Expandi Match
Expandi Match is a London-based B2B marketplace and data platform, owned by Expandi Group, that connects buyers and service providers across eight EMEA verticals using a GDPR-compliant proprietary database covering firmographics, intent, technographics, financials, and IP mapping data.
- Company typePrivate
- Founded2000
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Expandi Match does
Expandi Match is a London-based B2B data, analytics, and managed services platform operating as a wholly-owned brand of Expandi Group, a private B2B marketing group founded in 2000 by former HP managers. The company operates a B2B marketplace that connects buyers with service providers across eight verticals — IT, Banking & Financial Services, Logistics, Fleet Management, Professional Services, Business Services, Transportation Services, and Health & Life Sciences — primarily within the EMEA region.
The core asset is a proprietary GDPR-compliant B2B database covering 100% of EMEA SMB, midmarket, and enterprise accounts, combining firmographic, technographic, financial, intent, and IP mapping data. The platform is differentiated by real-time verification against Chamber of Commerce records, omni-channel intent data collection from over 2 million websites, and Decision Making Unit (DMU) profiling based on actual purchase participation. The technical stack includes proprietary scoring algorithms for intent tagging across brand and solution categories, and integrates IP addresses, User IDs, and Device IDs for ABM and digital advertising use cases. An add-on "Marketing for Good" sustainability module — VERRA-certified and tied to tree planting, carbon removal, and ocean plastic programs — extends the product surface.
Revenue is generated primarily through subscription and pay-as-you-go data access, with entry-level pricing starting at €5,000 per dataset, marketed as a flexible, outcome-based model correlated to intent data delivered. The company uses a sales-led GTM motion targeting enterprise buyers through direct outreach across its eight vertical industries. Customer logos referenced include HP, Hewlett Packard Enterprise, SAP, IBM, Microsoft, Google, Lenovo, VMware, Schneider Electric, Kaspersky, Dell, AWS, and Alight NGA. The company is registered with GDPR authorities in Italy and the UK's ICO, and GDPR-compliant data processing is positioned as a structural differentiator versus non-European competitors.
Expandi Match firmographics
Firmographics- Name
- Expandi Match
- Legal name
- Expandi Limited
- Website
- https://expandimatch.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Expandi Match is a London-based B2B marketplace and data platform, owned by Expandi Group, that connects buyers and service providers across eight EMEA verticals using a GDPR-compliant proprietary database covering firmographics, intent, technographics, financials, and IP mapping data.
- Ownership category
- akta.pro rank
Expandi Match industry classification
Industry- Product category
- B2B Sales Intelligence Platform
- NAICS
- Web Search Portals and All Other Information Services (51929)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- B2B/EDI & Partner Integration (BPAMAOAJ)
- akta.pro secondary industry
- Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)
Keywords
Where Expandi Match is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Expandi Match business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Others
Revenue model
- B2B Data Platform Access: Subscription-based or one-off data sets providing access to GDPR-compliant B2B database with firmographics, intent data, technographics, financial data, and IP mapping. Pricing is flexible and outcome-based with 'as you go' correlated to intent data provided.
- Data as a Service Platform: Ongoing access to the data platform enabling immediate action once accounts are detected as ready for engagement, including contact details, direct phone numbers, emails, and LinkedIn profiles
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Entry-level data access starting from 5,000€ |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Expandi Match product offering
Product offeringCore offering
Expandi Match is the B2B marketplace brand of Expandi Group, connecting Buyers and Service Providers in the Service industry through superior data, analytics, and customer insights. Its proprietary GDPR-compliant EMEA database combines firmographic, technographic, financial, intent, and IP mapping data with Decision Making Unit identification, enabling marketing and sales teams to identify ideal prospects, qualify service providers, and accelerate deal closure across verticals including IT, Banking & Financial Services, Logistics, Fleet Management, Professional Services, Business Services, Transportation Services, and Health & Life Sciences.
Product overview
Expandi Match, part of Expandi Group, operates as a B2B marketplace for the Service industry, combining a core matching platform with a proprietary data and analytics platform. The core Expandi Match B2B Marketplace connects Buyers and Service Providers using the Data & Analytics Platform's GDPR-compliant EMEA database covering firmographics, technographics, financial data, intent data, and IP mapping. The Marketing for Good Program is offered as an add-on sustainability layer accessible via a dedicated App. Together, these three products form an integrated go-to-market stack for B2B marketing and sales teams.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- All companies that subscribe to green initiatives receive a certificate proving completion of the sustainability program
Companies that use Expandi Match
Customer profileNamed customers13 records
Segments8 records
Ideal customer profiles2 records
Expandi Match technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Expandi Match partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- Eden Reforestation ProjectscorePartnership with Eden Reforestation Projects for the 'Plant Trees' initiative. Trees are planted 50% across Haiti, Honduras, Indonesia, Kenya, Madagascar, and Mozambique, and 50% in Nepal. Addresses global deforestation issue of 15 billion trees cut annually.
- Rimba Raya ReservecorePartnership for Carbon Removal Program. Rimba Raya Reserve meets all 17 Sustainable Development Goals, provides carbon credits, offers micro-financing for conservation support, and protects forests.
- Secondlife.earthcorePartnership for ocean plastic removal initiative. Secondlife.earth helps organisations kickstart circular plastic supply chains that clean oceans, addressing the 12.7 million tonnes of plastic entering oceans annually.
- VERRAmajorVERRA provides certification for all Expandi Match sustainability programs (Marketing for Good initiatives), ensuring credibility and standards for carbon credits, reforestation, and plastic removal programs.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Expandi Match competitors and assessment
Company assessmentDirect peers
- Bombora: Specialist B2B intent data provider collecting signals across the web. Comparable on the intent data and surge analytics layer of Expandi Match's offering, though Bombora is data-supply focused rather than a full marketplace.
- 6sense: Account-based marketing platform combining intent data, AI-driven account identification, and predictive analytics. Directly comparable on the intent + DMU/buying-group identification value proposition that Expandi Match emphasizes.
- Apollo.io: B2B sales intelligence and engagement platform with firmographic data, contact database, and intent-style signals. Competes for the same outbound and demand-gen buyer with a broader self-serve product.
- Lusha: B2B contact and company data platform popular with EMEA sales teams for direct dials and emails. Overlaps on the contact/IP-to-company mapping capability that Expandi Match highlights as a differentiator.
- Cognism: EMEA-headquartered B2B sales intelligence and contact data platform with strong GDPR-compliant positioning. Most directly comparable peer given overlapping geographic focus, regulatory posture, and intent/contact data offering for enterprise sales teams.
Broad incumbents
- ZoomInfo: Largest publicly listed B2B go-to-market intelligence platform offering firmographic, technographic, and intent data globally. Overlaps with Expandi Match on data depth and customer base, but operates at much larger scale and primarily outside EMEA.
- Demandbase: ABM platform combining account identification, intent, advertising, and sales engagement. Comparable on the ABM + intent + firmographic data stack Expandi Match offers, but Demandbase is a broader GTM suite rather than a marketplace.
- TechTarget: B2B tech-media and intent data operator (including Priority Engine). Overlaps with Expandi Match's tech-vertical customer base and first-party intent data assets, though monetized primarily through media and lead-gen rather than a marketplace model.
- Dun & Bradstreet: Long-standing incumbent in global B2B firmographic, financial, and corporate hierarchy data. Provides the data backbone many platforms build on; comparable on the financial/firmographic layer of Expandi Match's database.
Emerging players
- Leadspace: B2B customer data platform focused on account scoring, segmentation, and AI-driven TAM modeling. Comparable on the data unification and DMU targeting layer Expandi Match sells, though Leadspace is more US-centric and analytics-led.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Expandi Match social profiles
Digital presenceExpandi Match compliance and trust
Trust signalCompliance2 records
Expandi Match financial estimates
Financial estimateRevenue estimate
Valuation estimate
Expandi Match leadership team
Management profileNumber of profiles
Profiles4 records
Expandi Match funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Expandi Match M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Expandi Match
What does Expandi Match do?
Expandi Match is the B2B marketplace brand of Expandi Group, connecting Buyers and Service Providers in the Service industry through superior data, analytics, and customer insights. Its proprietary GDPR-compliant EMEA database combines firmographic, technographic, financial, intent, and IP mapping data with Decision Making Unit identification, enabling marketing and sales teams to identify ideal prospects, qualify service providers, and accelerate deal closure across verticals including IT, Banking & Financial Services, Logistics, Fleet Management, Professional Services, Business Services, Transportation Services, and Health & Life Sciences.
Is Expandi Match a public or private company?
Expandi Match is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Expandi Match founded?
Expandi Match was founded in 2000. It employs 251 to 500 people.
Where is Expandi Match based?
Expandi Match is headquartered in London, United Kingdom, in the Europe region.
How does Expandi Match make money?
Two revenue lines are on record. B2B Data Platform Access are the primary driver. The others are data as a Service Platform.
Who are Expandi Match's main competitors?
Direct peers on record are Bombora, 6sense, Apollo.io, Lusha and Cognism. Broad incumbents are ZoomInfo, Demandbase, TechTarget and Dun & Bradstreet. Leadspace is listed as an emerging player.
Does Expandi Match have an API?
No public API is recorded for Expandi Match.
What industry is Expandi Match in?
Expandi Match's product category is B2B Sales Intelligence Platform. Its primary akta.pro industry code is BPAMAOAJ, B2B/EDI & Partner Integration, with a secondary code of BPAEAHAB, Data Engineering, Integration & ETL/ELT Services. Its NAICS code is 51929 and its SIC code is 7370.