiles
Profiles1 record
Elephant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elephant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elephant
What does Elephant do?
Elephant is a Singapore-based mental health and wellbeing organization that delivers four core service lines: the Clinic provides psychotherapy, counselling, and psychological assessments for individuals, couples, families, and groups; the Institute offers accredited professional training and certifications for mental health clinicians across modalities such as Schema Therapy, DBT, ACT, IFS, CAT, and Transference Focused Psychotherapy; Coaching delivers executive coaching, leadership development, and Employee Assistance Programs (EAP) for corporate clients; and Retreats runs transformative wellness retreats combining yoga, breathwork, and meditation in the South of France and Phuket.
Is Elephant a public or private company?
Elephant is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Elephant founded?
Elephant was founded in 2013. It employs 11 to 50 people.
Where is Elephant based?
Elephant is headquartered in Singapore, Singapore, in the Asia region.
How does Elephant make money?
Five revenue lines are on record. Therapy and Psychological Services are the primary driver. The others are executive Coaching Services, clinician Training Programs, corporate EAP Programs and retreat Programs.
Who are Elephant's main competitors?
Direct peers on record are Intellect and ThoughtFull. Broad incumbents are Modern Health, BetterHelp, Fullerton Health, Spring Health and Lyra Health. Regional players are Sage Therapy, Promises Healthcare and Safe Space Therapies.
Does Elephant have an API?
No public API is recorded for Elephant.
What industry is Elephant in?
Elephant's product category is Mental Health Services. Its primary akta.pro industry code is THAJAHAH, Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching), with a secondary code of EDAAAHAD, Mindfulness, Meditation & Stress Management Education. Its NAICS code is 621330 and its SIC code is 8000.