What Upturn does

Upturn, LLC is a small, privately held mental health therapy practice based in Harrisburg, Pennsylvania, serving the Greater Harrisburg region. The practice operates a fee-for-service clinical model delivering individual psychotherapy, couples and marital counseling, family therapy, life coaching, consultation services, and psychological evaluations. Three licensed clinicians are named on the practice's public-facing materials, and total headcount is reported in the 1–10 range, consistent with a local independent practice rather than a multi-site clinical group.

The practice operates with minimal custom technology infrastructure: its public website is hosted on Weebly, a low-cost DIY website platform, indicating no proprietary software, no patient portal, and no internal clinical workflow tooling. Operations are HIPAA-compliant, and revenue is collected through a mix of private-pay client fees and reimbursement from three in-network insurance carriers — Highmark, Blue Cross Blue Shield, and Tricare. Telehealth is offered as an additional service channel, though utilization of remote delivery is not quantified.

Revenue mechanics are session-based, with published rates in the $150–$200 per session range and reimbursement split between insurance carriers and out-of-pocket payments. There is no disclosed external funding, no acquisitions, no enterprise customer relationships, and no publicly available revenue, client volume, or growth metrics. The combination of a small clinical headcount, commodity technology infrastructure, and no external capital positions Upturn as a local independent private practice with limited but real evidence of incremental scaling through clinician hiring and telehealth adoption.

Name

Upturn

Legal name

Upturn, LLC

Website

https://upturntoday.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Upturn, LLC is a small Harrisburg, Pennsylvania mental health therapy practice offering individual, couples, family, and life coaching services through three licensed clinicians, accepting Highmark, BCBS, and Tricare insurance.

Ownership category

akta.pro rank

Product category

Mental Health Therapy and Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

Keywords

• Individual psychotherapy
• Couples counseling
• Family therapy
• Psychological evaluation
• Life coaching

Headquarters

HQ city

Harrisburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Psychotherapy Services: The practice generates revenue through fee-for-service therapy sessions billed at standard rates. Services include individual therapy (45-60 minutes), family/couples therapy, and consultation services. Revenue is collected through insurance reimbursement (in-network with Highmark, BCBS, Tricare) or direct payment from clients (out-of-network or self-pay).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Upturn, LLC provides outpatient mental health therapy services to individuals, couples, and families in the Greater Harrisburg, PA area. Core offerings include individual psychotherapy, marital/couples counseling, and family therapy, supplemented by life coaching, psychological evaluations, and consultation/psycho-education. Services are delivered in person at the Harrisburg office and via telehealth for eligible clients.

Product overview

Upturn, LLC is a mental health therapy practice offering a unified suite of psychological services centered around individual therapy, marital/couples counseling, and family therapy as its core service lines. These primary offerings are supplemented by life coaching, consultation/psycho-education, and psychological evaluations. The practice specializes in treating conditions including anxiety, depression, PTSD/trauma, OCD, ADHD, anger management, grief, and stress-related issues, with additional focus on women's issues, first responders, veterans, sports performance, adoption, and life transitions. All services are delivered by licensed psychologists and therapists using evidence-based approaches including Cognitive Behavioral Therapy (CBT), emotionally focused therapy, structural family therapy, and mindfulness-based interventions.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy One-on-one 45- or 60-minute outpatient psychotherapy sessions addressing anxiety, depression, trauma, PTSD, OCD, ADHD, life transitions, stress management, and self-esteem issues for adults, teens, and young adults.
• Marital and Couples Counseling Joint therapy sessions for couples and married partners focused on relationship difficulties, marital distress, communication issues, and divorce adjustment, delivered in 45- or 60-minute sessions at $150 per session.
• Family Therapy Therapeutic interventions for families facing conflict, family system dysfunction, adoption-related issues, foster care dynamics, and behavioral or developmental concerns in children and adolescents.
• Life Coaching Certified life coaching services helping clients set goals, achieve personal balance, define success on their own terms, and pursue meaningful life direction.
• Consultation and Psycho-Education Professional consultation and psycho-education sessions that support clients' understanding of their mental health, treatment options, and self-management; first appointment $200, additional appointments $180 per session.
• Psychological Evaluations Comprehensive psychological assessments conducted by licensed psychologists for clinical purposes, including diagnostic clarification and treatment planning.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• HighmarkcoreOthersInsurance provider with whom Upturn, LLC is an in-network provider, allowing insured clients to access therapy services with covered benefits.
• Blue Cross Blue ShieldcoreOthersMajor health insurance provider with whom Upturn, LLC is an in-network provider, enabling covered therapy services for BCBS-insured clients.
• TricarecoreOthersMilitary health insurance program with whom Upturn, LLC participates as a non-network provider, serving military personnel and their families.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Talkspace: Talkspace is a publicly-traded online therapy and psychiatry platform providing individual, couples, and teen therapy via subscription. It serves a similar therapeutic use case (anxiety, depression, relationships) to Upturn but delivers it through a scaled virtual platform.
• Lyra Health: Lyra Health is a mental health benefits platform partnering with employers to provide therapy, coaching, and medication management. It is comparable as a broader mental health service provider that competes for the same employer-sponsored and insured demand Upturn addresses locally.
• LifeStance Health: LifeStance Health is a large publicly-traded outpatient mental health provider offering psychotherapy, psychiatric, and psychological services across many U.S. markets. It is comparable as a scaled outpatient mental health services provider with similar therapeutic modalities and insurance billing model.
• BetterHelp: BetterHelp is one of the largest online therapy platforms offering individual, couples, and teen counseling via subscription. It competes for the same client demand (anxiety, depression, relationship issues) that Upturn serves, but at much greater scale and via a fully digital delivery model.

Direct peers

• Two Chairs: Two Chairs operates a multi-clinician outpatient therapy practice model offering individual, couples, and family therapy in physical locations. Like Upturn, it delivers evidence-based psychotherapy (CBT, etc.) with licensed clinicians, though at a larger, multi-city scale. Highly comparable on service mix and delivery model.
• Octave: Octave is a group outpatient therapy practice providing individual, couples, and family therapy with licensed clinicians in regional offices. Its in-person, multi-clinician model with evidence-based approaches closely mirrors Upturn's structure and clinical offerings.
• Ellie Mental Health: Ellie Mental Health is a franchise network of outpatient therapy clinics offering individual, couples, family, and group therapy with licensed clinicians. Its multi-clinician outpatient model, insurance acceptance, and community-based positioning are directly comparable to Upturn's local practice structure.

Emerging players

• Grow Therapy: Grow Therapy is a platform connecting clients to licensed therapists in their state, handling insurance billing and telehealth logistics. It competes with Upturn for the same in-network insured therapy demand, but offers a national digital marketplace versus Upturn's local single-site presence.
• Headway: Headway is a software platform that helps therapists accept insurance and grow their practices. It is comparable because Upturn depends on the same insurance-credentialing workflow (Highmark, BCBS, Tricare) that Headway streamlines, representing a potential structural alternative or partner for practices like Upturn.
• Alma: Alma is a clinician-focused platform that provides insurance credentialing, billing, and referrals for independent therapy practices. It is comparable as an alternative infrastructure layer for practices like Upturn that need in-network insurance billing and client acquisition support.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/upturnllc
• Facebookfacebook.com/upturnllc
• LinkedInlinkedin.com/company/upturnllc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upturn