Alvarum

What Alvarum does

Alvarum is a Paris-based for-profit SaaS company, founded in 2009, that operates a self-service online fundraising platform connecting individual fundraisers and donors with charitable organizations across the euro zone. The company positions itself as a "tech-for-good" business whose stated mission is to enable associations and individuals to fund projects and causes worth supporting. Its platform has been used by more than 150,000 fundraisers and is trusted by over 2,000 charities, with public logos including Institut Curie, La Ligue contre le Cancer, Imagine Institute, Vaincre la Mucoviscidose, Petits Princes, the Gregory Lemarchal Foundation, and SOS Prema.

The core product is a cloud-based, mobile-optimized suite comprising personalized fundraising pages, campaigns (including event-based and peer-to-peer variants), in-memoriam pages, and a data and reporting backoffice with tax receipt generation and data integration. For organizations projecting more than €100,000 in annual donations, the platform extends into a White Label / Marque Blanche offering with dedicated collector spaces, custom branding, custom CSS, dedicated domains, and event ticketing. The platform is GDPR compliant, advertises 100% secure transactions, and is built around a self-serve registration and onboarding flow with no sales intermediary for standard tiers.

Alvarum monetizes through three layers: (1) a free Starter tier for new associations at 0% platform fee, funded by an optional donor "pourboire" of 0.5% plus a 1.9% transaction fee, (2) paid subscriptions at €20/month for charities raising up to €15,000/year and €46/month for those above that threshold, plus payment processing fees, and (3) custom multi-year White Label contracts for high-volume organizations. Distribution is product-led and primarily digital — direct website registration, social sharing of fundraisers' personal pages, SEO-driven cause and category browsing, and email/help-center support — with the founder, Arthur Shlain, publicly identified as creator. No venture funding, parent company, M&A, or geographic expansion beyond the euro zone is disclosed in the source material.

Name

Alvarum

Legal name

Alvarum

Website

https://en.alvarum.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Alvarum is a Paris-based SaaS platform founded in 2009 that connects 150,000+ individual fundraisers with 2,000+ euro-zone charities, offering mobile-optimized fundraising pages, campaigns, and white-label tools on a tiered subscription and transaction-fee model.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Software

NAICS

Grantmaking and Giving Services (81321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Fundraising & Donor Acquisition Calling (Nonprofit) (BPAAADAJ)

Keywords

• Online fundraising platform
• Peer-to-peer fundraising
• Nonprofit donation software
• Charity campaign management
• Fundraising SaaS

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Fees: Charities pay monthly subscription of 20 euros per month (up to 15,000 euros annual donations) or 46 euros per month for organizations raising more than 15,000 euros annually, plus payment processing fees
2. Free Tier with Optional Tip: Free starter offer for new associations with 0% platform fees. Service funded by optional tip (pourboire) from donors. 0.5% optional processing fee plus 1.9% transaction fees apply
3. Transaction Fees: Payment processing fees on donations: 1.9% transaction fee plus optional 0.5% processing fee on free tier
4. White Label Enterprise: Custom branded solutions for large organizations projecting over 100,000 euros annual donations with advanced features including dedicated branding, custom CSS, domain name, and event ticketing

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Alvarum operates a cloud-based fundraising SaaS platform that enables registered charities in the euro zone to collect donations online through mobile-optimized fundraising pages, event campaigns, in-memoriam tributes, and peer-to-peer campaigns. The platform includes a backoffice for charities to monitor donations, manage fundraisers, export tax receipts, and access data integrations. A White Label solution serves large organizations planning to raise more than €100,000 annually.

Product overview

Alvarum is a fundraising SaaS platform founded in 2009, offering charities a suite of tools to manage online donations. The platform operates on a tiered model: a free Starter Offer for emerging charities (0% platform fees) and a Regular paid subscription (€20-46/month) with full feature access. Core products include mobile-optimized Fundraising Pages, Campaign creation tools, In-Memoriam pages, and Peer-to-Peer fundraising capabilities. All donations flow directly to the charity. For large-scale operations raising over €100,000 annually, Alvarum provides a White Label solution with advanced branding customization, dedicated spaces, custom domains, and event ticketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Fundraising Pages Mobile-optimized, personalized fundraising pages that allow individual fundraisers to collect donations for registered charities with donations flowing directly to the charity.
• Campaigns Campaign creation tool enabling charities to launch campaigns in minutes for specific events or projects and engage donors and fundraisers on a particular cause.
• In-Memoriam Pages Dedicated fundraising pages created in memory of a deceased loved one to support a chosen cause or charity.
• Peer-to-Peer Campaigns Capability enabling supporters to create their own fundraising pages that route donations directly to a chosen charity.
• Data & Reporting Backoffice Backoffice for charities to monitor donations, manage fundraisers, export tax receipts, and access data integration options.
• White Label Solution Custom branded dedicated solution for large organizations projecting to raise more than €100,000 annually, offering dedicated collector spaces, custom branding, custom CSS, custom domain name, and ticketing for event organization.

Quantifiable outcome

• Over 50% of donations made from mobile devices
• +2 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Donorbox: Recurring and one-time donation software for nonprofits with peer-to-peer and campaign capabilities. Comparable in subscription-pricing SaaS model and SMB-mid-market nonprofit customer segment.
• JustGiving: Pioneering peer-to-peer fundraising platform (now owned by Blackbaud) serving individual fundraisers and charities globally. Directly comparable on core product (personal fundraising pages tied to events, in-memoriam, charity onboarding) and overlapping donor experience.
• HelloAsso: French online fundraising and ticketing platform serving nonprofits and associations across France. Directly comparable to Alvarum given overlapping francophone SMB nonprofit target market, similar SaaS-plus-transaction-fee model, and competing product suite (campaign pages, memberships, events).
• Funraise: Cloud-based fundraising platform built for nonprofits, including peer-to-peer campaigns, donation pages, and CRM. Comparable product offering and nonprofit-customer focus, positioned slightly upmarket with a heavier feature set.
• GiveWP: WordPress-based donation and fundraising plugin for nonprofits with peer-to-peer and recurring giving capabilities. Comparable SMB/mid-market nonprofit customer profile with similar subscription + transaction fee monetization.
• Givebutter: All-in-one online fundraising platform for nonprofits with peer-to-peer campaigns, donation forms, and events. Directly comparable product surface (campaign pages, donor management, events) targeting SMB and mid-market nonprofits via PLG.
• Tiltify: Event-focused peer-to-peer fundraising platform with strong tilt toward livestream and gaming-charity integrations. Comparable on event-driven fundraising mechanics that align with Alvarum's running/marathon/velothon use cases.

Regional players

• CanadaHelps: Canadian nonprofit fundraising platform with donation pages, peer-to-peer campaigns, and charity onboarding. Comparable product suite, but operates exclusively in the Canadian market — geography-not-overlapping peer.

Broad incumbents

• GoFundMe Charity: Global consumer-facing fundraising platform with a dedicated charity vertical. Comparable on fundraising page mechanics and event-driven GTM, but operates at vastly greater scale and broader geographic scope than Alvarum.
• Bonterra (Classy): Suite of nonprofit software products (Classy for fundraising, Network for Good, GivingData) serving mid-market and enterprise nonprofits. Overlapping product (peer-to-peer campaigns, donation pages) as part of broader nonprofit tech stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alvarum