Vayuyaan

What Vayuyaan does

Vayuyaan is an Indian direct-to-consumer e-commerce platform headquartered in Indore, founded in 2020, that curates and sells electronics components, development boards, sensors, motors, drone parts, DIY robotics kits, thermal printers, and related accessories to makers, engineering students, and bulk buyers across India. The platform hosts 158+ SKUs across more than ten product categories — microcontroller boards (Arduino Uno/Nano/Mega, ESP32, ESP8266, STM32, NodeMCU), single-board computers (Raspberry Pi 3/4/Zero W), quadcopter components (BLDC motors, ESCs, frames, LiPo batteries, propellers), electronic modules (motor drivers, relay modules, DC-DC converters, keypads, breadboards), sensors (DHT11, MQ-series gas sensors, ultrasonic, IR, LDR, load cells), DIY kits (robot cars, Arduino starter bundles, sanitizer dispensers), LCD/TFT displays, motors and wheels (BO, stepper, SG90/MG90S/MG995/MG996R servos), digital timers, and jumper wires/cables. Vayuyaan does not develop proprietary technology; it resells third-party branded components sourced through its vendor network, including rare and specialized parts.

The business model is straightforward unit-priced retail with periodic discounts, a 10% first-purchase incentive, free delivery above ₹499, and a 7-day return policy for defective goods, all settled in Indian Rupees through a WooCommerce storefront at vayuyaan.com. Distribution relies exclusively on direct online sales plus inquiry-based B2B bulk orders, with pan-India fulfillment via five logistics partners (Delhivery, Bluedart, Ekart, Ecom Express, and India Post for remote regions). The company uses product-led growth tactics through an educational blog covering Arduino, ESP32, IoT, robotics, and drone projects — designed to attract organic traffic from students and hobbyists — supplemented by an active social presence on Instagram, Facebook, LinkedIn, Twitter/X, YouTube, and email newsletters.

Vayuyaan is a bootstrapped, founder-led private company with no disclosed external funding, no parent organization, no subsidiaries, and no patents or awards. Founder & CEO Raj also leads Alphacore, a separate industrial-safety-solutions business, with no disclosed parent-subsidiary relationship between the two. The team size is reported as 1–10 employees, and the company self-reports 'thousands of buyers' across India.

Name

Vayuyaan

Legal name

Vayuyaan

Website

https://vayuyaan.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Vayuyaan is an Indian e-commerce platform, founded in 2020 and based in Indore, that resells third-party electronics components, development boards, sensors, drone parts, DIY robotics kits, and thermal printers to makers, engineering students, and bulk buyers across India via its WooCommerce storefront.

Ownership category

akta.pro rank

Product category

Electronic Components E-commerce

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Electronic Components (Resistors, Capacitors, Inductors) Retail (CRACAKAA)

akta.pro secondary industries

PCB, Prototyping Boards & Etching Supplies Retail (CRACAKAF), Toy & Game E-commerce Specialists (CRALAFAL)

Keywords

• Electronic components retail
• Drone parts supplier
• Arduino development boards
• DIY robotics kits
• Maker electronics store

Headquarters

HQ city

Indore

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct Product Sales: Vayuyaan generates revenue by selling electronics components, development boards, sensors, motors, drone parts, robotics kits, and accessories through its e-commerce storefront. Products are sold at fixed prices with periodic discounts. The company also handles B2B bulk orders for rare components sourced through its vendor network.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Vayuyaan operates an India-focused e-commerce storefront (vayuyaan.com) that sells electronic components, microcontroller boards (Arduino, ESP32, ESP8266, STM32), sensors, motors, drone/quadcopter parts, robotics and DIY kits, Raspberry Pi single-board computers, LCD/OLED displays, thermal receipt printers, digital timers, and wires/cables. The company curates and resells third-party branded components and bundles them with educational blog content for makers, students, and small B2B buyers.

Product overview

Vayuyaan is an Indian e-commerce platform specializing in electronic components, DIY electronics, and embedded systems products for makers, students, and industries. The company operates as a multi-category product catalog with a portfolio spanning multiple distinct product families: microcontroller boards (Arduino Uno R3, Arduino Nano V3, ESP32, ESP8266, STM32, and NodeMCU development boards), quadcopter/drone components (BLDC motors in various KV ratings, electronic speed controllers/ESCs, frames, propellers, LiPo batteries, and RC plane kits), electronic modules (motor drivers including L298N and L293D, relay modules in 1/2/4-channel configurations, DC-DC converters, voltage regulators, keypads, breadboards, cooling fans, Peltier modules, and antennas), sensors (temperature/humidity sensors like DHT11, gas sensors including MQ series, IR sensors, ultrasonic sensors, pressure sensors, and Bluetooth/WiFi modules), DIY/robotics kits (Arduino starter kits combining boards with motors, wheels, and jumper wires; robot car kits; and automated sanitizer kits), LCD displays (16x2 and OLED displays, TFT shields, I2C adapter modules), single board computers (Raspberry Pi 3 B+, Raspberry Pi 4, and Raspberry Pi Zero W), thermal printers (58mm and 80mm receipt printers with Bluetooth/USB/Ethernet connectivity), motors and wheels (DC BO motors, stepper motors, servo motors including SG90, MG90S, MG995, and MG996R, plus wheels and motor drivers), digital timers (chess clocks, kitchen timers, and programmable switch timers), and wires/cables (jumper wire assortments in M-M/M-F/F-F configurations, crocodile clips, USB cables, and waterproof temperature probes). These products are sold individually and in bundles, targeting hobbyists, engineering students, and industrial buyers across India through an e-commerce storefront.

Differentiator

Problem solved

Functional benefit

Products and services

• Arduino Uno R3 Development Board ATmega328P with USB Cable Entry-level ATmega328P-based microcontroller board with 14 digital I/O pins, 6 analog inputs, USB interface, and 32KB flash memory, widely used for DIY electronics and embedded projects by hobbyists, students, and engineers.
• NodeMCU ESP32 WiFi Development Board Dual-core ESP32 WiFi and Bluetooth development board with 28 digital I/O pins, 4MB flash, and 520KB SRAM, programmable via Arduino IDE for IoT applications.
• STM32F103C8T6 Microcomputer STM32 Microcontroller Board ARM Cortex-M3 development board with 72MHz clock, 64KB flash, 37 digital I/O pins, and UART/SPI/I2C interfaces, compatible with Arduino IDE for advanced embedded projects.
• 1000KV BLDC Motor A2212 with Soldered Bullet Connector Brushless DC motor with 1000KV rating for drone applications, 3.17mm shaft diameter, 11.1V recommended voltage, 13A maximum continuous current, and 143W maximum power.
• 30A ESC Electronic Speed Controller with Dean Connector Electronic speed controller for drones with 30A continuous and 40A burst current, supports 2-3S LiPo batteries, SimonK firmware, 5V/3A BEC output, and Dean connector.
• F450 Tri Colour Quadcopter Frame with PCB Board VT400 Quadcopter frame with 450mm wheelbase, glass fiber and polyamide-nylon construction in tri-color (orange and green), includes PCB board, manufactured in India.
• 2200mAh LiPo Battery 11.1V for Quadcopter Lithium polymer battery with 2200mAh capacity at 11.1V (3S configuration), 30C continuous discharge rate, XT-60 discharge plug, and JST-XH balance plug for multirotors and RC planes.
• L298N Motor Driver Module with PWM Control

Quantifiable outcome

• Thousands of buyers across India choose Vayuyaan after comparing with other platforms

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• DelhiverycoreChannel Partner/ Reseller/ DistributorDelhivery is a key logistics partner for Vayuyaan, providing nationwide delivery services across India for electronic components and DIY kits ordered through the e-commerce platform.
• BluedartcoreChannel Partner/ Reseller/ DistributorBluedart is a logistics partner providing delivery services for Vayuyaan orders across India.
• EkartcoreChannel Partner/ Reseller/ DistributorEkart is a logistics partner providing delivery services for Vayuyaan orders across India.
• Ecom ExpresscoreChannel Partner/ Reseller/ DistributorEcom Express is a logistics partner providing delivery services for Vayuyaan orders across India.
• India PostminorChannel Partner/ Reseller/ DistributorIndia Post is used for delivery to remote and less accessible areas of India where other logistics partners may not have coverage.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Quartz Components: Indian online retailer of electronic components, modules, development boards, and sensors serving makers and engineering students with a comparable catalog and audience to Vayuyaan.
• Robu.in: Indian e-commerce retailer specializing in Arduino, Raspberry Pi, sensors, drone parts, and robotics components — directly competing with Vayuyaan for the same DIY maker, student, and B2B customer base in India.
• Sunrom: Indian electronics components and modules retailer with strong B2B presence, selling sensors, development boards, and embedded components — overlapping with Vayuyaan's industrial buyer segment.
• Evelta: India-based electronics distributor and e-commerce platform offering development boards, sensors, components, and test equipment — overlapping heavily with Vayuyaan's product range and customer segments.
• ThinkRobotics: Indian online retailer of robotics kits, development boards, sensors, and drone components targeting students, hobbyists, and institutions — directly competitive with Vayuyaan in maker electronics.
• SB Components: Maker-focused retailer and developer of Raspberry Pi, Arduino, and IoT accessories; sells both its own and third-party electronics kits at hobbyist and educational price points similar to Vayuyaan.

Broad incumbents

• Flipkart: Indian mass-market e-commerce platform where multiple sellers offer electronics components, DIY kits, and hobby products; overlaps with Vayuyaan's customer pool and provides broader assortment and faster fulfillment.
• Amazon India: Broad e-commerce incumbent that lists third-party sellers offering Arduino boards, sensors, motors, and drone parts at scale; competes with Vayuyaan on selection, pricing, and delivery speed across India.

Emerging players

• Kits'n'Spares: India-based hobbyist electronics retailer offering components, DIY kits, and project materials; smaller catalog than Vayuyaan but serves the same engineering student and maker audience.
• PiShop: India-based authorized Raspberry Pi reseller offering single board computers, accessories, and maker electronics; competes with Vayuyaan's Raspberry Pi and component offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vayuyaan_ofc
• YouTubeyoutube.com/@vayuyaan
• Facebookfacebook.com/Vayuyaan.official
• LinkedInlinkedin.com/company/vayuyaan
• Instagraminstagram.com/vayuyaan_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vayuyaan