Braber Equipment
Braber Equipment is a Canadian wholesaler and manufacturer of agricultural, industrial, and lawn and garden implements and OEM replacement parts, founded in 1969 and headquartered in Abbotsford, British Columbia. It serves farmers, equipment dealers, and lawn and garden users through an authorized dealer network and direct e-commerce storefront.
- Company typePrivate
- Founded1969
- HeadquartersAbbotsford, Canada
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Braber Equipment does
Braber Equipment Ltd. is a Canadian manufacturer and wholesaler of agricultural, industrial, and lawn and garden implements and parts, founded in 1969 and headquartered in Abbotsford, British Columbia. The company operates a dual B2B/B2C model: an authorized dealer network requiring access codes for wholesale pricing, combined with a direct-to-consumer e-commerce storefront at brabereq.com. Its product portfolio is organized into three core categories — Parts (replacement components across categories including hay tines, mower blades, tiller blades, PTO shafts, tractor seats, and power transmission), OEM Parts (brand-specific replacement parts for nine-plus OEMs including Gaspardo, Hardi, S.I.P., Florida Sprayers, Maschio, Breviglieri, COMET, Delavan, and AR), and Whole Goods (complete equipment such as 3PT hitch attachments, sprayers, harrows, log splitters, mowers, rotary cutters, skid steer attachments, and wood chippers). A dedicated Lawn & Garden line addresses residential and small commercial users with stump grinders, Powerease engines, dump carts, and garden spray equipment.
Braber Equipment firmographics
Firmographics- Name
- Braber Equipment
- Legal name
- Braber Equipment Ltd.
- Website
- https://brabereq.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Braber Equipment is a Canadian wholesaler and manufacturer of agricultural, industrial, and lawn and garden implements and OEM replacement parts, founded in 1969 and headquartered in Abbotsford, British Columbia. It serves farmers, equipment dealers, and lawn and garden users through an authorized dealer network and direct e-commerce storefront.
- Ownership category
- akta.pro rank
Braber Equipment industry classification
Industry- Product category
- Agricultural Equipment
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311), Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Hay & Bale Handling Equipment (IMAHACAF)
- akta.pro secondary industry
- Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)
Keywords
Where Braber Equipment is headquartered
LocationHeadquarters
- HQ city
- Abbotsford
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Braber Equipment business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales (Whole Goods): Sale of agricultural and industrial implements including mowers, tillers, sprayers, log splitters, wood chippers, and various attachments for tractors and skid steers.
- OEM Parts Sales: Extensive catalog of original equipment manufacturer parts for various equipment brands including S.I.P., Gaspardo, Hardi, Florida Sprayers, Maschio, and many others. Parts include blades, pumps, bearings, seals, and components.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Braber Equipment product offering
Product offeringCore offering
Braber Equipment manufactures and wholesales agricultural, industrial, and lawn & garden implements together with a broad catalog of OEM replacement parts for multiple equipment brands (Gaspardo, Hardi, S.I.P., Florida Sprayers, Maschio, Breviglieri, COMET, Delavan, AR, Powerease, and others). Its lineup includes whole-goods equipment (mowers, tillers, sprayers, log splitters, wood chippers, rotary cutters, skid steer and 3PT hitch attachments) and a residential Lawn & Garden line, sold through an authorized dealer network and a direct e-commerce website.
Product overview
Braber Equipment is an agricultural and industrial implements and parts supplier operating as a B2B e-commerce platform. Their product portfolio consists of three main categories: Parts (replacement components for various agricultural equipment), OEM Parts (brand-specific original equipment manufacturer parts for brands like Gaspardo, Hardi, S.I.P., Florida Sprayers, Maschio, and others), and Whole Goods (complete equipment including sprayers, harrows, tillers, mowers, log splitters, and skid steer attachments). The company also offers a dedicated Lawn & Garden line for residential and small-scale commercial users featuring equipment like stump grinders, wood chippers, and Powerease engines. The business operates through dealer networks and publishes annual parts and equipment catalogs.
Differentiator
Problem solved
Functional benefit
Products and services
- Agricultural and Industrial Replacement Parts General replacement parts catalog for agricultural and industrial equipment, including hay tines, mower blades, tiller blades, PTO shafts, cultivator parts, tires, tractor seats, linkage parts, and related components, sold to farmers, dealers, and end customers.
- OEM Replacement Parts (Multi-Brand) Brand-specific OEM replacement parts for equipment brands including AGRIEASE, AR Diaphragm Pump, Braglia, Breviglieri, COMET, Delavan, EVERFLO, Florida Sprayers, Gaspardo, Hardi, Hay Rake, Jolly, Maschio, Powerease, and others. Sold to dealers and end users for equipment maintenance and repair.
- Whole Goods Agricultural and Industrial Equipment Complete agricultural and industrial equipment including 3PT hitch attachments, fertilizer spreaders, Hardi and Florida sprayers, harrows, mowers, post hole diggers, rakes and tedders, rotary cutters and finish mowers, rotary tillers, skid steer attachments, snow handling equipment, tillage and soil moving equipment, log splitters, and wood chippers. Sold to dealers and end customers.
- Lawn & Garden Equipment Residential and small-scale commercial lawn and garden equipment including stump grinders, wood chippers, log splitters, Powerease engines, tillers, sprayers, dollies, lawn implements, spreaders, dump carts, garden hoses, garden spray guns and fittings, mobile diesel tanks, pallet forks, and harrows. Sold direct to consumers through the e-commerce website.
Companies that use Braber Equipment
Customer profileSegments3 records
Ideal customer profiles3 records
Braber Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Braber Equipment partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BE Power EquipmentcoreBE Power Equipment (bepowerequipment.com) is the parent company. The website footer shows 'Be AG & Industrial'. Braber Equipment operates as part of the BE Power Equipment family of companies.
Recent moves2 records
Expansion highlights5 records
Braber Equipment competitors and assessment
Company assessmentDirect peers
- Stens Corporation: Major North American aftermarket parts distributor for outdoor power equipment and agricultural machinery. Competes head-to-head with Braber in the replacement-parts segment for multiple equipment brands.
- Agri Supply: US-based retailer and distributor of agricultural implements, replacement parts, and outdoor/equipment. Directly comparable to Braber in offering a broad ag/l&g parts and whole-goods catalog to dealers and end customers.
- Messick's Farm Equipment: Multi-location ag and lawn & garden equipment dealer with strong online parts catalog. Directly comparable to Braber in combining dealer channel with e-commerce parts and whole-goods sales.
- Shoup Manufacturing: US aftermarket parts manufacturer and distributor for farm and ag equipment. Comparable B2B parts catalog with dealer-direct fulfillment similar to Braber's model.
- A&I Products: Aftermarket parts supplier specializing in agricultural and industrial equipment components. Comparable in multi-brand parts distribution model targeting dealers and repair shops.
- BE Power Equipment: Braber's apparent parent/sister company under the 'Be AG & Industrial' family. Operates adjacent ag and industrial equipment lines, shares sourcing and catalogs, and represents the closest corporate and product analog.
Broad incumbents
- John Deere (Deere & Company): Largest agricultural equipment OEM. Braber competes in the aftermarket parts channel that Deere also serves through its own dealer network; relevant as the dominant incumbent shaping dealer economics.
- Rural King: Rural lifestyle retailer carrying ag parts, implements, and outdoor power equipment. Overlaps with Braber's residential and small-farm customer segment at retail level.
- Tractor Supply Company: Largest US rural lifestyle retailer carrying ag implements, parts, and lawn & garden equipment. Overlaps with Braber's small-acreage and hobby-farm customer base but operates at vastly greater scale across thousands of stores.
- Toro Company: Manufacturer of outdoor and turf equipment. Overlaps with Braber's Lawn & Garden and rotary cutter/finish mower lines; represents a major OEM whose aftermarket parts Braber-style distributors supply.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Braber Equipment social profiles
Digital presenceBraber Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Braber Equipment leadership team
Management profileNumber of profiles
Braber Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Braber Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Braber Equipment
What does Braber Equipment do?
Braber Equipment manufactures and wholesales agricultural, industrial, and lawn & garden implements together with a broad catalog of OEM replacement parts for multiple equipment brands (Gaspardo, Hardi, S.I.P., Florida Sprayers, Maschio, Breviglieri, COMET, Delavan, AR, Powerease, and others). Its lineup includes whole-goods equipment (mowers, tillers, sprayers, log splitters, wood chippers, rotary cutters, skid steer and 3PT hitch attachments) and a residential Lawn & Garden line, sold through an authorized dealer network and a direct e-commerce website.
Is Braber Equipment a public or private company?
Braber Equipment is a private company. It is classified as corporate owned and is currently operating.
When was Braber Equipment founded?
Braber Equipment was founded in 1969. It employs 51 to 100 people.
Where is Braber Equipment based?
Braber Equipment is headquartered in Abbotsford, Canada, in the North America region.
How does Braber Equipment make money?
Two revenue lines are on record. Equipment Sales (Whole Goods) is the primary driver. The others are OEM Parts Sales.
Who are Braber Equipment's main competitors?
Direct peers on record are Stens Corporation, Agri Supply, Messick's Farm Equipment, Shoup Manufacturing, A&I Products and BE Power Equipment. Broad incumbents are John Deere (Deere & Company), Rural King, Tractor Supply Company and Toro Company.
Does Braber Equipment have an API?
No public API is recorded for Braber Equipment.
What industry is Braber Equipment in?
Braber Equipment's product category is Agricultural Equipment. Its primary akta.pro industry code is IMAHACAF, Hay & Bale Handling Equipment, with a secondary code of CRAIAIAA, Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers). Its NAICS code is 333111 and its SIC code is 3523.