Discount Company
Cia dos Descontos is a Brazilian coupon and cashback aggregation platform serving 24.5M registered members with 9,835+ active offers across hundreds of e-commerce partners, monetizing via affiliate commissions and paying out cashback through PayPal and PIX.
- Company typePrivate
- Founded2007
- HeadquartersCuritiba, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Discount Company does
Discount Company, operating commercially as Cia dos Descontos under the legal entity CG2 Group Tecnologia (CNPJ 11.606.642/0001-55), is a Brazilian coupon and cashback aggregation platform founded in 2007 and headquartered in Curitiba, Brazil. The platform was spawned from a Battlefield 1942 gaming community where its founders shared US-retailer discount codes; it subsequently repositioned as Brazil's first dedicated coupon website and now serves 24.5M registered users with 9,835+ active offers. Core products are a coupon code catalog spanning hundreds of Brazilian and global retailers (Magazine Luiza, Natura, Casas Bahia, Dell, Nike, Schutz, Decathlon, Under Armour, Electrolux, Speedo, and others across electronics, fashion, beauty, pharmacy, home goods, education, and travel), a cashback program that returns 0.4%–6.4% per retailer (withdrawable via PayPal or PIX above a R$50 minimum), an exclusive-offers hub, referral and social-sharing reward modules ("Indique e Ganhe", "Compartilhe e Ganhe"), a dedicated Black Friday seasonal hub, and a Telegram bot (@ciadosdescontosBot) and channel (@ciadosdescontosoficial) for real-time alerts.
The underlying technology is an affiliate-tracking and coupon-aggregation platform with tracked-link redirection to partner retailers, a member cashback ledger, and payout integration into PayPal and the Brazilian instant-payment rail PIX. Distribution is concentrated on direct-to-consumer channels: a SEO-optimized web domain (ciadosdescontos.com) with retailer-specific landing pages capturing branded coupon search queries, the Telegram push channels referenced above, an email newsletter, and affiliate partnerships with retailer direct-response programs. No public APIs, SDKs, or MCP integrations are disclosed and the platform has no native mobile app; product surface is fundamentally web-first plus messaging.
The business model is freemium affiliate/referral: the consumer-facing experience is free, with the company earning commission from partner e-commerce retailers whenever a tracked conversion occurs, then sharing a portion of that commission back with the user as cashback to drive retention and virality. Customer concentration risk on the supply side is materially distributed across hundreds of partner retailers, though the largest commission contributors appear to be the named core-tier partners (Magazine Luiza, Natura, Casas Bahia, Dell). Headcount is 11–50 employees, no institutional funding has been disclosed, and the company is reported as bootstrapped and founder-operated; revenue, ARR, and GMV are not publicly disclosed.
Discount Company firmographics
Firmographics- Name
- Discount Company
- Legal name
- CG2 Group Tecnologia
- Website
- https://ciadosdescontos.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cia dos Descontos is a Brazilian coupon and cashback aggregation platform serving 24.5M registered members with 9,835+ active offers across hundreds of e-commerce partners, monetizing via affiliate commissions and paying out cashback through PayPal and PIX.
- Ownership category
- akta.pro rank
Discount Company industry classification
Industry- Product category
- Coupon and Cashback Platform
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where Discount Company is headquartered
LocationHeadquarters
- HQ city
- Curitiba
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Discount Company business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Others
Revenue model
- Affiliate Commissions: Earn commission from partner e-commerce retailers when users complete purchases through affiliate links. Commission is shared with users as cashback while platform retains a portion. Partners include major Brazilian retailers like Magazine Luiza, Natura, Casas Bahia, Dell, Nike, and thousands more across categories.
- Lead Generation: Generate qualified traffic and leads to partner stores through coupon distribution and promotional content, earning revenue per referred customer action.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free membership with coupon access and cashback earning |
Distribution channels3 records
Marketing channels5 records
Discount Company product offering
Product offeringCore offering
Discount Company operates Cia dos Descontos, an online Brazilian platform that aggregates discount coupon codes, cashback offers, and exclusive deals from hundreds of partner e-commerce retailers across categories such as electronics, fashion, beauty, pharmacy, and education. Registered members access promo codes and activate cashback before purchasing at partner stores, with cashback withdrawable via PayPal or PIX once balances reach R$50.
Product overview
Cia dos Descontos is a Brazilian cashback, discount coupon, and exclusive deals platform that enables registered members to save money on online purchases. The core offering consists of discount coupon codes, a cashback program, and exclusive offers across diverse retail categories including electronics, home appliances, beauty and health, fashion, sports, pharmacy, food delivery, streaming, gaming, and education. Additional features include a referral program (Indique e Ganhe), social sharing rewards (Compartilhe e Ganhe), a Telegram bot for real-time notifications, and a dedicated Black Friday seasonal campaign hub. The platform connects users with hundreds of partner retailers, offering cumulative savings through both coupon discounts and cashback percentages.
Differentiator
Problem solved
Functional benefit
Products and services
- Cupons de Desconto (Discount Coupons) A collection of discount coupon codes for partner retailers across Brazil, allowing users to save money on online purchases by applying exclusive promo codes at checkout.
- Cashback A cashback program where registered members receive a percentage of their purchase amount back after completing transactions at partner stores, withdrawable via PayPal or PIX once balances reach R$50.
- Ofertas Exclusivas (Exclusive Offers) Curated exclusive deals and special promotions from partner retailers featuring deep discounts on products such as electronics, home appliances, beauty products, and sports equipment.
- Telegram Bot and Channel A Telegram-based virtual assistant (@ciadosdescontosBot) and channel (@ciadosdescontosoficial) that provides real-time alerts on offers, coupon discovery, and cashback notifications directly to users.
- Black Friday Hub A dedicated portal for Black Friday promotions featuring exclusive coupons, cashback offers, and deals from hundreds of partner retailers with discounts up to 70%.
Quantifiable outcome
- Users receive cashback ranging from 0.4% to 6.4% depending on retailer partner
- +1 more outcomes
Companies that use Discount Company
Customer profileSegments1 record
Ideal customer profiles2 records
Discount Company technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Discount Company partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- NaturacoreMajor Brazilian cosmetics and personal care brand. Partners with cashback offers up to 2.4% and multiple exclusive coupon codes offering 15-20% additional discounts on beauty, perfume, and personal care products.
- Magazine LuizacoreBrazil's leading electronics and home appliances retailer. Features 27+ active coupons with discounts ranging from R$10 to R$100 off plus category-specific promotions on electronics, furniture, and appliances.
- NikecorePremium athletic footwear and apparel brand. Cashback offers up to 1% with exclusive coupons providing up to 15% discount on sports footwear and athletic wear.
- Casas BahiacoreMajor Brazilian department store chain. Offers cashback and exclusive deals on electronics, furniture, appliances, and home goods with discounts reaching 20%+.
- SchutzcoreBrazilian premium footwear and fashion accessories brand. Cashback up to 3.2% with first-purchase coupons offering 10% discount on shoes, bags, and accessories.
- DecathloncoreGlobal sports retailer operating in Brazil. Cashback offers up to 1% with first-purchase coupons providing 10% discount on sporting goods, fitness equipment, and outdoor gear.
- Under ArmourminorAmerican sports apparel and equipment brand. Cashback offers 2.4% with first-purchase coupons up to 15% discount on athletic wear, footwear, and sports accessories.
- DellcoreTechnology hardware manufacturer. Features 20+ coupons including R$700 discounts on computers and exclusive percentage discounts on notebooks and electronics.
- PernambucanasminorBrazilian department store chain. Cashback 2% with coupons offering 3-40% discounts on clothing, home goods, electronics, and beauty products.
- AltenburgminorBrazilian home textiles brand specializing in bedding and bath products. First-purchase coupon offering 10% discount on bed, bath, and home linens.
- LIVE!minorBrazilian fitness and activewear brand. Cashback 2.8% with first-purchase coupons up to 15% and seasonal promotions up to 50% off on sportswear and beachwear.
- ElectroluxminorSwedish appliance manufacturer. Cashback up to 0.6% with first-purchase coupons offering 5% discount on home appliances including vacuum cleaners, refrigerators, and air conditioners.
- PenaltyminorBrazilian sports brand. Features multiple coupons offering 10-25% discounts on sports apparel, soccer gear, and athletic equipment with minimum purchase requirements.
- FutFanaticsminorBrazilian sports fashion retailer. Cashback 0.8% with app-specific coupons offering 10% discount on soccer apparel, sneakers, and sports merchandise.
- SpeedominorGlobal swimwear brand. Offers 10-15% coupons on swimwear and water sports gear including kids' products with seasonal promotions.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Discount Company competitors and assessment
Company assessmentDirect peers
- Cuponomia: Brazilian coupon aggregation platform offering discount codes and cashback from major retailers; directly competes for the same Brazilian consumer deal-seeking audience and partner affiliate relationships.
- Méliuz: Brazilian publicly-traded (CASH3) cashback and coupon platform directly competing in the same Brazilian e-commerce affiliate market, with comparable partnerships and cashback products. Closest direct competitor.
- Buscapé: Brazilian price comparison and deals platform (part of Mosaico/Zoom group) operating adjacent coupon and price comparison services with overlapping retail partnerships and audience.
- Picodi: International coupon and cashback platform with active Brazilian operations (picodi.com.br), offering similar affiliate-driven discount code aggregation and cashback services.
- LetyShops: Global cashback platform with Brazilian presence, offering comparable cashback rewards and coupon aggregation services targeting the same deal-seeking online shopper segment.
- Zoom: Brazilian price comparison and coupons aggregator from the same group as Buscapé, competing for affiliate-driven traffic to major Brazilian retailers with similar content library.
Broad incumbents
- Rakuten Cash Back: Global cashback and coupon platform backed by Rakuten's e-commerce ecosystem; broad incumbent offering competing cashback products to international consumer audiences.
- RetailMeNot: Established US-headquartered coupon and cashback platform; broad incumbent in the same category with similar affiliate revenue model and partner retailer relationships.
- Honey (PayPal): Global coupon and cashback browser extension owned by PayPal; broad incumbent with much larger scale that competes for affiliate commission-driven traffic across multiple geographies including Brazil.
Emerging players
- Promobit: Brazilian coupon and price comparison platform focused on community-driven deal sharing; emerging player with overlapping product offering and Brazilian retailer partnerships.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Discount Company social profiles
Digital presenceDiscount Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Discount Company leadership team
Management profileNumber of profiles
Profiles1 record
Discount Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Discount Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Discount Company
What does Discount Company do?
Discount Company operates Cia dos Descontos, an online Brazilian platform that aggregates discount coupon codes, cashback offers, and exclusive deals from hundreds of partner e-commerce retailers across categories such as electronics, fashion, beauty, pharmacy, and education. Registered members access promo codes and activate cashback before purchasing at partner stores, with cashback withdrawable via PayPal or PIX once balances reach R$50.
Is Discount Company a public or private company?
Discount Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Discount Company founded?
Discount Company was founded in 2007. It employs 11 to 50 people.
Where is Discount Company based?
Discount Company is headquartered in Curitiba, Brazil, in the Latin America region.
How does Discount Company make money?
Two revenue lines are on record. Affiliate Commissions are the primary driver. The others are lead Generation.
Who are Discount Company's main competitors?
Direct peers on record are Cuponomia, Méliuz, Buscapé, Picodi, LetyShops and Zoom. Broad incumbents are Rakuten Cash Back, RetailMeNot and Honey (PayPal). Promobit is listed as an emerging player.
Does Discount Company have an API?
No public API is recorded for Discount Company.
What industry is Discount Company in?
Discount Company's product category is Coupon and Cashback Platform. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms.