What Aigora does

Aigora is a privately held AI company founded in 2019 by Dr. John Ennis and headquartered in Richmond, Virginia. It serves Fortune 500 consumer insights teams — primarily in consumer packaged goods, food and beverage, fragrance and beauty, food science, and biotech and health — applying artificial intelligence to sensory and consumer science research workflows. The company's stated value proposition targets the 'dark data' problem: decades of proprietary consumer research trapped in unsearchable PDFs and PowerPoints that teams effectively duplicate because prior findings cannot be retrieved. Trusted by named clients including General Mills, PepsiCo, Danone, Symrise, Kenvue, GSK, Diageo, and DSM-Firmenich, Aigora positions itself as a domain-specialized alternative to generic AI tools such as Copilot and NotebookLM.

Aigora's flagship product is THEUS, a multimodal research intelligence platform that converts proprietary research files (PDFs, charts, tables, audio, video) into a governed Research Base through a 4-stage pipeline (Normalize → Visual Understanding → Extract → Validate), extracting 20–30 atomic facts per page with full statistical provenance. THEUS operates in three modes: Research Base (the evidence layer), Explore (powered by Dr. Theodore Sinclair, a domain-specialized AI research analyst for cross-study synthesis and contradiction detection), and Simulate (powered by Dr. Evelyn Reed, an AI focus group moderator that generates grounded consumer-response personas from the client's own research data). The platform is built on Google Gemini API, Vercel infrastructure, Clerk authentication, Upstash database, and is wrapped in a five-layer AI safety architecture aligned with OWASP LLM Top 10 and NIST AI RMF. Adjacent products include sensPy (a Python port of sensR for Thurstonian modeling), an AI Course (Cohort 3 enrolling), a free masterclass, the AigoraCast podcast (134 episodes), and the textbook 'Data Science for Sensory and Consumer Scientists' (Chapman & Hall/CRC, 2023).

Aigora operates a three-pillar go-to-market model — Education, Projects, and Software — targeting enterprise consumer insights teams through direct field sales, supplemented by self-serve SaaS tiers and event-driven brand authority (IFT FIRST 2026, Sensometrics 2026, joint IFP workshops). Revenue streams include THEUS SaaS subscriptions (Solo, Team, Business tiers with undisclosed pricing), guided AI project engagements, AI education (10-week course and masterclass), and the THEUS Founding Partner Program priced at $25,000 for Year 1 with a guaranteed 20% lifetime renewal discount. The company is bootstrapped, has 11–50 employees, and lists strategic partners including PepsiCo (panel co-presenter), Radicle Science, InsightsNow, CRG Global, and The Institute for Perception. SOC 2 Type II certification is described as in progress for 2026.

Name

Aigora

Legal name

Aigora Corporation

Website

https://aigora.ai

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Aigora provides AI expertise and THEUS, a multimodal research intelligence platform, to Fortune 500 consumer insights teams in CPG, food and beverage, fragrance, and biotech, converting decades of proprietary sensory and consumer research into structured, traceable insight.

Ownership category

akta.pro rank

Product category

Consumer Research Intelligence Software

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

akta.pro secondary industries

LLM/GenAI Guardrails & Safety Controls (policy, filtering, routing) (HDAAAKAD), AI/ML Engineering & Model Development Services (BPAEAHAF), Regulatory Readiness & Audit Automation (e.g., EU AI Act, NIST AI RMF, ISO/IEC 42001) (HDAAAMAE)

Keywords

• Sensory science AI
• Consumer research intelligence
• Multimodal research platform
• AI consumer insights
• Sensory data extraction

Headquarters

HQ city

Midlothian

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. THEUS SaaS Platform Subscriptions: Software-as-a-service subscription to THEUS platform offered in Solo, Team, and Business tiers. Pricing is quote-based and not publicly disclosed on the main website.
2. AI Project Engagements: Guided AI projects alongside client teams: from proof-of-concept to production. Clients retain expertise, not just deliverables. Includes custom dashboards, predictive modeling, virtual prototyping, and hybrid knowledge management implementations.
3. AI Education (Course & Masterclass): 10-week hands-on AI training program led by Dr. John Ennis and Dr. Vanessa Rios de Souza. Cohort 3 currently enrolling. Free masterclass serves as top-of-funnel lead generation. Waitlist-based enrollment with priority access for waitlist members.
4. THEUS Founding Partner Program: White-glove enterprise onboarding program at $25,000 Year 1 (one-time, upfront). Includes 12 months of THEUS platform access for up to 5 named users (expandable to 15), white-glove data foundation (up to 100 historical studies onboarded), 10 hours of strategic advisory with CEO, and priority support. Year 2+ includes guaranteed 20% lifetime discount on renewals.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Aigora sells AI expertise, guided project services, and purpose-built software (THEUS) to Fortune 500 consumer insights teams in CPG, food & beverage, fragrance, beauty, biotech, and health. Its flagship product, THEUS, is a multimodal research intelligence platform that converts proprietary consumer and sensory research files (PDFs, charts, tables, audio, video) into a governed Research Base, then enables analytical exploration and grounded consumer-response simulation. Aigora also delivers a 10-week AI training cohort and bespoke AI implementation projects alongside client teams.

Product overview

Aigora's product portfolio is structured as a platform-plus-services model centered on THEUS, a multimodal research intelligence platform for sensory and consumer science teams. THEUS is organized around three core modes: Research Base (Memory — the evidence layer), Explore (Foresight — Dr. Theodore Sinclair for analytical synthesis and contradiction detection), and Simulate (Foresight — Dr. Evelyn Reed for grounded consumer-response simulation). THEUS is complemented by AI education offerings (AI Course, Free Masterclass, R for Data Science textbook), professional services (Knowledge Exploration Workshops, guided projects), and supporting software modules (AI Toolkit, Decision Systems). The company also offers enterprise solutions documented in case studies: Conversational Research Infrastructure (NL-to-SQL with data validation agents), Predictive Modeling & Virtual Prototyping (playable models with R/Shiny), Global Scaling & Legacy Transformation (Snowflake/Azure data centralization), and Hybrid Knowledge Management (Corporate Brain integrating SQL with PDF ingestion).

Differentiator

Problem solved

Functional benefit

Products and services

• THEUS Platform Multimodal research intelligence platform for sensory and consumer science teams that transforms proprietary research into a governed, searchable Research Base and enables analytical exploration and grounded consumer-response simulation from the same evidence layer. Features a four-stage pipeline (Normalize → Visual Understanding → Extract → Validate) that extracts 20–30 atomic facts per page with page-level provenance and full Statistical Context (p-values, confidence intervals, effect sizes, sample sizes, test names).
• AI Course (10-Week Program) A 10-week hands-on AI training program for consumer insights teams teaching AI orchestration methodology, systematic workflows, and boardroom-ready presentation frameworks. Led by Dr. John Ennis and Dr. Vanessa Rios de Souza; offered to enterprise teams as a paid cohort educational offering.
• Conversational Research Infrastructure An enterprise data-access solution that combines an NL-to-SQL interface with autonomous data validation agents and generative narrative synthesis, enabling natural-language queries against structured sensory databases and producing stakeholder-ready narratives without dashboard friction.
• Predictive Modeling & Virtual Prototyping Interactive 'Playable Model' dashboard for in-silico consumer simulation that predicts consumer liking scores from sensory profiles, identifies sensory drivers of liking, and enables virtual prototyping and competitive benchmarking before physical testing. Includes model retraining capability with recalculating coefficients as new standardized data is gathered.
• Global Scaling & Legacy Transformation An enterprise data centralization platform built on Azure Functions and Snowflake with an R Shiny dashboard on Posit SaaS, ingesting outputs from legacy sensory platforms (Compusense, EyeQuestion, FIZZ, RedJade) and enabling cross-regional search and consolidated reporting across global manufacturing operations.
• Hybrid Knowledge Management (Corporate Brain) A 'Corporate Brain' enterprise knowledge management system that integrates structured SQL sensory data with unstructured PDF and tasting note ingestion, powered by Enterprise OpenAI GPT-5. Includes mandatory Data Validation Agents, strict source attribution distinguishing internal vs. external data, and dynamic auto-configured chart outputs.

Quantifiable outcome

• Analysis time reduced from days to minutes
• +5 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability12 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core and minor.

• PepsiCocoreGTM or Marketing PartnerFeatured as co-panelists at IFT FIRST Annual Event and Expo 2026 alongside Aigora and Radicle Science. Partnership focuses on exploring AI integration in food systems and consumer insights. Multiple peer-reviewed publications and conference presentations co-authored historically.
• Radicle ScienceminorGTM or Marketing PartnerCo-panelists at IFT FIRST Annual Event and Expo 2026 alongside Aigora and PepsiCo. Both companies focus on AI applications in food and beverage innovation.
• InsightsNowcoreStrategic or Co-development PartnerBehavioral research partner focused on uncovering behaviors, motivations, and moments that shape consumer decisions. Partnership connects behavioral insight with AI-enabled analysis so teams can move from research signals to clearer action. Greg Stucky from InsightsNow provided testimonial for Aigora masterclass: 'The Aigora team did a great job showing how to leverage different tools to be powerfully efficient when we know the space.'
• CRG GlobalcoreStrategic or Co-development PartnerGlobal market research partner supporting consumer insights through fieldwork, facilities, and research execution. Their operational reach complements Aigora projects that need reliable data collection, participant access, and study execution.
• The Institute for Perception (IFP)coreStrategic or Co-development PartnerScientific partner known for sensory and consumer research expertise, advanced analysis, claims support, and training. Their methodological depth strengthens Aigora work where rigor, defensible interpretation, and sensory science judgment matter. Joint IFP/Aigora workshop on 'Text Analysis in Hedonic Spaces' held April 9, 2026, featuring Dr. Daniel Ennis and Dr. John Ennis. Workshop covers history of hedonic spaces and Landscape Segmentation Analysis (LSA) combined with modern text analysis capabilities.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Toluna: Global consumer insights platform combining panels, survey technology, and increasingly AI analysis. Targets the same Fortune 500 insights and CPG buyers as Aigora but with a panel/research-provider business model.
• System1 (formerly BrainJuicer): Large advertising effectiveness and consumer insights firm using behavioral and AI-driven methods to predict consumer response. Sells into the same enterprise insights buyers as Aigora, but at much greater scale and broader scope.
• Qualtrics: SAP-owned enterprise experience management and consumer research platform widely used by Fortune 500 insights teams. Competes for the same research software budget but operates across many research categories beyond sensory science.
• NotebookLM (Google): Google's AI research and knowledge synthesis product, explicitly named by Aigora as a generic competitor lacking sensory-domain expertise. Bull free general-purpose alternative to THEUS for insight teams.
• Microsoft Copilot for Research: General-purpose enterprise AI assistant bundled into Microsoft 365. Explicitly cited by Aigora as a generic alternative lacking domain-specific parsing of TDS, JAR, ANOVA, and PCA outputs that THEUS handles natively.

Emerging players

• Attest: AI-enabled consumer research platform delivering brand and concept testing; emerging competitor for SMB and mid-market insights teams evaluating Aigora's THEUS tiers.

Others

• Discuss.io: Enterprise-grade market research technology provider for video-based qualitative and quantitative research. Operates in adjacent infrastructure layer where Aigora could integrate or face overlap on enterprise RFPs.

Direct peers

• Conjointly: Conjoint analysis and MaxDiff platform widely used by sensory and consumer researchers for choice modeling, product configuration, and pricing studies; competes for the same CPG insights software budget as THEUS.
• Gastrograph AI: AI platform purpose-built for sensory and consumer science, predicting consumer flavor and product preferences. Most direct competitive analogue to Aigora within the same niche vertical of AI-for-sensory-research.
• Remesh: AI-powered qualitative research and live focus group platform used by Fortune 500 insights teams; overlaps with Aigora's Simulate mode in using AI to augment traditional qualitative consumer research.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aigora

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aigora