Opensymbol
Opensymbol is an Italy-based, Vicenza-headquartered CRM and digital transformation company (operating under the Impresoft Engage brand) that implements enterprise CRM platforms, delivers AI-powered customer engagement and sales force automation, and sells proprietary software to Italian enterprise customers across manufacturing, financial services, retail, and design verticals.
- Company typePrivate
- Founded2004
- HeadquartersVicenza, Italy
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Opensymbol does
Opensymbol is an Italian CRM and digital business solutions provider headquartered in Vicenza, operating in the market under the Impresoft Engage brand as a wholly-owned subsidiary (Società a Socio Unico) subject to Direction and Coordination by Impresoft S.p.A. The company delivers AI-powered customer engagement, CRM implementation, marketing automation, sales force automation, B2B and B2C eCommerce, customer experience design, RevOps consulting, and digital business transformation services to enterprise customers in Italy. With 220+ employees, 2,054 completed projects, and 940 active clients, the company positions itself as a comprehensive end-to-end customer experience transformation partner targeting fragmented-data and disconnected-system pain points across mid-market and enterprise Italian businesses.
Opensymbol firmographics
Firmographics- Name
- Opensymbol
- Legal name
- Impresoft Engage Srl Società a Socio Unico
- Website
- https://opensymbol.it
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Opensymbol is an Italy-based, Vicenza-headquartered CRM and digital transformation company (operating under the Impresoft Engage brand) that implements enterprise CRM platforms, delivers AI-powered customer engagement and sales force automation, and sells proprietary software to Italian enterprise customers across manufacturing, financial services, retail, and design verticals.
- Ownership category
- akta.pro rank
Opensymbol industry classification
Industry- Product category
- CRM Implementation Services
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Advertising Agencies (541810)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)
- akta.pro secondary industries
- CRM Strategy, Implementation & Managed Services (MPAAAIAD), Account-Based Marketing (ABM) Services (BPAFAKAG), Sales Support & Customer Retention (Upsell, Win-back, Loyalty) (BPAAABAB), Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)
Keywords
Where Opensymbol is headquartered
LocationHeadquarters
- HQ city
- Vicenza
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Opensymbol business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Services: Consulting and implementation services for digital transformation including CRM implementation, process assessment, sales enablement, digital business consulting, customer experience design, and training/user adoption
- Platform Licensing (Partner Platforms): Reseller and implementation revenue from certified partnerships with HubSpot, Microsoft Dynamics 365, monday.com, Salesforce, SugarCRM, Zoho, and SAP CX platforms
- Proprietary Software (forSales, ConnectX): Revenue from proprietary solutions including forSales B2B eCommerce portal and agent app, ConnectX integration platform, Mobileforce CRM integration, and Mitto omnichannel messaging
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Opensymbol product offering
Product offeringCore offering
Impresoft Engage (formerly Opensymbol) provides digital transformation and customer experience solutions to Italian enterprises, combining proprietary platforms (forSales B2B sales suite, ConnectX data integration, Mitto omnichannel messaging, Mobileforce CRM/RevOps) with elite-tier certified implementation partnerships for HubSpot, Microsoft Dynamics 365, monday.com, Salesforce, SugarAI, Zoho, and SAP CX. The company also delivers professional services for AI-powered customer engagement, CRM implementation, RevOps consulting, eCommerce design and development, customer experience design, marketing automation, and sales force automation.
Product overview
Impresoft Engage operates as a digital transformation and customer experience solutions provider, offering a hybrid portfolio of proprietary platforms and third-party CRM/business platforms which it resells, implements, and supports. The proprietary portfolio includes forSales (a B2B sales agent app and eCommerce portal suite), ConnectX (a data and system integration platform bridging CRM and ERP), and Mitto (an omnichannel messaging solution via SMS, WhatsApp, and Messenger). In parallel, Impresoft Engage implements and resells a range of third-party enterprise platforms including HubSpot (Elite partner), Dynamics 365 (Microsoft Solutions Partner), monday.com (Platinum partner), Salesforce, SugarAI (Elite Reseller), Zoho (Advanced Partner), SAP CX, and Mobileforce. The company also delivers associated professional services spanning AI-powered customer engagement, RevOps, CRM implementation, digital marketing and marketing automation, eCommerce design and development, customer service management, and sales force automation.
Differentiator
Problem solved
Functional benefit
Brands
- forSales: Proprietary suite with agent app and B2B eCommerce portal for sales management and digitalization.
- ConnectX
- Mitto
Products and services
- forSales Proprietary suite featuring an agent app and B2B eCommerce portal for managing and digitizing B2B sales operations end-to-end.
- ConnectX Proprietary integration platform that harmonizes data and information exchange between enterprise systems such as CRM and ERP, enabling unified data flow across the organization.
- Mitto Proprietary omnichannel messaging solution delivered via SMS, WhatsApp, and Messenger to engage and retain customers across communication channels.
- Mobileforce Proprietary platform that maximizes sales and RevOps through CRM integration, process customization, and field service management.
- HubSpot CRM platform enabling marketing, sales, and customer service, offered through Impresoft Engage as a HubSpot Elite Partner with implementation and customization services.
- Dynamics 365 Microsoft suite of business applications including CRM and ERP capabilities, implemented by Impresoft Engage as a Microsoft Solutions Partner for Business Applications.
- monday.com Work management platform for team collaboration and project tracking, implemented by Impresoft Engage as a monday.com Platinum Partner.
- Salesforce CRM platform adapting to business needs and optimizing team collaboration, implemented by Impresoft Engage as a Salesforce partner.
- SugarAI AI-driven CRM that optimizes sales by managing relationships, forecasting risks, and guiding deal negotiations, offered by Impresoft Engage as a SugarAI Elite Reseller.
- Zoho Zoho suite covering sales, marketing, and customer service, implemented by Impresoft Engage as a Zoho Advanced Partner to maximize organizational efficiency.
- SAP CX Customer experience platform unifying sales, marketing, and service into an integrated cloud platform connected with SAP ERP, delivered as a certified SAP CX partner.
Quantifiable outcome
- 2054 projects completed
- +2 more outcomes
Companies that use Opensymbol
Customer profileNamed customers24 records
Segments10 records
Ideal customer profiles4 records
Opensymbol technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Opensymbol partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and flagship.
- HubSpotcoreHubSpot Elite Partner - highest tier partnership status for CRM, marketing automation, and sales platform implementation and customization services
- Microsoft Dynamics 365coreMicrosoft Solutions Partner for Business Applications - certified partner for Dynamics 365 CRM and business applications implementation
- monday.comcoreMonday.com Platinum Partner - certified partner for work management and team collaboration platform implementation
- SalesforcecoreSalesforce Partner - certified partner for Salesforce CRM platform implementation and customization
- SugarAIcoreSugarAI Elite Reseller - premium partner status for AI-driven CRM platform with relationship management, risk prediction and deal guidance capabilities
- ZohocoreZoho Advanced Partner - certified partner for Zoho suite implementation covering Sales, Marketing and Customer Service
- SAP CXcoreSAP CX Partner - certified partner for SAP Customer Experience platform integration with SAP ERP
- Impresoft GroupflagshipParent company providing Direction and Coordination (Direzione e Coordinamento). Includes competence centers like UniQa, sustainability initiatives, and broader group digital transformation capabilities
- ConnectXcoreProprietary integration platform that harmonizes data and information exchange between business systems including CRM and ERP
- forSalescoreProprietary B2B eCommerce and sales management suite with agent app and portal for sales digitization
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Opensymbol competitors and assessment
Company assessmentDirect peers
- Lutech: Italian mid-sized IT services and solutions provider focused on digital transformation, CRM, and enterprise applications for enterprise clients. Comparable on geography, customer segment, and the mix of consulting plus proprietary solutions.
- SmartBug Media: HubSpot Elite Partner and multi-platform CRM/marketing automation agency serving mid-market and enterprise clients, with both proprietary services and platform implementation revenue. Closely comparable as a similarly sized, multi-certification CRM partner competing on the same vendor ecosystems.
- Fincons Group: Italian IT services group with similar headcount, delivering digital transformation, system integration, and enterprise application consulting to enterprise clients across verticals. Comparable on scale, geography, and the CRM/digital-consulting mix.
- Partners4Innovation (P4I): Italian digital transformation and CRM consulting firm offering marketing automation, customer experience, and platform implementation. Comparable as a domestic Italian peer competing for the same enterprise CRM/marketing automation budgets.
Broad incumbents
- Accenture Italy: Italian operations of global consulting leader delivering CRM, marketing operations, and large-scale digital transformation. Competes for the same enterprise customers across many of the same verticals (banking, manufacturing, retail).
- Engineering Group: Major Italian IT services and digital transformation player serving enterprise customers across banking, manufacturing, and public sector. Comparable as a much larger incumbent operating in the same enterprise IT services and CRM-adjacent space in Italy.
- Capgemini Italia: Italian arm of global consulting and technology services firm with a strong enterprise applications/CRM and digital customer experience practice. Overlaps in CRM implementation, customer engagement, and digital transformation engagements.
- Deloitte Digital Italy: Digital transformation arm of a Big Four firm operating in Italy, with significant CRM, marketing operations, and customer experience consulting practices. Comparable as a larger incumbent serving overlapping enterprise clients.
- NTT DATA Italia: Italian arm of global IT services giant offering consulting, CRM/ERP implementations, and digital transformation to large enterprises. Overlaps in enterprise CRM consulting and systems integration with a substantially larger footprint.
- Reply (Sytel Reply): Larger Italian-headquartered digital services group with deep CRM, marketing automation, and enterprise integration capabilities across multiple vendors. Overlaps directly in CRM implementation, marketing automation, and omnichannel customer engagement at greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Opensymbol social profiles
Digital presenceOpensymbol financial estimates
Financial estimateRevenue estimate
Valuation estimate
Opensymbol leadership team
Management profileNumber of profiles
Profiles2 records
Opensymbol funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Opensymbol M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Opensymbol
What does Opensymbol do?
Impresoft Engage (formerly Opensymbol) provides digital transformation and customer experience solutions to Italian enterprises, combining proprietary platforms (forSales B2B sales suite, ConnectX data integration, Mitto omnichannel messaging, Mobileforce CRM/RevOps) with elite-tier certified implementation partnerships for HubSpot, Microsoft Dynamics 365, monday.com, Salesforce, SugarAI, Zoho, and SAP CX. The company also delivers professional services for AI-powered customer engagement, CRM implementation, RevOps consulting, eCommerce design and development, customer experience design, marketing automation, and sales force automation.
Is Opensymbol a public or private company?
Opensymbol is a private company. It is classified as corporate owned and is currently operating.
When was Opensymbol founded?
Opensymbol was founded in 2004. It employs 101 to 250 people.
Where is Opensymbol based?
Opensymbol is headquartered in Vicenza, Italy, in the Europe region.
How does Opensymbol make money?
Three revenue lines are on record. Professional Services are the primary driver. The others are platform Licensing (Partner Platforms) and proprietary Software (forSales, ConnectX).
Who are Opensymbol's main competitors?
Direct peers on record are Lutech, SmartBug Media, Fincons Group and Partners4Innovation (P4I). Broad incumbents are Accenture Italy, Engineering Group, Capgemini Italia, Deloitte Digital Italy, NTT DATA Italia and Reply (Sytel Reply).
Does Opensymbol have an API?
No public API is recorded for Opensymbol.
What industry is Opensymbol in?
Opensymbol's product category is CRM Implementation Services. Its primary akta.pro industry code is BPAHAEAI, ERP, CRM & Enterprise Applications Consulting, with a secondary code of MPAAAIAD, CRM Strategy, Implementation & Managed Services. Its NAICS code is 54151 and its SIC code is 7373.