Infrared Group

What Infrared Group does

Infrared Group Pty Ltd is a privately held Australian IT services company headquartered in Keysborough, Victoria, founded in 2014 and operating with a headcount of 11–50 employees. The business is structured as a holding entity for a portfolio of twelve specialized trading brands that together cover managed IT (Red IT Solutions, Little Dog IT), network consulting (LAN Consulting Services), NBN and broadband services (10 MATES, 888 NBN, 01 NBN), web hosting (Sydney Web Hosting), domain registration (Buzz Domains), and a range of additional digital and media services (Finding Media and its language-vertical extensions Finding French, Finding Japanese, Finding Mexican, Finding Italian; Hubhub; Subsub; Knowtel). Each sub-brand operates under its own website and URL, while the legal entity — Infrared Group Pty Ltd — consolidates them under a single Keysborough-based operation with a shared phone number.

The underlying technology stack is not disclosed; the offering mix (broadband resale, hosting, domains, generic IT support) is consistent with commodity SMB IT services rather than proprietary platform technology. The business model is a multi-brand roll-up: customer acquisition is run across separate brand front doors targeting the horizontal Australian small-business IT services market, with no disclosed enterprise tier, no public pricing, and no published revenue figures. Geographic footprint is concentrated in Victoria per disclosed operating geographies, and there is no claim of international expansion. The website is active as of 2024 and the company is operating, with no public funding rounds, M&A transactions, leadership changes, or regulatory actions disclosed in the available source material.

Name

Infrared Group

Legal name

Infrared Group Pty Ltd

Website

https://infraredgroup.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Infrared Group Pty Ltd is a privately held Australian IT services holding company operating twelve trading brands across managed IT, NBN broadband, web hosting, domains, and digital services for SMB customers in Victoria.

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Core offering

Infrared Group is an Australian IT services holding company that delivers managed IT solutions, network consulting, NBN broadband services, web hosting, domain registration, and digital media services through a family of specialised sub-brands. Its core activity is providing outsourced technology infrastructure and connectivity services to Australian businesses, operating trading brands such as Red IT Solutions, LAN Consulting Services, 10 MATES, Sydney Web Hosting, and Buzz Domains.

Product overview

Infrared Group is a multi-brand IT services company operating as a unified portfolio of sub-brands. The company offers a diverse range of technology services including IT solutions (Red IT Solutions), network consulting (LAN Consulting Services), NBN internet services (10 MATES, 888 NBN, 01 NBN), web hosting (Sydney Web Hosting), domain management (Buzz Domains), and various other service brands (Little Dog IT, Finding Media, Hubhub, Subsub, Knowtel). The portfolio is structured around multiple specialized sub-brands serving different market segments within the Australian IT services landscape.

Differentiator

Problem solved

Functional benefit

Products and services

• Red IT Solutions

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record.

• Red IT SolutionsOthersTrading brand under Infrared Group Pty Ltd providing managed IT solutions. Part of the consolidated Infrared Group family of IT service brands.
• LAN Consulting ServicesOthersTrading brand under Infrared Group Pty Ltd providing LAN consulting services. Part of the consolidated Infrared Group family of IT service brands.
• 10 MATESOthersTrading brand under Infrared Group Pty Ltd providing NBN and telecommunications services. Part of the consolidated Infrared Group family of IT service brands.
• Little Dog ITOthersTrading brand under Infrared Group Pty Ltd. Part of the consolidated Infrared Group family of IT service brands.
• 888 NBNOthersTrading brand under Infrared Group Pty Ltd providing NBN services. Part of the consolidated Infrared Group family of IT service brands.
• 01 NBNOthersTrading brand under Infrared Group Pty Ltd providing NBN services. Part of the consolidated Infrared Group family of IT service brands.
• Sydney Web HostingOthersTrading brand under Infrared Group Pty Ltd providing web hosting services. Part of the consolidated Infrared Group family of IT service brands.
• Buzz DomainsOthersTrading brand under Infrared Group Pty Ltd providing domain name services. Part of the consolidated Infrared Group family of IT service brands.
• Finding MediaOthersTrading brand under Infrared Group Pty Ltd. Part of the consolidated Infrared Group family of IT service brands.
• HubhubOthersTrading brand under Infrared Group Pty Ltd. Part of the consolidated Infrared Group family of IT service brands.
• SubsubOthersTrading brand under Infrared Group Pty Ltd. Part of the consolidated Infrared Group family of IT service brands.
• KnowtelOthersTrading brand under Infrared Group Pty Ltd. Part of the consolidated Infrared Group family of IT service brands.

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• ConnectWise: Large global MSP software and business management platform vendor serving the same Australian SMB managed-IT channel that Infrared Group operates in.
• Telstra SMB / Business Services: Australia's incumbent telecommunications provider whose business-grade broadband, cloud and managed services compete with multiple Infrared Group sub-brands across NBN, hosting and managed IT.
• Dreamscape Networks (now part of Dreamscape Cloud): Australian cloud hosting and managed IT services provider serving SMBs, comparable to Infrared's hosting and managed IT brands.

Direct peers

• Brennan IT: Australian managed IT services and IT consulting firm serving SMB and mid-market customers across multiple states, directly comparable to Infrared Group's managed IT and consulting brands (Red IT Solutions, LAN Consulting).
• Tangerine Telecom: Australian NBN, mobile and internet reseller focused on SMB/consumer segments, directly comparable in channel and customer profile to Infrared's NBN brands.
• Aussie Broadband: Major Australian NBN and business broadband reseller competing head-to-head with Infrared's three NBN sub-brands (10 MATES, 888 NBN, 01 NBN).
• VentraIP Australia: Australian web hosting, domain and cloud services provider, directly comparable to Infrared's Sydney Web Hosting and Buzz Domains brands.
• Netregistry (Tucows): Australian domain registration, web hosting and SMB digital services provider competing with Infrared's Sydney Web Hosting and Buzz Domains offerings.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/infraredgroup

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infrared Group