Sage Therapy Chicago

What Sage Therapy Chicago does

Sage Therapy Chicago, PLLC is a therapist-owned and operated mental health practice founded in 2020 and headquartered at 155 N Michigan Avenue, Chicago. The practice delivers individual therapy, couples counseling, family therapy, and child/adolescent therapy, supplemented by specialty tracks in anxiety, depression, life transitions, and relationships. Services are delivered both in-person at the Chicago office and via online/telehealth sessions, with clients able to self-serve book 24/7 through a TherapyPortal integration. Revenue is generated primarily through fee-for-service clinical sessions billed to major insurance plans (BCBS, Aetna, United, Cigna) or paid out-of-pocket by self-pay clients, with a $175 fee applied for late cancellations and no-shows.

The company is explicitly positioned as "founded by therapists, not investors," and operates as a bootstrapped professional limited liability company with no disclosed external funding, parent entity, or institutional ownership. Its technology footprint is deliberately lightweight: TherapyPortal for scheduling, standard video conferencing for telehealth, and Google Analytics for web measurement — with no proprietary platform, AI capability, or API surface. The practice supports an internal mentorship/intern pipeline and has extended its brand into two adjacent sub-brands: the Sage Therapy Training Center for professional development and the Sage Therapy Store for therapy-related retail products, alongside a Training, Consulting & Speaking service line targeting organizations.

Go-to-market is direct-to-consumer, driven by SEO-optimized specialty landing pages, a content/blog resource hub, and organic social presence on Instagram, Facebook, TikTok, and LinkedIn. Referrals from other clinicians (evidenced by named peer testimonials) supplement self-serve acquisition. The customer base is entirely individual consumers — adults, adolescents, and children — with no disclosed enterprise or institutional clients, making the business a long-tail B2C services model with diversified payer mix and no material single-customer concentration.

Name

Sage Therapy Chicago

Legal name

Sage Therapy Chicago, PLLC

Website

https://sagetherapy.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Sage Therapy Chicago, PLLC is a therapist-owned mental health practice in Chicago offering individual, couples, family, and child/adolescent therapy in-person and via telehealth. It serves individual consumers across anxiety, depression, trauma, and life transitions, with adjacent Training Center and Store sub-brands.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Mental Health Counseling & Psychotherapy Services (EDALAFAB)

Keywords

• Mental health therapy
• Couples counseling
• Family therapy
• Anxiety treatment
• Therapist training

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Insurance-based therapy sessions: The practice accepts multiple insurance plans including BCBS, Aetna, United, and Cigna. Clients with insurance are billed through their insurance plans, with clients responsible for co-pays and any fees not covered by insurance.
2. Self-pay therapy sessions: Self-pay clients pay at time of service. Session fees are automatically charged after each session. The practice notes a session fee of $175 for late cancellations and no-shows.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sage Therapy Chicago is a Chicago-based mental health practice that provides individual therapy, couples counseling, kids and teens therapy, and family therapy for clients dealing with anxiety, depression, life transitions, and relationship issues. The practice also operates the Sage Therapy Training Center, which offers continuing education and training for therapists, and the Sage Therapy Store, which retails therapy-related products and resources.

Product overview

Sage Therapy Chicago is a therapist-owned mental health practice offering a unified service portfolio centered on individual, couples, family, and child/adolescent therapy. The core clinical services are organized by population (Individual, Couples, Kids & Teens, Family) and specialty area (Anxiety, Depression, Life Transitions, Relationships). The practice complements its clinical offerings with a Training Center for professional development and a separate Store for therapy-related products, creating a hybrid model of direct care and educational resources. All services are available in-person at their Chicago location or via online therapy sessions.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy

Quantifiable outcome

• Most clients meet their therapist within a week
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• Two Chairs: Two Chairs operates in-person and online therapy clinics with a similar therapist-matching model and emphasis on evidence-based care. It is a direct comparable to Sage in service mix, in-network insurance model, and multi-city clinical footprint.
• Alma: Alma is a therapist directory and practice support platform that helps independent clinicians accept insurance and manage their caseloads. It competes for the same independent therapist community that powers Sage's clinician pipeline.
• Grow Therapy: Grow Therapy provides a platform that helps licensed therapists launch and run in-network practices, including insurance billing and scheduling. It addresses the same therapist-owned practice model that Sage operates, but as a software/services enabler.
• Sondermind: Sondermind connects clients with in-network therapists for in-person and virtual sessions and supports clinicians with practice operations, directly competing with Sage on insurance-billed therapy and clinician enablement.
• Octave: Octave runs an in-person and virtual therapy practice with insurance acceptance and outcomes measurement, closely mirroring Sage's evidence-based, in-network, hybrid delivery approach.

Broad incumbents

• Talkspace: Talkspace is a publicly visible online therapy platform offering on-demand messaging and live sessions via insurance or self-pay. It is a broader incumbent competing in the same virtual therapy category as Sage's telehealth arm.
• Lyra Health: Lyra is a larger mental health benefits platform serving employers with therapy, coaching, and medication services. It overlaps with Sage's therapy offering but operates at scale via B2B contracts rather than D2C.
• BetterHelp: BetterHelp is the largest consumer online therapy brand, offering subscription-based virtual counseling. It is a scaled incumbent competing for self-pay clients and the broader online therapy demand that Sage's telehealth service addresses.
• Spring Health: Spring Health is a mental health benefits provider for employers, combining therapy, coaching, and psychiatry. It is a broader incumbent that competes in the employer-sponsored segment adjacent to Sage's in-network practice.

Emerging players

• Charlie Health: Charlie Health provides intensive outpatient and virtual mental health programs, with a strong focus on adolescents and young adults. It overlaps with Sage's Kids & Teens Therapy line as a more specialized, higher-acuity option for the same populations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@sagetherapychicago
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/sage-therapy-chicago
• Instagraminstagram.com/sagetherapychicago

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sage Therapy Chicago