What Media Promotion does

Media Promotion SRL is a privately held Italian web agency and software house headquartered in Rome (Via Boezio 4c, Prati district), operating since at least the early 2000s with stated 25+ years of IT-sector experience and 20+ years of consulting for Public Administration. The company combines professional services — custom software development, web/e-commerce design and build, mobile app development, digital marketing, SEO, training, and PA digital solutions — with a proprietary SaaS product portfolio that includes COMPANY015 (modular cloud ERP for SMEs), PREVENTIVI015 (quote management), FATTURA015 (electronic invoicing), S.A.D. (digital archiving for PA-compliant document preservation), STACKLY (all-in-one marketing platform with native AI content generation), QUIINZONA (local-business mobile app with geolocation and loyalty), NEGOZIOONLINE24, and Q-TOUCHSUITE. Technology stack centers on PHP frameworks, relational and NoSQL databases, microservices architectures, cloud SaaS delivery, and API integrations; the company holds ISO 9001/14001/27001/27017/27018 certifications on ACN-accredited servers.

The business operates a dual go-to-market: consultative direct sales from the Rome HQ targeting Lazio-region micro and small enterprises, freelancers, professional studios, and public administration bodies, complemented by MEPA (Italian public procurement marketplace) listings for PA procurement and self-serve subscription on proprietary product websites. Customer logos span broadcasting (RAI, MTV Italia), central government (Ministero dello Sviluppo Economico), research institutes (C.N.R., Istituto Italiano Studi Germanici, Centro Enrico Fermi), utilities (ABC Aquedotto Napoli), and numerous small professional firms. Pricing is quote-based and not publicly disclosed; reference points in third-party content suggest basic websites at 500-1,000 EUR, professional sites at 3,000-10,000+ EUR, and annual maintenance/hosting at 500-2,000 EUR, with SaaS products on monthly subscriptions. Revenue, headcount, and ownership details are not disclosed in available source material.

Name

Media Promotion

Legal name

MEDIA PROMOTION SRL

Website

https://mediapromotion.it

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Media Promotion SRL is a Rome-based Italian web agency and software house offering custom software, web/e-commerce, mobile apps, digital marketing, and a proprietary SaaS portfolio (COMPANY015, PREVENTIVI015, FATTURA015, STACKLY, S.A.D., QUIINZONA) primarily to Lazio-region SMEs, freelancers, and public administration.

Ownership category

akta.pro rank

Product category

IT Services and Software Development

NAICS

Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

akta.pro secondary industries

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Custom software development
• Web development services
• E-commerce solutions
• Digital marketing services
• SaaS management software

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development: Bespoke software development services for enterprises, SMEs, and public administration. Projects are custom-built around specific business needs with architecture design, development, testing and deployment.
2. SaaS Subscriptions (Proprietary Products): Subscription-based cloud software products including COMPANY015, PREVENTIVI015, FATTURA015, and STACKLY. Offered as modular solutions with recurring subscription fees.
3. Web Agency Services: Website design and development, e-commerce platforms, mobile apps, hosting and maintenance services.
4. Digital Marketing Services: Web marketing campaigns, SEO optimization, social media management, Google Ads, Meta Ads, Spotify advertising, content creation.
5. Training Services: Corporate training courses on WordPress platforms, content marketing, social media management, online advertising campaigns.
6. Public Administration Solutions: Solutions for PA including SPID/CIE/eIDAS adoption support, disaster recovery, and MEPA marketplace product sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels19 records

Core offering

Media Promotion is a Rome-based web agency and software house that provides custom software development, web and e-commerce design, mobile app development, and digital marketing services. It also develops and sells a portfolio of proprietary cloud SaaS products (COMPANY015, PREVENTIVI015, FATTURA015, S.A.D., STACKLY, QUIINZONA) for SMEs, freelancers, and public administration. The company serves as a one-stop digital transformation partner primarily for the Lazio region and broader Italian market.

Product overview

Media Promotion is a web agency and software house offering a portfolio of proprietary SaaS products and digital services. The core product ecosystem includes COMPANY015 (modular cloud ERP for SMEs), PREVENTIVI015 (quote management), FATTURA015 (electronic invoicing), S.A.D. (digital document archiving), STACKLY (all-in-one marketing platform with AI), and QUIINZONA (local business mobile app). These products integrate with the agency's web development, mobile app development, e-commerce, digital marketing, and PA solutions services. The company operates as a single-source provider combining software development, digital marketing, and AI-powered automation for micro-enterprises, professionals, and public administration in the Lazio region.

Differentiator

Problem solved

Functional benefit

Brands

• COMPANY015: Software gestionale modulare in cloud per piccole e medie imprese, artigiani e liberi professionisti
• PREVENTIVI015
• FATTURA015
• S.A.D. Sistema Archiviazione Digitale
• STACKLY
• NEGOZIOONLINE24
• QUIINZONA
• CIRCUITO MEDIA WEB
• Q-TOUCHSUITE
• Vetrina24

Products and services

• COMPANY015 Modular cloud-based management software (SaaS) for small and medium enterprises, artisans, and freelancers that centralizes business data and workflows including customers, orders, warehouse, appointments, quotes, practices, documents, and internal workflows.
• PREVENTIVI015 Cloud-based and mobile app solution (Android/iOS) for quote generation and tracking, enabling rapid commercial offer creation, monitoring of negotiation status, and optimization of customer response times.
• FATTURA015 Cloud-based management solution for invoicing including electronic invoice format, adapting documents to current regulatory standards and simplifying company accounting.
• S.A.D. (Sistema Archiviazione Digitale) Digital document management system for digitization, archiving, and digital preservation of business documents, compliant with regulations for private companies and public administration.
• STACKLY All-in-one platform for agencies and digital consultants that centralizes website management, social networks, digital coupons, loyalty cards, online campaigns, and includes native AI for content generation.
• QUIINZONA Mobile app for local businesses, artisans, and freelancers providing activity listings, offers, flyers, fuel prices, loyalty cards, weather, and services, with geolocation features for local marketing.
• NEGOZIOONLINE24 E-commerce solution for quickly launching an online store, offering options from simple showcase site to advanced e-commerce with scalable hosting from shared to dedicated server.
• Q-TOUCHSUITE Platform for managing all contact points of a business from a single interface, including social networks, website, digital coupons, loyalty cards, and online campaigns on social and search engines.
• Custom Software Development (Software Gestionali su Misura) Custom-developed management software and business applications built around specific operational workflows of clients, replacing inefficient standard commercial software and integrating with legacy systems. Targeted at enterprises, SMEs, and public administration in the Lazio region.
• Web Design and E-commerce Development Professional website design and e-commerce platform development using PrestaShop, Magento, WooCommerce, or fully customized solutions, with SEO optimization, UX/UI design, and integration with management software and payment systems. Includes hosting, maintenance, and continuous technical support.
• Mobile App Development Native and hybrid mobile application development for iOS and Android, from initial concept through publication on Apple App Store and Google Play Store, with integration into proprietary databases, third-party APIs, payment systems, and cloud management software.
• Digital Marketing and SEO Services Data-driven digital marketing strategies including advanced SEO optimization, Google Ads and Meta Ads PPC campaigns, social media management, LinkedIn/YouTube/TikTok/Spotify advertising, competitor analysis, web analytics, and conversion optimization to generate qualified leads and maximize ROI.
• Public Administration Solutions ICT solutions and consulting for Italian public administration including institutional websites, management software, digital archives, SPID/CIE/eIDAS adoption support, disaster recovery, and MEPA marketplace product sales. Over 20 years of PA consulting experience.
• Corporate Training Services Corporate training courses on WordPress platforms, content marketing, social media management, and online advertising campaigns, enabling client independence in managing their digital tools.

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MEPA (Mercato Elettronico della Pubblica Amministrazione)coreChannel Partner/ Reseller/ DistributorMedia Promotion is an approved seller on MEPA, the Italian public procurement marketplace. They offer proprietary products (COMPANY015, FATTURA015, S.A.D. digital archiving) and third-party products (ESET security solutions, TeamViewer remote access) to government clients through this channel.
• ESETminorChannel Partner/ Reseller/ DistributorMedia Promotion resells ESET security solutions as part of their product portfolio on MEPA marketplace, offering antivirus and cybersecurity products to public administration clients.
• TeamViewerminorChannel Partner/ Reseller/ DistributorMedia Promotion resells TeamViewer remote access and support solutions as part of their product portfolio on MEPA marketplace.
• SpotifyminorGTM or Marketing PartnerMedia Promotion creates and manages advertising campaigns on Spotify platform, offering audio, video and display ad formats with geotargeting and audience segmentation capabilities.
• LinkedInminorGTM or Marketing PartnerMedia Promotion manages LinkedIn advertising campaigns and organic presence for B2B clients, utilizing professional network targeting capabilities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TeamSystem: Italy's leading SaaS provider of accounting, payroll and business management software for SMEs and professionals. Directly comparable to COMPANY015, FATTURA015 and PREVENTIVI015 as a cloud management suite for the same Italian micro/SME segment Media Promotion targets.
• Zucchetti: Major Italian software house offering HR, accounting, ERP and access-control solutions plus web/marketing services through its digital agency arm. Overlaps with Media Promotion across SME management software, web development and digital marketing offerings.
• Reply: Italian-headquartered digital services and consulting group with strong focus on digital transformation, custom software and martech for enterprises. Overlaps with Media Promotion's custom software, e-commerce and digital-marketing service lines at a larger enterprise tier.
• Wolters Kluwer Italia (Buffetti / Sistemi): Italian arm of Wolters Kluwer providing tax, accounting and practice-management software for professionals and SMEs, descended from the Buffetti/Sistemi franchise. Directly comparable to FATTURA015 and electronic-invoicing workflows aimed at Italian professional studios.
• Aruba (Aruba PEC / Aruba Enterprise): Italy's largest hosting, cloud, domain and certified email provider, also serving public administration and SMEs with digital tools. Comparable to Media Promotion's MEPA-eligible hosting infrastructure, SPID/CIE-adjacent services and SME SaaS distribution.

Direct peers

• Conversion (Conversion.IT): Italian digital performance-marketing agency focused on Google Ads, SEO, Meta Ads and CRO for SMEs and ecommerce. Directly comparable to Media Promotion's paid-media, SEO and lead-generation offerings aimed at Italian SMEs.
• Webranking: Italian digital marketing agency specializing in SEO, Google Ads, content marketing and analytics for B2B and SMEs. Comparable to Media Promotion's web-marketing, SEO and Google/Meta Ads services, though more specialized and with a stronger B2B tilt.
• Passepartout (Mexal): Italian software house providing Mexal business management software and digital tools for SMEs, artisans and accountants. Comparable to COMPANY015 as cloud management software for the same Italian micro/SME and professional segment.
• Buffetti: Historic Italian SMB software and services brand selling management software, electronic invoicing and digital tools to artisans, professionals and small businesses. Closely comparable to COMPANY015 and the Lazio SME / professional-studio positioning of Media Promotion.
• Doing (Gruppo Doing): Italian digital agency offering web development, e-commerce, mobile apps, digital marketing and training for SMEs and enterprises. Closely comparable to Media Promotion's full-service web-agency model across Lazio and Italy.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/media-promotion-srl
• Facebookfacebook.com/MediaPromotionSrl

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Promotion