Health Hunter

What Health Hunter does

Health Hunter AU Pty Ltd, founded in 2017 and headquartered in Sydney, operates a preventative healthcare marketplace that connects patients with integrative, functional, and lifestyle medicine practitioners across Australia and New Zealand. The core product is a searchable practitioner directory with filters for condition, specialty, and location, supporting both in-person and telehealth bookings; adjacent products include the Health Hunter Shop (an e-commerce storefront for practitioner-grade supplements, diagnostic tests, and epigenetic kits such as the TruAge test at $895 AUD), and bundled service offerings like the Essentio Health Program and Full Body MRI Scan packages.

The platform is built on a standard web-based marketplace architecture with no public API, SDK, or mobile app disclosed, and integrates with the Australian Digital Health Agency, Provider Connect Australia, and wellbeing check-in partner iyarn. Distribution is primarily organic: SEO targeting long-tail searches like 'integrative doctor near me', an email newsletter, Instagram and LinkedIn organic social, and content marketing including practitioner-authored articles and free women's health guides.

The business model combines three revenue streams: practitioner listing subscriptions (annual, pricing undisclosed), marketplace commissions on bookings, and product sales or affiliate commissions through the shop, with some items dropshipped by third-party suppliers. Customers are long-tail individuals on the demand side and independent practitioners on the supply side. The company is privately held, appears bootstrapped, and lists no external venture or private equity investment in the available source material.

Name

Health Hunter

Legal name

Health Hunter AU Pty Ltd

Website

https://healthhunter.au

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Health Hunter is a Sydney-based preventative healthcare marketplace connecting Australian and New Zealand patients with integrative, functional, and lifestyle medicine practitioners via a searchable directory, telehealth bookings, and an e-commerce shop for supplements and diagnostic tests.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Practitioner Listings and Lead Generation: Health practitioners pay to list their practice on the Health Hunter platform to receive qualified patient leads and increase bookings. The platform generates revenue by connecting practitioners with patients seeking preventative and integrative healthcare services.
2. Product Sales and Affiliate Marketing: The Health Hunter Shop sells supplements, diagnostic tests, and wellness products. Some products are dropshipped directly by third-party suppliers, while others are affiliate products where Health Hunter receives commission on sales. Products include practitioner-only supplements, genetic tests, and epigenetic testing kits.
3. Health Check Services: The platform offers preventative health screening services including full body MRI scans and health assessments through partner clinics and specialists, providing another revenue stream for comprehensive health packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Health Hunter operates a preventative healthcare marketplace that connects patients with vetted integrative medicine practitioners, functional medicine doctors, naturopaths, and lifestyle medicine GPs across Australia and New Zealand. Patients can search by health condition, specialty, and location to book in-person or telehealth appointments. The platform also features an integrated e-commerce shop selling practitioner-grade supplements, genetic and epigenetic diagnostic tests, and functional testing kits, plus partner services such as full-body MRI scans and personalised health programs.

Product overview

Health Hunter is a preventative healthcare platform consisting of a core practitioner directory and booking platform, complemented by an e-commerce shop. The core platform connects users with integrative medicine practitioners, functional medicine doctors, naturopaths, and holistic health professionals through searchable directories filtered by location, specialty, and health conditions. The platform enables telehealth bookings and in-person appointments. The Health Hunter Shop complements the platform by offering curated supplements (including Microbiome Labs, Metagenics, and Bioclinic Naturals brands), diagnostic tests (GeneType Risk Test, TruAge Epigenetic Test), and health optimization products. Featured services include the Essentio Health Program, Full Body MRI Scan, Qendo endometriosis support, iyarn wellness tracking, and Endozone information service. The platform operates across Australian cities including Sydney, Melbourne, Brisbane, and Perth, with extensive practitioner coverage in these regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Health Hunter Platform A preventative healthcare platform that connects patients with integrative medicine practitioners, functional medicine doctors, naturopaths, and other holistic health professionals through a searchable directory with telehealth booking capabilities. Designed for health-conscious individuals seeking root-cause and preventative care.
• Health Hunter Shop

Quantifiable outcome

• The platform connects patients with practitioners across multiple locations in Australia including Sydney, Melbourne, Brisbane, Perth, and regional areas
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered moderate and minor.

• Australasian Society of Lifestyle Medicine (ASLM)moderateStrategic or Co-development PartnerHealth Hunter partners with ASLM, the professional body for lifestyle medicine practitioners in Australia, as part of its practitioner network and credibility building. ASLM is a key professional organisation for doctors, allied health professionals, and health practitioners working in lifestyle medicine.
• Health Coaches Association of Australia (HCANZA)minorStrategic or Co-development PartnerPartnership with HCANZA, the professional association for health coaches in Australia, providing connection to credentialed health coaching professionals within the Health Hunter network.
• QENDOmoderateStrategic or Co-development PartnerQENDO is an advocacy organisation for those affected by endometriosis and pelvic health conditions in Australia and New Zealand. Featured as a service partner providing support for endometriosis patients through the Health Hunter platform.
• EndoZoneminorStrategic or Co-development PartnerEndoZone is an evidence-based endometriosis information platform developed in collaboration with researchers, health experts, and endometriosis associations, funded by the Australian Government and Jean Hailes for Women's Health. Featured as a resource partner on Health Hunter.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Parsley Health: Parsley Health is a US functional/integrative medicine platform combining practitioner consultations with diagnostics and supplements. It is highly comparable to Health Hunter's core focus on root-cause medicine, telehealth delivery, and integrated product sales.
• HealthEngine: HealthEngine is Australia's largest patient booking and practitioner directory platform. It is the most direct domestic peer to Health Hunter, sharing the marketplace model, Australian geographic focus, and online appointment booking, although it serves conventional rather than preventative/integrative care.
• Zocdoc: Zocdoc is a US-based healthcare marketplace where patients search for doctors by specialty, condition, and location and book appointments online. Most directly comparable to Health Hunter's practitioner directory and booking model, though Zocdoc focuses on conventional rather than integrative medicine.
• Headway: Headway is a US marketplace that connects patients with mental health therapists and psychiatrists covered by insurance. Comparable to Health Hunter as a condition-specialized practitioner marketplace, though Headway focuses specifically on mental health.
• Solv Health: Solv Health is a US marketplace for same-day and near-term healthcare appointments with telehealth booking. Directly comparable to Health Hunter on patient-facing search and online booking mechanics.
• Sesame: Sesame is a US direct-to-consumer telehealth marketplace connecting patients with providers and offering transparent pricing. Comparable to Health Hunter in its DTC booking approach and telehealth emphasis, though it operates in conventional care categories.

Regional players

• Mosh: Mosh is an Australian DTC telehealth platform focused on men's health. Comparable to Health Hunter as an Australian DTC telehealth marketplace with a vertical focus, although Mosh operates in a different therapeutic vertical.

Broad incumbents

• Lyra Health: Lyra Health is a US mental health benefit platform for employers and payers combining provider matching, telehealth, and coaching. Comparable on the practitioner-matching and telehealth dimensions but operates at much larger scale via enterprise contracts.
• Doctolib: Doctolib is Europe's largest healthcare booking and telehealth platform with tens of millions of users. A broad incumbent comparable on marketplace + booking + telehealth functionality, though it spans all specialties rather than focusing on preventative/integrative care.

Emerging players

• SteadyMD: SteadyMD is a US telehealth platform that pairs patients with providers for ongoing primary care. Comparable to Health Hunter in pairing patients with practitioners for relationship-based, non-acute care via telehealth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/health-hunter
• Instagraminstagram.com/healthhunter.au
• Facebookfacebook.com/profile.php

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health Hunter