Chico Sports Club

What Chico Sports Club does

Chico Sports Club is a privately held, single-location fitness and wellness club founded in 1989 and headquartered at 260 Cohasset Rd #190, Chico, California. The club offers a comprehensive multi-amenity facility that includes a climate-controlled basketball court with five hoops, two heated outdoor pools (a 5-lane lap pool and a therapy pool), a dedicated spin studio with Schwinn bicycles, a Pilates studio with Reformers and Towers, TRX suspension training, and group exercise rooms. Programming spans personal training, NXT Level group training (Boot Camp, TRX F.I.T., Total Body Circuit), aquatics with over 30 weekly water fitness classes, hundreds of weekly group fitness classes across Zumba, U-Jam, Spinning, yoga, and Pilates, plus senior-focused formats such as Sit-N-Be Fit and Gentle Yoga. On-site childcare is provided to reduce barriers for parent members.

The business operates on a direct-to-consumer, subscription-based model with monthly memberships that bundle facility, class, and amenity access, supplemented by unit-priced personal training and Pilates sessions, single-use guest passes, and discounted senior and corporate memberships. Member acquisition relies on community word-of-mouth, social media presence (Instagram, Facebook, YouTube), the company website, and a self-serve online signup portal hosted on the iClub Online platform (signup.myiclubonline.com). The club is independently owned by founder Jeff Stover, with Scott Hillard serving as President and CEO, and operates with a staff in the 51-100 employee range. The company is not publicly listed, has no disclosed funding rounds, no parent company, and no M&A activity on record. Geographic reach is limited to the Chico, California market, with all revenue derived from a single facility.

Name

Chico Sports Club

Legal name

Chico Sports Club

Website

https://chicosportsclub.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Chico Sports Club is a privately held, single-location fitness and wellness club in Chico, California offering memberships, personal training, group classes, aquatics, yoga, Pilates, sports facilities, and on-site childcare to local community members and families.

Ownership category

akta.pro rank

Product category

Fitness Club Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports-Specific Group Conditioning (HSADABAK)

akta.pro secondary industries

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Senior/Low-Impact Group Fitness (HSADABAI)

Keywords

• Fitness club memberships
• Group exercise classes
• Personal training services
• Aquatics programs
• Sports facility access

Headquarters

HQ city

Chico

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Fitness Membership Subscriptions: Monthly and annual gym memberships granting access to fitness facilities, group exercise classes, aquatics, sports courts, and strength/cardio equipment. Online signup available; returning members may qualify for $0 enrollment fee.
2. Specialized Training Services: Personal training sessions, NXT Level group training classes, and Pilates sessions offered as add-on services beyond standard membership.
3. Guest Passes: Single-use guest passes allowing non-members to experience the facility and its amenities.
4. Childcare Services: On-site childcare service during gym operating hours, enabling parents to workout while children are supervised.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Chico Sports Club operates a single full-service fitness club at 260 Cohasset Rd #190 in Chico, California, offering monthly and annual gym memberships that grant members access to strength and cardio equipment, group exercise studios, sports courts, heated outdoor pools, and on-site childcare. The club supplements memberships with paid add-on services including certified personal training, the proprietary NXT Level group training program, Pilates, yoga, and aquatics classes, and sells guest passes for trial visits.

Product overview

Chico Sports Club is a fitness center offering a comprehensive suite of health and wellness services organized around several core offerings: fitness memberships providing access to equipment and facilities; personal and small group training; specialized NXT Level group training programs; sports facilities including basketball, pickleball, cycling, and swimming; aquatics programs with over 30 weekly water fitness classes; and extensive group exercise programming including yoga, Pilates, Zumba, Spinning, and dance fitness. Additional services include childcare and trial guest passes. The club emphasizes community, professional instruction, and diverse fitness options for all ages and ability levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Fitness Membership

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• USA SwimmingminorOthersChico Sports Club requires USA Swimming membership for competitive age group swimmers (up to age 18) participating in the Technique & Training swim conditioning class. This is a membership requirement rather than a formal partnership.

Scale indicators3 records

Recent moves1 record

Expansion highlights3 records

Regional players

• Chuze Fitness: Chuze Fitness is a California/Southwest regional value-priced fitness chain offering group classes, pools, and childcare — highly comparable to Chico Sports Club's amenity mix and family-friendly positioning, though concentrated in different sub-markets.
• EOS Fitness: EOS Fitness operates multi-amenity value-oriented clubs in the Western U.S. with group classes, pools, and personal training; comparable in amenity breadth to Chico Sports Club but with a different regional footprint.

Broad incumbents

• Anytime Fitness: Anytime Fitness is a 24/7 national franchise fitness brand focused on accessible strength and cardio training; it competes for general fitness members with Chico Sports Club but lacks Chico's pool, court, and group class depth.
• Crunch Fitness: Crunch offers group fitness programming, personal training, and broad amenity clubs at competitive price points; it overlaps with Chico Sports Club's group fitness and training offerings but serves a much larger national footprint.
• Gold's Gym: Gold's Gym is an established national fitness chain providing group classes, personal training, and strength training facilities; comparable to Chico Sports Club's general fitness membership and training offerings at much larger national scale.
• 24 Hour Fitness: 24 Hour Fitness is a large national chain of multi-amenity fitness clubs with group classes, pools, and personal training; it competes with Chico Sports Club for general fitness members but operates at a much broader scale and price point.
• LA Fitness: LA Fitness is a national full-service club chain offering pools, courts, group classes, and personal training — overlapping with Chico Sports Club's core amenity mix but at national scale and different price positioning.
• Planet Fitness: Planet Fitness is the largest low-cost national fitness chain; it competes for budget-conscious general fitness members in Chico's market but offers a fundamentally different (no-frills, low-amenity) value proposition than Chico Sports Club.

Direct peers

• In-Shape Health Clubs: In-Shape operates multi-amenity, full-service family fitness clubs across California with pools, group fitness, childcare, and personal training — directly comparable to Chico Sports Club's breadth and target member profile, though at much larger scale.
• Orangetheory Fitness: Orangetheory is a national group personal-training concept offering coached interval workouts with bundled membership; comparable to Chico Sports Club's NXT Level / personal training offerings in format and target customer, though at studio rather than full-club scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeYouTube.com/chicosportsclub
• Facebookfacebook.com/chicosportsclub
• Instagraminstagram.com/chicosportsclub
• Xx.com/chicosportsclub
• LinkedInlinkedin.com/company/chico-sports-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chico Sports Club