Cranford Hospice

What Cranford Hospice does

Cranford Hospice is a Hawke's Bay-based charitable trust and specialist palliative care provider founded in 1982, operating as the fourth-established hospice in New Zealand. The organisation became independent from Presbyterian Support East Coast in July 2017 and is headquartered in Hastings. It delivers free hospice and palliative care services to patients with life-limiting conditions across the Hawke's Bay region, supported by a clinical workforce of approximately 75 paid staff, a referral infrastructure built on the PalCare platform, and a volunteer base of around 400 individuals.

The organisation's revenue model is a hybrid of statutory funding and community philanthropy. Approximately 50% of the ~$9 million NZD annual operating cost is met by the Hawke's Bay District Health Board, with the remaining balance raised through community donations, four charity retail stores, events including the Glow Orange Night Walk, and corporate partnerships such as those with Twigg Jewellery and the Hawke's Bay Wine Auction. All clinical services are provided free of charge to patients and families.

Cranford Hospice is currently executing a $14.5 million capital campaign for a new purpose-built hospice facility, with construction commencing in Q1 2027 and completion targeted before Christmas 2028. The project follows a site pivot away from the originally planned Chesterhope location following Cyclone Gabrielle damage. The organisation also runs education and training programmes, including a symposium and academy initiative, positioning itself as a regional centre for palliative care workforce development.

Name

Cranford Hospice

Legal name

The Cranford Hospice Trust

Website

https://cranfordhospice.org.nz

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Cranford Hospice is a Hawke's Bay charitable trust founded in 1982 that provides free specialist palliative care to patients with life-limiting conditions, funded roughly half by the local District Health Board and half through community fundraising and retail.

Ownership category

akta.pro rank

Product category

Hospice and Palliative Care

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Home Hospice (Routine Home Care) (HLADAHAA)

akta.pro secondary industries

Hospice Care in Nursing Facilities (SNF/NH Hospice) (HLADAHAD), Hospice Care in Assisted Living / Residential Care Facilities (HLADAHAE), Community-Based Palliative Care (Home-Based Non-Hospice) (HLADAHAH), Palliative Care, Hospice & Serious Illness Support (BPAGACAK)

Keywords

• Palliative care services
• Hospice care
• Bereavement support
• Grief counselling
• Palliative education

Headquarters

HQ city

Hastings

HQ country

New Zealand

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Government Funding: Hawke's Bay District Health Board provides approximately 50% of operational funding, with recent 2.66% uplift announced plus $80,000 for rural service delivery.
2. Community Fundraising: Annual fundraising target of approximately $4 million through events, direct donations, corporate partnerships, and community appeals including Street Appeal, Go Orange campaign, Holly Trail, and Glow Orange Night Walk.
3. Retail Store Operations: Four charity retail stores selling second-hand goods, generating revenue to support hospice operations.
4. Farming for Cranford: Livestock donation programme where farmers donate stock, plus cattle grazing programme with 30 farmers grazing approximately 100 cattle, raising around $50,000 annually.
5. Legacies and Bequests: Gifts in Wills programme allowing supporters to leave legacies to support future hospice care.
6. Jewellery Sales: Sale of sterling silver kowhai pendants and earrings in collaboration with Twigg Jewellery, with prices ranging from $45 to $120.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Cranford Hospice provides specialist palliative care services to people with life-limiting conditions across Hawke's Bay, New Zealand. Care is delivered through home visits, an 8-bed inpatient unit, outpatient appointments, and aged residential care partnerships, complemented by bereavement support, family support services (occupational therapy, social work, counselling, music therapy), and education programmes for healthcare professionals. All clinical services are provided at no cost to patients, families and whānau, with operations funded approximately 50% by the Hawke's Bay District Health Board and the remainder through community fundraising, retail stores, donations and legacies.

Product overview

Cranford Hospice is a specialist palliative care provider serving Hawke's Bay, New Zealand. The organisation operates as a single integrated hospice with multiple service components including specialist inpatient and community-based palliative care, bereavement support, family support services (occupational therapy, social work, counselling, music therapy), and training/education programmes for health professionals. Supporting the care mission, the organisation runs four retail charity stores, sells commemorative jewellery, and conducts annual fundraising campaigns (Go Orange, Holly Trail, Farming for Cranford). Currently, a major capital campaign is underway to build a new purpose-built facility at 238 Havelock Road, Hastings.

Differentiator

Problem solved

Functional benefit

Products and services

• Specialist Palliative Care Services
• Bereavement Support Programme
• Family Support Services
• Training and Education Programmes
• Kōwhai Jewellery
• Cranford Hospice Stores
• Farming for Cranford

Quantifiable outcome

• 696 patients cared for in 2024; 1101 patients in 2023
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Twigg JewelleryminorStrategic or Co-development PartnerCollaboration to create exclusive sterling silver kowhai pendants and earrings sold to raise funds for hospice care. Products designed specifically for Cranford Hospice with prices from $45-$120.
• Hawke's Bay Wine Auction TrustcoreStrategic or Co-development Partner31-year partnership where Hawke's Bay wine industry auctions support hospice fundraising. Raised $301,200 in 2023 with total of $4,571,306 over 31 years.
• 30 Hawke's Bay farmers (Grazing Programme)minorStrategic or Co-development PartnerNetwork of farmers across Hawke's Bay grazing approximately 100 cattle owned by Cranford Hospice free of charge. Programme started 2011, raises around $50,000 annually managed by volunteer Peter Catley.
• Wild Wings TrustminorStrategic or Co-development PartnerCranford Hospice took over the charity store location at 241 Gloucester Street, Taradale, previously operated by Wild Wings Trust supporting wildlife heritage.
• PalCarecoreTechnology or IntegrationElectronic referral system used by health professionals to refer patients to Cranford Hospice. Referrals processed Monday to Friday with follow-up within 1-2 working days.

Scale indicators14 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• North Haven Hospice: Northland hospice offering specialist palliative care, family support, and education. Directly comparable in service offering, regional focus, and DHB-plus-community funding model.
• Hospice Waikato: Community hospice serving the Waikato region with home-based palliative care, inpatient unit, education, and family support. Directly comparable service portfolio and operating model to Cranford.
• Te Omanga Hospice: Hutt Valley hospice providing specialist palliative care, family support, and education services. Comparable scale, service mix, and community-led fundraising model in a single NZ region.
• Mary Potter Hospice: Wellington-region hospice offering specialist palliative care, bereavement support, and education. Same multi-site (home + inpatient) service model and mix of government plus community funding.
• Mercy Hospice Auckland: Another NZ hospice providing specialist palliative care, bereavement support, and education services in the Auckland region. Same integrated hospice model, similar funding mix (DHB plus community fundraising), and comparable community-led GTM motion.
• Hospice South Canterbury: South Canterbury hospice providing home-based palliative care, inpatient services, and family support. Comparable single-region operating model with government and community funding.
• Arohanui Hospice: Palmerston North-based hospice with specialist palliative care, inpatient unit, and education programmes. Comparable to Cranford in scale, scope, and HK/DHB funding dependency.
• Hospice Taranaki: Regional hospice providing home-based palliative care, inpatient services, and bereavement support. Same integrated hospice model with community fundraising, education, and retail store revenue streams.
• Waipuna Hospice: Bay of Plenty hospice offering home-based and inpatient palliative care, bereavement and family support. Direct peer along service model, funding structure, and community fundraising approach.

Others

• Hospice New Zealand: National body representing NZ hospices and setting sector standards. Not a direct operational peer but the umbrella organization that shapes policy, education, and DHB funding frameworks within which Cranford operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CranfordHospice
• Instagraminstagram.com/cranford_hospice
• Xx.com/CranfordHB

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cranford Hospice