Ship Logic
Shiplogic is a South African SaaS company that provides a cloud-based transport management system, white-label customer portals, and driver apps for courier companies. It serves enterprise clients including Takealot Fulfilment Services, The Courier Guy, Fastway, and Medilogistics, processing an estimated 3-6 million deliveries per month.
- Company typePrivate
- Founded2017
- HeadquartersPretoria, South Africa
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Ship Logic does
Shiplogic (Pty) Ltd is a South African SaaS company that provides a cloud-based transport management system (TMS) for courier and parcel delivery operators. Founded in 2017 and headquartered in Pretoria, the company was spun out of Bob Group (formerly uAfrica) in July 2025 to operate as an independent entity. Its platform addresses order capture, shipment tracking, automated rates and billing, interhub scanning, driver assignment, route optimization, multi-channel customer notifications (SMS, WhatsApp, email, RCS), and digital proof of delivery, with a full white-label option that allows couriers to deploy the system under their own brand. The company serves seven disclosed enterprise clients including Takealot Fulfilment Services, The Courier Guy, Internet Express, MTE Xpress, Fastway, On the Dot, and Medilogistics, processing an estimated 3-6 million deliveries per month.
The platform is built on a modern cloud-native stack: Go backend, React/TypeScript frontend, PostgreSQL with Redis caching, hosted on AWS with GitLab CI/CD, and React Native/Expo-based driver applications for iOS and Android that function offline. Distribution follows an API-first and white-label model in addition to direct enterprise sales; Shiplogic exposes a documented REST API at /api-docs that powers integrations with e-commerce platforms such as Takealot and runs customer portals under courier-branded domains. Route optimization is delivered through integration with Loop, and RCS-based messaging is enabled through a partnership with Infobip. The platform is GDPR and POPI Act aligned at the policy level, with no formal third-party certification disclosed.
Shiplogic operates with a lean team of approximately 9 permanent staff, supplemented by part-time UX, accounting, and infrastructure roles. Revenue is generated through subscription-based SaaS licensing negotiated per enterprise demo, with no public pricing tiers disclosed. The company has not announced external institutional funding, and its primary market is South Africa, where its clients collectively account for a substantial share of national parcel volume. GTM combines a sales-led direct motion with white-label OEM embedding and API-first integration into e-commerce and ERP systems.
Ship Logic firmographics
Firmographics- Name
- Ship Logic
- Legal name
- Shiplogic (Pty) Ltd
- Website
- https://shiplogic.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shiplogic is a South African SaaS company that provides a cloud-based transport management system, white-label customer portals, and driver apps for courier companies. It serves enterprise clients including Takealot Fulfilment Services, The Courier Guy, Fastway, and Medilogistics, processing an estimated 3-6 million deliveries per month.
- Ownership category
- akta.pro rank
Ship Logic industry classification
Industry- Product category
- Logistics Software / Transport Management System (TMS)
- NAICS
- Freight Transportation Arrangement (488510), Freight Transportation Arrangement (48851)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Parcel & Multi-Carrier Shipping TMS (TLAEAAAG)
- akta.pro secondary industries
- Carrier TMS (Trucking Dispatch & Back-Office) (TLAEAAAC), Appointment Scheduling & Dock/Carrier Check-in (TMS Adjacent) (TLAEAAAJ)
Keywords
Where Ship Logic is headquartered
LocationHeadquarters
- HQ city
- Pretoria
- HQ country
- South Africa
- HQ region
- Africa
Offices2 records
Markets served
Ship Logic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- SaaS Platform Subscription: Cloud-based TMS platform licensed to courier companies on a subscription basis. Provides comprehensive logistics management including tracking, billing, driver management, and customer portals. Revenue derived from monthly/annual platform fees charged to courier operators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Enterprise SaaS TMS - quote-based pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Ship Logic product offering
Product offeringCore offering
Shiplogic provides a cloud-based SaaS Transport Management System (TMS) for courier companies in South Africa. The platform unifies shipment management, automated rates and billing, geocoded map-based operations, smart driver assignment, route optimisation, interhub tracking, real-time multi-channel customer communication (SMS, WhatsApp, email, RCS), digital proof of delivery, and comprehensive reporting. It is delivered through four integrated components — a Customer Portal, an Administration Portal, a Driver Mobile App (iOS/Android, offline-capable), and a fully white-label deployment option — and is accessed by couriers either directly or via API integration with e-commerce platforms such as Takealot.
Product overview
Shiplogic is a SaaS-based logistics technology company offering a unified transport management system (TMS) for courier companies, built as a single core platform with multiple integrated modules and white-label capability. The platform consists of the Shiplogic TMS as the central engine, flanked by the Customer Portal (self-service booking, tracking, and payment), the Administration Portal (operations management, billing, and reporting), the Driver App (Android and iOS mobile app for route execution and proof of delivery), and a White Label offering that lets courier brands deploy the full system under their own identity. Key platform-wide capabilities include map-based geocoded address management, automated rates and billing, interhub tracking, smart driver assignment, route optimisation powered by Loop, real-time multi-channel customer communication, and digital proof of delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Shiplogic TMS (Transport Management System) Cloud-based transportation management system that serves as the central platform for courier operations. Covers rates and billing, shipment tracking, driver assignment, route optimisation, and performance analytics. Powers all other modules (Customer Portal, Administration Portal, Driver App, and White Label).
- Customer Portal Self-service web interface for end customers to book, pay for, and track shipments. Includes account top-up via multiple payment methods, quick quotes, real-time parcel tracking, full billing history, digital proof of delivery, and an integrated address book.
- Administration Portal Back-office interface for courier operators to manage all shipments in one place, fix addresses, reassign drivers, run billing, pull detailed reports and analytics, monitor driver performance, and configure system settings.
- Driver App Mobile application for delivery drivers available on Android and iOS. Provides a daily trip sheet, bulk scanning capabilities, client communication features, and multiple proof-of-delivery methods including PIN verification. Works offline where signal is weak.
- White Label Platform Full white-label version of the Shiplogic platform enabling courier companies to deploy the system under their own branding — including custom logo, colour scheme, domain, settings, and business rules, with no Shiplogic branding visible to end customers.
Quantifiable outcome
- 40% reduction in manual administrative tasks
- +4 more outcomes
Companies that use Ship Logic
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Ship Logic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability1 record
Feature9 records
Ship Logic partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- InfobipcoreInfobip implemented Rich Communication Services (RCS) for Bob Group (parent company during that period), providing Shiplogic-powered enhanced customer communication with richer content capabilities and improved security for parcel delivery notifications. The partnership enables richer, more interactive customer messaging beyond traditional SMS, improving delivery notification experiences.
Scale indicators6 records
Recent moves7 records
Expansion highlights4 records
Ship Logic competitors and assessment
Company assessmentDirect peers
- Bringg: Delivery orchestration platform serving retailers, 3PLs, and carriers with dispatch, tracking, and driver apps. Comparable to Shiplogic's customer portal, driver app, and API-first architecture.
- Tookan (by Jungleworks): Delivery management SaaS with dispatch, real-time tracking, route optimization, and white-label delivery apps. Closely comparable to Shiplogic on the courier/delivery management capability set.
- Locus: Logistics optimization platform offering route planning, dispatch, and last-mile execution for 3PLs and couriers. Overlaps with Shiplogic's route optimization, driver assignment, and TMS core.
- FarEye: Cloud-based delivery management platform used by shippers and 3PLs for real-time tracking, route optimization, and driver management. Highly comparable to Shiplogic in product scope (TMS, POD, driver app, customer notifications).
- DispatchTrack: Last-mile delivery management platform for retailers, 3PLs, and carriers with route optimization, real-time tracking, and POD. Comparable to Shiplogic's courier and customer-facing capabilities.
- Onfleet: Last-mile delivery management SaaS offering dispatch, routing, POD, and customer notifications for couriers and 3PLs. Closely matches Shiplogic's courier-facing modules (driver app, route optimization, real-time comms).
Broad incumbents
- MercuryGate: Established TMS provider for shippers, 3PLs, and carriers. Overlaps with Shiplogic in the broader TMS category but is a broader incumbent rather than a courier/parcel specialist.
- Descartes Systems Group: Large global logistics technology provider offering TMS, routing, and visibility software. Comparable at the TMS category level, though Descartes is a portfolio-wide incumbent rather than a courier-specialist.
- project44: Supply chain visibility platform with deep carrier integrations and tracking APIs. Comparable as an API-first logistics platform serving carriers and shippers, though its focus is broader visibility rather than last-mile courier ops.
Others
- Takealot Fulfillment Services: Shiplogic's largest disclosed client and a customer/partner rather than a competitor; comparable as it uses Shiplogic's platform to power its own fulfillment operations, illustrating the platform's enterprise scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Ship Logic social profiles
Digital presenceShip Logic compliance and trust
Trust signalCompliance2 records
Ship Logic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ship Logic leadership team
Management profileNumber of profiles
Profiles5 records
Ship Logic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ship Logic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ship Logic
What does Ship Logic do?
Shiplogic provides a cloud-based SaaS Transport Management System (TMS) for courier companies in South Africa. The platform unifies shipment management, automated rates and billing, geocoded map-based operations, smart driver assignment, route optimisation, interhub tracking, real-time multi-channel customer communication (SMS, WhatsApp, email, RCS), digital proof of delivery, and comprehensive reporting. It is delivered through four integrated components — a Customer Portal, an Administration Portal, a Driver Mobile App (iOS/Android, offline-capable), and a fully white-label deployment option — and is accessed by couriers either directly or via API integration with e-commerce platforms such as Takealot.
Is Ship Logic a public or private company?
Ship Logic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ship Logic founded?
Ship Logic was founded in 2017. It employs 1 to 10 people.
Where is Ship Logic based?
Ship Logic is headquartered in Pretoria, South Africa, in the Africa region.
How does Ship Logic make money?
One revenue line is on record: saaS Platform Subscription.
Who are Ship Logic's main competitors?
Direct peers on record are Bringg, Tookan (by Jungleworks), Locus, FarEye, DispatchTrack and Onfleet. Broad incumbents are MercuryGate, Descartes Systems Group and project44. Takealot Fulfillment Services is listed as an others.
Does Ship Logic have an API?
Yes. Shiplogic exposes its platform via a public-facing REST API, described as API-first, enabling integrations with ecommerce platforms, ERP systems, and custom workflows. The API powers the driver app, customer portal, and third-party courier integrations. Full documentation is available at /api-docs. Developer documentation is at www.shiplogic.com/api-docs.
What industry is Ship Logic in?
Ship Logic's product category is Logistics Software / Transport Management System (TMS). Its primary akta.pro industry code is TLAEAAAG, Parcel & Multi-Carrier Shipping TMS, with a secondary code of TLAEAAAC, Carrier TMS (Trucking Dispatch & Back-Office). Its NAICS code is 488510 and its SIC code is 4731.