Wellness Redefined

What Wellness Redefined does

Wellness Redefined is a founder-led, Oklahoma-based functional and integrative medicine practice operating exclusively via HIPAA-compliant telemedicine. Founded in 2021 by Ebony Fortier — a board-certified Family Nurse Practitioner (FNP-C) and Psychiatric Mental Health Nurse Practitioner (PMHNP-BC) with Institute of Functional Medicine training — the practice delivers root-cause care across five condition verticals: mental health, gut health, hormonal and metabolic health, immune and inflammatory conditions, and skin health. The core commercial offering is a pair of subscription-based care plans: a 4-month All-Inclusive plan at $999/month bundling practitioner sessions, GI-MAP and Mycotoxins lab testing, the proprietary Gut the Stress course, and supplement recommendations, plus a 2-month plan at $499/month. Psychiatric services are delivered through two affiliated PLLC entities (Whole Behavioral Health & Wellness PLLC and Gut-Brain Integrative Psychiatry PLLC) under the same leadership.

The underlying technology stack is entirely third-party SaaS: Practice Better for video appointments and patient messaging, Rupa Health for advanced functional medicine lab ordering, Fullscript for supplement dispensing, and Advance Care Card for patient financing. The practice's only proprietary IP is the Wellness Redefined Pearls — a structured 5-step clinical methodology (Supporting Wellness, Finding Relief, Root Cause, Fine Tuning, Maintaining Health) — which serves as a service differentiator rather than a technological one. No proprietary software, AI systems, or data assets are in evidence.

The business model is private-pay direct-to-consumer with no insurance billing and no enterprise or institutional customers. Patient acquisition runs through the practice's website, Instagram, Facebook, Google Reviews, and referral partnerships with co-managing providers. With 1-10 employees and a single named practitioner, the practice is operationally a solo-practitioner model serving Oklahoma patients only, under the founder's single-state licensure. The company is bootstrapped with no recorded funding rounds, no parent company, and no acquisitions.

Name

Wellness Redefined

Legal name

Wellness Redefined

Website

https://wellnessredefined.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Wellness Redefined is a solo-practitioner, Oklahoma-based telemedicine practice delivering subscription functional medicine and integrative psychiatry care plans ($499-$999/month) to adults seeking root-cause treatment for gut, mental health, hormonal, autoimmune, and skin conditions, founded in 2021 by dual-certified nurse practitioner Ebony Fortier.

Ownership category

akta.pro rank

Product category

Functional and Integrative Medicine

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Other Health Practitioners (6213)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Membership/Subscription Concierge Virtual Care (HLALAAAH)

akta.pro secondary industries

Virtual Preventive Care & Wellness Coaching (incl. lifestyle medicine) (HLALADAK), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

• Functional medicine
• Integrative psychiatry
• Telehealth services
• Gut health treatment
• Mental wellness care

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Membership Care Plans (Subscription): Recurring monthly membership fees through structured care plans. The 4-Month All-Inclusive Care Plan ($999/month) and 2-Month Care Plan ($499/month) include practitioner sessions, lab testing, supplement recommendations, and unlimited messaging. Additional labs and supplements are billed separately. The practice also generates revenue through one-time intake appointment fees, follow-up visits, and report-of-findings appointments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Wellness Redefined is a telemedicine-based functional medicine and integrative psychiatry practice delivering root-cause, whole-person care to individuals in Oklahoma. Its core offerings are subscription-based care plans (4-Month All-Inclusive at $999/month and 2-Month at $499/month) that bundle nurse practitioner consultations, advanced diagnostic lab testing (GI-MAP, Mycotoxins), personalized supplement recommendations, and unlimited messaging. Psychiatric services are provided through affiliated entity Gut-Brain Integrative Psychiatry PLLC, addressing mental health concerns alongside physical conditions through the gut-brain connection.

Product overview

Wellness Redefined is a functional and integrative medicine practice offering two primary care plans — the All-Inclusive 4-Month Care Plan ($999/month) and the 2-Month Care Plan ($499/month) — both built around virtual practitioner appointments, advanced lab testing, and personalized supplement recommendations. Psychiatric services operate under the Gut-Brain Integrative Psychiatry sub-brand (a separate PLLC entity), providing evidence-based mental health care via telehealth. The company also offers a self-paced Gut the Stress educational course as part of the All-Inclusive plan. All services are delivered through HIPAA-compliant video appointments and supported by the Practice Better patient messaging platform, with labs ordered through Rupa Health and supplements dispensed via Fullscript.

Differentiator

Problem solved

Functional benefit

Products and services

• All-Inclusive 4-Month Care Plan A comprehensive four-month functional medicine care plan priced at $999/month, providing monthly nurse practitioner check-ins, advanced lab testing (GI-MAP stool test, Mycotoxins urine study), a personalized health plan, supplement recommendations, exclusive access to the Gut the Stress educational course, nutrition and activity monitoring, progress support, and lifetime access to resources. Targeted at individuals seeking intensive root-cause functional medicine care in Oklahoma.
• 2-Month Care Plan A streamlined short-term functional medicine care plan priced at $499/month, offering two nurse practitioner sessions, a 60-day health plan focused on nutrition and lifestyle, comprehensive testing options, unlimited secure messaging, daily journal access, and lifetime resource access. Targeted at individuals seeking a shorter, lower-commitment entry into functional medicine care in Oklahoma.
• Gut-Brain Integrative Psychiatry Evidence-based psychiatric care delivered through affiliated entity Gut-Brain Integrative Psychiatry PLLC, offering comprehensive psychiatric evaluations, therapy sessions, mental wellness programs, and medication management for conditions including anxiety, depression, ADHD, stress, trauma, burnout, and women's mental health. Care is delivered via HIPAA-compliant telehealth with an integrative gut-brain framework. Targeted at Oklahoma adults and adolescents seeking mental health care integrated with physical health considerations.
• Functional Medicine Services Whole-person functional medicine care focused on identifying and treating root causes of health issues using the proprietary five-step Wellness Pearls methodology. Addresses digestive concerns, hormone imbalances, fatigue, inflammation, metabolic health, skin conditions, and autoimmune issues through nutrition, lifestyle changes, supplementation, and advanced diagnostic lab testing. Delivered via HIPAA-compliant telehealth. Targeted at Oklahoma individuals whose chronic conditions have not been resolved through conventional medicine.

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• Living Proof InstituteminorStrategic or Co-development PartnerListed as one of the 'Companies That Work with Wellness Redefined' on the website homepage. Living Proof Institute is a functional medicine training and education organization, suggesting a professional network or co-referral relationship in the functional medicine community.
• Rupa HealthcoreTechnology or IntegrationRupa Health is used for ordering advanced functional medicine lab tests (stool testing, urine studies, etc.). The practice integrates Rupa Health's platform into its clinical workflow for lab ordering and result management. This is a core operational integration for the practice's diagnostic capabilities.
• Institute of Functional Medicine (IFM)coreStrategic or Co-development PartnerWellness Redefined's founder Ebony Fortier received functional medicine training through IFM. IFM is the leading global organization for functional medicine education and certification. The partnership is evidenced by IFM training credentials and the practice's affiliation with IFM's methodology and approach.
• FullscriptcoreTechnology or IntegrationFullscript is the supplement dispensing platform used by Wellness Redefined. The practice has access to hundreds of supplement brands and recommends supplements through Fullscript to patients. The practice does not carry inventory, relying on Fullscript for fulfillment. This is a core operational partnership for the supplement recommendation and dispensing workflow.
• Advance Care CardminorChannel Partner/ Reseller/ DistributorWellness Redefined is partnered with Advance Care Card to provide patients with financing assistance for healthcare expenses. Advance Care Card offers interest-free payment plans for a period of time, helping patients manage the cost of functional medicine care plans.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Parsley Health: Direct-to-consumer functional medicine practice offering membership-based care plans with root-cause treatment, advanced lab testing, and virtual visits. Closely comparable to Wellness Redefined's subscription functional medicine model, with a similar emphasis on whole-person, integrative care.
• Talkiatry: Telehealth psychiatry practice staffed by board-certified psychiatrists delivering in-network virtual psychiatric care. Comparable on the integrative psychiatry side of Wellness Redefined's offering, with a focus on evidence-based medication management and therapy.
• Cerebral: Subscription-based online mental health provider offering therapy, medication management, and care counseling for anxiety, depression, ADHD, and related conditions. Comparable to Wellness Redefined's psychiatry and mental wellness subscription service model.
• SteadyMD: Telehealth primary care and functional medicine practice pairing patients with dedicated practitioners on a membership basis. Comparable virtual, subscription-based, root-cause care model targeting similar patient segments.
• Muro Health: Telehealth functional medicine practice delivering root-cause, integrative care via subscription. Operates in a very similar niche to Wellness Redefined across gut, hormonal, and metabolic health with virtual delivery.
• Brightside Health: Telehealth mental health platform focused on depression, anxiety, and related conditions, offering online therapy and psychiatry via subscription. Comparable in delivery model and target patient population for the mental health side of Wellness Redefined.

Broad incumbents

• Forum Health: Network of integrative and functional medicine providers offering root-cause, whole-person care. A broader incumbent with multiple clinic locations and a wider service portfolio, but a comparable functional medicine philosophy and patient base.
• Amen Clinics: Established brain-focused psychiatry and mental wellness practice combining imaging-based diagnostics with integrative psychiatric care. Comparable in its blend of mental health, brain-based diagnostics, and whole-person treatment philosophy.
• Hims & Hers: Large-scale direct-to-consumer telehealth platform offering virtual primary care, mental health, and prescription services. Not a direct functional medicine peer, but a comparable DTC telehealth subscription model and consumer brand archetype.

Others

• Zoe: Direct-to-consumer personalized nutrition and gut health platform combining at-home testing with app-based guidance. Adjacent to Wellness Redefined's gut-health and root-cause positioning, with a strong consumer brand and subscription model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WellnessRedefinedLLC
• Instagraminstagram.com/_wellnessredefined/?__coig_restricted=1
• LinkedInlinkedin.com/company/wellness-redefined-functionalmedicine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellness Redefined