Rosetree Weddings & Events

What Rosetree Weddings & Events does

Rosetree Weddings & Events is a Minneapolis, Minnesota-based wedding and event planning agency founded in 2014 (with operating history extending back to approximately 2011), operating from a studio in NE Minneapolis. The firm provides full-service wedding planning, customized planning packages, day-of coordination, creative event design (color palettes, inspiration boards, visual direction), and corporate and social event planning for occasions including anniversaries, galas, showers, and Bar/Bat Mitzvahs. The company is independently owned and led by co-founders Jenn (Owner) and Janea (Lead Wedding Planner), supported by a team sized at 11-50 employees, and has executed over 300 weddings and events cumulatively, with 50+ events in 2022 alone.

The business is service-led rather than technology-led. Rosetree does not disclose any proprietary technology platform; client coordination relies on the third-party Aisle Planner planning software (integrated via a client login link on the company's Squarespace-hosted website). Service delivery is anchored by a curated vendor ecosystem spanning photography, floral, catering, venues, rentals, lighting, stationery, and entertainment partners, and the firm claims pre-negotiated vendor discounts that produce client cost savings.

Rosetree's go-to-market is sales-led with a custom-quote model: prospective clients engage via website form, phone (612-208-2556), or email for a complimentary consultation, after which pricing is set per event scope. Marketing is driven by a 76+ post blog portfolio of real weddings, an active Instagram channel, sustained Best of Weddings placements on The Knot and WeddingWire (2015-2020, Hall of Fame 2020), and earned media in wedding publications such as Green Wedding Shoes, Minnesota Bride, Wedding Chicks, WeddingLovely, and Style Me Pretty. Revenue derives from professional-services fees across wedding packages, design services, and corporate/social event engagements, primarily within the Minneapolis/Minnesota region with occasional destination work.

Name

Rosetree Weddings & Events

Legal name

Rosetree Weddings & Events

Website

https://rosetreeevents.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Rosetree Weddings & Events is a Minneapolis-based, independently owned wedding and event planning agency offering full planning, customized planning, coordination, design, and corporate/social event services for couples and clients in Minnesota and select destination markets.

Ownership category

akta.pro rank

Product category

Wedding Planning Services

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

akta.pro secondary industries

Wedding Design, Decor & Floral Planning (HSACABAH), Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG)

Keywords

• Wedding planning services
• Event coordination
• Event design services
• Wedding management
• Corporate event planning

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Wedding Planning Services: Full-service wedding planning including full planning package, customized wedding planning, and event management/design packages. Revenue generated through service fees for planning, design, and day-of coordination.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Rosetree Weddings & Events is a Minneapolis-based wedding and event planning agency that designs, plans, and coordinates weddings and social/corporate events. The firm sells three pre-packaged wedding services (Full Planning, Customized Wedding Planning, and Wedding Management), an Event Design service for visual styling, and a Corporate and Social Event Planning service for non-wedding celebrations, with custom pricing tailored to each client's scope.

Product overview

Rosetree Weddings & Events is a service-based wedding planning, design and event management agency offering a portfolio of pre-packaged planning services. The core offerings include three wedding packages: the Full Planning Package for comprehensive ceremony and reception planning, the Customized Wedding Planning Package combining planning/design/management elements, and the Wedding Management Package for coordination-focused needs. Additionally, the company provides Event Design Services for creative visual direction and Corporate/Social Event Planning for non-wedding occasions like anniversaries, corporate events, and galas. The company also offers a downloadable catalog of services.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Planning Package Comprehensive end-to-end wedding planning service covering full ceremony and reception planning, vendor coordination, timeline management, and day-of coordination for luxury weddings.
• Customized Wedding Planning Package Customized wedding planning and event management service tailored to specific client needs and budgets, combining planning, design, and coordination elements.
• Wedding Management Package Event management service focused on coordination and management aspects of wedding planning, including vendor coordination and day-of execution.
• Event Design Services Creative event design service including color palette development, inspiration board creation, and visual design consultation for weddings and events, with a 90-minute initial consultation.
• Corporate and Social Event Planning Event planning services for non-wedding celebrations including anniversaries, birthdays, showers, corporate events, galas, non-profit events, and Bar/Bat Mitzvahs.

Quantifiable outcome

• 300+ weddings and events completed with high client satisfaction
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• Clewell PhotographycoreTechnology or Integration · 16 September 2019Primary wedding photography partner for events. Photographed multiple Rosetree weddings including Surprise 40th Anniversary Party, portfolio shoots, and team photos. Ongoing collaborative relationship.
• Farina Bakery CompanyminorOthersCatering and bakery partner for private estate events. Provided baked goods for 40th anniversary celebration.
• Create CateringminorOthersCatering partner for private estate events. Provided catering services for anniversary party.
• Bluewater KingsminorOthersLive music entertainment partner. Provided band for 40th anniversary celebration.
• Kindred BloomsminorOthersFloral design partner for events. Provided flowers for anniversary celebration.
• Botany Creative WorksminorOthersDecor and creative design partner. Provided decor elements for events.
• Phos EventsminorOthersEvent lighting and design partner. Provided lighting services.
• Apres Party & Tent RentalsminorOthersTent and party rental partner. Provided rentals for outdoor events.
• A Milestone RentalsminorOthersEvent rental partner for furniture and decor. Provided rentals.
• Be ThingsminorOthersEvent rental partner. Provided specialty rentals.
• A Milestone Paper Co.minorOthersStationery and paper goods partner. Provided invitations and stationery.
• Bachmans WeddingsminorOthersFloral partner frequently featured in Rosetree weddings. Provides floral arrangements and wedding flowers.
• Damico CateringminorOthersCatering partner for weddings. Featured at Machine Shop venue and other locations.
• Loring SocialminorOthersVenue partner. Frequently hosts Rosetree-planned weddings and events.
• Machine Shop MinneapolisminorOthersPopular wedding venue partner. Featured in multiple Rosetree weddings and blog posts.
• Aisle PlannercoreTechnology or IntegrationClient management and planning software platform. Rosetree directs clients to Aisle Planner for planning tools and coordination.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Easton Events: Luxury wedding and event planning firm serving high-end couples across multiple markets. Directly comparable in service scope (full planning, design, day-of coordination) and premium positioning.
• Simply Elegant Events: Wedding planning agency with similar tiered service packages (full planning, partial planning, day-of coordination) and comparable boutique regional model.
• A Charming Fete: Full-service luxury wedding and event planning agency with a similar boutique model and award-winning positioning. Directly comparable in service offering, package structure, and target luxury couple segment.
• LVL Weddings & Events: Wedding and event planning firm offering full-service planning, design, and coordination. Direct competitor in service category and target market.
• Engaging Events by Ali: Full-service wedding and event planning agency offering similar tiered planning packages and design services. Comparable in boutique scale and luxury positioning.
• Beth Helmstetter Events: Full-service wedding design and planning firm with comparable luxury positioning, design-led offerings, and target customer segment.
• Elise Rose Events: Boutique wedding and event planning agency with similar service tiers, design focus, and luxury couple target market.
• LUXE Events: Luxury wedding planning agency with comparable full-service packages, design services, and day-of coordination. Similar award-driven brand strategy and target customer segment.

Others

• Minnesota Bride (publication/ecosystem): Not a competitor but a regional wedding media ecosystem that influences vendor selection in the Minneapolis market; Rosetree is regularly featured in this publication.
• Aisle Planner: Not a competitor but a technology platform used by Rosetree for client management and planning workflows. Represents enabling infrastructure for the boutique wedding planner segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/rosetreeevents
• Xx.com/RosetreeEvents1

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosetree Weddings & Events