Turno, formerly TurnoverBnB
Turno is a SaaS platform and two-sided marketplace that automates cleaning scheduling, payments, and quality control for short-term rental hosts and their professional cleaners across 10+ countries, with direct integrations to Airbnb, Vrbo, and Booking.com.
- Company typePrivate
- Founded2016
- HeadquartersHonolulu, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Turno, formerly TurnoverBnB does
Turno is a SaaS and two-sided marketplace platform purpose-built for short-term rental cleaning operations. Founded in 2016 in Honolulu (originally as TurnoverBnB) and rebranded to Turno, the platform connects individual Airbnb/VRBO/Booking.com hosts and property managers with professional vacation rental cleaners, automating the scheduling of turnovers from guest check-in/check-out calendars and processing payments to cleaners upon job completion in 26 currencies. The company reports 463,000+ properties, 126,000+ cleaners, and 9.7M+ completed turnovers on the platform, with a 4.9-star user rating and localized operations across the US, Canada, UK, France, Germany, Italy, Spain, Portugal, Australia, and New Zealand.
The product stack is built around a cloud SaaS core with native iOS and Android apps for both hosts and cleaners, plus direct API integrations with Airbnb (as an Official Software Partner), Vrbo, Booking.com, and dozens of PMS/channel managers. Core features include Auto Scheduling (rule-based generation of cleaning projects from synced calendars), Auto Payments, customizable Photo Checklists with time-stamped verification, real-time Problem Reporting, Inventory Management with low-stock alerts, in-app chat, and the Quality Center analytics dashboard that correlates Airbnb guest cleanliness ratings to individual cleaner performance. Two mobile apps per side, six fully localized languages, and 26 payment currencies anchor the international rollout.
Turno monetizes through a freemium SaaS subscription: single-property accounts are free, while hosts with 2+ properties pay approximately $10/property/month (or $96/property/year, a 20% discount) when they commit to exclusive use of the Turno marketplace for cleaning labor; custom plans apply for hosts using their own non-marketplace teammates. An additional marketplace/transaction-fee revenue stream applies to payments flowing through Turno's cleaner network. The company serves two primary customer segments — SMB short-term rental hosts (including solo, multi-property, and remote hosts) and professional vacation rental cleaners — with a secondary enterprise tier targeting property management companies via direct sales. Turno is privately held, has raised approximately $4.5 million in disclosed funding (Series A led by RET Ventures in August 2021, alongside Blue Startups), and is led by co-founder and CEO Assaf Karmon alongside co-founder and COO Tim Roy.
Turno, formerly TurnoverBnB firmographics
Firmographics- Name
- Turno, formerly TurnoverBnB
- Legal name
- Turno
- Website
- https://turno.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Turno is a SaaS platform and two-sided marketplace that automates cleaning scheduling, payments, and quality control for short-term rental hosts and their professional cleaners across 10+ countries, with direct integrations to Airbnb, Vrbo, and Booking.com.
- Ownership category
- akta.pro rank
Turno, formerly TurnoverBnB industry classification
Industry- Product category
- Vacation Rental Cleaning Operations Software
- NAICS
- Residential Property Managers (531311), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Turnover Cleaning for Multi-Unit/Co-Host Operations (HSAEAEAG)
- akta.pro secondary industries
- Vacation Rental Maintenance & Vendor Management (BPAJAIAM), Co-Host / On-the-Ground Operations & Guest Services (BPAJAIAI)
Keywords
Where Turno, formerly TurnoverBnB is headquartered
LocationHeadquarters
- HQ city
- Honolulu
- HQ country
- United States
- HQ region
- North America
Markets served
Turno, formerly TurnoverBnB business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Platform Subscription (SaaS): Monthly or annual subscription fees for hosts with 2+ properties. Single property accounts are free. Annual billing offers 20% savings.
- Marketplace Services: Hosts can use marketplace cleaners exclusively with no subscription fees for properties. Cleaners can bid on jobs and receive automatic payments through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Single Property Account - Free |
| Subscription | Monthly | 2+ Properties - Marketplace Cleaners Only |
| Subscription | Monthly | 2+ Properties - Marketplace & Non-Turno Teammates |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels8 records
Turno, formerly TurnoverBnB product offering
Product offeringCore offering
Turno provides a cloud-based SaaS platform that automates the full cycle of short-term/vacation rental cleaning turnovers, including scheduling, cleaner assignment, automated payments, photo verification checklists, and quality analytics. The platform also operates a two-sided marketplace that connects hosts and property managers with vacation rental cleaners, with native integrations to Airbnb, Vrbo, and Booking.com.
Product overview
Turno is a SaaS platform designed for short-term rental property managers and hosts to automate cleaning operations. The core platform connects hosts with professional cleaners through the Cleaner Marketplace and provides Auto Scheduling (synced with Airbnb, Vrbo, Booking.com, and PMS platforms), Auto Payments (in 26 currencies), and In-App Chat for centralized communication. Quality assurance is managed through Photo Checklists, Inventory Management, and Problem Reporting tools, while the Quality Center for Airbnb provides analytics tying guest ratings to cleaner performance. The platform includes free mobile apps for both hosts (iOS/Android) and cleaners (iOS/Android in 6 languages).
Differentiator
Problem solved
Functional benefit
Products and services
- Turno Platform (SaaS subscription)
- Turno Cleaner Marketplace
Quantifiable outcome
- Hosts save 40+ hours per year through automatic payments
- +4 more outcomes
Companies that use Turno, formerly TurnoverBnB
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles4 records
Turno, formerly TurnoverBnB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature9 records
Turno, formerly TurnoverBnB partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- AirbnbcoreTurno is an Official Airbnb Software Partner with direct API connectivity. This integration provides real-time booking updates through instant webhooks, enhanced guest and reservation data, and increased connection stability. The partnership enables Turno's Quality Center feature which aggregates Airbnb review data correlated with cleaner performance.
- VrbocoreCalendar integration for automatic booking sync, allowing hosts to pull guest reservations from Vrbo into Turno's central management platform.
- Booking.comcoreCalendar integration enabling hosts to import reservations from Booking.com into Turno's scheduling platform for unified cleaning management.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Turno, formerly TurnoverBnB competitors and assessment
Company assessmentEmerging players
- Operto Technologies: Operto offers guest experience and operations automation for vacation rentals, including scheduling, smart device, and cleaning coordination. Overlaps Turno on operational workflows for STR.
- SuiteOp: SuiteOp provides turnover automation and operations software for vacation rental managers, focused on cleaning scheduling and team coordination. Direct overlap with Turno's core functionality.
- Swept Software: Swept is cleaning operations software for commercial and residential cleaning companies with scheduling and quality tools. Comparable to Turno's host-side experience but used by cleaning firms.
Direct peers
- Breezeway: Breezeway is a property care and operations platform for short-term rentals, offering cleaning scheduling, quality assurance, and maintenance workflows. It is the closest direct competitor to Turno in the STR turnover cleaning space.
- Properly: Properly operates a marketplace and SaaS tool for vacation rental cleaning, connecting hosts and cleaners with scheduling and verification features. Direct competitor to Turno's marketplace and auto-scheduling model.
Broad incumbents
- Guesty: Guesty is a leading vacation rental PMS with channel management, operations, and increasingly cleaning/turnover coordination. Competes with Turno as a broader STR incumbent expanding into cleaning workflows.
- Hostaway: Hostaway is a vacation rental PMS serving property managers with channel management, websites, and operations tools. It represents platform-level competition that can bundle cleaning management.
- Vacasa: Vacasa is a large vacation rental management company with proprietary operations technology, including turnover cleaning. As a major STR operator, it represents both customer and competitor dynamics to Turno.
Regional players
- Turnstone Vacation Rentals (TurnKey): Vacation rental property manager with operations technology stack including cleaning coordination. Serves U.S. STR market with integrated operations tooling that competes with Turno.
Others
- Autohost: Autohost provides guest screening and risk management for short-term rental hosts. Adjacent ecosystem player serving the same STR host customer base as Turno.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Turno, formerly TurnoverBnB social profiles
Digital presenceTurno, formerly TurnoverBnB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Turno, formerly TurnoverBnB leadership team
Management profileNumber of profiles
Profiles2 records
Turno, formerly TurnoverBnB funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Turno, formerly TurnoverBnB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Turno, formerly TurnoverBnB
What does Turno, formerly TurnoverBnB do?
Turno provides a cloud-based SaaS platform that automates the full cycle of short-term/vacation rental cleaning turnovers, including scheduling, cleaner assignment, automated payments, photo verification checklists, and quality analytics. The platform also operates a two-sided marketplace that connects hosts and property managers with vacation rental cleaners, with native integrations to Airbnb, Vrbo, and Booking.com.
Is Turno, formerly TurnoverBnB a public or private company?
Turno, formerly TurnoverBnB is a private company. It is classified as venture growth investor backed and is currently operating.
When was Turno, formerly TurnoverBnB founded?
Turno, formerly TurnoverBnB was founded in 2016. It employs 101 to 250 people.
Where is Turno, formerly TurnoverBnB based?
Turno, formerly TurnoverBnB is headquartered in Honolulu, United States, in the North America region.
How does Turno, formerly TurnoverBnB make money?
Two revenue lines are on record. Platform Subscription (SaaS) is the primary driver. The others are marketplace Services.
Who are Turno, formerly TurnoverBnB's main competitors?
Emerging players on record are Operto Technologies, SuiteOp and Swept Software. Direct peers are Breezeway and Properly. Broad incumbents are Guesty, Hostaway and Vacasa. Turnstone Vacation Rentals (TurnKey) is listed as a regional player. Autohost is listed as an others.
Does Turno, formerly TurnoverBnB have an API?
No public API is recorded for Turno, formerly TurnoverBnB.
What industry is Turno, formerly TurnoverBnB in?
Turno, formerly TurnoverBnB's product category is Vacation Rental Cleaning Operations Software. Its primary akta.pro industry code is HSAEAEAG, Turnover Cleaning for Multi-Unit/Co-Host Operations, with a secondary code of BPAJAIAM, Vacation Rental Maintenance & Vendor Management. Its NAICS code is 531311 and its SIC code is 6531.