InSession

What InSession does

InSession, Inc. is a New York-based, founder-owned vertical SaaS company founded in 2015 that operates a cloud-based platform exclusively for licensed mental health professionals — including solo therapists, counselors, psychologists, LCSWs, LMFTs, and small group practices. The company's core product is a portfolio of five HIPAA-compliant website builder templates (Ben, Jada, Athena, Celeste, Gia) priced between $12 and $29 per month, supplemented by semi-custom ($500) and custom ($2,500) website design services, all hosted on Google Cloud Platform.

The platform bundles website hosting with a practice management suite branded I|S Tools ($39/month) covering HIPAA-compliant video therapy, appointment scheduling, electronic intake forms, credit card payments, superbills, invoicing, and session notes. Marketing services including MAX oSEO ($99/month), Guaranteed Keyword Placement ($499/month), social media management, Facebook ads, reputation management, and a Therapist Directory marketplace ($99/year) form a third revenue stream, while branding services (logo, business cards, photography, video, copywriting) provide professional-services revenue.

InSession monetizes through a mix of recurring monthly and annual subscriptions, one-time design fees, and transaction-based pricing (2.9% + $0.30 credit card processing; 6% on successful insurance claim earnings via the BETA Insurance Submission App). The company self-distributes via direct website sales, a multi-domain owned-web ecosystem (insession.io, thrpy.io, directoryfortherapists.com, insessionguide.com, localtherapymarketing.com, ifeelx.com), Google Ads partnerships, and inside-sales upsell of marketing services to existing customers. The company is bootstrapped, with no disclosed external funding, and operates with 11-50 employees under co-founders Cathryn Barmon (Creative Director) and Mark Deutsch (CTO).

Name

InSession

Legal name

InSession, Inc.

Website

https://insession.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

InSession is a founder-owned, New York-based vertical SaaS company founded in 2015 that provides HIPAA-compliant website builders, practice management software, and marketing services exclusively to licensed mental health professionals and small therapy practices in the United States.

Ownership category

akta.pro rank

Product category

Mental Health Practice Management Software

NAICS

Software Publishers (5132), Advertising Agencies (541810)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)

akta.pro primary industry

Adherence, Reminders & Engagement Automation (Medication/Follow-up) (HLACAEAJ)

akta.pro secondary industry

Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)

Keywords

• Therapist website design
• Mental health practice management
• HIPAA compliant software
• Therapist SEO services
• Therapy practice marketing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Website Builder Subscriptions: Recurring monthly/annual subscriptions for website builder plans (Ben at $12-14/month, Celeste at $25-29/month, custom and semi-custom options), including hosting on Google Cloud Platform.
2. Practice Management Tools: Monthly subscriptions for individual tools (Video Therapy $19/month, Calendar $19/month, Notes $29/month) or bundled I|S Tools at $39/month. HIPAA Email at $60/year.
3. Marketing Services: Monthly recurring services including Guaranteed Keyword Placement ($499/month), MAX oSEO ($99/month), Social Media management ($99/month/account), Facebook Ads management ($20/month/Ad), Reputation Management ($99/month/profile), Email Marketing ($15/month).
4. Custom/Semi-Custom Website Design: One-time fees for custom website design ($2,500) and semi-custom websites ($500), with ongoing monthly hosting fees.
5. Branding Services: Professional services including Custom Logo ($250), Business Cards ($189), Postcards ($189), Copywriting (starting $199), Photography (starting $499), Video production (starting $2,500).
6. Credit Card Processing: Transaction fees at 2.9% + $0.30 per transaction using industry-leading payment service.
7. Therapist Directory: Annual membership at $99/year for therapist listings in the directory app.
8. Insurance Submission App: Fee of 6% of earnings only charged when claims are successfully processed.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

InSession provides an all-in-one SaaS platform exclusively for mental health professionals, combining mobile-ready website builder templates (Ben, Jada, Athena, Celeste, Gia) with HIPAA-compliant practice management tools (video therapy, scheduling, payments, notes, intake forms), marketing/SEO services (MAX oSEO, Google Ads, social media, reputation management), and branding/professional services (logos, photography, video). It also operates a Therapist Directory marketplace and branded mobile apps (InSession Emotion Tracker, Therapist Texting App). All offerings are hosted on Google Cloud Platform with a security framework aligned to HIPAA, HITRUST, NIST-CSF, PCI, ISO 27001/2, and CCPA.

Product overview

InSession is an all-in-one platform for mental health professionals offering website building, practice management, and marketing tools. The core product portfolio includes five website builder templates (Ben, Jada, Athena, Celeste, Gia) ranging from $12-25/month for DIY solutions, plus Semi-Custom ($500) and Custom ($2,500) design options. Practice management is delivered through the I|S Tools Bundle at $39/month, which bundles Video Therapy, Appointment Calendar, Credit Card Payments, Intake Forms, Superbill/Invoicing, and Session Notes. Additional add-ons include HIPAA Compliant Email ($60/year), Therapist Texting App ($199/year), and various marketing services (SEO, Google Ads, Social Media, Facebook Ads). The platform also offers Mobile Apps for Mood Tracking, and upcoming features including AI Chat Bot, E-Prescribing, and Virtual Assistant. All services are HIPAA-compliant and the company maintains certifications based on HIPAA, HITRUST, NIST-CSF, PCI, ISO 27001/2, and CCPA frameworks.

Differentiator

Problem solved

Functional benefit

Brands

• Ben Website Builder: Mobile-ready website builder starting at $12/month with SSL security and HIPAA email included.
• Jada Website Builder
• Athena Website Builder
• Celeste Website Builder
• Gia Website Builder
• MAX oSEO
• I|S Tools
• Thrpy
• InSession Emotion Tracker

Products and services

• Ben Website Builder DIY mobile-ready website builder for therapists starting at $12/month paid annually (or $14/month monthly). Includes SSL-encrypted HIPAA hosting, free domain registration, SEO, blog, unlimited intake form PDFs, mobile-optimized design, one free HIPAA email address with the yearly plan, and a free year of Therapist Directory listing.
• Jada Website Builder DIY mobile-ready website builder pre-populated with therapist-approved content. Includes SSL security, free HIPAA email on the yearly plan, and standard website builder features for therapy practices.
• Athena Website Builder DIY mobile-ready website builder with counselor-approved content, modern design optimized for therapist practices. Includes SSL security, free HIPAA email on the yearly plan, and full website builder feature set.
• Celeste Website Builder Mid-tier mobile-ready website builder starting at $25/month paid annually (or $29/month monthly). Newest therapist website template with pre-written therapist-approved content, SSL security, and free HIPAA email on the yearly plan.
• Gia Website Builder DIY website builder populated with therapist-approved copy. Includes SSL security, free HIPAA email on the yearly plan, and mobile-ready design for therapist practices.
• Semi-Custom Website Design One-time $500 fee to customize a website based on an example template. Includes 1 month hosting, free domain registration & renewal, HIPAA email on yearly plan, and mobile-ready design. Ongoing hosting: $22/month (DIY updates, paid annually) or $60/month (InSession performs updates).
• Custom Website Design Fully custom website design for therapists at a $2,500 one-time fee. Includes 3 months free hosting and support; thereafter $29/month hosting when paid annually.
• I|S Tools Bundle All-in-one practice management bundle at $39/month including Video Therapy & Texting Sessions (multi-user for couples/groups), Appointment Calendar (syncs with Gmail), Credit Card Payments, Invoicing & Superbill Creation, Electronic Intake Forms, and Session Notes. Unlimited usage.
• HIPAA Compliant Email Encrypted email service using TLS/SSL with custom domain names at $60/year. Provides HIPAA-compliant email sending/receiving for therapists, with a new @clientsecure.email secure domain option for users without their own custom domain. Priced below Paubox ($348/yr), Hushmail ($275/yr), Microsoft ($120/yr), and Google ($84/yr).
• Therapist Texting App HIPAA-compliant texting between therapist and clients with end-to-end encryption and auto-delete messages. Available on iOS, Android, and Web with unlimited client chats. Priced at $199/year with a 20% launch discount available.
• MAX oSEO Do-it-yourself organic SEO service at $99/month with 12-month minimum commitment and $125 one-time setup. Therapist writes blog articles twice monthly; InSession optimizes articles monthly and connects them to the proprietary oSEO marketing system, targeting page-one ranking for four-word keyword phrases within 3-4 months.
• Guaranteed Keyword Placement Premium SEO service achieving first-page Google placement for a selected four-word keyword phrase. Priced at $499/month plus $250 setup with a 12-month minimum commitment; per-keyword phrase. Has a one-month waiting list at time of source.
• Therapist Directory Geo-location directory app for consumers to find and book therapy sessions, with therapist listings at $99/year membership. Ranked in Top 20 of Google SERP for 'Directory for Therapists' since 2016.
• A.I. Chat Bot AI-powered chatbot for automating FAQ responses and client inquiries on therapist websites. Currently in BETA. Handles multiple conversations and can hand off to live chat. Priced at $20/month plus $99 setup, with claims of reducing client support workload by up to 48%.
• Social Media Management Managed monthly content population for Instagram, Facebook, and Twitter accounts at $99/month per social media account with $199 setup fee.
• Reputation Management Reputation management service covering Google Local Business Listing, LinkedIn, website testimonials, and surveys. Priced at $125/profile setup plus $99/month per profile.
• Google Ads Management Google Ads service for therapist marketing on Google Search and Maps. Free seminar included with website signup; paid management offered as an add-on for active campaigns with budget cap control.
• Facebook Ads Facebook advertising management with audience targeting using Saved Audiences, Lookalike Audiences, and Custom Audiences. Priced at $20/month per Ad plus $299 setup; ad spend paid to Facebook separately.
• Email Marketing Email marketing service partnering with an industry-standard email provider for newsletter creation, management, and spam-law compliance. Priced at $15/month plus $199 setup.
• Branding Services (Professional Collection) Professional branding package for therapists including Custom Logo ($250), Business Cards with design & printing for QTY 250 ($189), and Postcards with design & printing for QTY 250 ($189). Sold as the Professional Collection.
• Copywriting Services Professional copywriting service for therapist websites delivering intelligent, compelling content that motivates action. Pricing starts at $199.
• Photography Services Portrait photography service for therapists providing headshots showcasing the therapist and office. Pricing starts at $499.
• Video Production Customized, interactive and explainer video production for therapists including storyboarding, script writing, casting, and filming. Pricing starts at $2,500.
• InSession Emotion Tracker (Mood Tracking App) Mobile mood-tracking app for therapy clients featuring daily reminders, emotion graphs by week/month/year, and Twitter-like 144-character notes. Available on iOS via the iTunes App Store; web companion at ifeelx.com.
• Credit Card Payments Payment processing for therapists at 2.9% + $0.30 per transaction using an industry-leading PCI-compliant payment service. Card numbers stored offsite on a PCI-compliant encrypted server; accepts all major credit cards directly from website on phone, tablet, or computer.

Quantifiable outcome

• Revenue increased 3x for therapist customer using SEO services since 2018
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core.

• Google Cloud PlatformcoreTechnology or IntegrationInSession hosts all websites on Google Cloud Platform - described as 'the most secure and advanced hosting platform available.' Provides SSL encryption, security scanning, and infrastructure reliability.
• Google AdscoreGTM or Marketing PartnerFree Google Ads with every account. Free Therapist Marketing with Google Ads seminar included with website signup. Google Ads management services offered as paid add-on ($20/month/Ad + $299 setup).
• Stripe / Payment GatewaycoreTechnology or IntegrationIndustry-leading payment service used for credit card processing at 2.9% + $0.30/transaction. PCI compliant and encrypted server for secure payments.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Others

• Calendly: Widely-used scheduling and appointment booking tool; overlaps with InSession's $19/month Appointment Calendar module on self-booking and calendar sync, though InSession adds HIPAA-compliant confirmations.
• Mailchimp: Email marketing platform used by many small practices; competes with InSession's Email Marketing add-on ($15/month + $199 setup) as a horizontal alternative for the same end use case.

Broad incumbents

• Wix: Large horizontal website builder with therapist-relevant templates; competes at the low end of InSession's website builder tier without specialized HIPAA, practice management, or therapist-content features.
• Squarespace: General-purpose website builder widely used by therapists and coaches for professional websites; competes for the same DIY therapist buyers as Ben/Jada/Athena/Celeste/Gia but lacks HIPAA-native features and mental-health vertical content.

Regional players

• Headway: Mental health therapist-patient marketplace that handles insurance credentialing, billing, and patient matching; overlaps with InSession's Therapist Directory and Insurance Submission App from a marketplace angle.
• Alma: Mental health therapist network and marketplace providing credentialing, insurance billing, and referrals; relevant comparable to InSession's Therapist Directory plus insurance submission service combination.

Direct peers

• TherapyNotes: EHR, practice management and telehealth platform purpose-built for behavioral health, covering notes, scheduling, billing, and claims; competes head-on with InSession's I|S Tools offering for therapist practices.
• SimplePractice: Leading vertical practice management and EHR platform for solo and group mental health practices; overlaps directly with InSession's I|S Tools bundle in scheduling, notes, telehealth, billing, and client portal.
• Brighter Vision: Therapist website design and marketing company targeting private-practice mental health professionals, with nearly identical positioning to InSession's website builder + marketing services portfolio.
• Doxy.me: HIPAA-compliant, free-tier telehealth platform purpose-built for therapists and small practices; competes directly with InSession's Video Therapy & Texting Sessions module on teletherapy functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/insessionsites
• LinkedInlinkedin.com/company/insession-therapist-websites

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InSession