What Mein Platz does

Mein Platz (legal entity: mein PLATZ Service GmbH) is a privately held German company founded around 2012, headquartered in Gröbenzell near Munich, that operates a curated digital directory and online booking portal for motorhome pitches (Stellplätze) and campsites across Germany and 11 other European countries. The platform lists approximately 400 hand-picked premium pitches plus roughly 2,000 entries in its broader database, supported by Android and iOS mobile apps, a route planner with CarPlay integration, an event calendar, and the Reisewelt digital magazine. The company is managed by Managing Director Roman Bauer with a small team of 11–50 employees.

The underlying technology is a SaaS stack built on the CANVAYO content platform (provided by lottaleben media gmbh), integrated with Deskline by feratel media technologies for online booking, OpenStreetMap for mapping, Brevo for newsletter distribution, Google Analytics and Matomo for analytics, and AWS for hosting. The company runs a multi-channel GTM combining product-led growth (self-serve web/app booking), channel/membership partners (campsite operators listed as members, premium OEMs such as KNAUS TABBERT and MORELO), and event-driven marketing through major European trade fairs.

Revenue is generated through (1) recurring membership fees from campsite and motorhome pitch operators listed in the directory, (2) transaction commissions on direct online bookings via Deskline, (3) sales of the annual Camperwelt print catalogue (300,000 copies, €6/copy) and supplementary route maps and travel guides, (4) the monthly Camperpost newsletter, and (5) ancillary services including Stellplatzplanung consulting for new pitch development and guided camping tours via a KUGA Tours partnership. The company claims reach to more than 5.5 million end customers per year across Europe through its combined digital and print distribution.

Name

Mein Platz

Legal name

mein PLATZ Service GmbH

Website

https://mein-platz.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Mein Platz (mein PLATZ Service GmbH) is a German camping and motorhome portal that curates ~400 premium pitches and campsites across 12+ European countries, offering online booking, a route planner, mobile apps, an annual print catalogue, and operator membership services.

Ownership category

akta.pro rank

Product category

Campsite & Motorhome Pitch Directory

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), RV (Recreational Vehicle) Parks and Recreational Camps (7212), Recreational and Vacation Camps (except Campgrounds) (721214), Travel Agencies (56151)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)

akta.pro secondary industries

Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB), Hotels & Lodging Metasearch (THALAEAC), RV Rental Marketplaces & Booking Platforms (THADAIAI)

Keywords

• Campsite directory platform
• Motorhome pitch booking
• Camping tourism portal
• Travel route planning
• Outdoor accommodation booking

Headquarters

HQ city

Gröbenzell

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations, Supply Chain

Revenue model

1. Membership Fees (Member Places): Campsite and motorhome parking site operators pay for membership to be listed in the directory, gaining access to the platform's audience of over 5.5 million end customers annually.
2. Print Catalogue Sales (Camperwelt): Annual catalogue Camperwelt sold for €6.00 per copy (plus shipping). Total circulation 300,000 copies distributed via trade fairs (350,000 contacts), member places (450,000 contacts), dropship (~5,000), and dealer events. Additional special edition of 150,000 copies for CSD.
3. Online Booking Commissions: Online booking platform enabling direct reservations for campsites and pitches. Revenue derived from transaction fees on bookings processed through the platform.
4. Route Maps and Travel Guides: Route maps (150,000 copies per country/region) and Travel Guide / Road Book Inspiration Books (10,000 copies) sold as supplementary print products.
5. Newsletter / Camperpost Subscription: Monthly newsletter Camperpost distributed to subscribers providing industry news, new member pitches, tour suggestions, trade fair dates, and partner updates.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Mein Platz operates a curated online directory and booking portal listing approximately 400 premium motorhome pitches (Stellplätze) and campsites across Germany and 11 additional European countries, accessible via website and mobile apps. The platform offers direct online booking via integrated Deskline infrastructure, a route planner with CarPlay integration, an event calendar, the annual Camperwelt print catalogue, and the Reisewelt digital travel magazine. Campsite operators join as paying members to gain visibility to the platform's 5.5 million+ annual end customers.

Product overview

Mein Platz operates as an integrated platform consisting of a digital directory/booking portal for motorhome pitches and campsites, a companion mobile app, print and digital publications (Camperwelt catalog, Reisewelt magazine), and planning tools (route planner). The core offering combines the mein PLATZ Platform with the mein PLATZ App for mobile access, supported by the annual Camperwelt catalog and Reisewelt digital magazine for inspiration, while the Route Planner enables trip planning. Additional services include Stellplatzplanung consulting and Guided Camping Tours.

Differentiator

Problem solved

Functional benefit

Brands

• Camperwelt: Annual catalogue featuring motorhome pitches and campsites across Europe, with 300,000 copies in circulation in German and English.
• Reisewelt
• Camperwelt

Products and services

• mein PLATZ Platform Core online directory and booking portal for motorhome pitches and campsites across Germany and 11 European countries, offering detailed place descriptions, tour tips, route planning, event calendar, and direct online booking integrated via Deskline (feratel media technologies). Free for end consumers; campsite operators join as paying member places.
• mein PLATZ Mobile App Native mobile applications for Android (Google Play) and iOS (Apple App Store) providing on-the-go access to 400+ premium pitches and 2,000 total pitch entries across Europe, with offline capabilities.
• Camperwelt Catalogue Annual printed catalogue (300,000 copies) featuring motorhome pitches and campsites in over 12 European countries, with German and English editions. Sold to end customers at €6.00 per copy plus shipping, also distributed free at trade fairs and via member campsites.
• Reisewelt Magazine Regularly published digital and print magazine offering travel inspiration, tour suggestions, and holiday region recommendations for motorhome travellers and campers. Available in print starting with the summer issue.
• Stellplatzplanung (Parking Space Planning Consulting) Paid consulting service for planning and building motorhome parking spaces and campsites, including feasibility studies, site plans, cost calculations, and yield analysis. Led by contact person Anton Harms with over 30 years of industry experience.
• Guided Camping Tours Organized and professionally guided camping tours offered in partnership with KUGA Tours, featuring cultural monuments, scenic landscapes, and culinary destinations across Europe, promoted and sold through the mein PLATZ platform.

Quantifiable outcome

• Over 5.5 million end customers reached per year
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

28 partnerships are on record, tiered premium / flagship, core and minor.

• KNAUS TABBERTpremium / flagshipGTM or Marketing PartnerKNAUS TABBERT is listed as a Premium Partner, representing the five brands KNAUS, TABBERT, WEINSBERG, T@B, and MORELO. The partnership provides mutual brand visibility to motorhome and caravan enthusiasts across mein PLATZ's digital and print channels.
• Der Freistaat Sulzemoospremium / flagshipGTM or Marketing PartnerListed as a Premium Partner, one of the largest caravanning trade centres in Europe. Offers 26 brands and more than 1,000 motorhomes and caravans on 100,000 m² near Munich (A8).
• Morelo ReisemobilecoreGTM or Marketing PartnerPremium motorhome manufacturer known for first-class luxury motorhomes. Promoted as a high-end brand partner within the mein PLATZ ecosystem.
• CamperCleanminorGTM or Marketing PartnerProvides complete solutions for parking and camping sites including supply and disposal facilities, parking space equipment, and emptying/cleaning stations.
• KUGA TourscoreStrategic or Co-development PartnerOrganises professionally guided camping tours to cultural monuments, unique landscapes, and culinary destinations across Europe. Tours promoted through mein PLATZ platform.
• Veregge & WelzminorGTM or Marketing PartnerDealer for sporty camper vans, modern motorhomes, caravans, and luxury motorhomes. Offers rental and purchase options plus accessories.
• Wulfener HalsminorGTM or Marketing PartnerCamping and holiday park on Fehmarn Island with its own golf course and a wide range of sports and entertainment options.
• CARAVANPARK Spann...anminorGTM or Marketing PartnerFamily-run business near Rendsburg with three service workshops, an accessories shop with indoor awning exhibition, and motorhome/caravan rental services.
• Zentrale AutoglasminorGTM or Marketing PartnerMobile glazing specialist for motorhomes, buses, trucks, and cars with 25 locations in Germany and Austria, available 365 days a year.
• Wanger LandminorGTM or Marketing PartnerOne of the largest holiday regions on the North Sea coast of Lower Saxony, featuring one of Germany's largest and oldest campsites.
• Markisenbanner (Licht und Werbetechnik Horsch)minorGTM or Marketing PartnerManufacturer of awning banners for motorhome and caravan owners, plus stickers, digital printing, and textile products with printing or embroidery.
• Caravan Center BocholtminorGTM or Marketing PartnerOne of the market leaders in caravan sales across more than 60,000 m², with 25 years of professional service and excellent advice.
• HaveltouristminorGTM or Marketing Partner5-star camping and holiday park Havelberge located directly on the lakeshore, on wooded, hilly, terraced grounds.
• BVCD (Bundesverband der Campingwirtschaft in Deutschland)coreGTM or Marketing PartnerFederal Association of the Camping Industry in Germany, founded as an umbrella organisation and lobby group for camping and motorhome site operators.
• ALDEminorGTM or Marketing PartnerGlobal company developing, manufacturing, and distributing heating systems for motorhomes and caravans.
• Onlinejungle.comcoreChannel Partner/ Reseller/ DistributorDistribution partner for mein PLATZ, with contacts Katharina Gerigk and Charlotte Pesch handling online booking enquiries.
• Deskline / feratel media technologies AGcoreTechnology or IntegrationProvides online booking infrastructure for travel services, enabling the mein PLATZ direct booking platform.
• CANVAYO / lottaleben media gmbhcoreTechnology or IntegrationSaaS platform provider powering the mein PLATZ website and digital infrastructure. The website is built on the CANVAYO platform.
• CampingtrendminorGTM or Marketing PartnerDutch camping trends and campsite information website, operational since 2011, developed into one of the most informative websites in the camping sector.
• Camping SüdtirolminorGTM or Marketing PartnerMarketing partner for camping destinations in South Tyrol, targeting nature and mountain-loving campers.
• Region VillachminorGTM or Marketing PartnerHoliday region partner in Carinthia, Austria, featuring skiing, winter hiking, and thermal spa offerings.
• Bremen erleben!minorGTM or Marketing PartnerOfficial city portal of the Free Hanseatic City of Bremen, providing tourism information for citizens, tourists, and businesses.
• Caravanpark Spann...anminorGTM or Marketing PartnerFamily-run camping and motorhome business near Rendsburg with service workshops, accessories shop, and rental services.
• Deutsche MärchenstraßeminorGTM or Marketing PartnerGerman Fairy Tale Route tourism region partner, promoting themed travel along the route of the Brothers Grimm.
• RotkäppchenlandminorGTM or Marketing PartnerTourism region in Hesse featuring nature, open spaces, culinary delights, and culture with picturesque half-timbered villages.
• Caravan Live FreiburgcoreGTM or Marketing PartnerMajor trade fair for motorhomes, accessories, and campsites in southwestern Germany, held annually at Messe Freiburg.
• Messe Bexbach (Camping.Freizeit.Automobil)coreGTM or Marketing PartnerAnnual trade fair attracting around 45,000 visitors with a wide range of motorhomes, caravans, and camping accessories.
• Reise + Camping EssencoreGTM or Marketing PartnerMajor travel trade fair in NRW focused on travel, camping, caravanning, and cycling destinations and accessories.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Promobil: Leading German motorhome/caravaning magazine and digital platform covering pitches, routes, and gear. Comparable as a hybrid editorial/directory brand in the German motorhome market, with broader editorial scope than mein PLATZ.
• KOA (Kampgrounds of America): North America's largest system of franchised campgrounds, with a network model combining directory, booking, and brand standards. Useful analogue for how mein PLATZ's curated/premium positioning could scale into a network/economy model.
• Booking.com: Global OTA with a large and growing inventory of campsites and holiday parks. The dominant competitive threat to mein PLATZ on bookable supply scale, even though mein PLATZ's curated/pitch-specialized niche differs from Booking's broad accommodation focus.

Others

• Camping.care: Cloud-based campsite management and booking software used by over 2,000 campsites. An existing mein PLATZ technology/integration partner and a key enabling layer for any operator onboarding onto mein PLATZ's booking platform.

Direct peers

• Eurocampings / ACSI: ACSI's Eurocampings platform is a long-established European directory and guide for campsites and motorhome stops, with annual printed guides and online search. Highly comparable to mein PLATZ's hybrid directory + catalogue + online booking offering.
• Campercontact: Specialized European motorhome stop and campsite app and database used by RV travellers. Directly comparable to mein PLATZ as a motorhome-focused, app-first directory with paid premium listings for campsite operators.
• Camping.info: One of Europe's largest campsite directories and booking platforms with hundreds of thousands of listed campsites across multiple countries. Directly comparable to mein PLATZ as a curated camping-search and discovery portal for European travellers.
• Allcamps: European online booking platform for campsites, mobile homes, and glamping. Comparable on the booking-marketplace side of mein PLATZ's business, with a broader inventory footprint across multiple European countries.
• Pitchup.com: Online booking marketplace for campsites, glamping sites, and motorhome pitches across Europe. Closely comparable to mein PLATZ on marketplace model, online booking take-rates, and pan-European campsite inventory aggregation.

Regional players

• Campingtrend: Dutch camping trends and campsite information portal operational since 2011. Listed as a mein PLATZ marketing partner and serves a directly adjacent DACH/Benelux audience, making it a regional peer rather than a direct marketplace competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CampingportalMeinPLATZ
• Instagraminstagram.com/meinplatz_com
• Xx.com/platzmein

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mein Platz