Oche

What Oche does

Oche is a gastro-gaming entertainment brand that operates high-tech darts venues under The Social Gaming Group A.S., a privately held Norwegian company founded in 2018. The company combines proprietary electronic darts scoring technology with curated food and beverage service in semi-private booth settings, targeting social groups, corporate teams, families, and students seeking interactive entertainment experiences. Its core technology stack includes a digitized darts scoring system with custom proprietary darts that guests cannot bring from outside the venue, paired with a centralized operations platform (SevenRooms for booking and POS, Adyen for payments, Tevalis for IT) replicated across all venues.

The product portfolio spans high-tech darts (with variants including Quiz, Cricket, 201, 501, High Striker, Killer, Høggern, and Shanghai), shuffleboard under the SHUFL® sub-brand (Classic, Conquer, Curling modes), KaraOche karaoke at select venues, corporate events and day meetings with AV equipment for groups of up to 400 guests, and seasonal packages including Christmas offerings. Pricing is structured in tiered bundles (Bronze, Silver, Gold, Platinum) ranging from approximately £26.90-£89 per person in London to €26.90-€62 in Amsterdam and $68-$120++ in Singapore, with prepayment required for all bookings.

Oche distributes through a hybrid company-owned and franchise-operated model across nine venues in Norway (Oslo), the United Kingdom (London), the Netherlands (Amsterdam), Sweden (Göteborg), Singapore, Australia (Brisbane and Melbourne), Iceland (Reykjavík), and Canada (Toronto). Revenue is generated through per-person game-time bookings, food and beverage sales, packaged bundles, corporate and private event contracts, and franchise royalties. The company markets primarily through organic social media (Facebook, Instagram, TikTok, LinkedIn), direct email, and the SevenRooms reservation platform, with a dedicated sales team handling corporate and group bookings of 25+ guests.

Name

Oche

Legal name

The Social Gaming Group A.S.

Website

https://oche.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Oche operates a chain of gastro-gaming venues under The Social Gaming Group A.S., combining proprietary electronic darts scoring with food and beverage service for social groups, corporate teams, families, and students across nine countries. Revenue is generated through game-time bookings, F&B sales, package bundles, corporate events, and franchise royalties.

Ownership category

akta.pro rank

Product category

Social Gaming Entertainment Hospitality

NAICS

Amusement Arcades (71312)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Party Games, Activities & Interactive Entertainment (HSACACAJ)

Keywords

• Social gaming entertainment
• Electronic darts venues
• Gastro gaming hospitality
• Corporate team building events
• Shuffleboard entertainment venues

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Game Time Bookings: Prepaid game session bookings for dart booths and shuffleboard tables. Customers book and pay in advance for fixed time slots (85-115 minutes). Core revenue driver for gaming entertainment.
2. Food and Beverage Sales: In-venue food and beverage consumption including sharing plates, pizzas, main courses, cocktails, beers, wines, and specialty drinks. Customers can order while playing or dine separately.
3. Package Deals: Bundled offerings combining game time, food, and drinks at various price points (Bronze, Silver, Gold, Platinum tiers). Corporate events and private bookings typically sold as full packages.
4. Corporate and Private Event Bookings: Dedicated event services for groups of 25-400+ guests including bespoke packages, team building events, Christmas parties, and day meetings with AV equipment.
5. Franchise Revenue: Parent company The Social Gaming Group operates through franchise model, with venues operated by third-party franchisees under OCHE and SHUFL brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Oche operates high-tech darts and shuffleboard entertainment venues that combine proprietary electronic gaming systems with gastro-style food and beverage service in private booth settings. The company delivers prepaid gaming sessions (85-115 minutes), multi-tier package deals bundling gameplay with food and drinks, and dedicated corporate/private event services for groups of 25 to 400+ guests. Operations span 9 countries through a hybrid of company-owned and franchise-operated venues under OCHE® and SHUFL® brands.

Product overview

Oche is a Gastro Gaming hospitality brand operating a chain of entertainment venues globally. The core product combines high-tech digitized darts gaming with food and beverage service in private booth settings ('oches'). Available game options include darts (with variants like Quiz, Cricket, 201, 501, High Striker, Killer, Høggern, and Shanghai), shuffleboard (at select venues), and karaoke (at select venues including Brisbane, Melbourne, Toronto, and Reykjavík). The offering is structured as a unified hospitality experience where guests book game time, food, and drinks together. Supplementary services include corporate events and day meetings, e-gift vouchers, and seasonal packages (Christmas). Oche operates venues across Toronto, Reykjavík, Melbourne, Brisbane, London, Singapore, Oslo, Göteborg, and Amsterdam.

Differentiator

Problem solved

Functional benefit

Brands

• SHUFL®: Shuffleboard entertainment brand operated alongside OCHE® darts venues
• Oche Amsterdam
• Oche Göteborg
• Oche Torggata
• Oche Clarke Quay
• Oche The Strand
• Oche Brisbane
• Oche Melbourne
• Oche Reykjavík
• Oche King West Toronto

Products and services

• Oche Darts Gaming High-tech darts gaming with digitized scoring, electronic dartboards, and real steel-tip darts. Features multiple game variants including Quiz, Cricket, 201, 501, High Striker, Killer, Høggern, and Shanghai. Designed for groups of 2-12 guests in private booth settings at Oche venues across 9 countries.
• Gastro Gaming Experience Combined dining and gaming experience featuring food service, cocktails, and interactive darts or shuffleboard in private booth settings. Includes menu items designed for eating with one hand while playing. Available at all Oche venues globally.
• Corporate Events & Day Meetings Event hosting services for corporate team building, conferences, and meetings with AV equipment, multiple layout configurations, and dart gaming experiences for up to 60-400 delegates depending on venue. Includes bespoke package creation, venue buyouts, and dedicated events teams.
• E-Gift Vouchers Digital gift voucher product for purchasing game time, dining experiences, and event packages at Oche venues.
• Christmas Packages Holiday-themed event packages combining darts gameplay, festive food menus, and drinks for groups of 6-330+ guests during November and December. Offered at multiple tiers including Bronze Bauble, Silver Tree, Golden Tinsel, and Platinum Star.

Quantifiable outcome

• Saves up to £132 per booth booking
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered minor, core, supporting and flagship.

• ChessBarminorStrategic or Co-development PartnerWeekly chess events partnership at Oche Singapore venue. ChessBar, the largest IRL open chess community, hosts weekly chess events in a friendly environment open to all levels. No entry cost - attendees download ChessBar app, search 'Singapore', and book sessions. Capacity of 12 per session.
• SevenRoomscoreTechnology or IntegrationReservation and booking management platform used across all Oche venues globally for online bookings, payments, and customer management including reservations, virtual waitlist, events widget, table management, and POS integration.
• Adyen N.V.coreTechnology or IntegrationPayment processing provider for POS consulting services and transaction processing across venues.
• TevalissupportingTechnology or IntegrationIT systems provider for venue operations management.
• The Social Gaming Group A.S.flagshipOthersParent company operating OCHE and SHUFL venues across Norway, United Kingdom, Sweden, Netherlands, and internationally through franchisees. Manages brand standards, technology, and franchise operations.

Scale indicators3 records

Expansion highlights5 records

Direct peers

• All Star Lanes: UK boutique bowling alley concept with American dining and cocktails, focused on groups, birthdays, and events. Comparable 'gastro + competitive social game' venue experience and pricing structure to Oche, serving the same adult group bookings in London.
• Lane7: Ten-pin bowling, darts, shuffleboard, and pool entertainment venue concept from the UK, with on-site restaurants and bars. Comparable social-gaming-plus-dining format to Oche, targeting similar birthday, corporate, and casual group bookings.
• Puttshack: Tech-enabled indoor mini golf (rather than darts) concept combining ball-tracking tech, food, cocktails, and bookable bays. Same 'high-tech casual game + gastro + bookable private bays' formula aimed at the same social/corporate audience.
• Flight Club: UK-origin social darts chain (now part of Novus Leisure/Various Eateries group) offering bookable dart booths with electronic scoring and shared food/cocktails. Closest direct competitor to Oche with overlapping price points, booth format, and 'social darts + gastro' positioning across UK and international markets.
• Bounce: Social ping pong and darts venue concept with cocktails and small plates, operating across London and other cities. Same 'competitive-but-social, bookable game booths with food and drinks' positioning as Oche.
• Roxy Ball Room: UK bar/entertainment chain combining bowling, darts, ping pong, and pool with a full bar and food menu. Operates on a similar bookable-booth, social-games-with-food model and competes directly with Oche for the same group/corporate segment in UK cities.
• Swingers (the crazy golf club): London and New York-based indoor crazy golf venue chain pairing street food and craft cocktails with competitive social gaming. Targets the same evening-out, group-booking, and corporate-event use cases as Oche.
• King Pins: UK bowling, food, and drinks entertainment concept offering competitive social gaming with bar/restaurant. Operates comparable group and corporate packages and is a near substitute for Oche in the social-entertainment-with-F&B category.

Broad incumbents

• Dave & Buster's: Large US-based eat-and-play chain combining arcade gaming, sports viewing, food, and drinks under one roof. A broader incumbent in the social-gaming-while-eating space, with overlap on group bookings and events (though arcs more mass-market/family positioning than Oche's adult gastro angle).
• Topgolf: Major global golf-based entertainment brand with tech-enabled driving bays, F&B, and event venues. Operates a much larger, broader-based version of the 'social tech game + food + groups' formula and competes in the same large-group/corporate market segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@ocheglobal
• Facebookfacebook.com/Oche.Aus
• LinkedInlinkedin.com/company/oche
• Instagraminstagram.com/oche.aus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oche