Latitud zero

What Latitud zero does

Latitud Zero is a privately held Colombian company, founded in 2014 and headquartered in Medellín (Calle 55 # 64BB-77 interior 202), that provides GPS satellite vehicle tracking and fleet management services exclusively within the Colombian market. The company addresses vehicle security, route compliance, driver behavior, and cargo visibility for four distinct customer segments: public transportation operators, cargo and freight fleets, owners of construction equipment (maquinaria amarilla), and individual private-vehicle owners. Its value proposition centers on local-market familiarity, including support for Colombian-specific driving restrictions such as pico y placa, and a no-long-term-contract commercial posture.

The product is structured as a three-layer stack: a physical GPS tracker device (Rastreador GPS), a web-based fleet management platform (Plataforma LatitudZero at latitudzero.xyz), and native mobile applications (LatitudZero Móvil on iOS and Android, with App Store ID 1321348181 and Google Play package com.movillatitudzeoclient.android). Core technical capabilities include real-time location tracking, geofencing, speed alerts, SOS emergency alerts, ignition on/off notifications, low-battery and disconnection alerts, vehicle-battery voltage monitoring, points of interest, mileage/distance tracking, and historical route reports delivered via email. Specialized modules extend these capabilities with segment-specific features such as driver schedule control (public transport), cargo delivery verification, peak-and-plate enforcement and timer scheduling (construction equipment), and personal/family vehicle monitoring. No public API, SDK, third-party integrations, or AI/ML components are documented.

Commercially, Latitud Zero operates a dual revenue model combining GPS hardware sales with recurring platform subscriptions, while marketing channels are predominantly organic: SEO-driven website traffic, mobile-app store presence, and direct phone and WhatsApp sales support. The company self-describes as offering 24-hour assistance, email-delivered performance reports, and competitive pricing, but does not publicly disclose pricing, headcount, revenue, funding, ownership structure, or partnerships. The company is founder/closely held with no documented institutional investment, M&A activity, or external capital events.

Name

Latitud zero

Legal name

Latitud Zero

Website

https://latitudzero.com.co

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Latitud Zero is a Colombian GPS satellite vehicle tracking company selling hardware devices and a subscription fleet management platform with iOS and Android apps. It serves public transport, cargo, construction equipment operators, and individual vehicle owners across Colombia.

Ownership category

akta.pro rank

Product category

Fleet Management Software / GPS Vehicle Tracking

NAICS

Satellite Telecommunications (517410)

SIC

Transportation Services (4700)

akta.pro primary industry

GPS Fleet Tracking & Mapping (TLABAJAA)

akta.pro secondary industries

Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF), Satellite/Off-Grid Tracking & Connectivity (Cellular/Sat) (TLABAJAN)

Keywords

• GPS vehicle tracking
• Fleet management software
• Satellite tracking systems
• Telematics services
• Asset tracking solutions

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. GPS Tracking Device (Hardware): Sale of GPS tracking devices (trackers) for installation in vehicles of various types
2. Fleet Management Platform Subscription: Ongoing platform subscription for fleet administration and vehicle tracking services with 24-hour assistance

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Latitud Zero sells GPS satellite vehicle tracking hardware (trackers) and a subscription-based fleet management platform accessible via web and mobile apps for real-time vehicle monitoring, driver behavior control, geofencing, speed alerts, mileage reporting, and Colombia-specific compliance (pico y placa). The company serves taxi/public transport operators, cargo fleets, construction machinery owners, and individual vehicle owners across Colombia with no long-term contracts and 24-hour assistance.

Product overview

Latitud Zero offers a GPS satellite vehicle tracking system as a single unified platform with specialized add-on modules for different vehicle segments. The core product consists of the LatitudZero Platform (web-based fleet management software), a mobile application (iOS/Android), and GPS tracking hardware (Tracker device). The platform is extended through sector-specific modules including Transporte Público for public transit, Flotas y Transporte de Carga for cargo/fleet operations, Maquinaria Amarilla for construction equipment, and Vehículos Particulares for personal vehicles. All modules share the same underlying tracking technology and platform infrastructure while offering segment-specific features such as driver scheduling, route monitoring, and compliance controls.

Differentiator

Problem solved

Functional benefit

Products and services

• Rastreo Satelital de Vehículos (GPS Satellite Vehicle Tracking) GPS satellite vehicle tracking system enabling real-time monitoring, fleet management, and driver behavior control for public transport, cargo, construction equipment, and personal vehicles in Colombia.
• Plataforma LatitudZero Web-based fleet management platform providing data backup, 24/7 support, performance reports via email, and mobile access via Android and iPhone applications without long-term contracts.
• Aplicación LatitudZero Móvil Mobile app for iOS and Android devices enabling users to track vehicles, receive alerts (geofencing, speed, ignition, SOS, battery, disconnection), and access fleet management features from smartphones.
• Rastreador GPS (GPS Tracker Hardware) GPS tracking hardware device installed in vehicles, with features including geofencing, speed alerts, low battery notifications, SOS emergency button, ignition alerts, points of interest marking, disconnection alerts, and battery monitoring.
• Servicio para Transporte Público (Public Transport Tracking) Vehicle tracking service for taxi and public transport fleet operators enabling driver schedule and working hour control, route monitoring, and work zone establishment.
• Servicio de Flotas y Transporte de Carga (Cargo Fleet Tracking) Fleet tracking service for cargo and freight transportation companies providing complete vehicle control, route monitoring, and cargo security to ensure merchandise reaches destinations safely.
• Servicio de Maquinaria Amarilla (Yellow Machinery Tracking) Tracking service for construction equipment and yellow machinery featuring real-time location, geofencing, historical reports, pico y placa compliance restrictions, and scheduling controls.
• Servicio para Vehículos Particulares (Private Vehicle Tracking) Personal vehicle tracking service for individual owners and families seeking to protect and monitor their private vehicles and family members.

Quantifiable outcome

• 24-hour assistance availability
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature14 records

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Spireon: Spireon offers GPS fleet and asset tracking solutions with web and mobile apps for SMB and enterprise fleets. Comparable to Latitud Zero's PLG mobile app approach combined with hardware subscription.
• Samsara: Samsara provides IoT-based fleet management with GPS tracking, vehicle telematics, mobile apps, and driver safety features. Its vertically integrated hardware-plus-subscription model mirrors Latitud Zero's revenue structure and target use cases.
• Geotab: Geotab is a global leader in GPS fleet telematics and vehicle tracking, offering a comparable web and mobile platform for fleet management, geofencing, and driver behavior monitoring. It is the most direct international comparable to Latitud Zero's core product suite.
• CalAmp (Synovia/JP1): CalAmp supplies telematics hardware and fleet tracking devices used by service providers worldwide. Directly comparable to Latitud Zero's GPS tracker hardware offering and underlying platform architecture.

Regional players

• Cobli: Cobli is a Brazilian fleet management and GPS tracking company targeting Latin American fleets with vehicle monitoring, driver behavior, and route optimization. Most relevant regional comparable given Latitud Zero's Latin American focus and product positioning.

Emerging players

• MasTrack: MasTrack provides commercial GPS vehicle and fleet tracking for small and mid-sized fleets with monthly subscription pricing and no-contract options. Closely mirrors Latitud Zero's SMB-focused, no-contract pricing model.
• Fleetio: Fleetio is a fleet management software platform with GPS tracking integrations, mobile apps, and maintenance workflows. Comparable to Latitud Zero's platform layer though focused on fleet operations management rather than pure telematics.

Broad incumbents

• Octo Telematics: Octo Telematics is a global telematics and insurance platform offering vehicle tracking, driver behavior, and crash detection. Comparable to Latitud Zero's driver behavior and safety features but operates at much larger enterprise insurance scale.
• Verizon Connect: Verizon Connect offers enterprise fleet tracking, GPS, and vehicle telematics as part of a broad telecom-grade portfolio. Comparable to Latitud Zero in core functionality but operates at a much larger scale with bundled connectivity.
• Trimble Transportation: Trimble provides enterprise-grade fleet management, telematics, and transportation management software. Comparable to Latitud Zero's fleet management platform but at significantly larger enterprise scale with broader supply chain integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latitud zero