What GoEdit does

GoEdit is a privately-held Atlassian Marketplace plugin developed and operated by the German civil-law partnership KontextWork Mayer, Eugen; Ulrich, André GbR, headquartered in Hannover, Germany. Founded in February 2013, GoEdit's core product is a desktop client application built on the Qt framework — a 100% Java-free architecture — that enables one-click editing of file attachments inside Atlassian Confluence and Jira by launching the user's native desktop application (Microsoft Office, LibreOffice, or OpenOffice) directly from the browser. Communication between the browser and desktop client uses SSL/TLS with SNI support, and the product spans Windows, macOS, and Linux with enterprise deployment options including MSI packages, Citrix XenApp, and Windows Remote Desktop Services. The product line is sold in three editions: Confluence Data Center (marketplace app ID 1211160), Confluence Cloud, and Jira Data Center (marketplace app ID 1214263), with optional integrations to complementary Atlassian ecosystem plugins including Arsenale Lockpoint, StiltSoft Smart Attachments, Cprime Power Scripts, and Bob Swift Excel.

The business model is a per-domain, per-user recurring subscription sold through the Atlassian Marketplace, augmented by separately priced professional support at €850 for 8 hours. A 30-day free trial is offered on all editions, and enterprise customers receive MSI-based mass deployment via Group Policy. Authentication is supported via Atlassian Crowd SSO, Active Directory/LDAP, and Kerberos. Revenue is not publicly disclosed, and the company operates without external institutional funding; ownership rests with the two managing partners, André Ulrich and Eugen Mayer. GoEdit's enterprise customer base includes named logos across automotive (BMW), consumer goods (Nike), technology (Samsung, Sony, HP, Fujitsu), telecommunications (Deutsche Telekom, Verizon, Vodafone), manufacturing (Siemens, Thyssen), entertainment (Disney, Nintendo), aerospace (Boeing), luxury goods (Rolex), and nonprofit (UNICEF, Greenpeace) sectors.

Name

GoEdit

Legal name

KontextWork Mayer, Eugen; Ulrich, André GbR

Website

https://goedit.io

Company type

Private

Founded year

2013

Operating status

Operating

Short description

GoEdit is a 100% Java-free Atlassian Marketplace plugin, developed by Hannover-based KontextWork, that enables one-click direct editing of Confluence and Jira file attachments in users' native desktop applications across Windows, macOS, and Linux. It serves enterprise organizations requiring seamless attachment workflows and mass-deployed terminal-server support.

Ownership category

akta.pro rank

Headquarters

HQ city

Hannover

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Atlassian Marketplace License Sales: GoEdit is sold as a per-domain, per-user licensed plugin through the Atlassian Marketplace. Customers purchase licenses based on the number of users and domains where the software is deployed. The license grants use for a single domain space and the ordered amount of users.
2. Professional Support Services: Premium professional email or phone support available as a separate subscription at 850 Euro for 8 hours of support. Regular support and updates are included within the paid support term.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

GoEdit is an Atlassian Marketplace plugin paired with a 100% Java-free native desktop client that enables one-click direct editing of file attachments within Atlassian Confluence and Jira wikis by launching users' native desktop applications (Microsoft Office, LibreOffice, OpenOffice). It is sold as a per-domain, per-user license through the Atlassian Marketplace for Confluence Data Center, Confluence Cloud, and Jira Data Center, with optional paid professional support.

Differentiator

Problem solved

Functional benefit

Products and services

• GoEdit for Confluence Data Center Atlassian Confluence Data Center edition that enables one-click direct editing of file attachments using native desktop applications, with terminal server support (Windows RDS, Citrix XenApp), built-in attachment lock/checkout, LDAP/Active Directory and Atlassian Crowd SSO compatibility, and MSI-based Group Policy deployment for enterprise environments.
• GoEdit for Confluence Cloud Atlassian Confluence Cloud edition of GoEdit for direct attachment editing. Some features of the Data Center edition (e.g., direct edit link popup, general attachment locks) are unavailable due to Atlassian Cloud API limitations.
• GoEdit for Jira Data Center Atlassian Jira Data Center edition of GoEdit that enables direct attachment editing for Jira tickets, with ticket integration and integrations for Cprime Power Scripts and Smart Attachments (StiltSoft).

Quantifiable outcome

• Work up to 5x faster with attachments becoming first-class citizens in Confluence

Named customers17 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Atlassian MarketplacecoreChannel Partner/ Reseller/ DistributorGoEdit is listed and sold through the Atlassian Marketplace for Confluence Data Center, Confluence Cloud, and Jira Data Center. The marketplace serves as the primary distribution channel, handling licensing, trials, and subscriptions for the plugin.
• Atlassian Data CentercoreTechnology or IntegrationGoEdit is compatible with Atlassian Data Center products and supports clustered and clustering deployments for enterprise high-availability environments.
• Microsoft OfficecoreTechnology or IntegrationGoEdit works seamlessly with Microsoft Office applications including Word, Excel, PowerPoint, and Visio, enabling users to edit attachments in their familiar desktop applications.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Communardo: German Atlassian Platinum Marketplace Partner offering apps and consulting primarily in DACH. Overlaps with GoEdit's Hannover roots and German enterprise customer base across the Atlassian ecosystem.

Direct peers

• Bob Swift Software (now part of Tempo Software): Long-standing Atlassian Marketplace vendor with apps like Excel for Confluence that integrate document editing inside Confluence. Direct overlap with GoEdit on spreadsheet/Office attachment workflows.
• draw.io (diagrams.net): Provides an Atlassian Marketplace app that lets users edit diagrams in-place within Confluence, embodying the same 'edit attachments directly without download/upload' value proposition that GoEdit offers for Office documents.
• Arsenale: Develops Lockpoint for Confluence, a file locking/checkout tool that directly complements and partially substitutes GoEdit's built-in attachment lock feature. Both target enterprise Confluence attachment workflows.
• K15t Software: Develops Scroll Docs and other Confluence content apps, sold via Atlassian Marketplace to enterprise documentation teams. Comparable buyer profile (Confluence admins in large enterprises) and distribution channel.
• StiltSoft: Atlassian Marketplace vendor whose Smart Attachments app manages Jira attachments with revisions, categories, and bulk operations. It overlaps directly with GoEdit's Jira attachment functionality and competes for the same enterprise Jira buyer.
• Cprime: Sells Power Scripts for Jira (workflow automation) and other Atlassian plugins. While its core is scripting, it shares the same Marketplace channel and Jira Data Center enterprise buyer as GoEdit for Jira.

Broad incumbents

• Atlassian: The platform vendor for Confluence and Jira. Sets the API surface, marketplace rules, and release cadence that define GoEdit's addressable market and engineering roadmap.
• Appfire: One of the largest Atlassian Marketplace app vendors with a broad portfolio of Confluence/Jira apps. Competes for the same Marketplace shelf space and enterprise IT budget as GoEdit, with broader cross-sell potential.

Emerging players

• Refined Software: Provides Confluence theming and portal-building apps via Atlassian Marketplace. Adjacent product area (Confluence UI customization) targeting the same enterprise wiki administrator persona.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoEdit