What All Local does

allLocal is the enterprise local-search division of Position Technologies, Inc., a privately held corporation headquartered in Geneva, Illinois. The company provides managed local listing management for multi-location enterprise brands and the agencies that serve them, distributing and synchronizing location data across search engines (Google, Bing), maps and navigation platforms (Apple Maps, MapQuest, TomTom, Here), social platforms (Facebook), and a network of major data aggregators (InfoGroup, Localeze, Factual, Foursquare, CityGrid). Its distribution footprint is described as covering nearly 100% of the US local search market, supported by publisher relationships that predate Google and that have been maintained for over 20 years.

The core product is a proprietary enterprise platform that combines listing distribution, address validation against US Postal Service standards, optimization, Google My Business claiming, review monitoring, geo-location services, and rollup reporting by company, region, district, and store level. A proprietary crawler automatically ingests client store locators to detect new and closed locations and push updates across the publisher network. allLocal is differentiated by a fully managed service model in which the allLocal team executes all upload, claim, optimization, and monitoring work, offered at pricing the company describes as comparable to do-it-yourself tools.

Revenue is generated through a recurring subscription model under monthly billing for managed local listings services. Go-to-market is direct enterprise field sales with white-glove account management (account managers with 10-20 years of industry experience), supported by a self-serve demo request form on the corporate website and case-study-led content marketing. The customer base spans named enterprise accounts across retail, warehouse club, gas/convenience, entertainment, truck rental, cosmetics, hotel/travel, banking, office supplies, fast food, and storage verticals, with stated retention of S&P 500 class clients. The company operates from Geneva, IL with a West Coast sales office and an East Coast product development presence.

Name

All Local

Legal name

Position Technologies, Inc.

Website

https://alllocal.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

allLocal is the managed enterprise local-search division of Position Technologies, Inc., distributing and maintaining business location data for multi-location brands and agencies across Google, Apple, Bing, Facebook, and major data aggregators via a proprietary platform offered as a recurring managed subscription.

Ownership category

akta.pro rank

Headquarters

HQ city

Geneva

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Managed Local Listings Services: Full-service local search management where allLocal handles listing management for clients, including optimization, distribution, claiming, and monitoring. Priced at approximately the same cost as DIY solutions while providing managed service.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

All Local is a managed service provider that distributes and maintains enterprise business location data across search engines (Google, Bing), maps (Apple Maps, TomTom, Here, MapQuest), social platforms (Facebook), and major data aggregators (Infogroup, Localeze, Factual, Foursquare, CityGrid, Acxiom). The company handles listing claiming, address validation, optimization, review monitoring, and reporting on behalf of multi-location brands and agencies. Coverage spans nearly 100% of the US local search market.

Product overview

allLocal offers a unified local search and listing management platform for enterprise brands and agencies. The core allLocal Platform combines proprietary technology with listing distribution services to manage business locations across search engines (Google, Bing), maps (Apple Maps, MapQuest, Here, TomTom), social platforms (Facebook), and major data aggregators (Infogroup, Localeze, Factual, Foursquare, CityGrid). The platform is supplemented by address validation, listing optimization, Google claiming, reputation management, review monitoring, crawler technology, listing monitoring, geo-location services, and rich online reporting sub-products. allLocal operates as a managed service where the team handles all work including uploading listings and ongoing management.

Differentiator

Problem solved

Functional benefit

Products and services

• allLocal Platform Proprietary enterprise local search management platform that handles data distribution, listing management, and reporting across multiple search engines, maps, directories, and data aggregators. Built specifically for managing hundreds or thousands of business locations.
• Listing Distribution Service Distribution of local business listings to Google, Apple, Bing, Facebook, MapQuest, TomTom, Here, and major data aggregators including Infogroup, Localeze, Factual, Foursquare, and CityGrid, covering nearly 100% of the US local search market.
• Listing Optimization and Claiming Service that optimizes listing content including categories, descriptions, logos, images, hours, and payment types, and claims and verifies Google My Business listings on behalf of enterprise clients.
• Reputation and Review Monitoring Online review monitoring and management tools that track customer reviews across platforms with alerting, custom reporting by location and regional rollups, and integration into location manager compensation.
• Local Listings Reporting Comprehensive reporting platform providing campaign performance metrics by company, region, district, and store level, including listing visibility, views, and clicks.

Quantifiable outcome

• 58% average performance increase in Google views for clients
• +6 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and key.

• GooglecoreTechnology or IntegrationPrimary data distribution partner for local listings. AllLocal distributes client location data to Google search and maps. Deep working relationship with Google engineers for issue resolution and data cleanup initiatives.
• ApplecoreTechnology or IntegrationDistribution partner for Apple Maps platform, serving mobile-first consumers and in-car navigation systems.
• BingcoreTechnology or IntegrationPrimary search engine partner alongside Google for local listings distribution and optimization.
• FacebookcoreTechnology or IntegrationSocial platform distribution partner for local business listings and presence.
• TomTomkeyTechnology or IntegrationNavigation system partner for GPS and in-car navigation distribution of location data.
• InfoGroupkeyTechnology or IntegrationMajor data aggregator for local business information distribution across directories and platforms.
• LocalezekeyTechnology or IntegrationData aggregator partner providing local business data distribution services.
• FactualkeyTechnology or IntegrationLocation data partner for mobile applications and data solutions.
• FoursquarekeyTechnology or IntegrationLocation check-in and discovery platform partner for local listings distribution.
• CityGridkeyTechnology or IntegrationLocal advertising and content network partner for listings and discovery.
• HerekeyTechnology or IntegrationLocation data platform for maps, navigation, and location-based services.
• AcxiomkeyTechnology or IntegrationData and marketing technology partner for location data enrichment.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Synup: Location marketing platform offering listings management, reputation management, and analytics for multi-location businesses — competes with allLocal primarily in the SMB-to-mid-market segment with some enterprise overlap.
• Whitespark: Local SEO software and services company providing listings management, citation building, and reputation tools, primarily serving agencies and SMBs — adjacent competitor with meaningful overlap on listings and citation services that allLocal offers at the enterprise tier.

Direct peers

• Chatmeter: Local SEO, listings management, and reputation management platform built specifically for multi-location enterprises, directly overlapping with allLocal's core enterprise value proposition around listings accuracy and review monitoring.
• Moz Local: Local listings management product from Moz that distributes business location data to major search engines and directories for small to mid-market multi-location brands — adjacent tier to allLocal but serving the same listings distribution problem.
• Yext: Public company (formerly NYSE-listed) and the most direct enterprise local listings management competitor, offering a SaaS platform for distributing and managing business listings across search engines, maps, and directories for multi-location brands — the same core use case allLocal serves.
• Uberall: Enterprise location marketing platform providing listings management, reputation management, and store locator solutions for multi-location brands globally — direct competitor to allLocal in the enterprise local listings space with stronger international presence.
• SOCi: Enterprise local marketing platform purpose-built for multi-location brands and franchises, offering listings management, reputation management, social media, and localized advertising — directly competing with allLocal for the same enterprise customer base.
• BrightLocal: Local SEO platform offering listings management, citation building, review monitoring, and local rank tracking for agencies and multi-location brands — directly comparable to allLocal's listings and review monitoring services.
• Rio SEO: Enterprise local SEO and listings management platform serving multi-location brands with location data management, listings distribution, and reporting — owned by PE-backed Marlin Equity, making it a direct comparable to allLocal's enterprise local listings offering.
• Birdeye: Multi-location customer experience and listings platform serving enterprise brands with listings management, review monitoring, and reputation management — directly competing with allLocal across the same enterprise local marketing stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/alllocal
• Facebookfacebook.com/allLocal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Local