MP Telecom

What MP Telecom does

MP Telecom (legal name MP Transformation, DBA Minh Phúc Transformation) is a Vietnam-based, privately held provider of AI-powered contact center and BPO solutions, founded in 2003 and headquartered in Hanoi with additional offices in Da Nang and Ho Chi Minh City. The company operates across three integrated lines of business: (1) proprietary AI Contact Center software — OmiBot (generative-AI callbot for telesales and customer service), OmiCX (multi-channel AI customer service platform), and OmiQC (AI-based call quality evaluation); (2) HR outsourcing services including customer service staffing, telesales staffing, payroll, and recruitment; and (3) brand-name telecommunications services including Zalo Notification Service, MP Siptrunk (virtual IP trunking), MP CCC (cloud contact center), and MP Voice Brandname. The AI software layer is built on speech/audio processing, NLP, process automation, and anomaly detection, drawing on a Google Cloud AI partnership while remaining localized for Vietnamese language and market conditions.

The company's go-to-market is a direct enterprise sales motion targeting large organizations in BFSI, telecommunications, education, healthcare, government, and consumer goods, with quote-based annual subscription and service pricing, free consultation, and demonstrably delivered outcomes (70% processing-time reduction, 45% customer-satisfaction increase, 3x productivity without headcount expansion per its case studies). Marquee customers include Viettel (70M-subscriber support), SCB Bank, MB Bank, Techcombank, Prudential, PVI Insurance, Vinamilk, VuiHoc, and the National Bidding Center, with the company claiming 500+ active enterprise customers and 2,000+ lifetime enterprise customers served. Core strategic technology partnerships with Cisco (Webex reseller), Microsoft Azure (cloud), Google Cloud (AI), and Bluebik (regional technology consulting) underpin the enterprise credibility stack, and certifications include ISO 9001:2015 and ISO 27001:2022. The company is independently operated, with no disclosed parent, subsidiaries, or external funding rounds.

Name

MP Telecom

Legal name

MP Transformation

Website

https://mptelecom.com.vn

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

MP Telecom (MP Transformation) is a Hanoi-headquartered, privately held Vietnamese provider of AI-powered contact center software (OmiBot, OmiCX, OmiQC), HR/BPO outsourcing, and brand telecommunications services, serving 500+ active enterprise customers across BFSI, telecom, healthcare, government, and consumer goods.

Ownership category

akta.pro rank

Product category

Contact Center and BPO Services

NAICS

Telephone Call Centers (56142), Telemarketing Bureaus and Other Contact Centers (561422)

SIC

Telephone Communications (No Radiotelephone) (4813), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Communications Services, Nec (4899)

akta.pro primary industry

Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF)

akta.pro secondary industries

Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK), Billing, Payments & Account Administration Centers (BPAAAAAF), Audio & Speech Analytics (call analytics, QA, insights) (HDAAAFAH), Cloud PBX & Hosted Telephony (HDAIAHAB)

Keywords

• AI contact center solutions
• Customer service outsourcing
• Business process outsourcing
• Cloud telephony services
• HR outsourcing services

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. AI Contact Center Solutions: Subscription-based revenue from AI-powered customer service and telesales software including OmiBot, OmiCX, and OmiQC. Revenue is generated through software licensing and platform access fees.
2. HR Outsourcing Services: Staffing and outsourcing services for customer service and telesales operations, including workforce management, recruitment, and payroll services.
3. Telecommunications Services: Brand communication services including Zalo Notification Service, virtual SIP trunking (MP Siptrunk), cloud contact center (MP CCC), and voice brandname solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

MP Telecom (MP Transformation / Minh Phúc Transformation) provides AI-powered contact center solutions, business process outsourcing (BPO) services, and branded telecommunications services in Vietnam. Its core offerings include proprietary AI products (OmiBOT callbot, OmiCX multi-channel customer service platform, OmiQC call quality evaluation), HR outsourcing (customer service staffing, telesales staffing, payroll, recruitment), and brand-name communications (cloud contact center, virtual SIP trunking, voice brandname, Zalo notification).

Product overview

MP Telecom (Minh Phúc Transformation) offers a comprehensive AI Contact Center platform combining proprietary AI software with telecommunications and staffing services. The product portfolio consists of three main categories: (1) Customer Service AI products including MP OmiBOT (AI Callbot for automated telesales/CSKH), MP OmiCX (multi-channel AI customer service platform), and MP OmiQC (call quality evaluation); (2) HR Solutions including customer service outsourcing, telesales outsourcing, payroll management, and recruitment services; and (3) Brand Communication services including MP CCC (cloud contact center), MP Siptrunk (IP trunking), MP Voice Brandname, and Zalo Notification Service. The company also resells Webex Contact Center (Cisco) as part of its enterprise offering. The platform is positioned to reduce processing time by 70%, increase customer satisfaction by 45%, and triple productivity without expanding staff.

Differentiator

Problem solved

Functional benefit

Brands

• OmiBOT: AI Callbot for telesales and customer service (CSKH)
• OmiCX
• OmiQC
• MP Siptrunk
• MP CCC
• MP Voice Brandname
• MP Payroll
• MP Recruitment

Products and services

• MP OmiBOT AI callbot for telesales and customer service that uses generative AI to create natural, lifelike voice interactions and automate inbound and outbound calls. Designed for enterprise contact center operations.
• MP OmiCX Multi-channel AI customer service software that unifies interactions across phone, chat, email, and social channels into a single platform for consistent customer experience management. Built for enterprise customer service teams.
• MP OmiQC AI-powered call quality evaluation system that automatically assesses and grades call center interactions to monitor agent performance and ensure service standard compliance. Built for enterprise contact center quality teams.
• Webex Contact Center Cisco's cloud-based omnichannel contact center solution offered through MP Telecom as part of its enterprise AI Contact Center portfolio. Provides enterprise-grade telecommunications infrastructure for large organizations.
• MP CCC (Cloud Call Contact Center) Cloud-based customer service platform providing virtual call center infrastructure with AI integration capabilities for businesses.
• MP Siptrunk Virtual internet-based SIP trunking service that provides voice connectivity over IP networks, enabling cost-effective call routing and management for enterprises.
• MP Voice Brandname Brand-name caller ID service that displays company branding on outbound calls, enhancing brand recognition and customer trust for businesses.
• Zalo Notification Service Brand messaging service for the Zalo platform that enables businesses to send branded notifications and messages to customers via Zalo, Vietnam's popular messaging app.
• MP Customer Service Outsourcing Outsourced customer service staffing solution providing trained agents to handle customer support operations on behalf of enterprises such as banks, telecoms, and insurance companies.
• MP Telesales Outsourcing Outsourced telesales staffing solution providing trained sales agents for outbound calling campaigns, lead generation, and sales support on behalf of enterprises.
• MP Payroll Human resources management and payroll processing solution handling salary calculations, benefits administration, and employee compensation management for businesses.
• MP Recruitment Recruitment outsourcing service helping businesses find and hire qualified candidates for customer service and telesales positions.

Quantifiable outcome

• 70% reduction in processing time
• +9 more outcomes

Named customers16 records

Segments9 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• CiscocoreTechnology or IntegrationCisco is a Strategic Partner providing enterprise infrastructure and security solutions. MP Transformation integrates Cisco Webex Contact Center as part of its cloud contact center offering, leveraging Cisco's enterprise-grade telecommunications infrastructure.
• Microsoft AzurecoreTechnology or IntegrationMicrosoft Azure serves as the Cloud Partner providing AI and cloud computing infrastructure for MP Transformation's solutions. The partnership enables AI capabilities and scalable cloud deployment.
• Google CloudcoreTechnology or IntegrationGoogle Cloud is an AI Partner providing machine learning and natural language processing capabilities. The partnership enhances MP Transformation's AI features including speech recognition and NLP.
• BluebikflagshipTechnology or IntegrationBluebik is a leading technology partner in Southeast Asia, providing strategic technology consulting and implementation support. The partnership strengthens MP Transformation's regional technology capabilities.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Kore.ai: Conversational AI / virtual agent platform competing in contact center AI automation; comparable on the OmiBot and OmiCX side, with growing Southeast Asia presence and multilingual LLM-based agents.
• Yellow.ai: AI customer service automation platform with strong Asia-Pacific presence; directly comparable to OmiCX and OmiBot on omnichannel virtual agent and voice AI capabilities.

Broad incumbents

• Genesys: Global CCaaS leader with cloud contact center and AI orchestration capabilities; directly competes for the same Vietnamese enterprise RFPs that MP Telecom wins and represents the dominant global benchmark for the category.
• Teleperformance: Global BPO/contact center outsourcing leader with significant operations in Southeast Asia; directly comparable to MP Telecom's HR outsourcing and customer service staffing lines.
• NICE: Established CCaaS and CX analytics incumbent with deep penetration in BFSI; comparable in targeting large enterprises that need call recording, quality monitoring, and AI-driven agent assist — the same use cases that OmiCX and OmiQC address.
• Five9: Pure-play cloud CCaaS vendor competing for mid-market and enterprise contact center deals globally; relevant comparable on the AI Contact Center platform side of MP Telecom's product suite.
• Cisco Webex Contact Center: Cisco is both a Strategic Partner (MP Telecom resells Webex Contact Center) and a direct competitor offering its own cloud CCaaS globally; overlap is highest on enterprise voice infrastructure and AI agent assist.

Regional players

• Viettel Solutions: State-owned IT services arm of Viettel, the same Viettel that is a marquee customer of MP Telecom; offers its own cloud contact center, BPO, and AI automation services to government and enterprise in Vietnam, partially overlapping with MP Telecom's customer base.
• FPT Telecom / FPT IS: Vietnamese system integrator and telecom arm of FPT that bundles contact center, BPO, and cloud services; a domestic peer across both the AI contact center and HR outsourcing product lines.

Direct peers

• FPT.AI (FPT Software): The AI/contact center arm of Vietnam's largest tech group; offers FPT.AI Virtual Agent for callbots and chatbot, FPT Smart Cloud contact center, and serves many of the same BFSI and telecom customers as MP Telecom. Most direct Vietnamese peer in AI-driven contact center automation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MPTransformation2907
• Facebookfacebook.com/mptransformation
• LinkedInlinkedin.com/company/mp-transformation

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MP Telecom