ApoVia
ApoVia is a German online mail-order pharmacy (Versandapotheke) operated by the 150-year-old, family-owned Apotheke Dr. Braun in Stockach, serving German consumers with OTC and prescription medications, homeopathy, dermocosmetics, dietary supplements, and pet pharmacy products through its e-commerce storefront with direct statutory health insurance billing.
- Company typePrivate
- Founded1870
- HeadquartersStockach, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What ApoVia does
ApoVia (legal entity Dr. rer. med. Wolfgang Braun e. K.) operates a German online mail-order pharmacy (Versandapotheke) under the apovia.de storefront, with operational headquarters in Stockach am Bodensee and registered office in Freiburg. The platform serves German consumers seeking affordable medications, homeopathic preparations, dermocosmetics, dietary supplements, pet pharmacy products, and family/wellness items, with a catalog of 300,000+ products. Underlying the storefront is a standard e-commerce platform integrated with PZN-based product search, prescription processing with direct billing to German statutory health insurance providers (GKV), a pharmacist consultation hotline, and traditional ordering channels (phone, fax, mail). Distribution is fulfilled primarily through DHL with same-day dispatch for in-stock items, free shipping above €70 or with a valid prescription, and a €1.98 standard shipping fee below the threshold.
The business is operated as a sole proprietorship under Dr. Wolfgang Braun, continuing a four-generation family pharmacy (Apotheke Dr. Braun) established in 1870, which also supplies nursing homes, medical practices, and clinics and produces selected veterinary preparations in-house. Revenue is generated through transactional product sales (OTC and prescription) plus prescription processing services reimbursed via statutory health insurance. The business is regulated as a DIMDI-approved mail-order pharmacy, holds DIN EN ISO 9001 quality management certification through VFOG e.V., and is Trusted Shops certified for buyer protection. Marketing is conducted through price-comparison platforms (Medizinfuchs, Apomio, Idealo, Sparmedo), organic/content channels including a health magazine, email newsletters, and the pharmacist hotline.
The company is privately held, has no disclosed outside investors, no mobile app, no public APIs, and no headcount-revealing recent growth signals — the operation is a bootstrapped, family-run mail-order pharmacy exploiting a regulatory and brand-legacy moat rather than a venture-backed e-commerce growth story.
ApoVia firmographics
Firmographics- Name
- ApoVia
- Legal name
- Dr. rer. med. Wolfgang Braun e. K.
- Website
- https://apovia.de
- Company type
- Private
- Founded year
- 1870
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ApoVia is a German online mail-order pharmacy (Versandapotheke) operated by the 150-year-old, family-owned Apotheke Dr. Braun in Stockach, serving German consumers with OTC and prescription medications, homeopathy, dermocosmetics, dietary supplements, and pet pharmacy products through its e-commerce storefront with direct statutory health insurance billing.
- Ownership category
- akta.pro rank
ApoVia industry classification
Industry- Product category
- Online Pharmacy / Mail-Order Pharmacy
- NAICS
- Pharmacies and Drug Retailers (456110), Local Messengers and Local Delivery (49221)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Health & Pharmacy Omnichannel (CRAFAEAK)
- akta.pro secondary industries
- Pharmacy & Health Essentials Delivery (CRAFAFAI), Online Veterinary Pharmacies & E-commerce Retailers (HLAMAIAF), Prescription Pickup & Pharmacy Runs (HSACAIAF), OTC Pain Relief & Fever (Analgesics, Anti-inflammatory, Topical Pain Relief) (CRADAMAC)
Keywords
Where ApoVia is headquartered
LocationHeadquarters
- HQ city
- Stockach
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
ApoVia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Product sales (OTC and prescription pharmaceuticals): Retail sale of over-the-counter medications, health products, beauty items, and pet supplies through the online pharmacy platform. Prescription medications are billed directly to German statutory health insurance with customers paying only the statutory co-payment.
- Prescription processing services: Processing of prescription medications with direct billing to health insurance providers (GKV), handling the reimbursement process on behalf of customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free shipping threshold |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
ApoVia product offering
Product offeringCore offering
ApoVia is a German certified online mail-order pharmacy operating an e-commerce storefront with more than 300,000 products across prescription and OTC medications, homeopathic remedies, dermocosmetics, dietary supplements, and veterinary products. The platform handles prescription uploads, bills German statutory health insurers directly (customers pay only the statutory co-payment), and ships via DHL throughout Germany, typically within one business day.
Product overview
ApoVia is an online mail-order pharmacy (Versandapotheke) operated by Apotheke Dr. Braun in Stockach, Germany, offering a comprehensive e-commerce platform for purchasing medications, health products, and beauty items. The core platform enables online prescription processing, PZN-based product search, and pharmacist hotline consultation. The product portfolio includes conventional pharmaceuticals (such as Ibuhexal Akut 400), homeopathic products (DHU Globuli, Calendula Urtinktur, Bach flower remedies from Murnauer), dermocosmetics (La Roche-Posay Toleriane, Effaclar, Anthelios sunscreen lines), dietary supplements (Syxyl Probio-cult), and pet medications. The company processes prescriptions directly with health insurers and offers free shipping on orders over €70.
Differentiator
Problem solved
Functional benefit
Products and services
- ApoVia Online Pharmacy Platform E-commerce mail-order pharmacy platform enabling customers to browse, search by PZN, and purchase medications, health products, beauty items, and pet pharmacy products online 24/7, with shopping cart, account management, and integration into the Apotheke Dr. Braun family pharmacy operations in Stockach.
- Prescription Processing Service Service for processing prescription medications with direct billing to German statutory health insurance providers (GKV); patients submit original prescriptions by mail using free-postage envelopes and pay only the statutory co-payment.
- Pharmacy Hotline Consultation (Apotheker-Service-Hotline)
- Ibuhexal Akut 400 Filmtabletten
- Calendula Urtinktur
- Remisyx Syxyl Tropfen
- La Roche-Posay Toleriane Sensitive Reichhaltige Creme
- Probio-cult Junior Pro Syxyl Beutel
- BACHBLÜTEN Murnauer Chicory Tropfen
- La Roche-Posay Retinol B3 Serum
- La Roche-Posay Mela B3 Serum
- La Roche-Posay Anthelios UVMUNE 400 Invisible Fluid LSF 50+
- La Roche-Posay Effaclar Duo+m Creme
- Agnus Castus Pentarkan Tabletten
Companies that use ApoVia
Customer profileSegments3 records
Ideal customer profiles3 records
ApoVia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
ApoVia partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- DHLcorePrimary shipping partner for parcel delivery throughout Germany. ApoVia ships products in stock typically same business day via DHL.
- MedizinfuchsminorPrice comparison platform partner (medizinfuchs.de) listed as partner pharmacy for consumer referrals.
- ApomiominorPartner pharmacy comparison platform (apomio.de) driving customer referrals.
- IdealominorPrice comparison platform partner driving price-conscious consumer traffic.
- SparmedominorPrice comparison platform partner for pharmacy product visibility.
- Trusted ShopscoreCustomer trust and review platform providing buyer protection seal and review system for the online pharmacy.
- VFOG e.V.coreQuality management certification body providing DIN EN ISO 9001 certification for the pharmacy's order processing and shipping operations.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
ApoVia competitors and assessment
Company assessmentDirect peers
- Sanicare: Established German Versandapotheke with a comparable product breadth spanning Rx, OTC, homeopathy, and beauty, and similar GKV billing integration — a direct comparable for ApoVia's assortment and customer base.
- DocMorris: Major German/European mail-order pharmacy brand operated by the Redcare group. Competes head-to-head with ApoVia on prescription fulfillment, OTC assortment, and price-led acquisition through the same comparison platforms.
- Shop Apotheke (now Redcare Pharmacy): One of Germany's largest mail-order pharmacies, listed on the Frankfurt Stock Exchange. Directly comparable to ApoVia as a multi-category online pharmacy serving German consumers with prescription and OTC medicines plus a wide health/beauty range.
- Apotal: Independent German mail-order pharmacy offering a broad OTC/Rx catalogue with pharmacist consultation and direct health-insurance billing, operating on the same e-commerce and price-comparison channel mix as ApoVia.
- Medikamente-per-Klick: German online pharmacy positioned on price and assortment breadth. Targets the same OTC/Rx mail-order customer as ApoVia and lists on the same price comparison platforms (Medizinfuchs, Idealo).
- Vitalsana: German online pharmacy competing on price-led OTC, Rx, and supplement assortment with direct billing to statutory health insurers — a like-for-like comparable to ApoVia in the DACH mail-order pharmacy segment.
- Pharmeo: Online pharmacy from the Alliance Healthcare Germany network combining Rx fulfillment with a broad OTC and beauty range. Operates in the same German mail-order regulatory and competitive frame as ApoVia.
- Besamex: Mid-sized German mail-order pharmacy offering prescription processing with statutory health-insurance billing and a broad OTC/dietary supplement catalogue, mirroring ApoVia's value proposition.
- Europa Apotheek: Large German mail-order pharmacy with deep Rx/OTC assortment and pharmacist consultation services, operating in the same regulatory environment and customer segment as ApoVia.
Broad incumbents
- DocMorris (Zur Rose Group) — B2B/Europe-wide operations: European-wide pharmacy and B2B healthcare logistics group; the parent behind DocMorris. Comparable to ApoVia on consumer mail-order pharmacy but with substantially broader scale, B2B pharma distribution, and capital markets access that ApoVia lacks.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
ApoVia social profiles
Digital presenceApoVia compliance and trust
Trust signalCompliance3 records
ApoVia financial estimates
Financial estimateRevenue estimate
Valuation estimate
ApoVia leadership team
Management profileNumber of profiles
Profiles1 record
ApoVia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ApoVia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ApoVia
What does ApoVia do?
ApoVia is a German certified online mail-order pharmacy operating an e-commerce storefront with more than 300,000 products across prescription and OTC medications, homeopathic remedies, dermocosmetics, dietary supplements, and veterinary products. The platform handles prescription uploads, bills German statutory health insurers directly (customers pay only the statutory co-payment), and ships via DHL throughout Germany, typically within one business day.
Is ApoVia a public or private company?
ApoVia is a private company. It is classified as family owned and is currently operating.
When was ApoVia founded?
ApoVia was founded in 1870. It employs 11 to 50 people.
Where is ApoVia based?
ApoVia is headquartered in Stockach, Germany, in the Europe region.
How does ApoVia make money?
Two revenue lines are on record. Product sales (OTC and prescription pharmaceuticals) is the primary driver. The others are prescription processing services.
Who are ApoVia's main competitors?
Direct peers on record are Sanicare, DocMorris, Shop Apotheke (now Redcare Pharmacy), Apotal, Medikamente-per-Klick, Vitalsana, Pharmeo, Besamex and Europa Apotheek. DocMorris (Zur Rose Group) — B2B/Europe-wide operations is listed as a broad incumbent.
Does ApoVia have an API?
No public API is recorded for ApoVia.
What industry is ApoVia in?
ApoVia's product category is Online Pharmacy / Mail-Order Pharmacy. Its primary akta.pro industry code is CRAFAEAK, Health & Pharmacy Omnichannel, with a secondary code of CRAFAFAI, Pharmacy & Health Essentials Delivery. Its NAICS code is 456110 and its SIC code is 5122.