Viaict
- Company typePrivate
- Founded2000
- HeadquartersGroningen, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Viaict firmographics
Firmographics- Name
- Viaict
- Legal name
- ViaICT BV
- Website
- https://viaict.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Viaict industry classification
Industry- Product category
- E-commerce Order Management Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
Keywords
Where Viaict is headquartered
LocationHeadquarters
- HQ city
- Groningen
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Viaict business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription - Order Management Platform: Subscription-based access to Order Dash platform including marketplace integrations, order routing, inventory sync, and AI features. Delivered as SaaS with monthly or annual billing.
- Marketplace Integration Services: Setup and configuration services for marketplace integrations. One-time implementation fees plus ongoing subscription for the integration hub.
- Custom API Integration Development: Custom integration projects built on request, typically delivered within 2-4 weeks. Billed as professional services with custom pricing per Statement of Work.
- AI Process Automation: AI automation services embedded into existing workflows. Delivered as part of the platform subscription or as standalone automation projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on scope and volume |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Viaict product offering
Product offeringCore offering
ViaICT sells an AI-powered e-commerce platform that unifies order management across 50+ European marketplaces with real-time inventory sync, smart order routing, and embedded AI agents for demand forecasting and dynamic pricing. The offering centers on its proprietary Order Dash product, a Marketplace Integration Hub connecting to Amazon, bol.com, Zalando, Mirakl-powered retailers and others, plus custom API integration services for ERP, WMS, and accounting systems (SAP, Exact Online, Sendcloud, etc.).
Product overview
ViaICT is an AI-powered e-commerce platform composed of three integrated platforms: the Order Management Platform (unified command center for orders with real-time sync and smart routing), the Marketplace Integration Hub (50+ marketplace connections), and AI Process Automation (intelligent AI agents embedded into workflows). The company's own product, Order Dash, is the flagship order management platform purpose-built for high-volume European e-commerce. ViaICT also offers Custom API Integrations for connecting to accounting, ERP, and logistics systems, and EU Market Entry Services for non-European brands. The three core platforms work together — or independently — to transform how businesses sell and operate across European marketplaces.
Differentiator
Problem solved
Functional benefit
Brands
- Order Dash: Purpose-built order management platform for high-volume European e-commerce, offering a unified dashboard for managing orders across all channels, warehouses, and carriers.
Products and services
- Order Dash Order Dash is ViaICT's proprietary order management platform purpose-built for high-volume European e-commerce. It provides one dashboard for every channel, every warehouse, and every carrier — covering 50+ marketplace channels, smart order routing, real-time stock sync, returns automation, ERP and WMS connectors, AI demand forecasting, batch processing, and custom workflows. Target buyers are mid-to-large European e-commerce businesses managing orders across multiple marketplaces.
- Marketplace Integration Hub Marketplace Integration Hub connects to 50+ marketplaces in real time — listings, pricing, stock, and orders all managed from one dashboard. Includes Buy Box repricer and dynamic pricing, automated listing syndication, unified analytics dashboard, and competitor price monitoring. Covers Amazon, bol.com, Zalando, eBay, OTTO, Kaufland, and 19 Mirakl-powered European retailers (Carrefour, Leroy Merlin, Fnac, Darty, etc.). For mid-to-large European e-commerce sellers operating across multiple channels.
- AI Process Automation AI Process Automation embeds intelligent AI agents into existing workflows to turn manual bottlenecks into automated competitive advantages. Capabilities include AI demand forecasting, automated customer support, smart reorder and procurement, process audit and optimization, ERP/WMS integration, and AI-powered Buy Box repricing. Designed for mid-to-large e-commerce businesses seeking to reduce operational costs (cited at an average 40% reduction).
- Custom API Integrations Custom-built API integration services that connect clients' back-office systems to ViaICT's order management platform. Supports integrations to accounting software (Exact Online, AFAS, Twinfield, SnelStart, NetSuite, QuickBooks, Xero, Sage), ERP systems (SAP, Microsoft Dynamics 365, UNIT4, Odoo, Oracle ERP Cloud, Visma), logistics platforms (Sendcloud, MyParcel, Picqer, DHL, PostNL, DPD), PIM/CRM tools (Akeneo, Salesforce, HubSpot), and any platform with a REST, SOAP, or EDI API. Typically delivered within 2-4 weeks. For businesses with complex backend systems requiring ERP/WMS/accounting connectivity.
- EU Market Entry Services Service for non-European brands entering the EU market, covering marketplace setup, technical integration, marketing localization, and regulatory compliance through ViaICT's established partner network. Includes marketplace onboarding, API connections to EU logistics and payment systems, localized content, and VAT/GDPR guidance.
Quantifiable outcome
- 42% operational cost reduction for mid-size retailers deploying AI process automation
- +4 more outcomes
Companies that use Viaict
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Viaict technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration69 records
AI capability6 records
Feature5 records
Viaict partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MiraklcoreMirakl Platform Partner status. ViaICT provides unified integration to all Mirakl-powered European marketplaces - connecting to 19 Mirakl-powered retailers across France, Germany, and Spain through a single integration. This enables clients to access multiple Mirakl-based marketplaces (including Carrefour, Leroy Merlin, Fnac, Darty, and others) through one connection.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Viaict competitors and assessment
Company assessmentDirect peers
- Sellercloud: Order, inventory, and shipping management platform for multi-channel sellers, including Amazon, eBay, and Shopify. Comparable to ViaICT in unifying order management across channels.
- Shoppingfeed: International marketplace integration and feed management platform supporting 1000+ channels including Amazon, eBay, bol.com and Mirakl-powered marketplaces. Direct competitor in multi-channel e-commerce enablement.
- Lengow: French-based marketplace integration and product feed management platform serving European and global e-commerce merchants. Direct competitor to ViaICT in multi-channel marketplace syndication and order routing, with comparable European customer base.
- Linnworks: Multi-channel order and inventory management platform for e-commerce sellers, supporting 200+ marketplaces and shipping integrations. Comparable to ViaICT in order management, inventory sync, and marketplace breadth.
- Brightpearl: Retail-first ERP and order management platform for multi-channel merchants, with native marketplace and accounting integrations. Comparable to ViaICT in ERP + marketplace integration for mid-market retailers.
- Tradebyte: German marketplace integration platform connecting brands to Zalando, Otto, and other European marketplaces. Comparable to ViaICT in European marketplace specialization and order management functionality.
- ChannelEngine: Direct competitor offering marketplace integration and order management software for brands and retailers selling across 700+ channels globally. Highly comparable to ViaICT in marketplace integration breadth, with stronger international (non-EU) presence.
- Webgility: eCommerce automation software integrating QuickBooks/Xero with marketplaces and shipping platforms. Comparable to ViaICT in custom integration development and accounting software sync.
Emerging players
- Channelape: Inventory and order routing platform for multi-channel retailers, with marketplace and 3PL integrations. Comparable niche focus on inventory sync and order routing for multi-channel sellers.
Broad incumbents
- Mirakl: Leading enterprise marketplace platform provider and ViaICT's integration partner. While not a direct head-to-head competitor, Mirakl's broader platform ecosystem (Ads, Connect) creates potential competitive overlap with ViaICT's integration hub offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Viaict social profiles
Digital presenceViaict compliance and trust
Trust signalCompliance2 records
Viaict financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viaict leadership team
Management profileNumber of profiles
Viaict funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viaict M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viaict
What does Viaict do?
ViaICT sells an AI-powered e-commerce platform that unifies order management across 50+ European marketplaces with real-time inventory sync, smart order routing, and embedded AI agents for demand forecasting and dynamic pricing. The offering centers on its proprietary Order Dash product, a Marketplace Integration Hub connecting to Amazon, bol.com, Zalando, Mirakl-powered retailers and others, plus custom API integration services for ERP, WMS, and accounting systems (SAP, Exact Online, Sendcloud, etc.).
Is Viaict a public or private company?
Viaict is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Viaict founded?
Viaict was founded in 2000. It employs 11 to 50 people.
Where is Viaict based?
Viaict is headquartered in Groningen, Netherlands, in the Europe region.
How does Viaict make money?
Four revenue lines are on record. SaaS Subscription - Order Management Platform is the primary driver. The others are marketplace Integration Services, custom API Integration Development and AI Process Automation.
Who are Viaict's main competitors?
Direct peers on record are Sellercloud, Shoppingfeed, Lengow, Linnworks, Brightpearl, Tradebyte, ChannelEngine and Webgility. Channelape is listed as an emerging player. Mirakl is listed as a broad incumbent.
Does Viaict have an API?
Yes. ViaICT builds custom API integrations to accounting software (Exact Online, AFAS, NetSuite, Twinfield, SnelStart, Xero, QuickBooks, Sage), ERP systems (SAP, Microsoft Dynamics 365, UNIT4, Odoo), logistics platforms (Sendcloud, MyParcel, Picqer), and any platform with a REST, SOAP, or EDI API. Custom integrations are built on request and typically delivered within 2-4 weeks.
What industry is Viaict in?
Viaict's product category is E-commerce Order Management Software. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure. Its NAICS code is 5132 and its SIC code is 7373.