SubSub
SubSub is a multi-product creator economy platform offering analytics, cross-platform income wallets, fan funding, and automated live-streaming tools for YouTube creators, combined with expert services and a YouTube Multi-Channel Network serving individual creators, media companies, brands, and agencies globally.
- Company typePrivate
- Founded2022
- HeadquartersNicosia, Cyprus
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What SubSub does
SubSub (legal entity OKLAMON LIMITED) is a multi-product creator economy platform built around YouTube, registered in Nicosia, Cyprus, with a distributed operational footprint in Ukraine, Poland, Bulgaria, and Portugal. The platform bundles four core tools: SubBox Analytics for 360-degree YouTube competitive intelligence, SubWallet for cross-platform income aggregation and multi-rail payouts (bank, card, PayPal, Payoneer, crypto), Fan Funding / SubBro for USD-denominated donations under legal frameworks, and SubLive for automated recurring live streams that monetize archived content around the clock. Adjacent modules include Commentoss (engagement contests), Content Export (multilingual distribution), Webinars (creator education), and an Affiliate Program. Underpinning the SaaS suite is a YouTube Multi-Channel Network that links creators to SubSub in exchange for revenue share, priority platform support, channel protection from copyright strikes and demonetization, and bundled access to premium tools.
SubSub monetizes through four streams: (1) revenue share from its YouTube Partner Network / MCN, (2) tiered premium tool subscriptions with a free self-serve baseline accessible via app.subsub.io, (3) a la carte Expert Services covering strategy, content production, promotion, accounting, and channel protection, and (4) affiliate commissions on referred creators. Go-to-market is hybrid: product-led growth drives self-serve SMB and individual creator acquisition; sales-led motions target enterprise and mid-market media companies, brands, and agencies (e.g., Dentsu, StarLight Media, Suspilne, ROZATKA, UATV English, Eurovision Ukraine Official, Fabiosa Best Lifehacks with 25.9M subscribers); and a channel-partner MCN motion serves mid-market creators. Pricing is quote-based and not publicly disclosed. SubSub is a subsidiary of Genesis, a Ukrainian co-founding IT company that provides the operational backbone, and holds official YouTube, TikTok, and Facebook Marketing Partner badges, alongside a co-marketing arrangement with Epidemic Sound.
SubSub firmographics
Firmographics- Name
- SubSub
- Legal name
- OKLAMON LIMITED
- Website
- https://subsub.cc
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SubSub is a multi-product creator economy platform offering analytics, cross-platform income wallets, fan funding, and automated live-streaming tools for YouTube creators, combined with expert services and a YouTube Multi-Channel Network serving individual creators, media companies, brands, and agencies globally.
- Ownership category
- akta.pro rank
SubSub industry classification
Industry- Product category
- Creator Economy Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Allied To Motion Picture Production (7819), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Content Aggregation, Curation & RSS Platforms (BPAMAJAI)
- akta.pro secondary industries
- Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL), Short-Form Video Discovery, Curation & Aggregation Platforms (MPACAHAG)
Keywords
Where SubSub is headquartered
LocationHeadquarters
- HQ city
- Nicosia
- HQ country
- Cyprus
- HQ region
- Europe
Offices5 records
Markets served
SubSub business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- YouTube Partner Network Revenue Share: Creators linking to SubSub's YouTube MCN network receive revenue share from their YouTube earnings. Partners gain free access to SubSub tools included within the revenue share model.
- Premium Tool Subscriptions: Free access to basic tools with premium features available through subscription tiers. Partner program provides free access to all SubSub products at no extra cost within the revenue share model.
- Expert Services: A la carte professional services including content creation, promotion campaigns, sponsorship launches, strategy consulting, mentorship, accounting support, and technical assistance
- Affiliate Program: Commission earned by recommending SubSub to other creators. Referrers receive a commission when referred creators sign up and use the platform.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
SubSub product offering
Product offeringCore offering
SubSub provides a multi-product software platform combined with expert services that helps YouTube creators grow audiences, monetize content across YouTube, Facebook, and TikTok, and protect their channels from demonetization, strikes, and copyright issues. The core offerings include SubBox Analytics (360° YouTube analytics), SubWallet (cross-platform income aggregation with multi-currency withdrawals), Fan Funding/SubBro (legal USD donations), SubLive (recurring live streams), a YouTube Network MCN partner program with revenue sharing, and a la carte Expert Services for strategy, content creation, promotion, and accounting.
Product overview
SubSub operates as a multi-product creator economy platform designed as a unified ecosystem for YouTube content creators to grow audiences and monetize content. The core platform comprises four main tools: Analytics (SubBox) for competitive intelligence and channel performance analysis, SubWallet as a consolidated income management dashboard supporting multiple platforms, Fan Funding for direct fan donations and support, and SubLive for automated recurring live streams. The product suite extends through specialized sub-products including SubBro (legal USD donation processing), Commentoss (automated engagement contests), Content Export for multilingual distribution, and Webinars for educational content. SubSub also offers a YouTube Partner Network with revenue sharing, advanced channel protection, and priority support, alongside Expert Services providing strategic consulting, financial management, content production, and training. The architecture functions as a platform-plus-modules model where the core tools serve as the primary value drivers, supplemented by add-on services and partner network benefits.
Differentiator
Problem solved
Functional benefit
Brands
- SubWallet: Digital wallet for managing income from YouTube, Facebook, and other platforms. Allows sending money to cards, accounts, and wallets.
- SubBro
- SubBox
- SubLive
- Commentoss
- Affiliate Program
Products and services
- Analytics (SubBox) 360-degree analytics platform for YouTube growth that provides competitor analysis, niche performance insights, and multi-channel content analysis surpassing standard YouTube Analytics capabilities. Designed for YouTube creators and media companies seeking data-driven channel growth.
- SubWallet Digital wallet enabling creators to receive income from YouTube, Facebook, and other platforms in a unified dashboard, with withdrawal capabilities to bank accounts, cards, and e-wallets (PayPal, Payoneer), as well as cryptocurrency support.
- Fan Funding Donation solution allowing creators to build exclusive content pages, receive fan support in USD through legal frameworks, and withdraw earnings via SubWallet, with direct charity donation capabilities.
- SubLive Recurring YouTube live streaming solution that enables 24/7 income generation by looping archived content to generate new views continuously.
- SubBro Fan support platform enabling creators to receive USD donations via legal frameworks and withdraw income through SubWallet, with integrated charity donation functionality.
- SubBox (standalone analytics) Comprehensive YouTube analytics tool offering competitive intelligence and niche performance analysis, enabling data-driven decision making for channel growth.
- YouTube Network YouTube partner network (MCN) providing creators with priority platform support, advanced channel protection, and free access to premium SubSub tools within a revenue share model.
- Content Export Service enabling creators to export and localize their content across multiple languages and platforms for expanded reach.
- Expert Services Comprehensive suite of professional services including income optimization, channel protection, strategic consulting, financial management, content creation, promotion, audience activation, and training programs.
- Affiliate Program Referral program allowing creators to earn commissions by recommending SubSub services to peers, with the referred users receiving effective tools.
Quantifiable outcome
- Creator revenue growth from $0 to $11,800 in 10 months using SubSub tools
- +2 more outcomes
Companies that use SubSub
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles5 records
SubSub technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
SubSub partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- GenesiscoreSubSub is part of Genesis, a Ukrainian co-founding IT company that builds global high-tech businesses with prominent entrepreneurs from Eastern Europe. Genesis provides the founding framework and strategic direction for SubSub's operations.
- Google (YouTube)coreOfficial YouTube Partner with direct support channel. SubSub operates as an MCN (Multi-Channel Network) with privileged access to YouTube's partner support systems. The company displays Google Partner and YouTube badges on its website.
- Epidemic SoundminorFree access to Epidemic Sound music library is provided as an exclusive benefit to SubSub Network partners. This is a co-marketing arrangement providing value to creators.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
SubSub competitors and assessment
Company assessmentDirect peers
- TubeBuddy: TubeBuddy is a YouTube-certified browser extension and creator toolkit for SEO, bulk processing and channel optimization, overlapping directly with SubSub's analytics and channel-management tools.
- Webedia: Webedia is a digital media company that runs an MCN and creator network with YouTube management and content production services, parallel to SubSub's network + expert services offering.
- Jellysmack: Jellysmack is a global creator company that signs creators to revenue-share and content licensing deals and runs an MCN-like operation, directly comparable to SubSub's YouTube Network partner program and expert services.
- Social Blade: Social Blade provides public and creator analytics across YouTube, Facebook, TikTok and other video platforms — the same cross-channel creator analytics positioning SubSub claims for SubBox.
- vidIQ: vidIQ is a YouTube growth and analytics suite used by creators for SEO, competitor analysis and topic research — the closest direct competitor to SubSub's SubBox Analytics offering.
- AIR Media-Tech: AIR Media-Tech operates a YouTube MCN and provides multi-channel content distribution, monetization and rights management to creators — same core MCN-plus-tools business model as SubSub.
Emerging players
- Modash: Modash is a creator discovery and analytics platform with YouTube and TikTok performance data, overlapping with SubSub's analytics and influencer-marketing use cases but focused on brands/agencies.
- NoxInfluencer: NoxInfluencer provides YouTube and TikTok creator analytics, sponsor search and channel insights, overlapping with SubSub's SubBox competitor and niche analytics positioning.
Broad incumbents
- CreatorIQ: CreatorIQ is an enterprise influencer marketing platform used by brands and agencies (including Dentsu) to manage creator campaigns — comparable to SubSub's enterprise offering for brands and agencies.
Others
- Epidemic Sound: Epidemic Sound is a partner of SubSub's YouTube Network, providing licensed music to creators free of charge within the program — comparable as a creator-economy enabler but not a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
SubSub social profiles
Digital presenceSubSub financial estimates
Financial estimateRevenue estimate
Valuation estimate
SubSub leadership team
Management profileNumber of profiles
SubSub funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SubSub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SubSub
What does SubSub do?
SubSub provides a multi-product software platform combined with expert services that helps YouTube creators grow audiences, monetize content across YouTube, Facebook, and TikTok, and protect their channels from demonetization, strikes, and copyright issues. The core offerings include SubBox Analytics (360° YouTube analytics), SubWallet (cross-platform income aggregation with multi-currency withdrawals), Fan Funding/SubBro (legal USD donations), SubLive (recurring live streams), a YouTube Network MCN partner program with revenue sharing, and a la carte Expert Services for strategy, content creation, promotion, and accounting.
Is SubSub a public or private company?
SubSub is a private company. It is classified as corporate owned and is currently operating.
When was SubSub founded?
SubSub was founded in 2022. It employs 11 to 50 people.
Where is SubSub based?
SubSub is headquartered in Nicosia, Cyprus, in the Europe region.
How does SubSub make money?
Four revenue lines are on record. YouTube Partner Network Revenue Share is the primary driver. The others are premium Tool Subscriptions, expert Services and affiliate Program.
Who are SubSub's main competitors?
Direct peers on record are TubeBuddy, Webedia, Jellysmack, Social Blade, vidIQ and AIR Media-Tech. Emerging players are Modash and NoxInfluencer. CreatorIQ is listed as a broad incumbent. Epidemic Sound is listed as an others.
Does SubSub have an API?
No public API is recorded for SubSub.
What industry is SubSub in?
SubSub's product category is Creator Economy Software. Its primary akta.pro industry code is BPAMAJAI, Content Aggregation, Curation & RSS Platforms, with a secondary code of MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms. Its NAICS code is 516210 and its SIC code is 7819.