We Play
WePlay SPRL is a Belgian audiovisual event technology firm that designs, installs, and operates sound, lighting, and photo/video equipment for private celebrations, corporate functions, and public live events across Belgium.
- Company typePrivate
- Founded-
- HeadquartersBraine-l'alleud, Belgium
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What We Play does
WePlay SPRL is a Belgian private limited company headquartered in Waterloo with operations in Braine-l'Alleud that provides audiovisual event technology services across Belgium, serving private celebrations (weddings, high-society galas, private parties), corporate functions (conferences, corporate parties, product launches), and public events (concerts, theater, live shows, sound broadcasting). Its core offering is built on three pillars: professional sound reinforcement (speakers, mixing consoles, microphones, amplifiers), professional lighting (spots, projectors, atmosphere lighting, stage lighting), and photo/video production services including a photomaton (photo booth) add-on with instant printing and customizable branding. A differentiated offering is the Fixed Installation Setup & Maintenance service, which designs, installs, and maintains permanent audiovisual infrastructure in venues and corporate facilities, creating a managed-services layer beyond one-off rentals.
The firm employs 11 people including founder Nicolas de Broqueville and partners Nicolas Lucas, Cédric Hennau, and François De Vroey, plus an office manager and six technical staff. Revenue is generated through equipment rental, event production services, equipment sales, and fixed installation projects, with quote-based custom pricing structured around event requirements; the standard terms permit deposits up to 100% at order confirmation and tiered cancellation indemnities of 30%/50%/100% depending on notice period. Distribution is consultative and project-based, with direct client engagement via the multilingual weplay.be website supplemented by a partner network of 11+ Belgian venues, caterers, and event service providers — several of which already host permanently installed WePlay equipment. Notable enterprise engagements include product launch work for Kia and event services for Louis Vuitton, positioning the firm in the premium Belgian event services segment.
We Play firmographics
Firmographics- Name
- We Play
- Legal name
- WePlay SPRL
- Website
- https://weplay.be
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WePlay SPRL is a Belgian audiovisual event technology firm that designs, installs, and operates sound, lighting, and photo/video equipment for private celebrations, corporate functions, and public live events across Belgium.
- Ownership category
- akta.pro rank
We Play industry classification
Industry- Product category
- Event Production and Audiovisual Services
- NAICS
- Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF)
- akta.pro secondary industries
- Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD), Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB), DJ & Performance Gear (Controllers, Turntables, CDJs, Mixers) (MPAIAJAC)
Keywords
Where We Play is headquartered
LocationHeadquarters
- HQ city
- Braine-l'alleud
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
We Play business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Equipment Rental: Rental of audiovisual equipment including sound systems, lighting, and related gear. Equipment remains property of WePlay SPRL. Customers are responsible for equipment from receipt until return. Deposits up to 100% may be required.
- Event Production Services: Full-service event production including setup, operation, and management of audiovisual elements. Services cover concerts, corporate events, private events, and public performances.
- Equipment Sales: Sale of audiovisual, photographic, and lighting equipment. Title remains with WePlay until full payment is received.
- Fixed Installation Projects: Design, installation, and ongoing management of permanent audiovisual installations for venues and corporate facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
We Play product offering
Product offeringCore offering
WePlay designs, supplies, and operates audiovisual technology for events of all kinds. The company rents and runs professional sound systems and lighting rigs, produces photo and video coverage (including photomaton/photo booth rentals with instant printing), books DJs and artists, and installs permanent fixed audiovisual systems in venues and corporate facilities. Services are delivered on-site across Belgium and at international destinations.
Product overview
WePlay is an event and audiovisual technology company offering a unified portfolio of equipment rental and production services organized into three main event categories: Private Events (weddings, high-society events, celebrations), Corporate Events (conferences, corporate parties, product launches), and Public Events (concerts, live shows, sound broadcasting). The core product suite includes professional Sound Systems (Sonorisation) and Lighting (Éclairage) equipment rentals with setup and operation. These are complemented by Photo & Video Services featuring photography, videography, and a Photomaton (Photo Booth) add-on module. A key add-on service is the Fixed Installation Setup & Maintenance module for permanent venue installations. The company provides DJ/Artist booking as an additional service. The offering is structured as equipment rental combined with professional services, rather than a software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Sonorisation (Sound Systems)
Companies that use We Play
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
We Play technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
We Play partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor.
- All-LocminorVenue partner for event locations. Provides event space and recommends WePlay audiovisual services to clients booking their venue.
- CerisaieminorEvent venue partner. Works with WePlay to provide complete event services to clients hosting events at their facility.
- Great FoodminorCatering company partner. Refers clients to WePlay for audiovisual services during catered events.
- Choux de BruxellesminorRestaurant and event venue partner in Brussels. Recommends WePlay services to event hosts.
- Huis Van DijckminorEvent venue partner. Collaborates with WePlay for audiovisual requirements at their location.
- IdeominorEvent service partner. Refers clients to WePlay for professional audiovisual support.
- Eating PointminorCatering and event service partner. Works with WePlay to deliver complete event experiences.
- De HalleuxminorEvent venue partner. Provides event space and recommends WePlay audiovisual services.
- DuclosminorEvent venue partner. Collaborates with WePlay for events at their location.
- La Vie de ChâteauminorPrestigious venue partner for high-society events. Works with WePlay for premium audiovisual experiences.
- Nicolas AcouminorMusic/artistic partner who may collaborate with WePlay on musical events.
- JMLminorEvent services partner. Works with WePlay on various event projects.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
We Play competitors and assessment
Company assessmentRegional players
- Habo Group: Belgian event-services and AV production company serving corporate and private events in Belgium — direct domestic overlap with WePlay, serving a similar customer base of venues, corporates and private hosts.
Broad incumbents
- LANG AG: German-based AV rental and event technology provider serving corporate events, trade shows and live entertainment across Europe — broader geographic footprint and inventory depth than WePlay, but same fundamental business model of AV rental plus production services.
- GL events: French-headquartered global events services group offering event infrastructure, AV/technical services and venue management — comparable in the event-technology layer of its offering and a relevant reference point for Benelux/French cross-border accounts.
- NEP Group: Worldwide provider of broadcast, live event and AV production services with significant presence in Europe — competes with WePlay for large-scale corporate and public-event production work, though NEP's primary focus on broadcast differentiates the typical engagement.
- PRG (Production Resource Group): Global leader in entertainment and event technology providing lighting, audio, video and rigging solutions — much broader portfolio and international scale than WePlay but competing for the same large corporate launch and concert budgets.
Direct peers
- AED Group: Belgian-headquartered AV equipment distributor and rental house serving professional audio, lighting and video — overlapping domestic Belgian market, similar customer profile (venues, event organizers, integrators) and competing for the same fixed-installation and rental wallet.
- RentAll: Dutch/Benelux AV equipment rental company offering professional sound, lighting, video and staging gear to event producers — directly competes with WePlay in cross-border Benelux event work and on corporate accounts.
- Habegger: Swiss event-technology company providing sound, lighting, rigging and staging rental plus event production services across corporate and public events — directly comparable to WePlay's full-service AV/event offering in a neighboring market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
We Play social profiles
Digital presenceWe Play financial estimates
Financial estimateRevenue estimate
Valuation estimate
We Play leadership team
Management profileNumber of profiles
Profiles11 records
We Play funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
We Play M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about We Play
What does We Play do?
WePlay designs, supplies, and operates audiovisual technology for events of all kinds. The company rents and runs professional sound systems and lighting rigs, produces photo and video coverage (including photomaton/photo booth rentals with instant printing), books DJs and artists, and installs permanent fixed audiovisual systems in venues and corporate facilities. Services are delivered on-site across Belgium and at international destinations.
Is We Play a public or private company?
We Play is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was We Play founded?
We Play was founded in -1. It employs 11 to 50 people.
Where is We Play based?
We Play is headquartered in Braine-l'alleud, Belgium, in the Europe region.
How does We Play make money?
Four revenue lines are on record. Equipment Rental is the primary driver. The others are event Production Services, equipment Sales and fixed Installation Projects.
Who are We Play's main competitors?
Habo Group is listed as a regional player. Broad incumbents are LANG AG, GL events, NEP Group and PRG (Production Resource Group). Direct peers are AED Group, RentAll and Habegger.
Does We Play have an API?
No public API is recorded for We Play.
What industry is We Play in?
We Play's product category is Event Production and Audiovisual Services. Its primary akta.pro industry code is HSACAFAF, Audio-Visual Equipment Rentals (Sound, Projection, Screens), with a secondary code of MPAIAJAD, Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring). Its NAICS code is 512 and its SIC code is 7350.