Agora Broker

What Agora Broker does

Agora Broker Correduría de Seguros, S.L. is an independent insurance brokerage network headquartered in Medina del Campo (Valladolid), Spain, founded in 2015 and operating a brokerage-aggregation model. The company integrates independent insurance brokerages into a unified platform while preserving each office's local brand and customer relationships, currently comprising 12 integrated brokerages and 18+ physical office locations concentrated in Castilla y León (Valladolid, Ávila, Zamora, Palencia) with expansion into Cantabria and Aragón. Agora Broker delivers centralized back-office services — administration, claims, technical underwriting, commercial training, and digital infrastructure — while affiliated offices retain customer-facing sales and advisory roles.

The firm distributes insurance across multiple verticals (Business/PYMEs, Self-Employed, Families, Transport, Construction, Public Administrations, Agribusiness) sourced from 20+ carrier partners including Allianz, AXA, Mapfre, Zurich, Generali, Sanitas, Hiscox, DKV, Crédito y Caución, and Arag. Its technology stack centers on a proprietary ERP ("Elevia") for policy administration, an internal Business Intelligence platform (Ágora BI), digital signature, EIAC-based insurer data exchange, AI-powered premium collection/recovery tools, and — launched in April 2026 — LibreChat, an AI chatbot specialized for insurance-domain conversations. Sub-brands include Ágoragro (agribusiness), Ágora Ágil (agile-service setup for partner offices), and Club de Empresas (corporate client development). Revenue derives from two streams: commissions paid by carrier partners for placed policies, and a professional fee of 5% on total policy premium implemented in February 2021 (phased in at 2% on legacy portfolio before stepping to 5% in 2022). GTM is sales-led and relationship-driven, combining physical offices, a call center, a client portal (clientes.agorabroker.com), and an online premium-payment gateway (TPV Virtual with Bizum). Leadership comprises CEO Vicente Pino, Director General Emilio Abellón, and COO Emilio Mariscal (appointed February 2026 to drive digitalization and growth).

Name

Agora Broker

Legal name

ÁGORA BROKER CORREDURÍA DE SEGUROS, S.L.

Website

https://agorabroker.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Agora Broker is an independent Spanish insurance brokerage network that aggregates 12 partner brokerages across Castilla y León and northern Spain, delivering centralized administration, claims, technology (Elevia ERP, LibreChat AI), and carrier access while partner offices retain local customer relationships.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Insurance brokerage services
• Commercial insurance distribution
• Personal insurance advisory
• Brokerage network integration
• Insurance advisory services

Headquarters

HQ city

Medina Del Campo

HQ country

Spain

HQ region

Europe

Offices18 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Commission: Agora Broker earns commissions from insurance companies for placing policies. As an independent broker, they work with multiple insurance providers (Asefa, AIG, Aegon, Allianz, Arag, Axa, DKV, Fiatc, Generali, Helvetia, Hiscox, Mapfre, MGS, Patria Hispana, Plus Ultra, Reale, Sanitas, Santa Lucia, Solunion, Zurich, Crédito y Caución) and receive commission on all policies placed.
2. Professional Fees: Starting February 2021, Agora Broker charges professional fees of 5% on total policy premiums. For new production, the full 5% is applied. For existing portfolio, it was phased in at 2% in 2021 and increased to 5% in 2022. These fees are authorized through the new general prior information document (IGP).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Agora Broker operates an independent insurance brokerage network in Spain, integrating 12 brokerages that distribute multi-risk business, family, self-employed, transport, construction, and public administration insurance from 22+ carriers. The company earns commissions from insurers on placed policies and charges a 5% professional fee on total premium, supporting partner offices with centralized administration, claims handling, technical advisory, commercial training, and proprietary technology tools (Elevia ERP, BI platform, AI chatbots, digital signature, online payments).

Product overview

Agora Broker is an independent insurance brokerage network operating a platform-plus-services model. The core offering consists of multiple insurance product categories (Business/SME, Self-Employed, Family, Transport, Construction, Public Administrations) supported by specialized service modules including Ágoragro (agricultural insurance), Ágora Ágil (quick service setup), Club de Empresas (business development), and Aula Ágora (training). Digital infrastructure includes TPV Virtual payment services, Área Digital (internal management with AI-powered premium collection, EIAC integration, and Business Intelligence), and LibreChat (AI chatbot for customer service). The company integrates brokerages into its network, currently comprising 12 integrated brokerages.

Differentiator

Problem solved

Functional benefit

Brands

• Ágoragro: Specialized insurance service for agricultural and livestock activities, designed to provide maximum protection for farmers and ranchers.
• Ágora Ágil
• Club Empresas

Products and services

• Multi-Risk Business Insurance (Empresa) Comprehensive multi-risk insurance product line for Spanish SMEs and large corporates covering multi-risk PYMEs, civil liability, conventional accidents, executive D&O, pension plans, credit insurance, group life and health, vehicle fleets, legal protection and occupational risk prevention.
• Self-Employed Insurance (Autónomos) Insurance solutions for Spanish self-employed professionals covering disability income from accident and illness, health, accident, multi-risk commerce, life, professional civil liability, legal protection and occupational risk prevention.
• Family Insurance (Familia) Personal and household insurance for Spanish families covering multi-risk home, health, savings, pets, legal protection, vehicles, life, funeral expenses (decesos), communities and travel assistance.
• Transport Insurance (Transporte) Insurance product line for Spanish transport operators and fleet owners covering fleet insurance, multi-risk PYMEs, travel assistance, private vehicles, driver's license removal (retirada de carné), goods/cargo insurance, legal protection, accident insurance, civil liability and environmental and cargo liability.
• Construction Insurance (Construcción) Insurance product line for Spanish construction firms, builders, developers and contractors covering civil liability, conventional accidents, machinery breakdown, multi-risk PYMEs, occupational risk prevention, all-risk construction, decennial damage insurance (Decenal de Daños), vehicles, surety bonds (Afianzamiento) and construction-specific health insurance.
• Public Administrations Insurance Specialized insurance solutions for Spanish public administrations covering patrimonial liability (Responsabilidad Patrimonial), professional liability (Responsabilidad Civil Profesional), senior officials liability (Responsabilidad de Altos Cargos) and patrimonial damage coverage.
• Ágoragro Agricultural Insurance Specialized insurance service for the agricultural and livestock sector in Spain, covering risks specific to farmers, ranchers, cooperatives and agribusinesses including agricultural and livestock insurance, crop insurance, farm property coverage and agricultural equipment insurance.
• Club de Empresas Specialized business development service for corporate clients of integrated brokerages, providing a dedicated team with specific training and protocols, technical area support, white-label project capability and differentiation versus competitors.
• Ágora Ágil Service module helping integrated brokerage offices establish agile service areas to provide differentiated, personalized attention to preferred clients and improve response times.
• TPV Virtual Online Payment Online payment terminal service allowing clients to pay insurance premiums via secure online payment gateway with Bizum support, accessible through the broker's website.
• LibreChat AI Insurance Assistant AI-powered chatbot specialized for the insurance domain, used by Ágora Broker and partner brokerages to handle text-based customer inquiries and provide relevant insurance-aware responses.
• Ágora Broker Mobile App Mobile application used by Ágora Broker for product promotion and customer engagement, particularly tied to the funeral (decesos) insurance line.
• Guaranteed Savings Products Guaranteed savings products with varying yields: 3.02% TAE for 2 years, 5.34% TAE for 3 years, and 17.06% TAE for 5 years (accumulated net returns), marketed primarily through the family insurance channel.

Named customers1 record

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature7 records

Partnerships

23 partnerships are on record, tiered core and minor.

• Ucoga Asesores S.L.coreStrategic or Co-development Partner · 21 April 2021Ágora Broker and Ucoga Asesores S.L signed a collaboration agreement to strengthen their insurance brokerage services. The agreement was signed by Vicente Pino (CEO of Ágora Broker) and Iván Novo (General Director of Ucoga), establishing a strategic partnership between the two brokerage firms.
• AsefaminorOthersInsurance company partner displayed in the partner logos section of the website.
• AllianzminorOthersInsurance company partner displayed in the partner logos section of the website.
• AXAminorOthersInsurance company partner displayed in the partner logos section of the website.
• MapfreminorOthersInsurance company partner displayed in the partner logos section of the website.
• ZurichminorOthersInsurance company partner displayed in the partner logos section of the website.
• GeneraliminorOthersInsurance company partner displayed in the partner logos section of the website.
• SanitasminorOthersInsurance company partner displayed in the partner logos section of the website.
• RealeminorOthersInsurance company partner displayed in the partner logos section of the website.
• HiscoxminorOthersInsurance company partner displayed in the partner logos section of the website.
• AEGONminorOthersInsurance company partner displayed in the partner logos section of the website.
• ARAGminorOthersInsurance company partner displayed in the partner logos section of the website.
• DKVminorOthersInsurance company partner displayed in the partner logos section of the website.
• FIATCminorOthersInsurance company partner displayed in the partner logos section of the website.
• HelvetiaminorOthersInsurance company partner displayed in the partner logos section of the website.
• MGSminorOthersInsurance company partner displayed in the partner logos section of the website.
• Plus UltraminorOthersInsurance company partner displayed in the partner logos section of the website.
• Santa LuciaminorOthersInsurance company partner displayed in the partner logos section of the website.
• SolunionminorOthersInsurance company partner displayed in the partner logos section of the website.
• Credito y CauciónminorOthersInsurance company partner displayed in the partner logos section of the website.
• AIGminorOthersInsurance company partner displayed in the partner logos section of the website.
• MM GlobalisminorOthersInsurance company partner displayed in the partner logos section of the website.
• Patria HispanaminorOthersInsurance company partner displayed in the partner logos section of the website.

Scale indicators3 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Howden Iberia: International specialty insurance broker with growing Iberian presence, offering multi-line commercial and personal insurance distribution. Comparable in offering multi-carrier brokerage services to Spanish SMEs and families, with similar vertical specialization and broker-network orientation.
• Grupo Concentra: Spanish insurance brokerage network aggregating multiple regional brokerages under a common brand and shared services. Highly comparable to Ágora Broker's aggregation model, target SME/family segments, and multi-carrier distribution strategy.
• UNITECO: Spanish insurance brokerage specializing in professional and healthcare liability coverage for self-employed professionals and SMEs. Comparable as a Spanish independent broker with vertical specialization, multi-carrier access, and integrated services for the professional/SMB segment.

Broad incumbents

• Arthur J. Gallagher Iberia: Global insurance brokerage and risk management firm with operations in Spain. Comparable in commercial insurance placement across multiple carriers, with greater scale, brokerage acquisition history, and enterprise-level capabilities.
• Marsh Spain: Global insurance broker and risk advisor with Spain presence, focused on commercial and corporate clients. Comparable in arranging insurance with multiple carriers but with deeper specialty expertise and broader enterprise reach than a regional Spanish broker.
• Aon Spain: Global insurance and reinsurance broker with substantial Spain operations offering commercial brokerage, risk management, and HR consulting. Overlaps in multi-carrier placement and commercial insurance distribution but operates at a much larger scale with broader product portfolio.
• Willis Towers Watson Spain (WTW): Global insurance broker with Spain presence providing commercial brokerage, risk management, and advisory services. Overlaps with Ágora Broker in arranging commercial insurance through multiple carriers but operates with a corporate client focus and broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/agorabroker
• Facebookfacebook.com/AgoraBrokerCorreduriadeSeguros
• LinkedInes.linkedin.com/company/%C3%A1gora-broker

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agora Broker