Payuung
Payuung is an Indonesian employee benefits and financial wellness aggregator that consolidates insurance, earned wage access, training, rewards, pension, and business financing for Indonesian employers via its 7-pillar platform, integrated with sibling HR/payroll products Gadjian and Hadirr under Fast8 Grup.
- Company typePrivate
- Founded2021
- HeadquartersJakarta, Indonesia
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Payuung does
Payuung, operated by PT Benefide Sejahtera Berkarya and headquartered in Jakarta (Menara Bidakara 2), is an Indonesian employee benefits and financial wellness aggregator launched in 2021 as part of the Fast8 Grup ecosystem alongside sibling HR/payroll products Gadjian and attendance system Hadirr. The platform is structured around a "7-Pillar Employee Welfare" framework covering employee development (training marketplace with T&D management), reward and recognition (digital badges, reward points, Mall Reward voucher marketplace across 39+ merchants), financial wellness (Earned Wage Access via partner Kini, salary advance, employee loans), health insurance (aggregated products from Capital Life, Avrist, Mandiri Inhealth, Great Eastern, Alodokter), life and accident insurance, pension funds via DPLK (Dana Pensiun Lembaga Keuangan), and a mental-health counseling pillar that is still forthcoming.
Technically, Payuung is built as a multi-sided aggregation platform rather than an underwriter or insurer. It does not extend credit itself—Earned Wage Access is powered by Kini and operates without credit checks through automatic payroll deduction—and insurance products are resold rather than underwritten. Native integrations with Gadjian and Hadirr enable automatic HR/payroll data synchronization for shared Fast8 ecosystem customers, with open API capability for connecting to other enterprise HR systems. The technology stack also includes a mobile consumer app (Payuung Pribadi) and a business financing portal (Payuung Bisnis) that facilitates working capital and invoice financing through partner lenders SMBC Indonesia (loans up to Rp 1 billion at 8.4% p.a. across 65 cities) and Sampoerna (loans up to Rp 25 billion).
Commercially, Payuung operates a horizontal B2B GTM targeting Indonesian employers from SMB to enterprise via direct enterprise sales ("Request Presentation" flow), WhatsApp consultant outreach, and Fast8 ecosystem cross-selling. Revenue is generated through a mix of subscription/recurring fees on benefit programs, marketplace commissions on Mall Reward transactions, and transaction/arrangement fees on business financing deals and EWA usage. Per-product pricing is highly accessible (e.g., Capital Life premiums from Rp 10,000, DPLK from Rp 25,000/month, indemnity health from Rp 35,000/month), enabling broad SMB penetration. As of 2024 the platform claims 5,000+ employer customers and reports impact metrics including up to 40% productivity increase, 35% turnover reduction, 50% engagement improvement, and 60% HR administrative burden reduction among users.
Payuung firmographics
Firmographics- Name
- Payuung
- Legal name
- PT Benefide Sejahtera Berkarya
- Website
- https://payuung.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Payuung is an Indonesian employee benefits and financial wellness aggregator that consolidates insurance, earned wage access, training, rewards, pension, and business financing for Indonesian employers via its 7-pillar platform, integrated with sibling HR/payroll products Gadjian and Hadirr under Fast8 Grup.
- Ownership category
- akta.pro rank
Payuung industry classification
Industry- Product category
- Employee Benefits Administration
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Professional Employer Organizations (561330), Payroll Services (541214), Health and Welfare Funds (525120), Pension Funds (525110)
- SIC
- Insurance Agents, Brokers & Service (6411), Services-Employment Agencies (7361), Accident & Health Insurance (6321), Life Insurance (6311)
- akta.pro primary industry
- Benefits Administration & Total Rewards Outsourcing (BPACAKAE)
- akta.pro secondary industries
- Workforce Benefits Administration (Enrollment & Deductions) (BPACAIAF), Benefits Administration & Enrollment Support (BPAAAIAB), Embedded Payroll, Earned Wage Access & Benefits Finance (FSAGALAI), Pay Card Programs & Earned Wage Access (EWA) Administration (BPACAIAK)
Keywords
Where Payuung is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Payuung business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Employee Benefits Aggregation: Platform aggregates and distributes employee benefit products (insurance, EWA, DPLK, training) from multiple financial partners, earning commissions or fees on each product sold or utilized by employer clients
- Mall Reward Marketplace: E-commerce marketplace for reward vouchers and products with merchant partners, generating revenue through take rates on transactions within the Mall Reward platform
- Business Financing Facilitation: Facilitates business loans (working capital, invoice financing) between companies and financial partners, earning arrangement fees or commissions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Capital Life Life Insurance - Premiums starting from Rp 10,000 with coverage up to Rp 100 million |
| Subscription | Monthly | DPLK Conventional - Starting from Rp 25,000 per month |
| Subscription | Annual | Aloproteksi Health Insurance - Starting from Rp 160,000 annually |
| Subscription | Annual | ProGuard Employee Insurance - Starting from Rp 170,000 annually |
| Subscription | Annual | Avrist Employee Insurance - Starting from Rp 250,000 annually |
| Subscription | Annual | Mandiri Inhealth Managed Care - Starting from Rp 350,000 annually |
| Subscription | Monthly | Indemnity Limited Health Insurance - Starting Rp 35,000 per month |
| Usage-based | Pay-as-you-go | EWA Early Wage Access - Admin fee starting from Rp 20,000 |
| Other | Multi-year contract | Working Capital Financing - Up to Rp 1 billion at 8.4% p.a. |
| Other | Pay-as-you-go | Sampoerna Working Capital - Up to Rp 25 billion at 18% p.a. |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Payuung product offering
Product offeringCore offering
Payuung is an Indonesian employee benefits and financial wellness aggregation platform that distributes, under one employer-facing dashboard, a 7-pillar benefits stack — employee development/training marketplace, recognition and rewards (digital badges, points, Mall Reward vouchers), financial wellness (earned wage access, salary advances, employee loans), health insurance from multiple carriers, life and accident insurance, pension funds (DPLK), and mental health counseling — alongside a business financing module (working capital and invoice financing) and a consumer app for individual users. The platform integrates natively with the affiliated Gadjian and Hadirr HR/payroll systems and earns revenue from employer subscriptions, partner commissions and marketplace take-rates.
Product overview
Payuung is an all-in-one employee welfare and business financing platform operating as Indonesia's first financial and wellness aggregator. The platform architecture consists of three main offerings: (1) Payuung Karyawan - the core employee benefit platform covering 7 pillars of employee welfare including development (training marketplace), reward/recognition (digital badges, points, mall), financial wellness (earned wage access, loans), health insurance (aggregating providers like Alodokter, Great Eastern, Mandiri Inhealth), life & accident insurance (Capital Life, Avrist), pension funds (DPLK), and counseling services; (2) Payuung Bisnis - business financing platform offering working capital loans (SMBC), invoice financing, and salary advances; (3) Payuung Pribadi - individual personal finance app for budgeting and financial wellness. The platform integrates natively with Gadjian and Hadirr HR/payroll systems, enabling seamless data synchronization for companies already using these systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Payuung Karyawan Core B2B employee benefits management platform for Indonesian employers, covering seven pillars of employee welfare: development (training marketplace), recognition and rewards (digital badges, points, Mall Reward), financial wellness (EWA, salary advance, employee loans), health insurance aggregation, life and accident insurance, pension fund (DPLK), and mental health counseling. Targets HR departments and business owners at Indonesian companies from SMB to enterprise.
- Payuung Bisnis B2B business financing platform that distributes working capital loans (underwritten by SMBC Indonesia and Sampoerna), invoice financing, and payroll advances to Indonesian companies using the Payuung ecosystem. Conventional and sharia financing options are offered, with SMBC working capital up to Rp 1 billion at 8.4% p.a. and Sampoerna up to Rp 25 billion at 18% p.a.
- Payuung Pribadi Consumer-facing personal financial wellness mobile app for individual Indonesian users, offering budgeting tools, financial check-up, personal insurance access, and personal development courses. Distributed via Google Play and the Apple App Store.
- Earned Wage Access (EWA) - Tarik Gaji Awal Standalone EWA service that allows employees of Payuung employer clients to withdraw up to 80% of their earned Take-Home Pay before payday. No credit check, no interest, with automatic payroll deduction; admin fee starts from Rp 20,000 per withdrawal. Powered by partner Kini and integrated with employer payroll.
Quantifiable outcome
- Up to 40% increase in employee productivity
- +5 more outcomes
Companies that use Payuung
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
Payuung technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Payuung partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and flagship.
- GadjiancoreGadjian is an affiliated HR and payroll system under Fast8 Grup. Payuung integrates directly with Gadjian for seamless data synchronization between employee benefits management and payroll processing, enabling automatic attendance sync and simplified administration for shared customers.
- HadirrcoreHadirr is an affiliated HR system under Fast8 Grup. Payuung integrates directly with Hadirr for seamless data synchronization, enabling companies using Hadirr to easily adopt Payuung's employee benefits platform.
- Fast8 GrupflagshipFast8 Grup is the parent company behind Payuung, Gadjian, and Hadirr. With 15+ years of experience in HR and financial application development since 2008, Fast8 provides the strategic foundation and ecosystem for Payuung's employee benefits aggregation platform.
- AlodoktercoreAlodokter provides the Aloproteksi health insurance product through Payuung, offering comprehensive employee health coverage with unlimited online doctor consultations, inpatient and outpatient care, and no waiting period for pre-existing conditions. Minimum 20 employees required.
- Great EasterncoreGreat Eastern (ProGuard) provides comprehensive employee insurance covering health, accident, and life protection through Payuung. Minimum 1 employee, with easy health questionnaire process and comprehensive coverage from outpatient to death benefits.
- AvristcoreAvrist provides comprehensive life insurance (MyLife Cover) through Payuung with coverage up to Rp 100 million, starting from Rp 100,000 premiums. Includes death benefits, funeral allowance, total permanent disability coverage, and hospital care.
- Mandiri InhealthcoreMandiri Inhealth provides managed care health insurance through Payuung's managed care program with unlimited benefits, no claim limits, and comprehensive provider network across Indonesia. Minimum 25 employees, with multiple plan tiers from Blue to Diamond.
- Capital LifecoreCapital Life provides life insurance and DPLK (pension fund) products through Payuung. Life insurance starts from Rp 10,000 with coverage up to Rp 100 million. DPLK starts from Rp 25,000 with conventional and sharia options.
- KinicoreKini provides earned wage access (EWA) functionality for Payuung's salary advancement feature, enabling employees to access up to 80% of their Take-Home Pay before payday with minimal admin fees starting from Rp 20,000.
- SMBC IndonesiacoreSMBC Indonesia provides working capital financing through Payuung Business with loans up to Rp 1 billion at interest starting from 8.4% per annum, tenure up to 60 months, available in 65 cities across Indonesia.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Payuung competitors and assessment
Company assessmentDirect peers
- Qoala: Indonesian insurtech enabling embedded insurance distribution to digital platforms and businesses. Comparable aggregator role with insurance carrier partnerships targeting B2B/B2B2C channels.
- Pasarpolis: Indonesian insurtech aggregator distributing microinsurance and employee-benefit products via digital partnerships. Comparable insurance aggregation model with embedded distribution focus.
- Sleekr: Indonesian HR and payroll SaaS platform for SMBs offering attendance, payroll, and basic benefits administration. Adjacent competitor for the same SMB employer segment.
- Wagely: Indonesian earned wage access (EWA) provider serving employers with salary-advance products. Directly competes with Payuung's EWA module (powered by Kini) and targets the same HR-manager buyer.
- Modalku (Funding Societies): Indonesia's largest SMB lending marketplace offering working capital and invoice financing. Competes directly with Payuung Bisnis business financing offering in the same employer-buyer channel.
- Lifepal: Indonesian insurance marketplace aggregator distributing life, health, and accident products from multiple carriers to consumers and employers. Closely mirrors Payuung's insurance aggregation model with a more consumer-led funnel.
- Mekari (Talenta): One of Indonesia's largest HR, payroll, and employee benefits SaaS platforms serving SMBs to enterprises. Competes directly with Payuung's HR-system-anchored benefits distribution model and shares the same enterprise buyer.
Emerging players
- Halodoc: Indonesian telehealth and health-insurance platform, also the back-end partner (Alodokter) for Payuung's Aloproteksi product. Adjacent competitor in employee health benefits with overlapping carrier partnerships.
Others
- Gadjian: Sister HR and payroll platform under Fast8 Grup, the same parent as Payuung. Ecosystem partner (and partial competitor) providing native integration that drives Payuung's distribution moat.
Regional players
- Igloo: Singapore-headquartered insurtech with embedded insurance distribution across Southeast Asia. Comparable aggregator role and a potential cross-border expansion competitor for Payuung's regional ambitions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Payuung social profiles
Digital presencePayuung financial estimates
Financial estimateRevenue estimate
Valuation estimate
Payuung leadership team
Management profileNumber of profiles
Payuung funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Payuung M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Payuung
What does Payuung do?
Payuung is an Indonesian employee benefits and financial wellness aggregation platform that distributes, under one employer-facing dashboard, a 7-pillar benefits stack — employee development/training marketplace, recognition and rewards (digital badges, points, Mall Reward vouchers), financial wellness (earned wage access, salary advances, employee loans), health insurance from multiple carriers, life and accident insurance, pension funds (DPLK), and mental health counseling — alongside a business financing module (working capital and invoice financing) and a consumer app for individual users. The platform integrates natively with the affiliated Gadjian and Hadirr HR/payroll systems and earns revenue from employer subscriptions, partner commissions and marketplace take-rates.
Is Payuung a public or private company?
Payuung is a private company. It is classified as corporate owned and is currently operating.
When was Payuung founded?
Payuung was founded in 2021. It employs 101 to 250 people.
Where is Payuung based?
Payuung is headquartered in Jakarta, Indonesia, in the Asia region.
How does Payuung make money?
Three revenue lines are on record. Employee Benefits Aggregation is the primary driver. The others are mall Reward Marketplace and business Financing Facilitation.
Who are Payuung's main competitors?
Direct peers on record are Qoala, Pasarpolis, Sleekr, Wagely, Modalku (Funding Societies), Lifepal and Mekari (Talenta). Halodoc is listed as an emerging player. Gadjian is listed as an others. Igloo is listed as a regional player.
Does Payuung have an API?
No public API is recorded for Payuung.
What industry is Payuung in?
Payuung's product category is Employee Benefits Administration. Its primary akta.pro industry code is BPACAKAE, Benefits Administration & Total Rewards Outsourcing, with a secondary code of BPACAIAF, Workforce Benefits Administration (Enrollment & Deductions). Its NAICS code is 524292 and its SIC code is 6411.