Ecological

What Ecological does

Ecological Toner & Service (operating as E.T.S) is a privately held, micro-scale service and resale business headquartered in Madison, Wisconsin, that supplies HP-compatible toner cartridges and provides on-site laser printer and copier repair services to businesses across southeastern Wisconsin. The company was founded in 2008, currently employs 1-10 people, and operates under Schroeder Business Group as its parent/site owner. Its core offerings span approximately 30+ HP toner SKUs (standard and high-yield, monochrome and color, with page yields ranging from 1,600 to 25,000), a refurbished HP LaserJet Enterprise 600 M602n printer, and repair services for HP, Lexmark, Brother, and Canon laser printers and copiers.

The product and service portfolio is delivered through a direct-sales model anchored by phone-based ordering (toll-free and local numbers) and a Wix-hosted e-commerce storefront at etstoner.com, with fulfillment via UPS or Speedee ground shipping and free local pickup/delivery within the Madison service area. Pricing is publicly disclosed and unit-based: standard-yield HP toner cartridges range from $65 to $159, high-yield cartridges from $89 to $189, and refurbished printers at $475. The company also promotes a "Total Managed Care Program," positioned as a comprehensive repair-and-supplies offering for businesses seeking to outsource printer and copier fleet management, though contracted fleet revenue is not separately disclosed.

The company has no disclosed venture funding, no subsidiaries, no mobile application, no public API, and no AI or data-driven product features. Its customer base is described generically as local southeastern Wisconsin businesses, with no named enterprise logos or segment-level revenue breakdowns in the source material. Geographic reach is explicitly restricted to southeastern Wisconsin, and operating evidence is limited to an active website, current product catalog, and an ongoing storefront rebuild noted in 2022.

Name

Ecological

Legal name

Ecological Toner & Service

Website

https://etstoner.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Ecological Toner & Service is a privately held Madison, Wisconsin-based provider of HP toner cartridges, refurbished HP printers, and on-site laser printer/copier repair services for businesses across southeastern Wisconsin.

Ownership category

akta.pro rank

Product category

Printer Repair and Managed Print Services

SIC

Service Industries For The Printing Trade (2790)

akta.pro primary industry

Laser Printers (HDACAEAB)

Keywords

• Laser printer repair
• Toner cartridges
• Managed print services
• Printer supplies
• Copier repair

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales

Revenue model

1. Toner and Supplies Sales: Sale of HP toner cartridges including standard yield and high yield options. Products are sold at fixed unit prices ranging from $65 to $189 per cartridge. The company also sells refurbished HP laser printers.
2. Printer and Copier Repair Services: Service and repair of laser printers and copiers from HP, Lexmark, Brother, and Canon brands. Includes the Total Managed Care Program for comprehensive fleet management.
3. Hardware Sales: Sale of refurbished HP LaserJet printers including the HP LaserJet M602n Enterprise model at $475.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Ecological Toner & Service (ETS) sells HP-compatible toner cartridges (standard and high-yield variants) and refurbished HP laser printers, and provides on-site repair and maintenance services for laser printers and copiers from HP, Lexmark, Brother, and Canon brands. The company also offers a Total Managed Care Program for businesses in southeastern Wisconsin seeking to streamline management of their printer and copier fleets.

Product overview

Ecological Toner & Service (ETS) is a regional toner cartridge and laser printer service company operating in southeastern Wisconsin. The company offers a portfolio of HP-compatible toner cartridges across monochrome and color LaserJet series, along with refurbished HP laser printers, repair services for HP, Lexmark, Brother, and Canon devices, and a Total Managed Care Program for printer fleet management. The product portfolio centers on approximately 30+ distinct toner cartridge SKUs spanning standard and high-yield variants (ranging from 1,600 to 25,000 page yields), an HP LaserJet M602n refurbished printer, and managed print services. The company serves businesses seeking printer supplies and maintenance within their service territory.

Differentiator

Problem solved

Functional benefit

Products and services

• HP LaserJet Toner Cartridges
• HP LaserJet M602n Laser Printer
• Laser Printer and Copier Repair Services
• Total Managed Care Program

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Schroeder Business GroupminorOthersParent company that owns and operates the Ecological Toner & Service website. The website footer states '2023 by Ecological Toner & Service :: Schroeder Business Group'.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Office Depot: National office supplies retailer offering toner cartridges, printers, and managed print services to businesses — broader product portfolio but overlapping target SMB customer segment with ETS.
• HP (Hewlett-Packard): Original equipment manufacturer whose laser printers and OEM toner cartridges form the backbone of ETS's product catalog — HP Direct and HP Managed Print Services represent the dominant incumbent channel ETS competes against.
• Staples Business Advantage: National B2B office supplies and managed print services platform that competes with ETS on toner cartridges, refurbished printers, and fleet print services — broader portfolio but overlapping core SKUs and customer base.

Direct peers

• Marco Technologies: Regional managed print services and office technology provider headquartered in the upper Midwest, offering copier/printer sales, repair, supplies, and managed fleet services to businesses — closely comparable business model to ETS but at materially larger scale.
• Les Olson Company: Regional office equipment dealer offering copier/printer sales, service, and managed print services across multiple brands to local businesses — direct operational analog to ETS in a different geography.
• Pacific Office Automation: One of the largest independent managed print services and office technology dealers in the U.S., offering printer/copier sales, supplies, and repair across multiple OEM brands — directly comparable service portfolio to ETS's Total Managed Care Program.
• Gordon Flesch Company: Midwest-based managed print services, document solutions, and office equipment provider offering printer/copier sales, supplies, and managed fleet programs — comparable business mix to ETS though at significantly greater scale and broader geography.
• Applied Imaging: Michigan-based office technology and managed print services dealer offering printer/copier sales, supplies, and fleet management to businesses — comparable regional managed print services business model.
• Pulse Technology: Managed print services and office technology provider serving the Midwest with printer/copier sales, repair, and supplies across HP, Canon, Lexmark and other brands — directly comparable multi-brand MPS offering.

Emerging players

• Clover Imaging Group: Remanufactured and compatible imaging supplies provider for laser printers and copiers — comparable position in the compatible toner supply chain that ETS sells into, though at much larger wholesale scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecological