Jiva Yoga Center
Jiva Yoga Center is a single-location yoga and integrated wellness studio on Hilton Head Island, South Carolina, founded in 2001, serving local residents and tourists with 14+ class styles, private and group sessions, massage therapy, chiropractic, and physical therapy.
- Company typePrivate
- Founded2001
- HeadquartersHilton Head Island, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Jiva Yoga Center does
Jiva Yoga Center is a single-location yoga and integrated wellness studio operating on Hilton Head Island, South Carolina, founded in 2001 by Jean Rioux and co-owned since 2009 with her husband Ken Rioux. The studio offers 14+ yoga class styles — including Align + Slow Flow, Bhakti Flow, Gentle Yoga, Hatha, Hot 26, Jiva Flow, Jiva Power, Kundalini, Yin, Somatic Flow, and Chair Yoga — delivered both indoors and on the beach, seven days a week. The roster includes 19 credentialed instructors (multiple ERYT-500, RYT-500, YACEP certified) and the studio houses 3 Licensed Massage Therapists, a chiropractor, and a physical therapist, with additional sound healing and workshop programming.
The business runs on a direct-to-consumer, multi-tier revenue model combining pay-as-you-go drop-ins ($25/class), expiring class cards (5/10/20-class packs at $100/$180/$300), and subscription memberships (monthly auto-draft $125, 1-month $150, 3-month $395, 12-month prepaid $1,399). Complementary revenue streams include private yoga sessions ($100-$120), offsite group events such as bachelorette parties and corporate retreats (starting at $120), and massage/bodywork delivered by independent practitioners who set their own pricing. Booking, scheduling, and member management run on the MindBody SaaS platform, and the public-facing site is built on Squarespace; there is no proprietary technology, no app, and no API surface.
Jiva serves a hybrid customer base of Hilton Head Island residents, vacationing tourists, private-session clients, and group event bookers, marketed primarily through Instagram, Facebook, and a company blog. The studio is bootstrapped with no disclosed external funding, no parent company, and no subsidiaries, and has maintained continuous operation for over 23 years under founder-led management.
Jiva Yoga Center firmographics
Firmographics- Name
- Jiva Yoga Center
- Legal name
- Jiva Yoga Center
- Website
- https://jivayogacenter.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jiva Yoga Center is a single-location yoga and integrated wellness studio on Hilton Head Island, South Carolina, founded in 2001, serving local residents and tourists with 14+ class styles, private and group sessions, massage therapy, chiropractic, and physical therapy.
- Ownership category
- akta.pro rank
Jiva Yoga Center industry classification
Industry- Product category
- Yoga and Wellness Studio Services
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)
- akta.pro secondary industries
- Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Hot Yoga & Heated Pilates (HSADACAC), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)
Keywords
Where Jiva Yoga Center is headquartered
LocationHeadquarters
- HQ city
- Hilton Head Island
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Jiva Yoga Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Yoga Class Sessions: Drop-in classes at $25, class cards (5 for $100, 10 for $180, 20 for $300), and monthly/annual memberships. Revenue from studio classes, warm classes, and beach sessions.
- Private Yoga Sessions: One-on-one private yoga at studio ($100 for 60 min, $120 for 90 min) or offsite ($120). Group sessions start at $120. Additional participants $12 each.
- Massage & Bodywork Services: Licensed massage therapists, chiropractic care, and dry needling services provided by independent practitioners. Individual practitioners set their own pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Drop-in rate |
| Unit Pricing | Pay-as-you-go | Class Cards - 5 classes |
| Unit Pricing | Pay-as-you-go | Class Cards - 10 classes |
| Unit Pricing | Pay-as-you-go | Class Cards - 20 classes |
| Subscription | Monthly | Monthly Membership |
| Subscription | Multi-year contract | 3-Month Membership |
| Subscription | Multi-year contract | 12-Month Prepaid Membership |
| Subscription | Monthly | Monthly Auto Draft |
| Unit Pricing | Pay-as-you-go | Private Yoga - Studio 60 min |
| Unit Pricing | Pay-as-you-go | Private Yoga - Studio 90 min |
| Unit Pricing | Pay-as-you-go | Private Yoga - Offsite |
| Unit Pricing | Pay-as-you-go | Group Sessions |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Jiva Yoga Center product offering
Product offeringCore offering
Jiva Yoga Center operates a single-location yoga studio on Hilton Head Island offering daily group yoga classes (Align + Slow Flow, Hatha, Hot 26, Kundalini, Yin, etc.) in-studio and on the beach. It supplements classes with private sessions, group/corporate events, sound healings, workshops, and in-house massage therapy, chiropractic, dry needling, and physical therapy services provided by independent practitioners.
Product overview
Jiva Yoga Center is a single-location yoga studio on Hilton Head Island offering a unified wellness experience. The core offering includes diverse yoga class styles (Align + Slow Flow, Bhakti Flow, Chair Yoga, Gentle Yoga, Hatha, Hot 26, Jiva Flow, Jiva Power, Kundalini Yoga, Slow Flow Deep Stretch, Somatic Flow, Soulful Sunday, Stretch + Myofascial Release, Yin Yoga) plus private and group sessions. Complementary services include Massage Therapy & Bodywork (Therapeutic Massage, Myofacial Therapy, Deep Tissue, Dry Needling, Esalen Massage), Chiropractic Care, Physical Therapy, Sound Healings, and educational Workshops. The studio operates 7 days a week at the studio and beach locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Yoga Classes Daily group yoga classes in 14+ styles including Align + Slow Flow, Bhakti Flow, Chair Yoga, Gentle Yoga, Hatha, Hot 26, Jiva Flow, Jiva Power, Kundalini, Slow Flow Deep Stretch, Somatic Flow, Soulful Sunday, Stretch + Myofascial Release, and Yin Yoga. Available in-studio and on the beach, 7 days a week, for local residents and visitors.
- Private Yoga Sessions
Quantifiable outcome
- Over 23 years of continuous operation on Hilton Head Island
- +1 more outcomes
Companies that use Jiva Yoga Center
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Jiva Yoga Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Jiva Yoga Center partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MindBodycoreThird-party booking and scheduling platform used for class registration, member management, and online payments. Customers create MindBody accounts to book and pay for classes.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Jiva Yoga Center competitors and assessment
Company assessmentEmerging players
- Peloton: Connected fitness platform with substantial yoga and meditation content library plus in-studio retail. Competes for the same consumer yoga-spend via at-home digital alternative.
- Glo: Online yoga, Pilates, and meditation platform with subscription streaming. Competes with Jiva's studio offering through at-home practice, especially relevant for the tourist/visiting segment.
Broad incumbents
- Life Time Fitness: Large national fitness chain that includes yoga classes within a broader premium membership. Comparable as a competing channel for yoga instruction among consumers evaluating studio vs. multi-purpose gym.
- Equinox: Luxury fitness club operator offering premium yoga classes within a broader wellness portfolio. Competes for high-spend wellness consumers who might otherwise choose a boutique studio.
Direct peers
- Y7 Studio: Boutique heated yoga chain with community-focused branding and music-driven flows. Comparable as a single-discipline-leaning studio with strong brand identity and membership model.
- Yoga Pod: Boutique yoga studio franchise with multiple styles, memberships, and teacher training. Comparable mid-market studio operator serving a similar class-card / unlimited-monthly pricing structure.
- YogaWorks: Multi-location yoga studio brand offering diverse class styles (Hatha, Vinyasa, Yin, heated) plus teacher training. Closely comparable in product mix and pricing model to Jiva's broad-style offering.
- CorePower Yoga: Largest US yoga studio chain offering heated vinyasa-style classes with memberships and drop-ins. Direct competitor in studio-based yoga instruction with comparable class-card and subscription pricing.
- Pure Yoga: Premium multi-location yoga studio offering wide class variety plus ancillary wellness. Comparable to Jiva in tier-pricing, breadth of styles, and premium positioning.
- Club Pilates: Fast-growing boutique fitness franchise in the Pilates/mind-body category with membership pricing. Comparable in single-discipline boutique format with subscription revenue model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Jiva Yoga Center social profiles
Digital presenceJiva Yoga Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jiva Yoga Center leadership team
Management profileNumber of profiles
Profiles2 records
Jiva Yoga Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jiva Yoga Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jiva Yoga Center
What does Jiva Yoga Center do?
Jiva Yoga Center operates a single-location yoga studio on Hilton Head Island offering daily group yoga classes (Align + Slow Flow, Hatha, Hot 26, Kundalini, Yin, etc.) in-studio and on the beach. It supplements classes with private sessions, group/corporate events, sound healings, workshops, and in-house massage therapy, chiropractic, dry needling, and physical therapy services provided by independent practitioners.
Is Jiva Yoga Center a public or private company?
Jiva Yoga Center is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jiva Yoga Center founded?
Jiva Yoga Center was founded in 2001. It employs 11 to 50 people.
Where is Jiva Yoga Center based?
Jiva Yoga Center is headquartered in Hilton Head Island, United States, in the North America region.
How does Jiva Yoga Center make money?
Three revenue lines are on record. Yoga Class Sessions are the primary driver. The others are private Yoga Sessions and massage & Bodywork Services.
Who are Jiva Yoga Center's main competitors?
Emerging players on record are Peloton and Glo. Broad incumbents are Life Time Fitness and Equinox. Direct peers are Y7 Studio, Yoga Pod, YogaWorks, CorePower Yoga, Pure Yoga and Club Pilates.
Does Jiva Yoga Center have an API?
No public API is recorded for Jiva Yoga Center.
What industry is Jiva Yoga Center in?
Jiva Yoga Center's product category is Yoga and Wellness Studio Services. Its primary akta.pro industry code is HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow), with a secondary code of HSADACAI, Private 1:1 Yoga/Pilates & Small-Group Sessions. Its NAICS code is 71394 and its SIC code is 7997.