Refined
Refined is a Swedish SaaS company that builds no-code site-building applications for Atlassian Confluence and Jira Service Management, enabling organizations to create branded intranets, documentation sites, knowledge bases, and IT/HR service desks without engineering resources.
- Company typePrivate
- Founded2009
- HeadquartersMalmö, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Refined does
Refined (legally RefinedWiki AB) is a privately held Swedish software company founded in 2009 and headquartered in Malmö, Sweden, with an engineering hub in Helsinki, Finland. The company builds no-code site-building applications that integrate with Atlassian Confluence and Jira Service Management (JSM), enabling organizations to transform default Atlassian workspaces into branded intranets, documentation sites, knowledge bases, and IT, HR, and external customer support portals without engineering resources. Its product suite spans Refined Sites for Confluence and Refined Sites for JSM as core products, the Macro Toolkit and UI Toolkit as add-on modules, and the Advanced Edition tier introduced in 2026 with AI-powered search, enhanced admin and security controls, and analytics. Refined is built natively on the Atlassian Forge runtime for cloud deployments, with parallel Data Center distributions for on-premise customers.
The company sells primarily through the Atlassian Marketplace on both Cloud and Data Center listings, using tiered subscription pricing scaled by user count, billed annually in advance, plus an add-on custom-domain subscription. Go-to-market combines product-led growth (30-day free trial without payment details), direct enterprise sales for larger deployments, and a global channel of verified Atlassian Solution Partners for implementation and customization. The customer base spans more than 5,000 organizations across 100 countries, supported by 15,000+ app installs and a 10M+ end-user reach, with named enterprise customers including NASA, IBM, Coca-Cola, Airbnb, Spotify, Samsung, Nvidia, Apple, Citibank, Santander, and Nationwide. The company operates with a team of approximately 60–70 employees, is led by CEO Emil Sjödin, and has historically grown in a bootstrapped manner with a 2022 growth funding round led by Standout Capital.
Refined firmographics
Firmographics- Name
- Refined
- Legal name
- RefinedWiki AB
- Website
- https://refined.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Refined is a Swedish SaaS company that builds no-code site-building applications for Atlassian Confluence and Jira Service Management, enabling organizations to create branded intranets, documentation sites, knowledge bases, and IT/HR service desks without engineering resources.
- Ownership category
- akta.pro rank
Refined industry classification
Industry- Product category
- Enterprise Collaboration Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Low-Code/No-Code Application Platforms (HDAEAKAA)
- akta.pro secondary industries
- Industry-Specific Low-Code Platforms (Vertical App Platforms) (HDAEAKAL), Process & Case Management Low-Code Platforms (HDAEAKAE), Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)
Keywords
Where Refined is headquartered
LocationHeadquarters
- HQ city
- Malmö
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Refined business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscriptions (Cloud): Subscription-based pricing for cloud apps sold through Atlassian Marketplace. Auto-renews until cancelled. Fees paid in advance.
- Data Center Licenses: On-premise licenses for Data Center deployments with tiered pricing based on user count.
- Custom Domain Subscriptions: Additional subscription service for custom domain configuration on Refined sites.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Tiered pricing based on user count |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels11 records
Refined product offering
Product offeringCore offering
Refined develops and sells no-code site-building apps that transform Atlassian Confluence and Jira Service Management into custom-branded intranets, knowledge bases, documentation portals, and IT service desks. The products are distributed as installable apps via the Atlassian Marketplace, enabling organizations to build fully designed, corporate-branded sites on top of Atlassian platforms without writing code.
Product overview
Refined is a suite of site-building applications for Atlassian Confluence and Jira Service Management. The core products include Refined Sites for Confluence and Refined Sites for Jira Service Management (JSM), which enable users to create custom, branded intranets, documentation sites, knowledge bases, and support portals without code. These are complemented by two add-on toolkits for Confluence: the Macro Toolkit (providing interactive content macros) and the UI Toolkit (providing page designs and navigation). Refined also offers an Advanced Edition tier of its core Sites product that includes AI-powered search, enhanced security features, and advanced analytics. The company serves over 5,000 organizations across 100 countries with 10+ million end users worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Refined Sites for Confluence: Site-building app that transforms Confluence into custom, branded sites for intranets, documentation sites, and knowledge bases.
- Refined Sites for Jira Service Management
- Refined Macro Toolkit
- Refined UI Toolkit
- Refined Academy
Products and services
- Refined Sites for Confluence
Quantifiable outcome
- User tests show end users find it easy to engage with and access content
- +1 more outcomes
Companies that use Refined
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles3 records
Refined technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Refined partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and important.
- AtlassiancoreRefined is a native app provider on the Atlassian Marketplace, integrating deeply with Confluence Cloud, Confluence Data Center, Jira Service Management Cloud, and Jira Service Management Data Center. Products are distributed through Atlassian's platform.
- Atlassian Solution PartnersimportantGlobal network of verified Atlassian Solution Partners who help customers implement and customize Refined products. Partners assist with site-building, migration, and customization projects.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Refined competitors and assessment
Company assessmentDirect peers
- K15t: Berlin-based Atlassian Marketplace vendor behind Scroll apps for Confluence (document management, publishing, and site experiences). Directly comparable as a Confluence-focused site/document toolmaker competing in the same Atlassian ecosystem.
- Stiltsoft: Atlassian Marketplace vendor building Confluence apps such as Table Filter and Charts, Profile+ and others. Comparable as a long-tenured Confluence add-on specialist serving similar enterprise documentation and knowledge-base use cases.
- Adaptavist: Large Atlassian Solution Partner and marketplace app vendor (ScriptRunner, Test Management, etc.) with a broad Confluence/Jira portfolio. Comparable because it operates in the same Atlassian ecosystem, selling both apps and services to enterprise customers.
- ServiceRocket: Global Atlassian Solution Partner and marketplace app provider with Confluence-focused products like Comala Document Management. Comparable as a peer marketplace vendor selling Confluence add-ons to enterprise customers.
- Communardo: German Atlassian Platinum Solution Partner with its own marketplace apps (e.g., Linchpin). Directly comparable as an Atlassian specialist offering intranets, knowledge bases, and Confluence-based site experiences.
- draw.io (diagrams.net): Atlassian Marketplace app for diagramming inside Confluence and Jira. Comparable as a high-traffic Atlassian-native app vendor competing for the same enterprise Confluence install base.
- Gliffy: Atlassian Marketplace diagramming app vendor for Confluence and Jira. Comparable as an established native Atlassian app vendor selling productivity add-ons to the same enterprise buyer.
- Tempo Software: Atlassian Marketplace vendor with portfolio apps for Jira (time tracking, planning, financial management). Comparable as a successful, scaled Atlassian-native app company demonstrating the marketplace's enterprise potential.
Broad incumbents
- Microsoft SharePoint: Microsoft's enterprise intranet, knowledge base and document management platform, widely deployed as part of Microsoft 365. Comparable as a broad incumbent alternative for intranets and documentation sites — the same primary use cases Refined targets.
Emerging players
- Notion: Modern workspace platform used for intranets, documentation, and knowledge bases. Comparable as an emerging all-in-one alternative increasingly competing for the same enterprise documentation/intanet budget that Refined targets on Atlassian.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Refined social profiles
Digital presenceRefined financial estimates
Financial estimateRevenue estimate
Valuation estimate
Refined leadership team
Management profileNumber of profiles
Profiles1 record
Refined funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Refined M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Refined
What does Refined do?
Refined develops and sells no-code site-building apps that transform Atlassian Confluence and Jira Service Management into custom-branded intranets, knowledge bases, documentation portals, and IT service desks. The products are distributed as installable apps via the Atlassian Marketplace, enabling organizations to build fully designed, corporate-branded sites on top of Atlassian platforms without writing code.
Is Refined a public or private company?
Refined is a private company. It is classified as venture growth investor backed and is currently operating.
When was Refined founded?
Refined was founded in 2009. It employs 11 to 50 people.
Where is Refined based?
Refined is headquartered in Malmö, Sweden, in the Europe region.
How does Refined make money?
Three revenue lines are on record. SaaS Subscriptions (Cloud) is the primary driver. The others are data Center Licenses and custom Domain Subscriptions.
Who are Refined's main competitors?
Direct peers on record are K15t, Stiltsoft, Adaptavist, ServiceRocket, Communardo, draw.io (diagrams.net), Gliffy and Tempo Software. Microsoft SharePoint is listed as a broad incumbent. Notion is listed as an emerging player.
Does Refined have an API?
No public API is recorded for Refined.
What industry is Refined in?
Refined's product category is Enterprise Collaboration Software. Its primary akta.pro industry code is HDAEAKAA, Low-Code/No-Code Application Platforms, with a secondary code of HDAEAKAL, Industry-Specific Low-Code Platforms (Vertical App Platforms). Its NAICS code is 513210 and its SIC code is 7372.