Sift Lab
- Company typePrivate
- Founded2015
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Sift Lab firmographics
Firmographics- Name
- Sift Lab
- Legal name
- Sift Lab AB
- Website
- https://siftlab.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Sift Lab industry classification
Industry- Product category
- Retail Analytics Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)
Keywords
Where Sift Lab is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Sift Lab business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: AI-powered analytics and customer intelligence platform subscription. Includes predictive dashboards, segmentation, recommendations, and agentic AI capabilities. Platform helps retailers unify customer data, generate insights, and activate across channels.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Sift Lab product offering
Product offeringCore offering
Sift Lab is an AI-native customer intelligence platform for retail and e-commerce that unifies customer, product, and channel data into a semantic layer to deliver predictive analytics, AI-driven segmentation, personalized recommendations, and retail media monetization. The platform sits on top of existing data warehouses (Snowflake, BigQuery, Databricks) and uses a proprietary distributed columnar database built on DuckDB to deliver sub-second queries at a fraction of traditional cloud warehouse costs. Its Sift Sense agentic AI layer provides autonomous reasoning and automation from insight to activation across email, SMS, Meta, Google, TikTok, and other marketing channels.
Product overview
Sift Lab is an AI-native customer intelligence platform designed for retail and e-commerce, built on a proprietary semantic data layer. The platform connects to existing data infrastructure (Snowflake, BigQuery, Databricks) and unifies customer, product, and channel data for predictive analytics and activation. The product portfolio centers on Sift Analytics as the core analytics dashboard, Sift Sense AI Agent for natural language insights and autonomous audience creation, AI Audiences and Customer Segmentation for predictive targeting, and Retail Media for data monetization. Personalization is delivered through On-Site and Email Recommendations modules, while the AI-Powered CDP provides the underlying data unification layer. All products share a common semantic layer enabling seamless flow from analytics to action.
Differentiator
Problem solved
Functional benefit
Brands
- Sift Sense: AI agent that provides predictive insights, audience creation, and automated marketing workflow capabilities.
- ApoInsights
Products and services
- Sift Analytics All-in-one analytics platform providing real-time predictive insights across sales, CRM, marketing, product, and supplier/inventory management through interactive dashboards with unlimited data activation. Designed for retail and e-commerce businesses seeking to unify fragmented data and act on AI-driven insights.
- Sift Sense AI Agent AI-powered strategic partner combining predictive analytics and audiences with an agentic intelligence layer that autonomously reasons across the data model, answers complex ad hoc questions, creates target audiences, and triggers re-engagement flows across marketing channels. Uses natural language processing with prompt library for team collaboration.
- AI Audiences Automated AI audience creation from analytics, enabling predictive segments for CRM campaigns and lookalike audiences for performance marketing across Meta, Google, and email platforms. Designed for marketers to instantly build target groups without manual segmentation work.
- Customer Segmentation AI-powered customer segmentation including RFM analysis, persona identification, lifecycle stages, and cohort analysis for targeted marketing activation across email, SMS, Meta, Google, TikTok, and other channels.
- On-Site Recommendations Personalized product recommendations powered by AI delivered directly on retailer websites, with customizable business rules for margin optimization, inventory management, and customer relevance. Supports cross-selling, upselling, and replenishment suggestions.
- Email Recommendations AI-driven product recommendations optimized for email marketing, enhancing customer discovery, engagement, loyalty, and sales through personalized automated email flows. Activated directly through email platforms like Voyado, Klaviyo, and Rule.
- AI-Powered CDP Customer Data Platform combining data-centric AI, graph-based machine learning, and neural networks with patented algorithms for faster integration of new data sources and lag-free data visualization. Unifies customer data across multiple sources.
- Retail Media Retail media solution enabling retailers to monetize first-party data by selling predictive insights and high-intent audiences to brand partners and suppliers. Includes automated audience generation via Sift Sense for brand campaigns, with partners like Apohem pitching data packages as ApoInsights to suppliers.
Quantifiable outcome
- 200% increase in campaign performance within first year
- +7 more outcomes
Companies that use Sift Lab
Customer profileNamed customers23 records
Segments3 records
Ideal customer profiles3 records
Sift Lab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability9 records
Feature8 records
Sift Lab partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered strategic, core and supporting.
- KlaviyostrategicStrategic partnership across Nordics and Europe. Sift Lab serves as Intelligence Layer, enriching first-party data and making it instantly actionable within Klaviyo for maximum performance impact. Predictive audiences and recommendations activated directly.
- FunnelstrategicRevolutionary AI solution combining Sift Lab's customer analytics and predictive segmentation with Funnel's marketing data. Consolidates marketing and transactional data into integrated AI platform for deeper insights on incremental value.
- Beyond RetailstrategicStrategic partnership with consultancy firm specializing in CRM, Digital Marketing, and E-Commerce. Helps clients become more data-driven with expertise in customer journey from acquisition to loyalty.
- AvensiastrategicStrategic partnership with modern trade expert company to help clients become more insight-driven, create better customer experiences, and grow profitably. Avensia provides consulting expertise in CX and Loyalty.
- VoyadocoreCRM platform integration for customer data activation. Customers like Nordic Nest and Rusta use Sift Lab with Voyado for email marketing and campaign automation.
- MetacoreFacebook and Instagram integration for exporting predictive audiences and running targeted advertising campaigns. Used for both prospecting and remarketing.
- GooglecoreGoogle Ads integration for exporting predictive audiences. Bidding on future order value instead of product margin on Google Shopping.
- RulecoreEmail marketing automation platform integration. Vinoteket and others use Rule for automated email flows with Sift Lab's AI recommendations.
- ShopifysupportingE-commerce platform integration for data synchronization and recommendation activation on Shopify-powered storefronts.
- CentrasupportingCommerce platform integration for retail and e-commerce operations.
- MartailersupportingSpecialized retail media platform integration for exporting predictive audiences for brand campaigns.
- AccenturesupportingGlobal consulting partner for implementation and strategy support in enterprise retail transformations.
Scale indicators22 records
Recent moves6 records
Expansion highlights6 records
Sift Lab competitors and assessment
Company assessmentDirect peers
- Bloomreach: Commerce experience platform combining a CDP, AI-driven personalization, and search for retail/e-commerce. Bloomreach is the closest direct competitor to Sift Lab's analytics-plus-activation model, with broader scale and similar retail focus.
- Insider: AI-native personalization and CDP platform with predictive segmentation, journey orchestration, and recommendations for retail. Insider targets similar enterprise retail buyers and overlaps on AI audiences, segmentation, and omnichannel activation.
- Nosto: Nordic-based personalization and product recommendation platform for e-commerce. Direct regional competitor with overlap in on-site recommendations, email personalization, and segmentation for retail, particularly in the Nordics and Europe.
- mParticle: Customer data platform with real-time data unification and predictive capabilities. mParticle overlaps with Sift Lab's CDP foundation and predictive analytics, targeting enterprise retail and consumer brands with similar data infrastructure.
- Optimove: Customer retention and CRM-AI platform serving retail, e-commerce, and gaming. Optimove uses predictive models for segmentation, churn, and next-best-action, mirroring Sift Lab's predictive segmentation and AI Audiences capabilities in the same retail buyer profile.
Broad incumbents
- Klaviyo: Marketing automation platform for retail and e-commerce that is also a strategic partner to Sift Lab. Klaviyo competes in predictive segmentation and email/SMS personalization but with a much larger installed base and broader product surface; the partnership relationship adds partnership-risk dimensions to comparability.
- Adobe Real-Time CDP: Adobe's enterprise CDP integrated with Adobe Experience Cloud. Competes for the same large retail customers as Sift Lab with comprehensive but higher-cost offerings, making cost-efficiency and AI specialization the principal axes of differentiation.
- Twilio Segment: Category-leading customer data platform with broad enterprise adoption. Segment competes with Sift Lab's AI-Powered CDP at a horizontal level, offering more integrations but less retail-specific predictive modeling and activation tooling.
- Salesforce Marketing Cloud / Data Cloud: Broad incumbent marketing and CDP suite with deep enterprise penetration. Salesforce competes at the top end of the retail analytics market with bundled pricing power that smaller platforms like Sift Lab must offset with specialization and cost advantage.
Emerging players
- Treasure Data: Enterprise CDP with predictive scoring and AI-driven customer intelligence. Treasure Data serves large enterprise customers across retail and other verticals with comparable AI/ML modeling capabilities but at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Sift Lab social profiles
Digital presenceSift Lab compliance and trust
Trust signalCompliance1 record
Sift Lab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sift Lab leadership team
Management profileNumber of profiles
Profiles3 records
Sift Lab funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sift Lab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sift Lab
What does Sift Lab do?
Sift Lab is an AI-native customer intelligence platform for retail and e-commerce that unifies customer, product, and channel data into a semantic layer to deliver predictive analytics, AI-driven segmentation, personalized recommendations, and retail media monetization. The platform sits on top of existing data warehouses (Snowflake, BigQuery, Databricks) and uses a proprietary distributed columnar database built on DuckDB to deliver sub-second queries at a fraction of traditional cloud warehouse costs. Its Sift Sense agentic AI layer provides autonomous reasoning and automation from insight to activation across email, SMS, Meta, Google, TikTok, and other marketing channels.
Is Sift Lab a public or private company?
Sift Lab is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sift Lab founded?
Sift Lab was founded in 2015. It employs 11 to 50 people.
Where is Sift Lab based?
Sift Lab is headquartered in Stockholm, Sweden, in the Europe region.
How does Sift Lab make money?
One revenue line is on record: saaS Platform Subscription.
Who are Sift Lab's main competitors?
Direct peers on record are Bloomreach, Insider, Nosto, mParticle and Optimove. Broad incumbents are Klaviyo, Adobe Real-Time CDP, Twilio Segment and Salesforce Marketing Cloud / Data Cloud. Treasure Data is listed as an emerging player.
Does Sift Lab have an API?
No public API is recorded for Sift Lab.
What industry is Sift Lab in?
Sift Lab's product category is Retail Analytics Software. Its primary akta.pro industry code is HDAEANAH, Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs). Its NAICS code is 54151 and its SIC code is 7373.