Pé2

What Pé2 does

Pé2 (operating as "Sistema PE2") is a Brazilian private marketing services firm founded in 2010 that sells a continuous positioning and patient-acquisition system exclusively to individual medical specialists holding RQE registration. The company's core offering is a bundled methodology rather than a discrete campaign: it combines strategic positioning, ethical content creation, landing-page development, video editing, paid ads management, and remote secretary services, all framed as translating the physician's existing clinical expertise into coherent market perception without forcing an influencer-style personal brand.

The go-to-market is a sales-led self-qualification funnel — a 3-minute Typebot-hosted form that immediately reveals deliverables, process, and pricing without any sales call or meeting. Distribution is entirely direct via the company's own website (pe2.com.br), with no channel partners, no outbound sales motion, and no public pricing. The target buyer is an SMB individual specialist physician seeking to grow a private (particular) patient base rather than depend on insurance reimbursements (convênios) or on-call shifts (plantões). The company is founder-led by Débora Rocha, who pairs a marketing background with co-ownership of a healthcare clinic, and is bootstrapped with 1–10 employees.

Commercially, revenue mechanics are undisclosed but the system is described as a continuous professional-services engagement with a 30-day minimum implementation, supported by customer testimonials citing multi-year retention (one client of 4 years) and rapid agenda-fill outcomes (a psychiatrist closing a 2-month schedule within under a year from zero). No funding rounds, patents, partnerships, awards, or geographic expansion outside Brazil are recorded.

Name

Pé2

Legal name

Pé2

Website

https://pe2.com.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Pé2 (Sistema PE2) is a Brazilian bootstrapped marketing services firm that delivers a continuous positioning, content, ads, and remote-secretary system to individual medical specialists seeking to grow a private patient base.

Ownership category

akta.pro rank

Headquarters

HQ city

Brasil

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. System Implementation Services: Comprehensive implementation of a positioning and marketing system for medical specialists. The minimum structure takes 30 days, but the system is continuous rather than a one-time campaign. Services include operational mapping, strategic positioning, content creation, landing pages, video editing, advertisement campaigns, and remote secretary services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Pé2 operates Sistema PE2, a complete marketing and positioning system for Brazilian medical specialists that transforms clinical/technical authority into visible market perception and predictable revenue. The system bundles strategic positioning, ethical content creation, landing pages, video editing, advertising campaign management, and remote secretary services into a continuous implementation rather than isolated campaigns.

Product overview

Sistema PE2 is a unified marketing system designed specifically for Brazilian medical specialists. Rather than offering isolated marketing services, it provides a complete implementation of the structure needed to transform technical authority into predictable revenue. The system comprises strategic positioning, ethical content creation, website/landing pages, video editing, ads on major platforms, and remote secretary services—all working together under a single integrated approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Sistema PE2 A complete marketing and positioning system for Brazilian medical specialists (physicians with RQE) that transforms technical clinical authority into visible market perception and predictable private-patient revenue. Includes strategic positioning, ethical content creation, website/landing page development, video editing, advertisement campaigns on major platforms, and remote secretary services. The minimum structure takes 30 days and operates as a continuous system rather than an isolated campaign.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Weave: US communications and marketing platform built for small healthcare practices, covering patient communication, reviews, and digital presence. Comparable as a healthcare-focused marketing and patient-engagement solution, though delivered as software rather than services.
• Doctolib: European digital health platform providing scheduling, teleconsultation, and physician visibility services. Comparable as a physician-facing practice growth platform, though operating at much larger scale and with software-led delivery.
• Tebra (formerly PatientPop + Kareo): US-based practice growth platform combining marketing, patient experience, and practice management software for healthcare providers. Comparable as a healthcare-marketing + operations suite, though broader and more productized than Pé2's bespoke service model.

Direct peers

• Practice Builders: Long-standing US marketing agency focused exclusively on medical and dental practices. Comparable to Pé2 in offering integrated positioning, patient acquisition, and practice growth services to specialists.
• Inboundmed: Brazilian healthcare-specialized digital marketing agency serving physicians and clinics. Highly comparable to Pé2 because it operates in the same Brazilian physician niche with similar content, traffic, and positioning offerings.

Emerging players

• NexHealth: US-based patient experience platform helping practices attract and retain patients through online scheduling, reviews, and marketing integrations. Comparable on the patient-acquisition and online-presence dimensions of the PE2 offering.
• PatientGain: US healthcare marketing agency offering SEO, PPC, and patient-acquisition systems for medical practices. Comparable to PE2 as a vertical-specific marketing service provider for physician practices.
• Cardinal Digital Marketing: US healthcare marketing agency serving specialty practices with paid media, SEO, and web design. Comparable on physician-specialist targeting and on the integrated paid-ads + landing-page service stack that PE2 delivers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks2 records

Key highlights6 records

Customer concentration

• Xx.com/pe2_buscavisual

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pé2