Corporate Sports

What Corporate Sports does

Corporate Sports is described in its own firmographic record as a Dubai-based sports event management company (founded 2018, 11–50 employees) providing sport, wellbeing, team-building and brand activation solutions. In the source material, this offering maps directly onto VIWELL Active, a sports and team-building event service that supports employee workshops, conferences, retreats, off-sites, charity events and office sports days. The wider VIWELL platform — under which VIWELL Active sits — is a UAE-headquartered digital wellbeing SaaS founded by Mohammed Husary, structured around six interconnected pillars (Physical, Mental/Emotional, Nutritional, Social, Financial, Professional) and offered to employers, schools, insurers, consultants, governments and premium hospitality partners across MENA.

The platform is composed of five software modules and one services module: the VIWELL Core workplace wellbeing app and employer analytics dashboard; Student Wellbeing for schools; VIWELL Engage, a digital-to-offline activation engine for corporate runs, group classes and city/national campaigns; VIWELL TV, a bilingual short-form video library for in-flight entertainment and hospitality; Balance 100, an organizational wellbeing benchmark; and Visionary Intelligence (VI), an AI layer that personalizes content, reminders and people-strategy recommendations. The technology stack is a cloud-hosted SaaS with iOS and Android apps, a regional cloud footprint aligned with UAE and KSA data-protection regimes, optional Google Calendar integration, and named integration partnerships with Workday, Oracle and SAP HR/ERP systems.

Revenue is generated through three publicly disclosed pricing tiers billed in AED (Core at 5.5 AED/seat/month, Care at 7.5 AED/seat/month with a 24/7 EAP, and a custom Complete enterprise package typically on multi-year contracts) plus activation and event-services fees routed through VIWELL Engage and VIWELL Active. Go-to-market combines direct enterprise field sales to HR and people leaders, self-serve signup for SMB tiers, and channel distribution through insurers, consultants, education institutions, government/national-wellbeing partners and B2B2C content licensing via VIWELL TV. Named enterprise and government customers include Dubai Police, Dubai Airports, Emirates, Turkish Airlines, Amazon, Pfizer, Canon, Louis Vuitton and Nestlé. No funding rounds, revenue figures or headcount beyond the 11–50 range were disclosed; ownership is concentrated with founder/CEO Mohammed Husary.

Name

Corporate Sports

Legal name

VIWELL Lifestyle Coaching

Website

https://corporatesports.ae

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Corporate Sports operates the sports, team-building and event-activation arm (VIWELL Active) within the broader VIWELL digital wellbeing platform, serving employers, schools, insurers and hospitality partners across MENA with bilingual content and event-driven engagement.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. SaaS Platform Subscription (Core Plan): Per-seat monthly subscription (5.5 AED/seat/month billed annually) providing access to the employee wellbeing app, employer analytics dashboard, content library, wellbeing challenges, digital events calendar, strategic wellbeing recommendations, quarterly reporting, English and Arabic support, rewards program, and HR content toolkit.
2. SaaS Platform Subscription (Care Plan): Mid-tier per-seat subscription (7.5 AED/seat/month) including all Core features plus 24/7 Employee Assistance Programme (EAP) and monthly impact and engagement reporting.
3. Custom Enterprise Package (Complete): Customized build-your-own plan for large organizations, priced per requirements. Includes fully personalized online workshops, customized interactive in-person workshops, exclusive team-building events, tailored program design, and customized branding.
4. Activation and Events Services: Fees for organizing and activating real-world events including corporate runs, team-building workshops, retreats, CSR events, and community wellbeing campaigns, linked to the digital platform through VIWELL Engage.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Corporate Sports is a sports event management company that designs, organizes, and runs sport, wellbeing, team building, and brand activation solutions for organizations. Its core offer is the end-to-end delivery of corporate sports-based experiences — combining event logistics, engagement programming, and activation execution — for clients that want to use sport as a vehicle for employee engagement and brand impact.

Product overview

VIWELL is a unified digital wellbeing ecosystem structured around six pillars: Physical, Mental/Emotional, Nutritional, Social, Financial, and Professional wellbeing. The platform operates as a SaaS solution combining an employee/student mobile app with an employer/school dashboard and event activation services. Core modules include VIWELL Workplace Wellbeing (employee app plus HR analytics), VIWELL Student Wellbeing (student/teacher/parent app plus school portal), VIWELL Engage (event activation), VIWELL TV (premium video content library), Balance 100 (organizational benchmark assessment), and Visionary Intelligence (VI) as the AI recommendation layer. The platform supports both Arabic and English, is available via iOS and Android apps, and targets organizations across the Middle East and global markets.

Differentiator

Problem solved

Functional benefit

Brands

• VIWELL Engage: The engine that turns digital engagement into real events and community moments, including corporate runs, group classes, city and national wellbeing campaigns, and co-branded challenges with partners.
• VIWELL TV
• Balance 100
• VI (Visionary Intelligence)
• VIWELL Ambassadors

Products and services

• Corporate Sports Events End-to-end planning and execution of sports-based corporate events for UAE organizations, including event design, logistics, on-site coordination, and delivery. Aimed at companies that want engaging sports experiences for staff or stakeholders.
• Team Building Experiences Sport-based team building experiences designed and run for corporate groups, providing structured activities to improve collaboration, morale, and engagement among employees.
• Corporate Wellbeing Programs Sport and activity-based wellbeing initiatives for organizations, designed to support employee health, balance, and engagement through structured programming.
• Brand Activation Campaigns Sport-themed brand activation campaigns that use physical events and activities to create brand engagement and visibility for corporate clients and partners.

Quantifiable outcome

• 27% reduction in sickness-related absence through preventive health initiatives (World Health Organization)
• +5 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Wellbeing at Work Middle East SummitcoreGTM or Marketing Partner · 1 January 2026VIWELL served as Headline Partner of the 10th annual Wellbeing at Work Middle East Summit, a four-city regional tour visiting Cairo (January 20), Riyadh (January 22), Muscat (January 27), and Dubai (January 29) in 2026. VIWELL's Founder and CEO Mohammed Husary delivered keynote speeches and participated in C-suite panel discussions. VIWELL also hosted leadership workshops at each city stop.
• Clinics and Medical Professionals (Science & Ecosystem Partners)coreStrategic or Co-development PartnerVIWELL collaborates with clinics, medical professionals, and research groups that bring depth in specific areas such as nutrition, mental health, and movement. Together they build integrated journeys that sit on top of the VIWELL platform. Experts include Clinical Nutritionists, Medical Directors of Sleep, Cardiologists, Psychologists, Physiotherapists, and Financial Wellbeing specialists.
• VIWELL AmbassadorsminorGTM or Marketing PartnerVIWELL Ambassadors are internal champions inside partner organizations and communities who promote wellbeing programs and challenges, encourage participation in events, share feedback, and help shape future content. They receive training, toolkits, event access, and early campaign access. This grassroots network extends VIWELL's reach within client organizations.
• Cities and National Wellbeing InitiativescoreStrategic or Co-development PartnerVIWELL supports city and national wellbeing initiatives by providing engagement tools, content, and measurement. From fitness challenges to thematic campaigns, VIWELL acts as the digital and activation backbone for public sector wellbeing programs across the MENA region.
• VIWELL TV Distribution Partners (Airlines, Hospitality, Telecom)coreChannel Partner/ Reseller/ DistributorVIWELL TV content is distributed through airlines and aviation groups, hotels and hospitality brands, telecom and digital service providers, and lounges/transport hubs. VIWELL TV transforms selected platform content into short-form formats for in-flight entertainment, hospitality environments, and digital lifestyle platforms.
• Education InstitutionsminorChannel Partner/ Reseller/ DistributorStudents and education groups partner with VIWELL to support students, teachers, and families through the same platform. VIWELL provides student apps, school portals, and parent touchpoints for age-appropriate bilingual wellbeing content.

Scale indicators7 records

Recent moves7 records

Expansion highlights8 records

Direct peers

• YuLife: YuLife is a UK-based workplace wellbeing platform that gamifies insurance and wellbeing with a focus on mental, physical, and financial health. Directly comparable to VIWELL's multi-pillar approach and insurance-channel distribution strategy.
• Wellable: Wellable is a workplace wellbeing platform offering employee wellness apps, challenges, content, and analytics for employers. Directly comparable to VIWELL Workplace Wellbeing with similar per-seat subscription model and HR dashboard.
• Wellsteps: Wellsteps provides corporate wellness programs, challenges, and biometric screening for employers. Comparable to VIWELL Workplace Wellbeing with established wellness program design services and analytics.
• Calm Business: Calm Business offers the Calm meditation and sleep app to employers via subscription. Comparable to VIWELL's mental/emotional pillar with premium content positioning and strong employer channel motion.
• Headspace for Work: Headspace for Work sells the consumer Headspace mindfulness app to employers as an employee benefit. Competes with VIWELL's Mental/Emotional pillar with strong consumer brand recognition and growing enterprise presence.
• Limeade: Limeade is an employee experience platform focused on wellbeing, inclusion, and engagement for mid-market and enterprise. Directly comparable to VIWELL in targeting HR/people leaders with subscription SaaS and analytics.

Others

• Hudl: Hudl is a sports performance and video analysis platform used by teams, coaches, and athletes. Adjacent in serving the sports/wellness ecosystem with content, analytics, and team engagement tools but focused on athletic performance rather than corporate wellbeing.

Broad incumbents

• BetterUp: BetterUp is a coaching and mental wellness platform for enterprises, combining AI with human coaching. Broader incumbent competing with VIWELL's Professional and Mental/Emotional pillars at the enterprise tier.
• Virgin Pulse / Personify Health: Personify Health (formerly Virgin Pulse) is a leading global corporate wellbeing platform with comprehensive health, wellbeing, and navigation services. Competes with VIWELL at the enterprise tier with much broader content library and global scale.

Emerging players

• Sprout (Wellness Hub): Sprout at Work is an emerging workplace wellbeing platform providing physical and mental wellness challenges for employers. Emerging player with narrower scope than VIWELL but similar B2B subscription model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/corporatesports
• Xx.com/Corp_Sports_ae
• Facebookfacebook.com/corporatesports.ae

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Corporate Sports