Fella-Werke

What Fella-Werke does

FELLA-Werke GmbH is a German agricultural machinery manufacturer headquartered in Feucht, Bavaria (Fellastrasse 1-3, 90537 Feucht), operating from a 46,000 m² facility of which 18,000 m² is covered. Founded in 1918 originally as a harrow producer, the company has spent more than a century building a focused portfolio in forage harvesting technology, organized around three equipment categories: disc mowers and disc mower conditioners (Mäher/Scheibenmähwerk), tedders (Heuer), and rakes including turbo rakes (Schwader/Turboschwader). The company explicitly claims the broadest product palette on the market in these three categories, spanning compact models (e.g., SM 208, SM 260) up to high-capacity professional units (TS 1452 jubilee, TS 1502) plus a specialty Alpin-Serie for mountain and steep-terrain operations, positioning itself as 'Technik für Profis' (Technology for Professionals).

The product line is engineered around classic mechanical mowing, tedding, and raking functions for hay and silage production, with continuous practice-oriented development driven by close customer contact. The company generates revenue through hardware sales to professional farmers and agricultural contractors, with no recurring software, service subscription, or data-driven revenue streams disclosed. Go-to-market operates through a multi-tiered distribution model: direct sales in Germany, dedicated regional sales managers for major European territories (Austria, Switzerland, Netherlands, Scandinavia), and an extensive international distributor network covering 27+ countries including the UK, France, Italy, Spain, Greece, Poland, Czech Republic, Hungary, Romania, Canada, the United States, South Africa, Australia, and New Zealand. Distribution partners provide sales, spare parts, and after-sales service; marketing relies on trade shows (SIMA Paris, Green Agro Show, Grassland UK), field demonstrations, dealer training, and downloadable multilingual product catalogs.

The company is structured as a private Gesellschaft mit beschränkter Haftung (GmbH), registered at Amtsgericht Nürnberg, with no public ticker, no disclosed parent company, and no subsidiaries. Management consists of two Managing Directors (Geschäftsführer) Valerio Morra and Mario Scapin, supported by Export Director Stefan Sprock, sales contact Dagmar von der Linden, and IT lead Detlev Struzyna. Headcount is reported in the 1,001-5,000 range. The operating status is active, but the most recent dated evidence in the source materials is from 2009, which limits any forward-looking assessment.

Name

Fella-Werke

Legal name

FELLA-Werke GmbH

Website

https://fella-werke.de

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

FELLA-Werke GmbH is a German agricultural machinery manufacturer (founded 1918, Feucht) producing disc mowers, tedders, and turbo rakes for professional forage harvesting, sold through a distribution network across 27+ countries.

Ownership category

akta.pro rank

Product category

Agricultural Machinery / Forage Harvesting Equipment

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE)

akta.pro secondary industry

Forage Processing & Conditioning (Kernel Processors, Cut-Length Systems, Blowers) (AFAAAEAH)

Keywords

• Agricultural machinery
• Forage harvesting equipment
• Disc mowers
• Hay tedders
• Rotary rakes

Headquarters

HQ city

Feucht

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Machinery Sales: Sale of forage harvesting equipment including mowers, tedders, and rakes to professional farmers and agricultural businesses. The company offers the broadest product portfolio in the market for these equipment categories.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

FELLA-Werke manufactures and sells forage harvesting equipment for professional agriculture. The product portfolio spans three core categories: disc mowers (Mäher/Scheibenmähwerk) for cutting grass and forage crops, hay tedders (Heuer) for turning and drying hay/silage, and rakes/turbo rakes (Schwader/Turboschwader) for gathering cut forage into windrows. The company claims to offer the broadest product palette in the market across these three equipment types.

Product overview

FELLA-Werke GmbH is a German agricultural machinery manufacturer specializing in forage harvesting technology. The company offers a comprehensive product portfolio organized around three core equipment categories: Mowers (Mäher/Disc Mowers), Tedders (Heuer), and Rakes (Schwader). As the company states, they offer the broadest product palette in the market for these three equipment types. The product line includes specific models such as disc mowers (SM series including SM 420 TL, SM 991, SM 310 TL, SM 260, SM 208), turbo tedders and rakes (TS series including TS 301/351 DS, TS 1452, TS 301/351/391 DN, TS1302, TS1502, TS 880 pro, TS 671, TH 680), and the Alpin-Serie for mountain operations. The company positions itself as 'Technik für Profis' (Technology for Professionals) with emphasis on high work quality, operational reliability, and ease of use. The company operates from a 46,000 m² facility in Feucht, Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Mäher — Disc Mowers (Scheibenmähwerk)
• Heuer — Hay Tedders
• Schwader / Turboschwader — Rakes
• Alpin-Serie
• SM 420 TL Disc Mower
• TS 301/351 DS Turboschwader
• TS 1452 Anniversary Turboschwader
• TS 301/351/391 DN Turboschwader Series
• SM 991 Scheibenmähwerk (Disc Mower)
• TS 1302 Turboschwader
• TS 1502 Turboschwader
• TS 880 pro Turboschwader
• SM 310 TL Disc Mower
• SM 260 Disc Mower
• SM 208 Disc Mower
• TH 680 Tedder (Heuer)
• TS 671 Turboschwader

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

27 partnerships are on record, tiered core and minor.

• MTI Canada Inc.coreChannel Partner/ Reseller/ DistributorDistributor for Canada covering Quebec region, located at 1720 boul. De la Rive-Sud, Saint-Romuald, Quebec G6W 5M6.
• Braber EquipmentcoreChannel Partner/ Reseller/ DistributorOntario distributor at 110 Thompson Drive, Cambridge, ON N1T 2E5, and Western Canada at 1264 Riverside Road, Abbotsford, BC V2S 7P3.
• Tarver Sales CorporationcoreChannel Partner/ Reseller/ DistributorUS distributor located at 84636 Highway 25, Folsom, LA 70437, serving the United States market.
• Williams Adams Pty. Ltd.coreChannel Partner/ Reseller/ DistributorAustralian distributor attended by Mr. Ryan O'Doherthy, located at 25-27 Standing Drive, Traralgon, Vic 3844, Australia.
• CB Norwood Distributors LtdcoreChannel Partner/ Reseller/ DistributorNew Zealand distributor attended by Mr. Paul Collins, located at PO Box 1265, 888 Tremaine Avenue, Palmerston North, New Zealand. Provides service training for technicians.
• ARGO Industrial PTY LtdcoreChannel Partner/ Reseller/ DistributorSouth African distributor located at No. 1 West Street, ZA-1459 Boksburg East.
• Farmec Ireland Ltd.coreChannel Partner/ Reseller/ DistributorIrish distributor located at Cloncross Drumree, IR-Co. Meath.
• Lena Maskin A.S.coreChannel Partner/ Reseller/ DistributorNorwegian distributor located at N-2870 Dokka.
• Nordfarm Maskin ABcoreChannel Partner/ Reseller/ DistributorSwedish distributor located at Surgatan, S-60228 Norrköping.
• KonefarmicoreChannel Partner/ Reseller/ DistributorFinnish distributor located at Kärsämäentie 47, FI-20360 Turku.
• VELAVER HFcoreChannel Partner/ Reseller/ DistributorIcelandic distributor located at Lagmuli 7, P.O. Box 8535, IS-128 Reykjavik.
• Slovak Republic DistributionminorChannel Partner/ Reseller/ DistributorDistribution presence in Slovakia for product sales.
• Heiress S. BartzoscoreChannel Partner/ Reseller/ DistributorGreek distributor located at 16th KM Thessaloniki-Kavala, GR-Kavalari-Lagada.
• AUSAMA IBERICA 2008 S.L.coreChannel Partner/ Reseller/ DistributorSpanish distributor located at Lugar A Peroxa S/N, E-36579 Lamela-Silleda.
• AGENCJA Handlowa NordagricoreChannel Partner/ Reseller/ DistributorPolish consultant represented by Marek Kolasa, located at ul. Tomasza Zana 6/1, 04-313 Warszawa.
• S.A. MarbaixcoreChannel Partner/ Reseller/ DistributorBelgian distributor located at 140 rue de Liberchies, B-6238 Luttre.
• France DistributioncoreChannel Partner/ Reseller/ DistributorDistribution presence in France with French language support materials.
• Rustons Engineering Co. LtdcoreChannel Partner/ Reseller/ DistributorUK distributor located at Brampton Rd, Huntingdon, Cambs PE29 3BS.
• MEGAZET MezogazdasagicoreChannel Partner/ Reseller/ DistributorHungarian distributor located at Gep-Es Alkatresz Kere Kisto U 13, H-8202 Veszprem.
• MEWI Import-Export Agrar Industrietechnik S.R.L.coreChannel Partner/ Reseller/ DistributorRomanian distributor located at DN 69 Timisoara-Arad KM 22, RO-307305 Ortisoara.
• Stenderup A/ScoreChannel Partner/ Reseller/ DistributorDanish distributor located at Terpvej 73, DK-6630 Roedding.
• Netherlands Regional ContactscoreChannel Partner/ Reseller/ DistributorRegional sales organization for Netherlands with contacts Frits Anema (North Netherlands) and Hans Vesterink (South Netherlands).
• SIA BALTIC FARMcoreChannel Partner/ Reseller/ DistributorLatvian partner located at Exh. Complex Ramava, LV-1076 Riga, contact: Massimiliano Martinelli.
• Italy DistributioncoreChannel Partner/ Reseller/ DistributorDistribution presence in Italy with Italian language product downloads and support.
• Protractor GmbHminorChannel Partner/ Reseller/ DistributorSwiss spare parts warehouse operator for FELLA replacement parts.
• Austria Regional SalescoreChannel Partner/ Reseller/ DistributorRegional sales managers Mario Haringer (North) and Kurt Wipfler (South) covering Austrian territory.
• LelyminorChannel Partner/ Reseller/ DistributorPartnership for demonstration events in Lelystad, Netherlands in June 2009.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• KRONE: German agricultural machinery manufacturer headquartered in Spelle with a closely overlapping product range of disc mowers, tedders, rakes and also balers. Directly competes with Fella across the same three equipment categories and shares a similar European dealer model.
• Kuhn Group: French agricultural implement maker that is a global leader in hay and forage equipment (mowers, tedders, rakes, balers). Comparable product portfolio and customer base to Fella, with broader global reach.
• Pöttinger: Austrian manufacturer specializing in grassland implements (mowers, tedders, rakes) and tillage equipment. Directly competitive with Fella across the professional forage harvesting segments.

Broad incumbents

• John Deere: World's largest agricultural equipment manufacturer, with John Deere branded mowers, tedders and rakes sold through its extensive North American and European dealer network — overlapping with Fella in many territories including US, Canada, France and Netherlands.
• CNH Industrial / New Holland: Global agricultural equipment OEM with New Holland brand offering disc mowers, tedders and rakes as part of its professional haytools portfolio. Competes with Fella in nearly all of Fella's export markets.
• CLAAS: Major German agricultural OEM with extensive forage harvesting line (mowers, tedders, rakes, balers, loaders) plus tractors and combines. Overlaps with Fella's professional forage equipment niche but operates as a much broader full-line OEM.
• AGCO / Massey Ferguson: Global full-line agricultural machinery group whose brands (Fendt, Massey Ferguson, Hesston) include disc mowers, tedders and rakes directly competitive with Fella, but distributed through a much broader tractor-combine dealer network.

Emerging players

• SIP Strojna Industrija: Slovenian manufacturer of mowers, tedders and rakes that directly competes with Fella in the mid-size professional forage equipment segment across Central/Eastern Europe.
• Lely: Dutch agricultural technology company with significant presence in forage harvesting (teds, rakes) and dairy automation. Has a direct partnership reference with Fella (WXWXWX), and competes on innovation in automated/robotic haytools.

Others

• Kverneland Group: Norwegian-rooted implement maker (now part of Kubota) with disc mowers and tedders that compete with Fella in Northern Europe; relevant as an adjacent implement platform rather than a direct head-to-head.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fella-Werke