FILEX
FILEX is an Australian fitness education events company that runs the annual FILEX Business Summit, Trainer Summit, and Virtual Summit, plus a Premium Membership offering CEC-approved masterclasses. It serves fitness business owners, operators, and personal trainers across Australasia and is part-owned by AUSactive, the industry peak body.
- Company typePrivate
- Founded1994
- HeadquartersManly, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What FILEX does
FILEX is an Australian fitness education events company that has operated the country's flagship annual Business Summit, Trainer Summit, and Virtual Summit for over 30 years, with the Business Summit drawing 500+ owners, operators, and executives from fitness studios, gyms, and health clubs across Australasia. The company is part-owned by and 'activated by' AUSactive (formerly Fitness Australia), the industry's peak body, and runs an annual two-day in-person conference held at venues such as Hilton Sydney and MCG Richmond Melbourne, supported by an expo and a recurring Premium Membership that delivers CEC-approved masterclasses and virtual content year-round. Underlying delivery is operations-led rather than technology-led: there are no proprietary software products, APIs, or AI systems — the 'technology' is event production, speaker curation, and a member portal at members.filex.com.au.
Commercially, FILEX earns revenue through three streams. First, tiered event ticket sales ranging from AUD 595 (pre-sale) through AUD 695–795 (early bird / standard) to AUD 897 (VIP, capped at 40 attendees), with group discounts of AUD 30 per ticket for registrations of 10 or more. Second, a recurring Premium Membership priced around AUD 269 annually, bundling twice-monthly CEC-approved masterclasses, virtual summit recordings, and member discounts. Third, expo and exhibitor sponsorship fees from fitness industry suppliers and software vendors (e.g., Xplor Gym as Powered By sponsor). The customer base is a long-tail of individual fitness professionals and operators attending alongside marquee enterprise brands such as Genesis Fitness, Fernwood Fitness, Jetts Fitness, Body Fit Training, Vision Personal Training, Viva Leisure, and YMCA Victoria — though these logos participate as speakers and attendees rather than contracted customers.
FILEX firmographics
Firmographics- Name
- FILEX
- Legal name
- FILEX
- Website
- https://filex.com.au
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FILEX is an Australian fitness education events company that runs the annual FILEX Business Summit, Trainer Summit, and Virtual Summit, plus a Premium Membership offering CEC-approved masterclasses. It serves fitness business owners, operators, and personal trainers across Australasia and is part-owned by AUSactive, the industry peak body.
- Ownership category
- akta.pro rank
FILEX industry classification
Industry- Product category
- Fitness Education Events
- NAICS
- Convention and Trade Show Organizers (561920), Professional and Management Development Training (611430)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industry
- Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL)
Keywords
Where FILEX is headquartered
LocationHeadquarters
- HQ city
- Manly
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
FILEX business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Event Ticket Sales: FILEX generates primary revenue through tiered ticket sales for its Business Summit and Trainer Summit events. Ticket tiers include Pre-sales ($595), Early Bird ($695-$795), Standard ($795), and VIP ($897). Tickets include access to keynote sessions, breakout sessions, networking opportunities, and catering.
- Premium Memberships: FILEX Premium Membership provides year-round benefits including twice-monthly CEC-approved masterclasses, access to virtual summit recordings, and discounts on event registrations. Memberships offer $30+ savings on conference tickets.
- Expo and Exhibitor Fees: The event features an expo with exhibitor booths and sponsorship opportunities for fitness industry suppliers and service providers. Sponsors include equipment suppliers, software providers, nutrition brands, and industry associations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Pre-sales Ticket - Limited availability early access |
| One time/ perpetual license | Pay-as-you-go | Early Bird Ticket - Full 1.5 day conference access |
| One time/ perpetual license | Pay-as-you-go | VIP Ticket - Premium experience with exclusive benefits |
| Subscription | Annual | Premium Membership - Year-round access |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
FILEX product offering
Product offeringCore offering
FILEX produces annual face-to-face and virtual fitness education events for the Australian and New Zealand fitness industry, headlined by the FILEX Business Summit, Trainer Summit, and Virtual Summit. It complements these events with a Premium Membership subscription offering twice-monthly CEC-approved masterclasses, on-demand virtual recordings, and discounts on event registrations, supported by expo and exhibitor sponsorships.
Product overview
FILEX is a fitness education events company offering a portfolio of event-based products including the annual FILEX Business Summit (a major conference for fitness business leaders featuring keynotes, workshops, and networking), FILEX Trainer Summit (CEC-approved professional development for trainers), FILEX Virtual Summit (online access to content), and FILEX Premium Membership (subscription with masterclasses and recordings). The company has operated for over 30 years as the epicentre of the Australian fitness industry, providing world-class education events both face-to-face and virtually, powered by Fitness Australia (now AUSactive).
Differentiator
Problem solved
Functional benefit
Products and services
- FILEX Business Summit Australia's leading annual face-to-face gathering for fitness and health business owners, operators, and industry leaders, featuring keynote presentations, breakout sessions, panel discussions, and networking focused on business strategy, leadership, marketing, operations, AI implementation, and the future of health and fitness. Held at venues such as Hilton Sydney and MCG Richmond Melbourne.
- FILEX Trainer Summit
- FILEX Virtual Summit
- FILEX Premium Membership
Quantifiable outcome
- 500+ attendees collaborate at each Business Summit event
- +2 more outcomes
Companies that use FILEX
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
FILEX technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FILEX partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and major.
- MedFit NetworkcoreStrategic partnership providing FILEX members access to MedFit Network's professional membership organization for fitness, medical and healthcare professionals. Includes online directory to locate fitness and healthcare professionals worldwide with experience in prevention, treatment, and rehabilitation.
- MedFit Education FoundationcorePartnership with MedFit Education Foundation providing access to MedFit Classroom, MedFit TV, and online education tools. Special partnership launch offer included 50% off all courses for Australian fitpros for a limited two-week period.
- AUSactiveflagshipAUSactive (formerly Fitness Australia) is the industry peak body and key partner. FILEX is activated by AUSactive and powered by the association, leveraging its member base and industry credibility.
- Xplor GymmajorXplor Gym (Clubware) is a Powered By sponsor of FILEX. Xplor Technologies provides gym management software and serves as a key industry partner for the event.
- The EntouragemajorJack Delosa, Founder & CEO of The Entourage (Australia's largest business coaching and growth agency), serves as a keynote speaker. The partnership brings The Entourage's proven business growth frameworks specifically adapted for the fitness industry.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
FILEX competitors and assessment
Company assessmentOthers
- AUSactive: AUSactive (formerly Fitness Australia) is Australia's peak industry body for fitness and part-owner of FILEX. Comparable because it operates in the same ecosystem as the primary association setting CEC standards that FILEX's masterclasses align to.
- Active Aging Association / Fitness industry education bodies: Adjacent education and certification bodies in the fitness industry that supply CEC content and industry standards. Comparable to FILEX as ecosystem participants in fitness professional education and credentialing.
Direct peers
- IDEA World (IDEA Health & Fitness Association): IDEA World / IDEA Fit is a long-running US-based fitness conference and education platform for personal trainers, group exercise instructors, and fitness business owners. Directly comparable to FILEX in format (annual conference + CEC content) and target audience.
- IHRSA (International Health, Racquet & Sportsclub Association): IHRSA is the global trade association for the fitness industry and runs the annual IHRSA Conference & Trade Show for health club operators. Comparable to FILEX as an industry-association-affiliated education event serving fitness business owners and operators.
- FIBO (FIBO Global Fitness): FIBO is the world's largest trade show for fitness, wellness, and health, held annually in Cologne, Germany. It is directly comparable to FILEX as a flagship fitness industry B2B conference and trade show, though operating at global rather than Australasian scale.
- Arnold Sports Festival / Arnold Fitness Expo: The Arnold Fitness Expo is one of the largest fitness industry trade shows globally, paired with multi-sport competitions. Comparable to FILEX as a major fitness industry expo and education event targeting fitness professionals and enthusiasts.
Regional players
- PerformX Live: PerformX Live is a UK-based fitness education conference for personal trainers and fitness business owners. Comparable to FILEX as a regional fitness education event, though focused on the UK market.
- CANFITPRO: CANFITPRO is a Canadian fitness education and certification organization running annual fitness conferences and ongoing professional development. Comparable to FILEX as a regional fitness education events and certification body, though focused on Canada.
Broad incumbents
- Reed Exhibitions (Fitness Show portfolio): Reed Exhibitions is a global events organizer that previously ran The Fitness Show in Australia (which FILEX Holdings stepped in to keep operating in 2020). Comparable as a large-scale B2B event organizer with overlapping category expertise.
Emerging players
- National Academy of Sports Medicine (NASM): NASM is a global personal training certification and continuing education provider with online learning platforms. Comparable to FILEX as a provider of CEC-approved fitness professional education, though primarily digital rather than event-driven.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key highlights6 records
Customer concentration
FILEX social profiles
Digital presenceFILEX financial estimates
Financial estimateRevenue estimate
Valuation estimate
FILEX leadership team
Management profileNumber of profiles
Profiles3 records
FILEX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FILEX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FILEX
What does FILEX do?
FILEX produces annual face-to-face and virtual fitness education events for the Australian and New Zealand fitness industry, headlined by the FILEX Business Summit, Trainer Summit, and Virtual Summit. It complements these events with a Premium Membership subscription offering twice-monthly CEC-approved masterclasses, on-demand virtual recordings, and discounts on event registrations, supported by expo and exhibitor sponsorships.
Is FILEX a public or private company?
FILEX is a private company. It is classified as corporate owned and is currently operating.
When was FILEX founded?
FILEX was founded in 1994. It employs 11 to 50 people.
Where is FILEX based?
FILEX is headquartered in Manly, Australia, in the Oceania region.
How does FILEX make money?
Three revenue lines are on record. Event Ticket Sales are the primary driver. The others are premium Memberships and expo and Exhibitor Fees.
Who are FILEX's main competitors?
Others on record are AUSactive and Active Aging Association / Fitness industry education bodies. Direct peers are IDEA World (IDEA Health & Fitness Association), IHRSA (International Health, Racquet & Sportsclub Association), FIBO (FIBO Global Fitness) and Arnold Sports Festival / Arnold Fitness Expo. Regional players are PerformX Live and CANFITPRO. Reed Exhibitions (Fitness Show portfolio) is listed as a broad incumbent. National Academy of Sports Medicine (NASM) is listed as an emerging player.
Does FILEX have an API?
No public API is recorded for FILEX.
What industry is FILEX in?
FILEX's product category is Fitness Education Events. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of MPACALAL, Learning Content Bundling & Subscription Passes (All-Access Libraries). Its NAICS code is 561920 and its SIC code is 2741.