ADHD Direct
ADHD Direct is a Glasgow-based, UK-wide private clinic that diagnoses and treats ADHD and Autism via virtual and in-person appointments, complementing clinical care with structured coaching, parenting programmes, counselling, and workplace training for self-pay individuals and insured patients.
- Company typePrivate
- Founded2017
- HeadquartersBishopbriggs, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What ADHD Direct does
ADHD Direct is a Glasgow-headquartered private healthcare provider delivering ADHD and Autism diagnostic, treatment, and support services to patients across the United Kingdom, with services delivered both virtually and through an in-person clinic at First Floor, Craighall Business Park, 8 Eagle St. The company operates a "whole of life" service architecture spanning adult and child ADHD assessments, autism (ASD) assessments, ADHD consultations, medication titration and review, counselling, the Still Me adult coaching programme, the Parents INC parenting programme, and bespoke workplace training. Operationally, ADHD Direct is built on third-party SaaS rather than proprietary infrastructure: Acuity Scheduling powers self-serve booking (adhddirect.as.me), Stripe and GoCardless process payments, Creyos provides cognitive testing, Kajabi hosts online courses, and a WordPress site secured with iThemes Security hosts the clinical blog, resource library, and webinar content. Practitioner activity is regulated by Healthcare Improvement Scotland, with clinicians registered across GMC, NMC, RCGP and other professional bodies, and prescribing follows NICE NG87 guidelines.
The business is monetised through a mix of one-time fees (ADHD and Autism assessments, with a 25% non-refundable deposit), recurring medication review fees (standard, TOMIS, MDAS), £20 transaction fees per private prescription or ITH Health medication order, structured six-session coaching programmes (Still Me, Parents INC), and bespoke corporate workplace training. Customer acquisition is predominantly direct-to-consumer via a self-serve booking portal, with channel support from WPA private medical insurance, a Rewards Scotland member benefit, and educational partnerships with Glasgow Caledonian University (clinical placements) and LEARNA (a postgraduate PGCert in Neurodiversity-inclusive Healthcare co-developed by Clinical Lead Dr Georgina Brown). The founder/CEO, Gordon Brown, is a Consultant Nurse who personally develops and delivers the Parents INC and Still Me programmes, anchoring both the clinical authority and the public-facing brand of the business.
ADHD Direct firmographics
Firmographics- Name
- ADHD Direct
- Legal name
- ADHD Direct Ltd
- Website
- https://adhddirect.co.uk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ADHD Direct is a Glasgow-based, UK-wide private clinic that diagnoses and treats ADHD and Autism via virtual and in-person appointments, complementing clinical care with structured coaching, parenting programmes, counselling, and workplace training for self-pay individuals and insured patients.
- Ownership category
- akta.pro rank
ADHD Direct industry classification
Industry- Product category
- Private Mental Health Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Residential Mental Health and Substance Abuse Facilities (623220)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ)
- akta.pro secondary industries
- Autism Executive Functioning & Academic Skills Intervention (EDAKAKAI), Parent & Caregiver Training for LD/Dyslexia Support (EDAKAJAJ), Autism Communication Support (AAC, Pragmatics & Language) (EDAKAKAG), Autism Diagnostic & Educational Assessment Services (EDAKAKAA)
Keywords
Where ADHD Direct is headquartered
LocationHeadquarters
- HQ city
- Bishopbriggs
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
ADHD Direct business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Diagnostic assessment fees: One-time payments for ADHD assessments (child and adult, 2 hours each) and Autism assessments (two-appointment model). 25% deposit is non-refundable.
- Medication review fees: Recurring fees for medication review appointments (standard, TOMIS, MDAS). Once a patient is stable, 6–12 monthly reviews may be complimentary with a Clinical Assistant; clinician reviews remain paid.
- Private prescription and medication order fees: £20 fee per private prescription (posted) or per ITH Health medication order. ITH Health separately invoices the patient for medication, dispensing and DPD delivery.
- Coaching and course programmes (Parents INC, Still Me): Six-session structured ADHD coaching (Still Me for adults) and parent training programme (Parents INC) delivered online via Kajabi/Teams, plus bespoke workplace and social care training.
- Workplace and professional training: Bespoke ADHD training courses for workplaces, social care, and education settings, booked per session/programme.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free ADHD screening |
| Unit Pricing | Pay-as-you-go | Private prescription or ITH Health medication order |
| One time/ perpetual license | Pay-as-you-go | ADHD assessments (child and adult) and Autism assessments |
| Subscription | Pay-as-you-go | Medication review appointments (paid) |
| One time/ perpetual license | Pay-as-you-go | Still Me coaching and Parents INC parenting programme |
| Other | Pay-as-you-go | Bespoke ADHD training (workplace, social care, education) |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels10 records
ADHD Direct product offering
Product offeringCore offering
ADHD Direct is a Glasgow-based private healthcare clinic that diagnoses and treats ADHD and Autism in children and adults across the UK via virtual and in-person appointments. Its offering spans diagnostic assessments, medication titration and ongoing reviews (with private prescribing via paper Rx or ITH Health home delivery), plus wraparound coaching (Still Me), parenting programmes (Parents INC), counselling, and bespoke workplace neurodiversity training.
Product overview
ADHD Direct operates a "whole of life" service architecture centred on a core diagnostic and treatment platform that combines clinical assessment, medication management and prescribing, and ongoing review — rather than a single unified software product. The core clinical offerings are the Adult and Child ADHD Assessment, the Autism (ASD) Assessment, the ADHD Consultation, and the ADHD Medication Review service (which spans shared-care NHS prescribing, private paper prescriptions posted via Royal Mail, and ITH Health home delivery). Wrapped around this core are several complementary programmes and support services: the Free ADHD Screening as a pre-assessment funnel; the Creyos-based Neurodevelopmental Cognitive Assessment as a diagnostic support module; Transfer Your Care for patients moving from other providers; a Counselling Support service; the Parents INC parenting training programme; the Still Me adult coaching programme; and bespoke ADHD Workplace Training. Bookings and payments flow through an Acuity Scheduling portal with Stripe card payments and GoCardless direct debit, while clinical content is delivered via Microsoft Teams (Parents INC), Kajabi (Still Me) and a YouTube webinar library. All services are regulated by Healthcare Improvement Scotland and the company's practitioners are registered with the GMC, NMC, MDDUS, RCN and RCGP, with CPD-certified training.
Differentiator
Problem solved
Functional benefit
Brands
- Still Me: A structured six-week coaching programme designed specifically for adults living with ADHD, developed and delivered by Gordon Brown, CEO of ADHD Direct.
- Parents INC
Products and services
- ADHD Assessment (Adult) A 2-hour diagnostic assessment delivered by a qualified ADHD clinician, available UK-wide virtually or in-person at the Glasgow clinic. A positive diagnosis makes the patient eligible for ADHD medication prescribing through ADHD Direct.
- ADHD Assessment (Child) A 2-hour diagnostic assessment for children delivered by a qualified ADHD clinician, with the child accompanied by an adult. Available virtually or in-person; a positive diagnosis makes the child eligible for ADHD medication through ADHD Direct.
- Autism (ASD) Assessment A two-appointment autism diagnostic pathway comprising an initial ~2-hour assessment with an experienced clinician followed by a feedback appointment. Available for children and adults.
- ADHD Medication Review Ongoing medication management delivered by ADHD Direct clinicians, including titration reviews at 3-8-week intervals and routine checks every 4 weeks, 3, 6 or 12 months. Covers both shared-care NHS prescribing and private prescribing routes; stable patients may receive complimentary 6-12 monthly Clinical Assistant reviews.
- Transfer Your Care (ADHD) A service for patients already diagnosed with ADHD by NHS or other private providers to transfer to ADHD Direct for ongoing treatment without repeating a diagnostic assessment.
- Free ADHD Screening An online screening tool that helps individuals determine whether a full ADHD Assessment is the right next step before booking a paid assessment.
- Neurodevelopmental Cognitive Assessment (Creyos) An online cognitive testing service using the Creyos platform to support ADHD and ASD assessment, measuring attention, memory and executive function as part of the diagnostic pathway.
- Parents INC - ADHD Parenting Course An award-winning ADHD-specific parent training programme delivered online via Microsoft Teams by Gordon Brown across six interactive sessions, equipping parents and carers to support their child's ADHD development.
- Still Me - ADHD Adult Coaching Programme A structured six-week coaching programme for adults with ADHD developed and delivered by Gordon Brown and hosted on Kajabi, helping participants understand their ADHD and build practical strategies for everyday life.
- ADHD Workplace Training (Bespoke) A bespoke workplace training course that helps organisations support neurodivergent employees, improve communication, retention and productivity, and build manager confidence in supporting ADHD in the workplace.
- Counselling Support A counselling service offered as a complementary support alongside ADHD assessment and treatment, booked through the ADHD Direct booking portal.
- Private Prescription Service (ADHD Medication) A private controlled-drug prescribing service for ADHD medication with three fulfilment routes: shared-care via NHS GP, paper private prescription posted via Royal Mail (recorded delivery, £20 prescription fee), or medication order through ITH Health with DPD home delivery (£20 ordering fee). All prescriptions and ITH Health orders are scanned/logged to the patient electronic record.
- Webinars and Training Resources A library of webinars and training content (hosted on YouTube and the ADHD Direct site) covering topics such as transitions for children and young people with ADHD, with supporting downloadable booklets and guides.
Quantifiable outcome
- ADHD Service of the Year 2023/24 (Prestige Awards) — "Revolutionising how individuals access vital services for ADHD and autism"
- +2 more outcomes
Companies that use ADHD Direct
Customer profileIdeal customer profiles4 records
ADHD Direct technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
ADHD Direct partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core operational partner, core insurance partner, minor, core technology partner, core platform partner, core education partner and core regulatory partner.
- ITH Healthcore operational partnerITH Health dispenses and delivers ADHD medication on ADHD Direct's orders via DPD, removing the need for patients to visit a pharmacy. ADHD Direct charges £20 per order; ITH Health separately invoices the patient for medication, dispensing, and delivery fees. Documented in the Repeat Prescribing/Medication Ordering policy.
- WPAcore insurance partnerWPA is listed under "Insurance companies we work with" on the ADHD Direct website, enabling insured patients to access ADHD Direct services via private medical insurance reimbursement.
- Rewards ScotlandminorListed under "Companies we work with" on the ADHD Direct website, suggesting a discount/corporate-benefit arrangement for Rewards Scotland members.
- Creyoscore technology partnerCreyos provides the Neurodevelopmental Cognitive Assessment service used by ADHD Direct for ADHD and ASD cognitive testing, integrated as a dedicated service page (creyos-cognitive-testing-service).
- Kajabicore platform partnerKajabi hosts the ADHD Direct course storefront at adhd-direct-ltd.mykajabi.com, delivering the Parents INC parenting course and the Still Me adult ADHD coaching programme as online courses.
- Acuity Schedulingcore platform partnerAcuity Scheduling powers the ADHD Direct booking portal at adhddirect.as.me, enabling self-serve appointment scheduling and payment for ADHD/Autism assessments, consultations, and reviews.
- Stripecore platform partnerStripe processes card payments for ADHD Direct assessments, prescriptions, and medication reviews. Refunds are subject to Stripe processing fees (UK cards 1.4% + 20p; EEA +1.1%; International 2.9% + 20p).
- Glasgow Caledonian University (GCU)core education partnerADHD Direct is an approved clinical placement provider for undergraduate nursing students and counselling psychology students at GCU, in an established partnership. GCU is also listed as an affiliated training provider on the ADHD Direct site.
- LEARNA (Diploma MSc)core education partnerClinical Lead Dr Georgina Brown is a Postgraduate tutor and Programme Lead for the LEARNA PGCert in Neurodiversity-inclusive Healthcare, hosted via diploma-msc.com. ADHD Direct promotes the programme and Clinical Lead co-develops content.
- Healthcare Improvement Scotlandcore regulatory partnerHealthcare Improvement Scotland regulates ADHD Direct as an independent healthcare service in Scotland; patients can also raise complaints directly with HIS via the contact details published on the ADHD Direct Complaint Policy.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
ADHD Direct competitors and assessment
Company assessmentEmerging players
- Evexia Diagnostics: Private UK ADHD and autism diagnostic service with a digital intake and remote assessment model. Comparable on diagnosis-first patient journey though with narrower ongoing treatment offering.
- Diverse Diagnostics: Newer UK private ADHD and autism assessment service with a strong digital-first booking and triage model. Comparable to ADHD Direct on self-serve booking and patient-led journey, though smaller scale.
Broad incumbents
- Priory Group: Large UK private mental health provider offering ADHD/ASD assessment alongside a broader mental health and addiction portfolio. Competes in the same patient segment but as part of a much wider service catalogue.
- Harley Therapy: London-based private psychology and psychiatry practice offering ADHD assessments. Broad incumbent serving a similar private-pay mental health clientele but with a wider therapeutic focus.
Direct peers
- ADHD 360: UK private ADHD assessment, diagnosis and treatment service delivering titration and medication management. Competes head-to-head with ADHD Direct for the same self-pay and shared-care patients across the UK.
- The ADHD Clinic: Specialist UK private ADHD assessment and medication service for adults and children. Directly overlaps with ADHD Direct's diagnosis, titration and ongoing review offering.
- Psychiatry-UK: One of the largest UK private ADHD and autism assessment providers, offering right-to-choose NHS pathways and private titration. Directly comparable to ADHD Direct on service scope, target patient base and UK-wide virtual delivery model.
- Psymplicity: Private ADHD and autism assessment clinic operating in London and online, offering diagnostic assessments and ongoing treatment. Closely comparable service mix, patient demographic and self-pay pricing model.
- Clinical Partners: UK private mental health and ADHD/autism assessment provider with psychiatrist-led diagnostic pathways. Direct competitor for adult ADHD assessment and titration services in the private-pay segment.
- Cognacity: London-based private mental health and ADHD assessment clinic with multidisciplinary clinicians. Overlaps with ADHD Direct on private adult ADHD assessment, treatment and ongoing prescribing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
ADHD Direct social profiles
Digital presenceADHD Direct compliance and trust
Trust signalCompliance8 records
ADHD Direct financial estimates
Financial estimateRevenue estimate
Valuation estimate
ADHD Direct leadership team
Management profileNumber of profiles
Profiles3 records
ADHD Direct funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ADHD Direct M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ADHD Direct
What does ADHD Direct do?
ADHD Direct is a Glasgow-based private healthcare clinic that diagnoses and treats ADHD and Autism in children and adults across the UK via virtual and in-person appointments. Its offering spans diagnostic assessments, medication titration and ongoing reviews (with private prescribing via paper Rx or ITH Health home delivery), plus wraparound coaching (Still Me), parenting programmes (Parents INC), counselling, and bespoke workplace neurodiversity training.
Is ADHD Direct a public or private company?
ADHD Direct is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ADHD Direct founded?
ADHD Direct was founded in 2017. It employs 11 to 50 people.
Where is ADHD Direct based?
ADHD Direct is headquartered in Bishopbriggs, United Kingdom, in the Europe region.
How does ADHD Direct make money?
Five revenue lines are on record. Diagnostic assessment fees are the primary driver. The others are medication review fees, private prescription and medication order fees, coaching and course programmes (Parents INC, Still Me) and workplace and professional training.
Who are ADHD Direct's main competitors?
Emerging players on record are Evexia Diagnostics and Diverse Diagnostics. Broad incumbents are Priory Group and Harley Therapy. Direct peers are ADHD 360, The ADHD Clinic, Psychiatry-UK, Psymplicity, Clinical Partners and Cognacity.
Does ADHD Direct have an API?
No public API is recorded for ADHD Direct.
What industry is ADHD Direct in?
ADHD Direct's product category is Private Mental Health Services. Its primary akta.pro industry code is HLALAEAJ, Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching), with a secondary code of EDAKAKAI, Autism Executive Functioning & Academic Skills Intervention. Its NAICS code is 621420 and its SIC code is 8082.